Content Marketing: Page 324

  • Social Advocacy & Politics: @AmbassadorPower Holds a Twitter Townhall

    On August 15th, United States Ambassador to the United Nations Samantha Power held a Twitter townhall marketed with the hashtag #WhatMatters. Great idea, but only fairly executed. Overall, I'd say it was a worth doing. Power answered several questions submitted before the appointed time across s...

    By • Aug. 28, 2013

  • How to Get Your Fans to Stop Ignoring You on Facebook

    They've got their backs turned for a reason. If your fans have been ignoring your posts because they're boring, filled with errors, or not relevant, it's time you learned how to write the type of status updates that grab attention and encourage regular engagement.Dammit. It's happened again. In f...

    By • Aug. 27, 2013

  • A Tool to Help You Make Sense of the Semantic Web

    The semantic web presents the marketer looking to help his clients with their online projects with unique practical challenges: how can keywords be recognized when semantic search itself is moving away from keywords and focuses attention on search queries instead? How does he identify influencers...

    By • Aug. 27, 2013

  • Get a Leg Up on Back to School Sales With These 5 Tips

    It's back to school season! Not for your kids (yet), but definitely for marketers. While back to school season is technically not a consumer holiday, did you know that this sale season is second only to winter shopping season? U.S. consumers will spend roughly $30 billion in total this year in ba...

    By • Aug. 27, 2013

  • 3 Ways to Naturally Position Your Marketing Message

    Some social network activities can wear thin, causing users to question, "Why am I doing this and who cares?" In order to stay relevant, social networking companies are pivoting to provide their users more interesting ways to record their lives and give brands more meaningful ways to connect with...

    By • Aug. 27, 2013

  • The Greatest Skill in Content Marketing

    There's a line that Bill Gates used, nearly 20 years ago, that comes up again and again whenever people talk about content marketing. You've heard it before and I'm not going to wheel it out here. If that's not clear enough, just think about content and royalty. That phrase is more true today tha...

    By • Aug. 27, 2013

  • Is Your Business Between the Customer and What They Want?

    I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don't disagree with anything the article states, I do believe it can be summed up in a single reason.The music industry blocks the path between fans and the talent in or...

    By • Aug. 27, 2013

  • Why Outbound Marketing Has Never Been More Effective

    The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.photo credit: The Eggplant via photopin ccThe theory is that if you put enough high quality content out there, the right people wil...

    By • Aug. 27, 2013

  • 5 Tips for a Better Twitter Hashtag [INFOGRAPHIC]

    If you read my blog regularly, you'll find that I am not a fan of hashtag abuse. Over the past month, I have been experimenting with Twitter in my spare time with an overall goal to increase traffic to my blog. In that process, I've done a lot of reading and even more following in attempt to le...

    By • Aug. 27, 2013

  • Why the "Social CEO" Debate Is All Wrong

    In recent weeks you've likely noticed the amassing opinions on the latest buzz term "social CEO." Opinions ranging from 'CEOs absolutely need to become social' to 'CEOs should completely avoid social media,' most of them, like with many debates, attempt to make the issue formulaic by taking a one...

    By • Aug. 26, 2013

  • How Can Gamification Help Your Growth Strategy in Marketing?

    So what's gamification? It's exactly what it sounds like - as simple as making something into a game. Its applications run the gamut from educational games (such as Jump Start, which makes computer games) to a promotional campaign for a product to just a cool feature on a website.One notable earl...

    By • Aug. 26, 2013

  • Which of Your Customers Is Most Important?

    You'll read a lot of posts across the internet trying to help you figure out what each of your customers are worth. You'll see articles about what a Twitter follower is worth, or what a Facebook like is worth, and to be honest, I don't pay much attention to those. How can someone know what my Twi...

    By • Aug. 26, 2013

  • How to Use Facebook Embedded Posts for Marketing

    The Facebook embedded post was recently rolled out to all users, not just major brands, and I found myself excited at the possibilities that Facebook's latest addition could provide for those in the marketing industry. The extent of how awesome Facebook embedded posts will be is still unseen, bu...

