Content Marketing: Page 322

  • Mobile Marketing Remains a Largely Untapped Opportunity for Marketers

    Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I've felt for some time now when it comes to the topic of mobile marketing that I just had to "borrow" it. Why do you think I wrote an article las...

    By • Sept. 6, 2013

  • SEO: What is Link Diversity?

    Google wants to see natural links on websites, which is all well and good, but what does that mean in practice and how to do you make sure your link building strategy doesn't result in a Google penalty?It used to be common SEO practice to make sure that all links on a website included keywords, h...

    By • Sept. 6, 2013

  • Can the PR Industry Avoid Death by Digital? [SLIDESHARE]

    In the past two years, I have seen at least four 100K+ online reputation projects go to pure play digital agencies. By virtue of their approach and subject matter (issue management and public affairs campaigns) these should have gone to PR agencies. So what happened? If you work in PR, or know so...

    By Social Disruptions • Sept. 6, 2013

  • Facebook Changes Contest Rules but Should You Do It?

    Facebook has changed its terms of service again. This time the change affects contests and promotions. Previously, third party apps were required to run a contest or promotion and Facebook functionality could not be used in any form. Now, you can run your giveaways on your company page wall and...

    By • Sept. 6, 2013

  • The Personalized Power of Google+ Plus Ones

    Recently my friend Cyrus Shepard created a bit of a firestorm in the SEO world when he published "Amazing Correlation Between Google +1's and Higher Search Rankings" at Moz.com. Many readers misunderstood him to be saying that +1's cause higher search rankings. That false idea spread so rapidly t...

    By • Sept. 6, 2013

  • Social Influencer Sites: How Relevant Are They?

    Social ranking is nothing new, people have been categorised into classes and groups for years, often allowing others to form opinions of them without having to meet or event get to know them. Sites such as Klout, Kred and PeerIndex now allow people to get a similar ranking, all based on a persons...

    By • Sept. 6, 2013

  • Why and How to Verify Your Email Marketing Lists

    Email marketing is a blood sport. In the last 20 years, the only thing that's changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don't. The result is that the...

    By • Sept. 5, 2013

  • Five Ways That Brands Can Engage Vloggers

    Video bloggers, or "vloggers," have a powerful online influence and naturally, brands are keen to tap into that influence.As YouTube grows larger by the day, prominent vloggers are bombarded with products to review and services to sample. So how do brands ensure that it is their product that is m...

    By • Sept. 5, 2013

  • Hotels and Resorts: Isolated Experiences in Need of Social Awakening

    The phrase "check-in" was once only applicable to the hospitality industry. Yet, today, social networking has fundamentally altered our understanding of the phrase. Look no further than Foursquare, the location-based service, which borrowed the term for its popular mobile app, forever expanding t...

    By • Sept. 5, 2013
  • SMT Expert

    6 Dos and Don'ts of Conducting an Interview on a Blog

    While the social media community could certainly use a writing style guide in a similar structure to the MLA and AP stylebook series, we're more likely to see at least three more site updates made to Facebook before this kind of guide can be created. Creating a guide on "how to do xyz on your blo...

    By • Sept. 5, 2013

  • Changing the Way You Think of Reaching Consumers in Social Streams

    Pop quiz!Sorry, I know we're still on summer vacation, but it's time to start getting your brain moving again.Question 1.When you think of Facebook, is this the first thing you think of? Question 2.What about Twitter? This? Question 3.When you think of Facebook marketing, is this the first thing ...

    By • Sept. 5, 2013

  • Inbound Marketing Tips: Humanizing Your Company on Social Media

    If you're ever around the LyntonWeb office, you would know that I'm a little bit in love with social media. Personally, it's a great way to keep in touch with friends and family, and easily let them know what's going on in your life. When it comes to your business, it's a cost effective way to p...

    By • Sept. 5, 2013

  • The 3 Brand Personas on Social

    There's nothing more boring than a brand feed that's just a stream of company news and coupons. Even the biggest brands are guilty of doing it. (We won't name names!)The brands that stand out on social have distinctive personas. They've defined exactly what they want to represent to their fan bas...

    By • Sept. 5, 2013

  • Measuring and Reporting Influencer Outreach Campaigns (To Earn Your Keep)

    Measuring and reporting how well one of my outreach campaigns performed is one of the slipperiest parts of my job. Honestly it's almost impossible to get an exact measurement of how well the campaign performs.But like other marketers and PR pros who run these campaigns whether for an agency clien...

    By • Sept. 5, 2013

  • The Anatomy of an Outstanding Infographic [INFOGRAPHIC]

    You've likely stumbled upon at least a few infographics while playing on the Web. They are visual representations of information aimed at making this information easily digestible-and even entertaining. Infographics can be educational, humorous, disgusting, disgustingly humourous, surprising, bea...

    By • Sept. 5, 2013

  • Content Marketers: Are You Ready for Some Football?

    It's NFL time again. The sounds of pads crunching. The thrill of the pick-six. The Hail Mary desperation heave.Ah. Bring it on. Gimme' a heaping bowl of chili. Pour me a tall one. And let's draw up some X's and O's on the content marketing whiteboard.Say what? Why not?Welcome to The Google DomeIt...

    By • Sept. 5, 2013

  • Choosing The Best Tool For The Job: A Website Analogy

    You wouldn't use a hammer to tighten a nut, would you? Likewise, you wouldn't use a flashlight to cook food, right?There exists the right tool for the right task, and in order to get maximum effectiveness out of a tool, you need to know how to properly use it. After all, blindly using power tools...

    By • Sept. 5, 2013

  • Eight Things to Consider When You Create Calls-to-Action in Your Content

    Without really meaning to, I've created at three-part series on content marketing.A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization.Today I'd like to take a look at...

    By • Sept. 5, 2013

  • Why Use Visual Content in Social Media Marketing? [INFOGRAPHIC]

    Today's digital marketing is not only about building and creating engaging content that your customers love to read but it's also about producing attractive images and videos that they will be likely to share among their community.

    By • Sept. 5, 2013

  • 4 Essentials of Strength-Based Leadership

    It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and happy words. When something doesn't go the way we think it should, our mind imm...

    By • Sept. 4, 2013

  • Everyone Is an Influencer on Something

    As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in c...

    By • Sept. 4, 2013

  • Can You Determine the Best Time to Post on Facebook with the New Facebook Page Insights?

    Earlier this summer, Facebook revamped the analytics section of their Page Insights to be more visually appealing and easier to consume. Previously, most of this data was hidden within two hard-to-navigate, exported spreadsheets containing numerous tabs and columns. Even a veteran online marketer...

    By • Sept. 4, 2013

  • How to Do Your Own Social Media Audit: Checking Competitors

    This is the final post in my "How to Do Your Own Social Media Audit" series! If you haven't read the first post, you can click here to read it.Once you are comfortable with writing a strategy and implementing it, or even while you are implementing your own social strategy, taking a look at your c...

    By • Sept. 4, 2013

  • The New Gmail Inbox

    This past May, Google announced the new layout of Gmail. Considering the fact that Google has 425 million active users, I'd be willing to bet that this change has effected some of you! In this new layout, email messages are automatically filtered into five different categories.For your every da...

    By • Sept. 4, 2013

  • A Quick and Dirty Guide to Tumblr

    Are you on Tumblr? Is it part of your social strategy? According to some new research from SimpleMeasured, the answer is yes. This micro-blogging platform puts out millions of posts daily, with over 108 million active Tumblr blogs.Okay, before you run on over to Tumblr and start blogging and reb...

    By • Sept. 4, 2013