Content Marketing: Page 321

  • 10 Questions To Develop Your Business

    Business development is hard and often made harder because we want to attract as many people as possible - but in setting that general tone, we dilute our brand offer.If there is one thing that I work on during coaching sessions is the clarity of brand vision. Clarity allows you to then focus on ...

    By • Sept. 1, 2013

  • Youtility: Why Your Marketing Needs to Be About Help, Not Hype

    Did you know the difference between helping and selling is just two letters?Go ahead. Figure it out. I'll wait.You good now?Other than the two letters, what is the difference between help and sell?That's how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your c...

    By • Sept. 1, 2013

  • Why Landing Pages Are a Must

    Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that's how bad it's gotten. If you want to be part of the solution think about employing a landing page the next time ...

    By • Sept. 1, 2013

  • How Twitter Conversations Might Improve Your Marketing [VIDEO]

    On August 28th, Twitter announced on their blog that they had updated their mobile apps and website with a new look and feel that would improve user interaction and make Twitter conversations easier. I'll be quite honest, trying to have an engaged conversation between more than two people on Twi...

    By • Sept. 1, 2013

  • How to Make Your Holiday Couponing More Social

    Everyone loves a good holiday deal. And consumers trust endorsements from their friends. Combine those two factors in one campaign, and you've got marketing magic.Holiday couponing campaigns flourish with that social media push, earning more exposure and higher redemption rates. Read on for tips ...

    By • Aug. 31, 2013

  • Lean In: Inspiring, Empowering, and Why You Should Read It

    Alert! Alert! Alert!This blog post is going to make some of you angry.I read "Lean In" and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven't read the book or they wouldn't have made the arguments they did. Which kind of sucks (like spin su...

    By • Aug. 31, 2013

  • Half Your Website's Bounce Rate in 60 Seconds

    What is bounce rate and why should you care about it?Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% according to Google. The lower your bounce rate is the longer your potential customers or...

    By • Aug. 31, 2013

  • What Twinkies Can Teach Marketers About Comebacks and Social Branding

    Those who know me well know that in addition to being severely over-caffeinated, I also possess one of the world's best sweet tooths. So when I heard of the return of the Twinkie, well let me just say a certain Forbes contributor of Polish & Italian descent did a nice happy dance.Of course, i...

    By • Aug. 31, 2013

  • Taste of Things to Come at the Social Shake-Up

    Why a Strong Personal Brand is Good for a Company's Bottom Line....Recently Social Media Today hosted a webinar with Porter Gale, Michael Brito, and Martin Jones that explored the benefits of a personal brand.Michael Brito said, "There's a way to look at that personal brand as... a way of influen...

    By • Aug. 31, 2013

  • Want to Expand Your Reach? Let's Get Evangelizing!

    Let's face it, finding a business that you can trust is a hard thing to do. I'm not saying that your business is untrustworthy-I'm just saying that I wouldn't trust you...yet. How do you get me to trust you and give you that initial chance that will show me what an honest business you are? What m...

    By • Aug. 30, 2013

  • How Social Media Marketing Is Like "Dungeon and Dragons"

    One might look at the title above, laugh, and totally disregard what this article might have to offer. Well, I'm here to tell you that "Dungeon & Dragons" (or "D&D") is a great blueprint for how to run your social media marketing.Consider yourself the Dungeon Master (DM), the one who star...

    By • Aug. 30, 2013

  • 4 Twitter Tips to Maximize Your Exposure

    It's no secret that Twitter is a medium that most small businesses and nonprofits should at least dip their toe in.If you're a consultant, maybe you're using Twitter for your clients, but do you use it for yourself? If you don't, now's the time to start.Constant Contact recently blogged about a n...

    By • Aug. 30, 2013

  • How Far in Advance Should I Promote Our Webinar?

    A client asks:"How far in advance should we email invitations to our Webinars? We've always aimed for 2-3 weeks but management is saying that may be too much. Plus we don't always have all the details in hand that far out. What's the optimal notice for a typical Webinar?" My response:"We recommen...

