Content Marketing: Page 323

  • Survey Says: Twitter Followers of Small and Medium-Sized Businesses Become Customers

    Twitter recently enticed SMBs, or small and medium-sized businesses, with a blog post showcasing survey results showing how Twitter "followers" are converted into customers for these firms.Market Probe International, a research firm, conducted the survey for Twitter. The respondents are five hund...

    By • Sept. 4, 2013

  • Is Your Business Forgetting to be Social on Social Media?

    Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience:They forget to be social.Much effort and attention is given to creating valuable content, publishing at just the right time to ma...

    By Matthew Peneycad • Sept. 4, 2013

  • Social Selling: 5 Twitter Tips for the Sales Pro

    Are you among the holdouts dismissing Twitter as meaningless? Or, maybe your business is on Twitter but can't get beyond worrying how many followers you have? You could even be really experienced but still wondering if there's more. Don't worry so much about getting more followers. Social media t...

    By • Sept. 4, 2013

  • 7 Hot Tips for Executing Your Social Media Marketing Strategy

    Social media marketing success doesn't take place over night. It's a cumulative process that produces success with persistent and consistent execution. Your first step in social media marketing is to develop a strategy that defines your target audience and how you will reach them. Once you've dev...

    By • Sept. 3, 2013

  • 7 Content Marketing Lessons from South Park

    Later this month, Season 17 of the wildly popular animated series South Park will kick off on Comedy Central.As you may know, I've been a fan of these potty-mouthed third-graders ever since Cartman got an anal probe back in 1997. And now that content marketing's my bag, I've recently recognized a...

    By • Sept. 3, 2013

  • The Importance of Brand Recommendations in Your Marketing Strategy

    Knowing why and how consumers use recommendations will help you create more effective marketing programs.According to research conducted by Nielsen, we know that 92% of consumers report that "word-of-mouth and recommendations from people [they] know" are the leading influence on their purchase be...

    By • Sept. 3, 2013

  • What Twitter Can Do For Your Business Blog - Before You Even Tweet

    When you take the time to listen to what's important to your prospective customers, they're more likely to spend time with you. This article shows how to use Twitter's listening tools to improve your business blogging and make better connections.Between its limited space to write (each tweet can ...

    By • Sept. 3, 2013

  • 7 Internet Marketing Myths You Might Still Believe

    The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of t...

    By • Sept. 3, 2013

  • Have You Tried Twitter Advertising Yet?

    Twitter is slowly getting into the groove with social advertising, challenging existing social advertisers like Facebook and LinkedIn. While LinkedIn has clearly positioned itself as an ad model to target the elite and B2B decision makers, Facebook seems to be a favorite with FMCG and retail bran...

    By • Sept. 3, 2013

  • Social Media Engagement: 9 Reasons Why Less is More

    In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming - there's so much to do! This post strives ...

    By • Sept. 3, 2013

  • 10 Things Your Business Will Regret Doing On Twitter

    Say social media marketing and you have to say Twitter in the next breath. Today, if your business is serious about growing, reaching a huge market and keeping current and prospective customers engaged, it needs to have a presence on Twitter.In this post, we cover 10 things your business shouldn'...

    By • Sept. 3, 2013

  • How to Use Twitter Hashtags in a Crisis

    You've seen those tweets-the ones where #every #other #word #has #a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than tho...

    By • Sept. 3, 2013

  • 3 Social Media Lessons from Running a Celebrity Parody Twitter Account

    I am not ashamed to admit that I am a pretty dedicated fan of the reality TV show, The Bachelor (and The Bachelorette). It goes back to my freshman year in college when dozens of girls would gather in my living room to watch the show. Cheesy, but I met some of my best friends in college at our an...

    By • Sept. 3, 2013

  • What Women Want, From Travel Brands!

    One-third of women shop for travel at least twice a year, and 80% of them make purchases online but when it comes to travel brands, only 12% of women say Priceline markets its products and services effectively to them, and only 9% believes Orbitz does. Do these findings surprise you? These are am...

    By • Sept. 2, 2013

  • Marketing to Women: How To Get It Right

    Surely in the 21st century we don't need a post about how to market to women, do we? According to a recent report by She-conomy, women account for 85% of all consumer purchases including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women a...

    By • Sept. 2, 2013

  • How Do Women and Men Use Social Media Differently? [INFOGRAPHIC]

    Are men from Goggle+ and women from Twitter? Are women from Pinterest and men from LinkedIn? Not entirely. But there are trends in social media use that depend on gender. This infographic gives the lay of the land. Where is the demographic that you are targeting?

    By • Sept. 2, 2013

  • Increase Facebook Engagement and Facebook Likes with Multimedia

    One thing that every business, small, medium or large, struggles with is finding engaging content to post to their fan pages. While marketing is largely a study in what works for your own business, and also what doesn't, we can identify at least one thing that definitely does: an image worth a th...

    By • Sept. 2, 2013

  • 5 Ways Data-Driven Marketing is Like Taking the Perfect Selfie

    If you're not a big fan of data-driven marketing, I hope this post changes your mind. You really need to embrace data or else you'll only end up groping (and possibly even stumbling) in the dark. Yes, there's nothing sexy about breaking down data and crunching numbers, but these things don't have...

    By • Sept. 1, 2013

  • Facebook Video Ads: Why They Could Be Make or Break for Facebook

    I'm sure we've all seen the recent stories around Facebook's rumours introduction of 15-second video ads. They've created a large amount of buzz in the media and advertising industries, but could the impact be much more than just a large ad in your news feed?Over the past 12 months, Facebook have...

    By • Sept. 1, 2013

  • 10 Questions To Develop Your Business

    Business development is hard and often made harder because we want to attract as many people as possible - but in setting that general tone, we dilute our brand offer.If there is one thing that I work on during coaching sessions is the clarity of brand vision. Clarity allows you to then focus on ...

    By • Sept. 1, 2013

  • Youtility: Why Your Marketing Needs to Be About Help, Not Hype

    Did you know the difference between helping and selling is just two letters?Go ahead. Figure it out. I'll wait.You good now?Other than the two letters, what is the difference between help and sell?That's how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your c...

    By • Sept. 1, 2013

  • Why Landing Pages Are a Must

    Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that's how bad it's gotten. If you want to be part of the solution think about employing a landing page the next time ...

    By • Sept. 1, 2013

  • How Twitter Conversations Might Improve Your Marketing [VIDEO]

    On August 28th, Twitter announced on their blog that they had updated their mobile apps and website with a new look and feel that would improve user interaction and make Twitter conversations easier. I'll be quite honest, trying to have an engaged conversation between more than two people on Twi...

    By • Sept. 1, 2013

  • How to Make Your Holiday Couponing More Social

    Everyone loves a good holiday deal. And consumers trust endorsements from their friends. Combine those two factors in one campaign, and you've got marketing magic.Holiday couponing campaigns flourish with that social media push, earning more exposure and higher redemption rates. Read on for tips ...

    By • Aug. 31, 2013

  • Lean In: Inspiring, Empowering, and Why You Should Read It

    Alert! Alert! Alert!This blog post is going to make some of you angry.I read "Lean In" and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven't read the book or they wouldn't have made the arguments they did. Which kind of sucks (like spin su...

    By • Aug. 31, 2013