Content Marketing: Page 323

  • How to Use Facebook Embedded Posts for Marketing

    The Facebook embedded post was recently rolled out to all users, not just major brands, and I found myself excited at the possibilities that Facebook's latest addition could provide for those in the marketing industry. The extent of how awesome Facebook embedded posts will be is still unseen, bu...

    By • Aug. 26, 2013

  • Websites Will Become the AM Radio of the Internet

    If your marketing is sufficiently useful, your audience will keep your brand close - on their home screen, in their inbox, in their Twitter and Facebook feeds - and, when they need you, they'll access whatever it is you're bringing to the information party. This is the great benefit of Youtility-...

    By • Aug. 26, 2013

  • KISS: Keep It Significant and Shareable

    It used to be that the KISS principle related to an age-old acronym, meaning Keep it Simple, Stupid! Since its origin in 1960, there have been slight variations, of course, from "Keep it short and simple" to "Keep it super simple" or "Keep it simple and straightforward". All good. But in this day...

    By • Aug. 26, 2013

  • How to Use Twitter Search to Build Relevant Followers

    Problem: You're struggling to build a relevant following on Twitter.Solution: Use Twitter search. Of course, this isn't the full solution, but a nice place to start... I'm often surprised when I chat to business owners or marketers who have never really explored the possibilities that searching v...

    By • Aug. 26, 2013

  • Content Marketing: How to Measure Effectiveness [INFOGRAPHIC]

    Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today's marketplace - it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, video...

    By • Aug. 26, 2013

  • Why I Still Use Facebook

    Just when we had convinced grandma to finally set up a Facebook page, the dominating social network of the late-2000s is now no longer cool with the kids.According to 13-year-old Ruby Karp's great little piece on Mashable, "Facebook was just this thing all our parents seemed to have." The precoci...

    By • Aug. 26, 2013

  • The Discipline of Innovation

    Why The Discipline of InnovationIn the introduction to a reprint of Peter Drucker's article The Discipline of Innovation in a best of Harvard Business Review edition, the editor writes:How much of innovation is inspiration, and how much is hard work? If it's mainly the former, then management's r...

    By • Aug. 25, 2013

  • 10 Workplace Tips for Startups to Stay Creative

    If you've just kicked off your business, it can be hard to get your voice heard at first. But being a novice can also be an advantage. You're fresh, your ideas are new and you haven't fallen into the dull office routines like the Fortune 500 companies.Here are 10 tips for your startup to keep the...

    By • Aug. 25, 2013

  • Don't Die PR Agencies: What the Recent Google Changes Really Mean

    A couple of weeks ago, ZDNet published an article called, "Did Google Just Kill PR Agencies?"While a bit, um, dramatic, it caused many in our profession to freak out a little bit.Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, "Did Google Just Kill Online ...

    By • Aug. 25, 2013

  • Is Twitter the Preferred Financial News Source? What Your Company Needs To Know

    Picture this: A well-known Billionaire financier tweets about your company's desirability level to investors - and his own position in your company - causing a Wall Street frenzy.Quick, what do you do?If the first thing that comes to your mind is "I didn't know investors used Twitter" or even wor...

    By • Aug. 25, 2013

  • When Was the Last Time You Updated Your Website?

    If the answer is because it is hard to update, then it's time to start looking at a way to keep your site up-to-date to keep visitors coming back to you. No one wants to keep visiting a website that just looks as if it has been collecting dust over the months or even years so it's really time to ...

    By • Aug. 24, 2013

  • 4 Reasons Why Marcus Johns is a Master Content Marketer

    Content Marketing is a phrase that has been beaten to death, but I will use it here to prove a point. If you have not seen him yet, Marcus Johns has conquered Vine in a way that no one else has . He's taken great content, which is his concise comedic ability, and molded it to the constructs of th...

    By • Aug. 24, 2013

  • The Double Standard in Women's Equality is Alive and Well

    Alright boys and girls. We need to have a little chat.The chat isn't a new one for Spin Sucks readers. In fact, it's not a new one in the movement for women's equality in the past 60 years.But, even in 2013, there continues to be a double standard about women in the workplace so we have to contin...

