Content Marketing: Page 342

  • Tying Tweets to Profits: Can 140 Characters Deliver ROI? #SMTLive Webinar

    [<a href="//storify.com/socialmedia2day/tying-tweets-to-profits-can-140-characters-deliver" target="_blank">View the story "Tying Tweets to Profits: Can 140 Characters Deliver ROI? #SMTLive Webinar" on Storify</a>]

    By • June 26, 2013

  • How to Best Use Instagram Video

    On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter's Vine app, this is another confirmation that short form content creation is on the rise.What are some best practices or tips for how ma...

    By • June 26, 2013

  • How Today's Democratic Political Campaigns are Like Silicon Valley

    You can attribute Silicon Valley's success to any number of key factors: good universities, the availability of capital and a wealth of entrepreneurial experience are just a start. But without a talented pool of tech workers ready to jump to the next startup, the Googles, Yahoos and Facebooks of ...

    By • June 26, 2013

  • Seriously, What's the Point of Blogging?

    I was asked that by somebody at a networking event this morning. I wasn't taken aback by the question as it's one I've heard a number of times over the years. My answer was fairly in-depth, and by the end, Mr Networker told me that he now saw the point. So naturally, I thought I'd share the key p...

    By • June 26, 2013

  • 5 Ways to Reach Out on Social Media

    In a recent Socially Stephanie column, I helped a real estate agent get over his case of social media stage fright:As this is a topic that seems to always be at the forefront of many discussions I have with clients and friends, I'd like to address it here as well. The first thing you need to kno...

    By • June 26, 2013

  • From the Intern Desk: 4 Quick and Dirty Tips for Social Media

    Hey there, marketing professionals/geniuses/world changers. It's lyss.c (my stage name for when my rap career takes off), the integrated digital marketing intern at SyneCore Tech. You probably don't think you need to know any of the nonsense the marketing intern is spewing; I talk about things li...

    By • June 26, 2013

  • 10 Simple B2B Content Marketing Tips for Complex Solutions

    Take the Einstein Approach to SimplificationIt's true that compared with B2C, the B2B marketer doesn't have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically follows the 15-60-25 rule. Only 15% of the leads yo...

    By • June 26, 2013

  • 7 Ways to Integrate More Brand Storytelling in Your Content Marketing Strategy

    The best marketing transcends corporate messaging, and becomes stories about people and characters which beg to be shared. Aflac's duck has been telling their company's story for around 13 years now, and has increased their company's recognition from 13% to 90% of consumers along the way. While c...

    By • June 26, 2013

  • Cinderella's Social Media Engagement Lessons for Marketers

    Once upon a time in a land far, far away....Photo: wikipedia.org Creative Commons 2.5You know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement. (Y...

    By • June 26, 2013

  • Instagram Video: What You Need to Know

    Whoa, the picture just started moving on Instagram. What's going on?Don't worry. You're not having a breakdown. It's because Instagram has rolled out its brand new video sharing feature, the next logical step for the photo sharing service. So your shameless marketing approch (product or affiliate...

    By • June 25, 2013

  • B2B Sales? Do Your Homework!

    Good salespeople are out there.They are the ones who do their homework, understand the prospect, and actually listen.But they don't seem to be the ones calling me.The ones calling me are the ones who not only have no idea who I am, but they say things such as "enterprise solutions" about five sec...

    By • June 25, 2013

  • Shell & the Great Energy Challenge Go Social: A Case in the Making

    What inspired me most about the opportunity to join Shell in 2011 was nothing short of scale and impact.There are few industries and companies that can claim true relevance to every person on the planet. Energy is such an industry that serves a vital purpose in sustaining daily life and enabling ...

    By • June 25, 2013

  • New Study: The ROI of Video in Email Marketing

    We want video and we want it now!While these exact words may not be coming out of consumers' mouths, their actions are screaming them loud and clear. YouTube alone has more than 1 billion unique users a month who watch over 6 billion hours of video. Not only are consumers watching a lot of video,...

