Content Marketing: Page 325

  • Shifting Tastes and Fizzling Sales for Coke: Listen Up!

    Social forensics and listening practice aside, Coca-Cola has recently received a clear message of souring consumer tastes as sales of Diet Coke fell for the second consecutive year on the heels of a second quarterly drop in global sales. Reflecting a trend in consumer thirst and ideas about heal...

    By • Aug. 24, 2013

  • No Budget? Forget About Easy Facebook Success

    A dramatic headline? Perhaps. However, as Facebook strives to make even more money, it's making it harder for brands (businesses/orgs etc) to make any impact. In this post, I look at lack of reach without payment, exceptions to the rule and give advice on assessing if Facebook is actually a worth...

    By • Aug. 24, 2013

  • Advertising on Facebook Is No More the Same: So What's New?

    Did you know that around 64% of the marketers see lead generation benefits with Social Media? Yes, you heard it right! There is a growing competition among the marketers to promote their products and services and reach the targeted goal. Therefore, there should be an effort to simplify product ad...

    By • Aug. 23, 2013

  • Pinterest Idea: Transform Blog Posts Into Images

    Your blog should be feeding your social media content pipeline, including Pinterest.I know it seems counterintuitive that a largely text-based medium, your blog, could feed your content pipeline for Pinterest, which is such a visually based platform, but it's certainly not impossible.Following ar...

    By Matthew Peneycad • Aug. 23, 2013

  • Twitter Isn't Scalable: Escape Social Media Hell

    Twitter is beautifully simple: it's a stream of information and news from the people you want to hear from. However, in its simplicity is the potential for it to become very complicated.With each new follow, your Twitter feed becomes slightly more populated, and it becomes increasingly difficult ...

    By • Aug. 23, 2013

  • 7 Ways Your English Teacher Lied to You About Content Marketing

    From kindergarten through our last class in college, our teachers slave over the proper way to write any kind of content possible. Whether it's a research paper or an essay, grammatical skills, stylistic lessons, and individual voice are all part of our education. However, these traits don't nece...

    By • Aug. 23, 2013

  • 10 Examples of Inspiring Responsive Web Design

    Responsive Web Design - or as I like to call it, RWD - is absolutely THE trend in web design for 2013. As a web designer, it has become second nature for me to visit a website and pull the corner on my monitor to see how the page responds. Most of the time, I am quite pleased to see the content o...

    By • Aug. 23, 2013

  • What Fake Twitter Followers Do To Credibility

    Have you ever noticed that some people and companies on Twitter have an insane number of followers - yet seem to be terrible at sending out halfway-decent Tweets or having anything of value to share with those followers? Well, it turns out many of these followers are fake. Even President Obama ha...

    By • Aug. 23, 2013

  • When a Brand Promise Backfires

    Like every other marketing-related word or phrase, the term "brand promise" has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to the relationship marketing aspect.It was written by Jean Wilcox, one of the authors of the book Ab...

    By • Aug. 23, 2013

  • Your Digital Agency Just Might Suck If...

    I won two new accounts this month that came from two digital agency leaders in Phoenix. After I was done with my insanely ridiculous happy dance, I was really depressed. Then pissed off.Why? I shouldn't have won them for the reasons that I did."I don't know what they are doing, but I pay a LOT o...

    By • Aug. 23, 2013

  • Why Google+ Is Key to Your Semantic Web Marketing

    In my book on Google Semantic Search I stressed how Google+, Google's "social layer" is key to succeeding in semantic search and the emerging semantic web. In the months since I first wrote those words evidence is piling up on just how important this key is. If you're still sitting on the fence w...

    By • Aug. 22, 2013

  • 3 Tips for Utilizing Reddit

    From 2010 to 2012, I worked as a social media content promoter. I was a contractor and worked for other contractors who had business relationships with large websites. My speciality was in user curated voting websites.When I first got into the industry, Digg was the place to be. If a piece of con...