    By • Aug. 26, 2013

  • Websites Will Become the AM Radio of the Internet

    If your marketing is sufficiently useful, your audience will keep your brand close - on their home screen, in their inbox, in their Twitter and Facebook feeds - and, when they need you, they'll access whatever it is you're bringing to the information party. This is the great benefit of Youtility-...

    By • Aug. 26, 2013

  • KISS: Keep It Significant and Shareable

    It used to be that the KISS principle related to an age-old acronym, meaning Keep it Simple, Stupid! Since its origin in 1960, there have been slight variations, of course, from "Keep it short and simple" to "Keep it super simple" or "Keep it simple and straightforward". All good. But in this day...

    By • Aug. 26, 2013

  • How to Use Twitter Search to Build Relevant Followers

    Problem: You're struggling to build a relevant following on Twitter.Solution: Use Twitter search. Of course, this isn't the full solution, but a nice place to start... I'm often surprised when I chat to business owners or marketers who have never really explored the possibilities that searching v...

    By • Aug. 26, 2013

  • Content Marketing: How to Measure Effectiveness [INFOGRAPHIC]

    Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today's marketplace - it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, video...

    By • Aug. 26, 2013

  • Why I Still Use Facebook

    Just when we had convinced grandma to finally set up a Facebook page, the dominating social network of the late-2000s is now no longer cool with the kids.According to 13-year-old Ruby Karp's great little piece on Mashable, "Facebook was just this thing all our parents seemed to have." The precoci...

    By • Aug. 26, 2013

  • The Discipline of Innovation

    Why The Discipline of InnovationIn the introduction to a reprint of Peter Drucker's article The Discipline of Innovation in a best of Harvard Business Review edition, the editor writes:How much of innovation is inspiration, and how much is hard work? If it's mainly the former, then management's r...

    By • Aug. 25, 2013

  • 10 Workplace Tips for Startups to Stay Creative

    If you've just kicked off your business, it can be hard to get your voice heard at first. But being a novice can also be an advantage. You're fresh, your ideas are new and you haven't fallen into the dull office routines like the Fortune 500 companies.Here are 10 tips for your startup to keep the...

    By • Aug. 25, 2013

  • Don't Die PR Agencies: What the Recent Google Changes Really Mean

    A couple of weeks ago, ZDNet published an article called, "Did Google Just Kill PR Agencies?"While a bit, um, dramatic, it caused many in our profession to freak out a little bit.Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, "Did Google Just Kill Online ...

    By • Aug. 25, 2013

  • Is Twitter the Preferred Financial News Source? What Your Company Needs To Know

    Picture this: A well-known Billionaire financier tweets about your company's desirability level to investors - and his own position in your company - causing a Wall Street frenzy.Quick, what do you do?If the first thing that comes to your mind is "I didn't know investors used Twitter" or even wor...

    By • Aug. 25, 2013

  • When Was the Last Time You Updated Your Website?

    If the answer is because it is hard to update, then it's time to start looking at a way to keep your site up-to-date to keep visitors coming back to you. No one wants to keep visiting a website that just looks as if it has been collecting dust over the months or even years so it's really time to ...

    By • Aug. 24, 2013

  • 4 Reasons Why Marcus Johns is a Master Content Marketer

    Content Marketing is a phrase that has been beaten to death, but I will use it here to prove a point. If you have not seen him yet, Marcus Johns has conquered Vine in a way that no one else has . He's taken great content, which is his concise comedic ability, and molded it to the constructs of th...

    By • Aug. 24, 2013

  • The Double Standard in Women's Equality is Alive and Well

    Alright boys and girls. We need to have a little chat.The chat isn't a new one for Spin Sucks readers. In fact, it's not a new one in the movement for women's equality in the past 60 years.But, even in 2013, there continues to be a double standard about women in the workplace so we have to contin...

    By • Aug. 24, 2013