    By • June 25, 2013

  • 10 Questions to Ask When Hiring a Social Media Consultant

    Are you looking to hire a social media consultant? There are plenty of them out there, be sure to ask the right questions to get the best one for you and your business.How successful are you in your own social media?I quite often see so-called social media consultants telling us how we could buil...

    By • June 25, 2013

  • NBA Digital Coverage of the 2013 Draft

    NBA Digital is about to blow the 2013 Draft coverage out of the water. From NBA.com's Draft Central on June 27, to the Playermetrics 360-Degree Camera, a custom interactive online feature, allowing fans to use a 360-degree camera, there's a huge line up of digital content. That's Doc Rivers provi...

    By • June 25, 2013

  • Dissecting Twitter Profiles that Convert

    There are many components that make for great business Twitter profiles.The name, handle, bio, location, link, profile and header images all contribute to either increasing the likelihood of being followed, and thus giving you a larger audience to engage with, or being overlooked.Here's what it t...

    By Matthew Peneycad • June 25, 2013

  • Content Marketing Worst Practices Are Poison

    Content marketing was crowned as king in 2012, and it continues to wield vast business influence today. Content marketing is integral to success in the current competitive marketplace. There a number of content marketing worst practices, which you and your company would be wise to avoid. Altho...

    By • June 24, 2013

  • 5 Tips for a Better Email Signature [INFOGRAPHIC]

    A year ago on this blog, I wrote a piece called Email is dead... NOT! Well, lo and behold, email marketing is still alive and kicking, even though many marketers focus mostly on their social media tactics sometimes to the expense of easily reachable tools, such as an effective email signature. Af...

    By • June 24, 2013

  • Leverage Pinterest Pins to Win

    Pinterest is on fire. It rapidly became one of the fastest growing social networks, and Pinterest's social influence is now comparable to Twitter. Recently, there have been a number of exciting developments on the business side of Pinterest-making the social network a more streamlined and optim...

    By • June 24, 2013

  • Top 10 Link Building Tactics for Traditional Publishers

    It's important to understand that the term "publishers" has changed a bit over the years. Now that SEO and web content development have come into the equation, there are many more publishers out there. Brands are becoming publishers and working to build links, typically for SEO purposes. However,...

    By • June 24, 2013

  • 5 Ways to Create a Deliciously Irresistible Blog Post Title

    Blog post titles are powerful. They are the point of contact between content and reader, meaning the level of effectiveness of your title will determine whether the reader clicks or moves on to the next best thing.To grab attention and persuade the reader to hang around your blog for a while, you...

    By • June 24, 2013

  • Facebook Updates Comment Sorting, Adds Like Button To Messenger

    Last week, Facebook made a number of small, yet significant, adjustments to comments, introducing the ability to post images as comments and allowing users to sort comments either chronologically or by popularity. Facebook has also added a Like Button to Facebook Messenger for mobile devices. Th...

    By • June 24, 2013

  • The Difference Between Structured and Unstructured Data in Social Media

    The Guardian recently used a useful analogy to explain the difference between content and metadata. Content being the letter and metadata the envelope.So, for example, in an email the "to", "from" and "cc" fields are metadata, but the subject line is content.Essentially, the metadata is structure...

    By • June 24, 2013

  • How Celebrities Use Social Media to Build Their Brand

    If you have a Facebook, Twitter, Tumblr, Instagram, or Vine account, odds are good you follow at least a few of your favorite celebrities. You might love Jon Stewart's brand of snarky social commentary, Wiz Khalifa's often sage advice, or Amanda Bynes' downward spiral, but the point is that you'r...

    By • June 24, 2013

  • The Impact of Social Media on Newsrooms & Journalists

    Anyone in public relations or journalism would have trouble challenging the statement that social media has delivered massive, unprecedented changes across all forms of media (and every publication still in existence). Its impact on the very foundation of how newsrooms operate has been monumental...

    By • June 24, 2013