Content Marketing: Page 321

  • Five Ways That Brands Can Engage Vloggers

    Video bloggers, or "vloggers," have a powerful online influence and naturally, brands are keen to tap into that influence.As YouTube grows larger by the day, prominent vloggers are bombarded with products to review and services to sample. So how do brands ensure that it is their product that is m...

    By • Sept. 5, 2013

  • Hotels and Resorts: Isolated Experiences in Need of Social Awakening

    The phrase "check-in" was once only applicable to the hospitality industry. Yet, today, social networking has fundamentally altered our understanding of the phrase. Look no further than Foursquare, the location-based service, which borrowed the term for its popular mobile app, forever expanding t...

    By • Sept. 5, 2013
  • SMT Expert

    6 Dos and Don'ts of Conducting an Interview on a Blog

    While the social media community could certainly use a writing style guide in a similar structure to the MLA and AP stylebook series, we're more likely to see at least three more site updates made to Facebook before this kind of guide can be created. Creating a guide on "how to do xyz on your blo...

    By • Sept. 5, 2013

  • Changing the Way You Think of Reaching Consumers in Social Streams

    Pop quiz!Sorry, I know we're still on summer vacation, but it's time to start getting your brain moving again.Question 1.When you think of Facebook, is this the first thing you think of? Question 2.What about Twitter? This? Question 3.When you think of Facebook marketing, is this the first thing ...

    By • Sept. 5, 2013

  • Inbound Marketing Tips: Humanizing Your Company on Social Media

    If you're ever around the LyntonWeb office, you would know that I'm a little bit in love with social media. Personally, it's a great way to keep in touch with friends and family, and easily let them know what's going on in your life. When it comes to your business, it's a cost effective way to p...

    By • Sept. 5, 2013

  • The 3 Brand Personas on Social

    There's nothing more boring than a brand feed that's just a stream of company news and coupons. Even the biggest brands are guilty of doing it. (We won't name names!)The brands that stand out on social have distinctive personas. They've defined exactly what they want to represent to their fan bas...

    By • Sept. 5, 2013

  • Measuring and Reporting Influencer Outreach Campaigns (To Earn Your Keep)

    Measuring and reporting how well one of my outreach campaigns performed is one of the slipperiest parts of my job. Honestly it's almost impossible to get an exact measurement of how well the campaign performs.But like other marketers and PR pros who run these campaigns whether for an agency clien...

    By • Sept. 5, 2013

  • The Anatomy of an Outstanding Infographic [INFOGRAPHIC]

    You've likely stumbled upon at least a few infographics while playing on the Web. They are visual representations of information aimed at making this information easily digestible-and even entertaining. Infographics can be educational, humorous, disgusting, disgustingly humourous, surprising, bea...

    By • Sept. 5, 2013

  • Content Marketers: Are You Ready for Some Football?

    It's NFL time again. The sounds of pads crunching. The thrill of the pick-six. The Hail Mary desperation heave.Ah. Bring it on. Gimme' a heaping bowl of chili. Pour me a tall one. And let's draw up some X's and O's on the content marketing whiteboard.Say what? Why not?Welcome to The Google DomeIt...

    By • Sept. 5, 2013

  • Choosing The Best Tool For The Job: A Website Analogy

    You wouldn't use a hammer to tighten a nut, would you? Likewise, you wouldn't use a flashlight to cook food, right?There exists the right tool for the right task, and in order to get maximum effectiveness out of a tool, you need to know how to properly use it. After all, blindly using power tools...

    By • Sept. 5, 2013

  • Eight Things to Consider When You Create Calls-to-Action in Your Content

    Without really meaning to, I've created at three-part series on content marketing.A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization.Today I'd like to take a look at...

    By • Sept. 5, 2013

  • Why Use Visual Content in Social Media Marketing? [INFOGRAPHIC]

    Today's digital marketing is not only about building and creating engaging content that your customers love to read but it's also about producing attractive images and videos that they will be likely to share among their community.

