Content Marketing: Page 341

  • SMT Expert

    How Facebook's Graph Search Might Impact Social Marketing

    Graph Search was rolled out to the majority of American-based users with English (US) set as their language - chances are pretty good that you can activate it right now by visiting this page and clicking that beautiful green button to try out the new feature. As with all things social media and f...

    By • July 11, 2013

  • How Emerging Markets Transform the Mobile Internet

    The apparent significance of emerging markets to the evolution of the Mobile Internet is really nothing short of a transformation. Demand for lower cost technology has helped to advance all wireless broadband deployments and it's shifting the balance of power in the process. Case in point: China ...

    By • July 11, 2013

  • Depositing Your Fans into Your Bank Account

    Social media isn't about getting as many fans and likes as you possibly can. If it was as easy as depositing your fans into your bank account then we would all be very rich very quickly. If your social media strategy is about sales, then the trick is to translate 'likes' into sales. If you are n...

    By • July 11, 2013

  • 3 Rules for Building Social Equity for Your Personal Brand

    As I've shared many times on this blog, your personal brand is brought to life in many aspects of your behavior, including how you show up online. The relationships, comments, engagement (or lack thereof) and personality you demonstrate is matched up with your experience, expertise and skills to ...

    By • July 11, 2013

  • Social Media and SEO: They Love Each Other

    When I started working in social media (just a mere two years ago) I had no idea what SEO was - and I'm embarrassed to admit it, but alas it is now off my chest!My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted to include SEO and how it works with ou...

    By • July 11, 2013

  • 5 Questions Not to Ask Before Sharing Content

    It's easy to get caught in the social media hype net that promises extensive exposure for your company at minimal cost. The idea that the content you create can change the course of your business is alluring. The concept that it can be done in single post is irresistible. Everyone wants to creat...

    By • July 10, 2013

  • Kick Your Facebook Marketing Up a Notch

    Social media marketing has become essential for business. Social media can provide a significant edge, when it is approached strategically. Your company needs to be present on at least the big four social networks-Facebook, Twitter, Google+ and LinkedIn. Without a social presence on these majo...

    By • July 10, 2013

  • How Atlas & Mason Use Instagram to Create Brand Advocates

    I'm a big fan of t-shirts. Living in Scotland, with our incredible summer climate (!), I need to have a plethora of tees available. I recently started to struggle to find t-shirts I liked both in the bricks and mortar stores and online. Then one day, I was scrolling through my Instagram feed, and...

    By • July 10, 2013

  • From the Intern Desk: A Guide to Digital Marketing Acronyms

    Hello again! It's lyss.c, the intern at Synecore Tech. They let me share my tips on social media a couple of weeks ago, and well, since I didn't cause a fiery mess, they're letting me spew my two cents again - luck you! I've got to say; I've learned a lot at this desk in the past month and a half...

    By • July 10, 2013

  • Crisis Communications in the Network Age

    Crisis communications have become tougher than ever and Google, Facebook and Twitter are to blame.Google has shortened our patience thresholds and made waiting for information unbearable. And thanks to Facebook and Twitter with their ticker-like activity streams, we expect new information every t...

    By • July 10, 2013

  • The Mount Everest of Marketing Mistakes

    Have you ever climbed Mount Everest? Of course you haven't.You've probably heard: it's dangerous. If you were to consider an adventure of this magnitude, you'd have a plan, right?Marketing mistakes for breakfast.Allow me to give you a little glimpse into the life of an online marketing consultan...

    By • July 9, 2013

  • The Top 3 Things Facebook Apps Want From You [INFOGRAPHIC]

    Occasionally I'll catch some flak for championing studies that show email's effectiveness to generate sales relative to social media. Some people get pretty contentious with me about it (I just read these studies by the way, I don't write them). So, I found it interesting that the top three thin...

    By • July 9, 2013

  • The Pepsi Like Machine [VIDEO]

    As the marketing world progresses and the minds of creative and young people continue to change the way we market and sell products, there is a constant struggle to keep up with competitors and come out with the next great idea. Pepsi is having absolutely no trouble keeping up. Their marketing te...

    By • July 9, 2013

  • 7 Step Guide To Creating Perfect Content

    Have you ever clicked on a promising headline and then been horribly disappointed by the results? Have you then been amazed at the number of social media shares you continue to see of that same thing post?I know I have. Those writers have discovered the foolproof formula for creating killer conte...

    By • July 9, 2013

  • 20 Things You Didn't Know About Social Media Marketing

    It hasn't been around all that long, many companies both large and small have adopted it but many have also shied away. If you are on the fence or just starting to get your toes wet, here are 20 things about social media marketing that you didn't know.1. Its not really FreeFor the most part, the ...

    By • July 9, 2013

  • Top 10 Social Media Mistakes To Avoid

    Are you new to the social media world? Does the plethora of platforms and options make your head spin?Maybe you just don't know where to start, what to do, or what not to do.This list will help you understand the frequently made mistakes of social media maintenance. If you can avoid these mistake...

    By • July 9, 2013

  • Search Ranking Factors: Rank Correlation for 2013 [INFOGRAPHIC]

    With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer a high priority or even relevant to current SEO strategies. To help digital m...

    By • July 8, 2013

  • Google Enhanced Adword Best Practices [INFOGRAPHIC]

    The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads see...

    By • July 8, 2013

  • SMBs Embrace Digital Marketing; Poised for Growth

    Although we are still trying to fully understand the depth, nuances and capabilities of digital marketing, it is a trend that no longer feels like a trend but the norm. While larger companies are presumably in a better position to make this shift in marketing practice, I am please to report that ...

    By • July 8, 2013

  • Paula Deen: A Lesson in Crisis Communications

    A couple of weeks ago, I hadn't heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning's appearance, citing exhaustion and the inability to physically move.Al Roker said, "I hope she reconsiders. We're friends of hers." And...

    By • July 8, 2013

  • Distributed Marketing and Analyzing Ad Spend Trends

    Marketing Charts recently produced data analyzing where ad spend is going in a number of mediums. The headline of "Global Ad Spend Outlook Worsens for Most Media" is an accurate headline, but doesn't tell the full story. From a distributed marketing perspective, there's opportunity as the multich...

    By • July 8, 2013

  • What Do Businesses Get from Social Media and Websites? [INFOGRAPHIC]

    Just in case people need reminding, a social media presence and a website have tremendous benefits for a business if executed right.This infographic from BestWebHostingGeek.com lists some of these advantages and back them up with data.Among the advantages of having a social media presence is incr...

    By • July 8, 2013

  • Canadian Tourism: The Downward Spiral Continues

    July is a great month in so many ways, the first one being that we, as Canadians, start it off by celebrating our National Day since the country was officially founded on July 1st, 1867. It's also summertime, which means we get to enjoy some of the heat our Southern friends take for granted on a ...

    By • July 8, 2013

  • From the Intern Desk: 4 Quick and Dirty Tips to Social Media

    Hey there, marketing professionals/geniuses/world changers. It's lyss.c (my stage name for when my rap career takes off), the integrated digital marketing intern at SyneCore Tech. You probably don't think you need to know any of the nonsense the marketing intern is spewing; I talk about things li...

    By • July 8, 2013

  • SEO Writing Myths That Can Get Expensive

    SEO is fueled by quality content, so you want to make sure that your writing strategy is down pat. Unfortunately, while it isn't easy being an online writer, it is actually the website and/or company owners that can ruin SEO writing and fall into a costly trap. Those who are not SEO writers (and ...

    By • July 8, 2013