Content Marketing: Page 325

  • Pinterest Is Becoming a Powerful E-Commerce (and Brick-n-Mortar Commerce) Engine

    When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday "wish-list" boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality...

    By • Aug. 20, 2013

  • 5 Online Marketing Details Companies Worry About a Bit Too Much

    Even though the digital marketing world has pages in pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.In particular, we often find that new clients don't just obsess over the details of online ma...

    By • Aug. 20, 2013

  • 50 Most Influential Content Marketers [SLIDESHARE]

    I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, "Brands as Publishers." A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I'm ...

    By • Aug. 20, 2013

  • Snapshot: Day in the Life of a Social Media Marketer

    How do you spend your day on social media?Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all? Do you sleep? I will admit that there ar...

    By • Aug. 20, 2013

  • The Rapidly Growing Digital Advertising Market [INFOGRAPHIC]

    We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits... directors are a bit comp...

    By • Aug. 20, 2013

  • The Social Media Optimization (SMO) of SEO: 7 Key Steps

    Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good S...

    By • Aug. 20, 2013

  • How to Make (Anything) Viral

    I find it interesting to listen to agencies, professionals, marketing directors or advertising specialists talk about virality. It surprises me when they decide to sit down and write something that will supposedly go viral. This turns into hilarity when they demand the video you launch goes viral...

    By • Aug. 19, 2013

  • How Are Brands Using Twitter? Facts, Stats, Recommendations

    Each day, brands are actively discussed just about everywhere online; some listen but many don't pay attention. Many still miss crucial opportunities by treating Twitter as exclusively a broadcast platform, expecting to influence customers with little to no community building efforts. Limiting Tw...

    By • Aug. 19, 2013

  • Why Every Entrepreneur Should Focus on an Integrated Marketing Strategy

    I recently read an article by Tom Searcy in Inc. Magazine titled, "6 Sales Tips For CEOs Who Hate Sales." In the article, Searcy provides several tactics to help CEOs be more successful in their sales efforts. The article doesn't explain why it's so vitally important for CEOs to focus on sales an...

    By • Aug. 19, 2013

  • Content Marketing: Get New Content Without Tons of Work

    Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations.The results were interesting.It found, of the business-to-consumer organizations that consistently create new content, 88 perc...

    By • Aug. 19, 2013

  • 4 Steps for Getting More Leads from Facebook

    Facebook has proven to be a great source of new customers for millions small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms.First understand there are two...

    By • Aug. 19, 2013

  • Finding the How of a New Idea [VIDEO]

    Have you ever dropped an idea because you don't think you had the money, time, expertise, or network? I was working on a project with a colleague this week and remembered the story of Britta Riley. I posted her story last year but thought it was worth another look. Riley solved the issue of growi...

    By • Aug. 19, 2013
  • SMT Expert

    Social Media for Brands, What You Can Learn From Oreo

    Oreo is not only a sandwich cookie consisting of two chocolate disks with a cream filling in between but it's a brand that really keeps you connected and attached. I have been following Oreo as a brand on Social Media since a very long time and I am really amazed to see how precisely they connect...

    By • Aug. 19, 2013

  • Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]

    Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations - and pros and cons. And each one is constantly evolving in ter...

    By • Aug. 19, 2013

  • 8 Facts Every Marketer Needs to Know about Cyber Monday

    The holiday shopping season used to be broken into two parts: Black Friday and every day after that.But now the Monday after Thanksgiving is a force, driving a huge amount of ecommerce over the web and mobile. Digital marketers must prep well in advance for this massive ecommerce and online sales...

    By • Aug. 18, 2013

  • 4 Reasons to be a "Breadcrumb" Producer

    Creativity can sometimes be hard to put in a bottle, package and present to a client. As digital producers, we have certain content we must capture and we also have content we want to produce that is the "above and beyond" our client never dreams about but becomes ecstatic over once it is present...

    By • Aug. 18, 2013

  • What the Opt-Out Generation Means Long Term

    In yesterday's The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home.It made both of our blood boil. Hers because of the women they portrayed (upper-class, country clu...

    By • Aug. 18, 2013

  • My 7 Favorite Content Marketing Tips and 29 More I Like A Lot [SLIDESHARE]

    In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observat...

    By • Aug. 18, 2013

  • Marketing Insights for Short Attention Spans

    Marketing Insights for Short Attention Spans Listly by Barry FeldmanMarketing Insights for Short Attention SpansI have created a collection of one-liners for onliners and other useful bite-sized tips to help make your online marketing more effective. | If the idea is not attributed to anyone, i...

    By • Aug. 18, 2013

  • When It's Time To Hire A Digital Strategist, Beware Social Charlatans

    Let's put it right out there, shall we? There are LOTS of "social media strategists" online these days - and at least half of them aren't worth their weight in retweets.Anyone with a working knowledge of Facebook, a bit of blogging experience and some social tech speak can bamboozle an unsuspecti...

    By • Aug. 17, 2013

  • Why Social Media is the Rodney Dangerfield of Marketing Channels

    Rodney Dangerfield won fame and a cult following with his comedic catchphrase, "I don't get no respect." His signature line and self-deprecating ways kept people laughing for years. The tactics Rodney used then fits perfectly in our social media world today. When his comedy act failed to take off...

    By • Aug. 17, 2013

  • Socially Stephanie: Social Media for Book Promotion

    Dear Socially Stephanie, I just wrote a book about how to excel in a job interview. It is available on Amazon. What is the best way to go about getting it publicized and in front of as many potential buyers as possible? I have posted it to my own pages, but that's not working, and I have limited ...

    By • Aug. 17, 2013

  • Best Time to Post on Facebook: Use Insights

    At long last! Fan page administrators and marketers can now post content to their fan pages at optimal times without a lot of guesswork. The best time to post on Facebook has been revealed by Facebook itself, thanks to the newest upgrade of Insights. If you don't have them yet, be patient. It's c...

    By • Aug. 17, 2013

  • 7 Lessons Content Marketers Can Learn from Journalists

    News stories are some of the most widely shared pieces of content on any given day, especially as consumers are becoming more opinionated on various topics, and eager to share their opinions. These news pieces are a content strategy that has the ability to go viral, and can inevitably help simila...

    By • Aug. 16, 2013

  • Keys to Copywriting: Don't Bury the Lead

    When it comes to copywriting for a modern audience, time is of the essence. The pace of our everyday lives continues to increase, and that means marketers have ever-smaller windows in which to communicate their message. This is why getting to the point, known by copywriters as "not burying the ...

    By • Aug. 16, 2013