    By • Aug. 30, 2013

  • How Quickly is Facebook Improving Graph Search? [INFOGRAPHIC]

    I know what you're thinking. This infographic is an amalgamated list of fun Facebook facts and doesn't specifically address the improvement of Graph Search. Let me explain myself.On the surface this seems like another pie-in-the-sky Facebook infographic, but they have two stats that stood out to...

    By • Aug. 30, 2013

  • 4 Journalist Secrets Every PR Person Should Know

    Illustration by Teresa DankowskiThis post was written by Cision's Content Marketing Manager Teresa Dankowski.Last month I wrote a post, 7 PR Pitches That Will Get My Attention Every Time, wherein I listed my favorite pitching practices, backed by my not-so-secret triple identity as a community m...

    By • Aug. 30, 2013

  • Facebook Announces New Rule Changes for Contests and Promotions

    Less than a week after I blogged about Facebook's (now irrelevant) rules for promotions, Facebook decided that it was time to switch things up - and drastically. In an effort to help make it easier for small businesses to run promotions on Facebook, the new guidelines no longer require businesses...

    By • Aug. 30, 2013

  • How To Flourish as a Content Marketing Strategist

    In less than one year, I have created a six-figure business as a Content Marketing Strategist. While the world is learning more about this term and its techniques, very few businesses understand how to create, manage and execute a content marketing strategy.How To Make Yourself UniqueIn approachi...

    By • Aug. 30, 2013

  • Is Gamification More Than Just a Buzzword?

    At times the social media industry appears to be a front for a buzzword manufacturing operation. Even in such a competitive jargon market, few words have lingered longer than "gamification."We already know that gamification is "The One Key To Social Media Success" (not whatever the blogs said it ...

    By • Aug. 30, 2013

  • Twitter Hires First Head of Commerce: Can Tweet Shopping Work?

    Are you, like many of us, addicted to Twitter? Well it could soon be having a very adverse effect on your bank balance. The social networking site has appointed its first Head of Commerce - former Ticketmaster CEO Nathan Hubbard. He will be in charge of developing a way in which people can buy t...

    By • Aug. 30, 2013

  • How to Rebrand Your Business Without "Pulling a Miley"

    What's "pulling a Miley"? Well, it's an attempt at rebranding that has gone very, very, wrong.I'm sure you've seen the new and not-so-improved Miley Cyrus since she's, unavoidably, been everywhere - on our radios, in our Twitter streams, and traumatizing our eyes with a VMA performance comparativ...

    By • Aug. 29, 2013

  • 5 Women in Tech You Need to Follow

    Digital technology is too often considered a man's world. Contrary to popular belief, there are some very talented ladies out there working on everything from viral media start-ups to mobile community networks.Today I thought I'd give a little shout out to some of the standout women in tech to ke...

    By • Aug. 29, 2013

  • How to Avoid Spreading Your Social Media Crisis Messages Too Thin

    One of the biggest communications mistakes a business can make is to take on too much when it comes to social media. Every time a new channel pops up, they jump in before any kind of content strategy is done, or without thought to how much time, personnel, and resources might be needed. Is it any...

    By • Aug. 29, 2013

  • 10 Ways to Revitalize Your Content Marketing

    Marketers and businesses everywhere have spent years under the reign of the all powerful ruler that we refer to as Content.We are constantly searching for great content and refining our content marketing strategies because as you know - not just any old content will do. So it comes as no surprise...

    By • Aug. 29, 2013

  • 5 Ways Businesses Can Use Facebook Embedded Posts

    Facebook recently announced a new feature that allows users to embed their Facebook posts outside of the social network. Embedded posts allow users to take their posts from their Facebook Page and embed them onto external sites, including blogs and websites. The post embeds exactly how it appear...

    By • Aug. 29, 2013

  • Should Editorial Coverage Make You Feel Obliged to Buy Advertising?

    For public relations professionals, it's pretty common to have the advertising and editorial sides of the fence collide.It's happening even more now with the onset of sponsored content, native advertising and using social media promotions to push brand journalism content.There is a time and a pla...

    By • Aug. 29, 2013