    By • Aug. 22, 2013

  • Your Business's Heaping Helping of Hashtag Strategies for Facebook

    Has your business begun adding Facebook hashtags to its social marketing strategy? In a previous Facebook for business post, we introduced you to hashtags for Facebook business pages. Now, we are going to provide you with ways to leverage Facebook hashtags and make them an effective part of you...

    By • Aug. 22, 2013

  • The History of Social Media [INFOGRAPHIC]

    Today, over 67% of online adults use social networking sites. Boy, have we come a long way since the first email was sent in 1970. Thinking back to the days of hilarious AOL screen names and Myspace profile brackgrounds makes me a bit nostaligic. Social media has evolved rapidly over the past th...

    By • Aug. 22, 2013

  • Social Media Reminders: Rules and Advice for Running Facebook Promotions

    One of the most common goals of social media managers these days is to increase the number of Likes on their Facebook page. And with Facebook fans being 39% more likely to purchase a product/service than non-fans, who can blame them? Not to mention each one these Likes represents someone who is 3...

    By • Aug. 22, 2013

  • 24 Tips to Reinvent Your Brand a la Kiefer Sutherland

    Not once, twice, or even three times did 24 star Kiefer Sutherland have a brush with the law. On four separate occasions, Sutherland has been arrested for driving under the influence.Amazingly, Kiefer Sutherland's checkered past with alcohol abuse hasn't kept him down. It didn't even stop tequila...

    By • Aug. 22, 2013

  • 4 Video Production Myths and Their Solutions [VIDEO]

    We've been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there's no video. Others are not even making it there because your videos don't show up in results in video searches. ...

    By • Aug. 22, 2013

  • Raven's Jon Henshaw on the Art of SEO

    Jon Henshaw isn't exactly sure how he got here - an SEO expert with a background in human development and a master's degree in counseling psychology. Oh, not to mention he's a wild-eyed entrepreneur and co-founder of Nashville-based online marketing platform Raven. So how did he get here? How did...

    By • Aug. 22, 2013

  • Should You Create a Personal Brand?

    Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do.But what about building a personal brand. Can building a personal brand help us to become recognized. Can a personal brand help...

    By • Aug. 22, 2013

  • 7 Tips to Make Your Content Pop!

    Making the most out of the content you've written is essential in determining it's success. Make sure your content pops by considering these 7 factors...1 Think about keywordsThis is important for SEO and in helping your readers location information that is relevant to them. Use keywords in hea...

    By • Aug. 22, 2013

  • 25 Mistakes That Make Your Business Look Dumb on Pinterest

    Pinterest is one of the hottest new social media networks for small businesses and nonprofits.This highly visual platform rakes in 2 1/2 billion monthly pageviews from its 70 million users monthly. Pinterest users also buy more of the items they encounter in pins than items on Facebook, and spend...

    By • Aug. 22, 2013

  • 7 Classic Facebook Concepts For Your Page

    Facebook is an important window into your organisation. But it can be daunting to come up with ideas and concepts on what to publish. Recognise this?Here are a couple of classic Facebook concepts using the Facebook Page of our new agency Mad Science Digital as sandbox to do some experiments in. S...

    By • Aug. 22, 2013

  • Three Ways Listening to Influencers Helps You Sell

    I like the way Michael Brenner describes "social selling". He says (paraphrasing) it's about sales people building a strong personal brand and helping social buyers become customers via content and exchanges.To bring social into your selling process though, you need to create a few foundational e...

    By • Aug. 22, 2013

  • Frank Eliason of Citi on the #SocialShakeUp [VIDEO]

    Within the world of social media, Frank Eliason, Director Global Social Media at Citi, stands out as one of the great thought-leaders. Active in the social media world since its inception in 2007, Frank spoke with Robin Carey about the way the Social Shake-Up has changed the conversation about ...

    By • Aug. 22, 2013

  • 3 Lessons in Brand Passion from Winning Brand Builders

    What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not only purchase products but they become brand advocates because they are as passionate abo...

    By • Aug. 21, 2013