Content Marketing: Page 325

  • Survey Finds Social Media and SEO Drive Inbound Marketing

    The latest Hubspot report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing.It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call l...

    By • Aug. 28, 2013

  • How Your Pinterest Descriptions Can Attract Customers

    In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers t...

    By Nick Bolognia • Aug. 28, 2013

  • 6 Things to Know About Hootsuite

    Hootsuite is a social media management tool intended to make your life easier. It makes it easy and less time-consuming to manage several different social media accounts, including regular posting and commenting, all from a single dashboard. If you've never tried Hootsuite for your business, here...

    By • Aug. 28, 2013

  • The Importance of Social Business Strategy

    Charlene and I recently published a report that documented the 6 Stages of Social Business Transformation. In the process, we discovered the most common mistakes and successes businesses experienced along their journey. What was most surprising however, not really, was the cavernous disconnect...

    By • Aug. 28, 2013

  • Crowd Funding Campaign for the Unbuntu Edge Fails

    Recently in the news there was a lot of talk about a smart phone that was on its' way to setting the largest crowd funding record ever. The smartphone is called the Unbuntu Edge, and its' campaign raised nearly $12.8 million. The device that previous held the record for the largest crowd funding...

    By • Aug. 28, 2013

  • Context Marketing Is Newest Social Media Buzz

    When you put a noun in front of "marketing," you get a new trend, #RockHot topic and buzzword. I've said that in a blog post or two. It was bound to happen sooner or later - content marketing is being dethroned. Instead of content, insert "consumer."Consumer is king and content is queen.We blogg...

    By • Aug. 28, 2013

  • The Social Shake-Up: Why Atlanta?

    Why Atlanta for The Social Shake-Up?I've written about The Social Shake-Up's purpose and our audience for the event. Another question that arises about is "Why Atlanta?" That question is usually followed up by "Instead of San Francisco or New York?"The answer is easy: We wanted to make the statem...

    By • Aug. 28, 2013

  • Social Advocacy & Politics: @AmbassadorPower Holds a Twitter Townhall

    On August 15th, United States Ambassador to the United Nations Samantha Power held a Twitter townhall marketed with the hashtag #WhatMatters. Great idea, but only fairly executed. Overall, I'd say it was a worth doing. Power answered several questions submitted before the appointed time across s...

    By • Aug. 28, 2013

  • How to Get Your Fans to Stop Ignoring You on Facebook

    They've got their backs turned for a reason. If your fans have been ignoring your posts because they're boring, filled with errors, or not relevant, it's time you learned how to write the type of status updates that grab attention and encourage regular engagement.Dammit. It's happened again. In f...

    By • Aug. 27, 2013

  • A Tool to Help You Make Sense of the Semantic Web

    The semantic web presents the marketer looking to help his clients with their online projects with unique practical challenges: how can keywords be recognized when semantic search itself is moving away from keywords and focuses attention on search queries instead? How does he identify influencers...

    By • Aug. 27, 2013

  • Get a Leg Up on Back to School Sales With These 5 Tips

    It's back to school season! Not for your kids (yet), but definitely for marketers. While back to school season is technically not a consumer holiday, did you know that this sale season is second only to winter shopping season? U.S. consumers will spend roughly $30 billion in total this year in ba...

    By • Aug. 27, 2013

  • 3 Ways to Naturally Position Your Marketing Message

    Some social network activities can wear thin, causing users to question, "Why am I doing this and who cares?" In order to stay relevant, social networking companies are pivoting to provide their users more interesting ways to record their lives and give brands more meaningful ways to connect with...

    By • Aug. 27, 2013

  • The Greatest Skill in Content Marketing

    There's a line that Bill Gates used, nearly 20 years ago, that comes up again and again whenever people talk about content marketing. You've heard it before and I'm not going to wheel it out here. If that's not clear enough, just think about content and royalty. That phrase is more true today tha...

    By • Aug. 27, 2013

  • Is Your Business Between the Customer and What They Want?

    I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don't disagree with anything the article states, I do believe it can be summed up in a single reason.The music industry blocks the path between fans and the talent in or...

    By • Aug. 27, 2013

  • Why Outbound Marketing Has Never Been More Effective

    The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.photo credit: The Eggplant via photopin ccThe theory is that if you put enough high quality content out there, the right people wil...

    By • Aug. 27, 2013

  • 5 Tips for a Better Twitter Hashtag [INFOGRAPHIC]

    If you read my blog regularly, you'll find that I am not a fan of hashtag abuse. Over the past month, I have been experimenting with Twitter in my spare time with an overall goal to increase traffic to my blog. In that process, I've done a lot of reading and even more following in attempt to le...

    By • Aug. 27, 2013

  • Why the "Social CEO" Debate Is All Wrong

    In recent weeks you've likely noticed the amassing opinions on the latest buzz term "social CEO." Opinions ranging from 'CEOs absolutely need to become social' to 'CEOs should completely avoid social media,' most of them, like with many debates, attempt to make the issue formulaic by taking a one...

    By • Aug. 26, 2013

  • How Can Gamification Help Your Growth Strategy in Marketing?

    So what's gamification? It's exactly what it sounds like - as simple as making something into a game. Its applications run the gamut from educational games (such as Jump Start, which makes computer games) to a promotional campaign for a product to just a cool feature on a website.One notable earl...

    By • Aug. 26, 2013

  • Which of Your Customers Is Most Important?

    You'll read a lot of posts across the internet trying to help you figure out what each of your customers are worth. You'll see articles about what a Twitter follower is worth, or what a Facebook like is worth, and to be honest, I don't pay much attention to those. How can someone know what my Twi...

    By • Aug. 26, 2013

  • How to Use Facebook Embedded Posts for Marketing

    The Facebook embedded post was recently rolled out to all users, not just major brands, and I found myself excited at the possibilities that Facebook's latest addition could provide for those in the marketing industry. The extent of how awesome Facebook embedded posts will be is still unseen, bu...

    By • Aug. 26, 2013

  • Websites Will Become the AM Radio of the Internet

    If your marketing is sufficiently useful, your audience will keep your brand close - on their home screen, in their inbox, in their Twitter and Facebook feeds - and, when they need you, they'll access whatever it is you're bringing to the information party. This is the great benefit of Youtility-...

    By • Aug. 26, 2013

  • KISS: Keep It Significant and Shareable

    It used to be that the KISS principle related to an age-old acronym, meaning Keep it Simple, Stupid! Since its origin in 1960, there have been slight variations, of course, from "Keep it short and simple" to "Keep it super simple" or "Keep it simple and straightforward". All good. But in this day...

    By • Aug. 26, 2013

  • How to Use Twitter Search to Build Relevant Followers

    Problem: You're struggling to build a relevant following on Twitter.Solution: Use Twitter search. Of course, this isn't the full solution, but a nice place to start... I'm often surprised when I chat to business owners or marketers who have never really explored the possibilities that searching v...

    By • Aug. 26, 2013

  • Content Marketing: How to Measure Effectiveness [INFOGRAPHIC]

    Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today's marketplace - it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, video...

    By • Aug. 26, 2013

  • Why I Still Use Facebook

    Just when we had convinced grandma to finally set up a Facebook page, the dominating social network of the late-2000s is now no longer cool with the kids.According to 13-year-old Ruby Karp's great little piece on Mashable, "Facebook was just this thing all our parents seemed to have." The precoci...

    By • Aug. 26, 2013