    By • Aug. 24, 2013

  • Shifting Tastes and Fizzling Sales for Coke: Listen Up!

    Social forensics and listening practice aside, Coca-Cola has recently received a clear message of souring consumer tastes as sales of Diet Coke fell for the second consecutive year on the heels of a second quarterly drop in global sales. Reflecting a trend in consumer thirst and ideas about heal...

    By • Aug. 24, 2013

  • No Budget? Forget About Easy Facebook Success

    A dramatic headline? Perhaps. However, as Facebook strives to make even more money, it's making it harder for brands (businesses/orgs etc) to make any impact. In this post, I look at lack of reach without payment, exceptions to the rule and give advice on assessing if Facebook is actually a worth...

    By • Aug. 24, 2013

  • Advertising on Facebook Is No More the Same: So What's New?

    Did you know that around 64% of the marketers see lead generation benefits with Social Media? Yes, you heard it right! There is a growing competition among the marketers to promote their products and services and reach the targeted goal. Therefore, there should be an effort to simplify product ad...

    By • Aug. 23, 2013

  • Pinterest Idea: Transform Blog Posts Into Images

    Your blog should be feeding your social media content pipeline, including Pinterest.I know it seems counterintuitive that a largely text-based medium, your blog, could feed your content pipeline for Pinterest, which is such a visually based platform, but it's certainly not impossible.Following ar...

    By Matthew Peneycad • Aug. 23, 2013

  • Twitter Isn't Scalable: Escape Social Media Hell

    Twitter is beautifully simple: it's a stream of information and news from the people you want to hear from. However, in its simplicity is the potential for it to become very complicated.With each new follow, your Twitter feed becomes slightly more populated, and it becomes increasingly difficult ...

    By • Aug. 23, 2013

  • 7 Ways Your English Teacher Lied to You About Content Marketing

    From kindergarten through our last class in college, our teachers slave over the proper way to write any kind of content possible. Whether it's a research paper or an essay, grammatical skills, stylistic lessons, and individual voice are all part of our education. However, these traits don't nece...

    By • Aug. 23, 2013

  • 10 Examples of Inspiring Responsive Web Design

    Responsive Web Design - or as I like to call it, RWD - is absolutely THE trend in web design for 2013. As a web designer, it has become second nature for me to visit a website and pull the corner on my monitor to see how the page responds. Most of the time, I am quite pleased to see the content o...

    By • Aug. 23, 2013

  • What Fake Twitter Followers Do To Credibility

    Have you ever noticed that some people and companies on Twitter have an insane number of followers - yet seem to be terrible at sending out halfway-decent Tweets or having anything of value to share with those followers? Well, it turns out many of these followers are fake. Even President Obama ha...

    By • Aug. 23, 2013

  • When a Brand Promise Backfires

    Like every other marketing-related word or phrase, the term "brand promise" has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to the relationship marketing aspect.It was written by Jean Wilcox, one of the authors of the book Ab...

    By • Aug. 23, 2013

  • Your Digital Agency Just Might Suck If...

    I won two new accounts this month that came from two digital agency leaders in Phoenix. After I was done with my insanely ridiculous happy dance, I was really depressed. Then pissed off.Why? I shouldn't have won them for the reasons that I did."I don't know what they are doing, but I pay a LOT o...

    By • Aug. 23, 2013

  • Why Google+ Is Key to Your Semantic Web Marketing

    In my book on Google Semantic Search I stressed how Google+, Google's "social layer" is key to succeeding in semantic search and the emerging semantic web. In the months since I first wrote those words evidence is piling up on just how important this key is. If you're still sitting on the fence w...

    By • Aug. 22, 2013

  • 3 Tips for Utilizing Reddit

    From 2010 to 2012, I worked as a social media content promoter. I was a contractor and worked for other contractors who had business relationships with large websites. My speciality was in user curated voting websites.When I first got into the industry, Digg was the place to be. If a piece of con...

    By • Aug. 22, 2013