    By • Sept. 5, 2013

  • 4 Essentials of Strength-Based Leadership

    It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and happy words. When something doesn't go the way we think it should, our mind imm...

    By • Sept. 4, 2013

  • Everyone Is an Influencer on Something

    As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in c...

    By • Sept. 4, 2013

  • Can You Determine the Best Time to Post on Facebook with the New Facebook Page Insights?

    Earlier this summer, Facebook revamped the analytics section of their Page Insights to be more visually appealing and easier to consume. Previously, most of this data was hidden within two hard-to-navigate, exported spreadsheets containing numerous tabs and columns. Even a veteran online marketer...

    By • Sept. 4, 2013

  • How to Do Your Own Social Media Audit: Checking Competitors

    This is the final post in my "How to Do Your Own Social Media Audit" series! If you haven't read the first post, you can click here to read it.Once you are comfortable with writing a strategy and implementing it, or even while you are implementing your own social strategy, taking a look at your c...

    By • Sept. 4, 2013

  • The New Gmail Inbox

    This past May, Google announced the new layout of Gmail. Considering the fact that Google has 425 million active users, I'd be willing to bet that this change has effected some of you! In this new layout, email messages are automatically filtered into five different categories.For your every da...

    By • Sept. 4, 2013

  • A Quick and Dirty Guide to Tumblr

    Are you on Tumblr? Is it part of your social strategy? According to some new research from SimpleMeasured, the answer is yes. This micro-blogging platform puts out millions of posts daily, with over 108 million active Tumblr blogs.Okay, before you run on over to Tumblr and start blogging and reb...

    By • Sept. 4, 2013

  • Survey Says: Twitter Followers of Small and Medium-Sized Businesses Become Customers

    Twitter recently enticed SMBs, or small and medium-sized businesses, with a blog post showcasing survey results showing how Twitter "followers" are converted into customers for these firms.Market Probe International, a research firm, conducted the survey for Twitter. The respondents are five hund...

    By • Sept. 4, 2013

  • Is Your Business Forgetting to be Social on Social Media?

    Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience:They forget to be social.Much effort and attention is given to creating valuable content, publishing at just the right time to ma...

    By Matthew Peneycad • Sept. 4, 2013

  • Social Selling: 5 Twitter Tips for the Sales Pro

    Are you among the holdouts dismissing Twitter as meaningless? Or, maybe your business is on Twitter but can't get beyond worrying how many followers you have? You could even be really experienced but still wondering if there's more. Don't worry so much about getting more followers. Social media t...

    By • Sept. 4, 2013

  • 7 Hot Tips for Executing Your Social Media Marketing Strategy

    Social media marketing success doesn't take place over night. It's a cumulative process that produces success with persistent and consistent execution. Your first step in social media marketing is to develop a strategy that defines your target audience and how you will reach them. Once you've dev...

    By • Sept. 3, 2013

  • 7 Content Marketing Lessons from South Park

    Later this month, Season 17 of the wildly popular animated series South Park will kick off on Comedy Central.As you may know, I've been a fan of these potty-mouthed third-graders ever since Cartman got an anal probe back in 1997. And now that content marketing's my bag, I've recently recognized a...

    By • Sept. 3, 2013

  • The Importance of Brand Recommendations in Your Marketing Strategy

    Knowing why and how consumers use recommendations will help you create more effective marketing programs.According to research conducted by Nielsen, we know that 92% of consumers report that "word-of-mouth and recommendations from people [they] know" are the leading influence on their purchase be...

    By • Sept. 3, 2013

  • What Twitter Can Do For Your Business Blog - Before You Even Tweet

    When you take the time to listen to what's important to your prospective customers, they're more likely to spend time with you. This article shows how to use Twitter's listening tools to improve your business blogging and make better connections.Between its limited space to write (each tweet can ...

    By • Sept. 3, 2013