Content Marketing: Page 341

  • Crowdsourcing Needs Expert Opinion

    The headline for this article caught my eye since...it just seems to me that so much could go awry.Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing MistakesLike focus groups...if you ask the wrong question or in the wrong way, the answers you get will be umm... at the least inaccura...

    By • June 30, 2013

  • PayPal Space Launches: Clever Marketing or Legitimate Opportunity?

    There are quite a few companies out there that follow the "do amazing things to build a brand and advertise" strategy. Red Bull comes to mind with their extreme sports sponsorships and dropping someone from miles up in the sky. One company that never comes to mind with that marketing strategy is ...

    By • June 30, 2013

  • An Ounce Of Disaster Prevention Is Worth A Pound Of Recovery

    Tropical Storm Andrea didn't waste any time kicking off the 2013 hurricane season with June 1st marking the beginning for the Atlantic and Caribbean regions, a time frame that runs through November 30th. (Make your travel plans accordingly.)From a recent report:"We continue to foresee a very acti...

    By • June 29, 2013

  • Starting a Public Relations Firm: The Business Side of Things

    I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do.But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that whole problem ...

    By • June 29, 2013

  • Facebook News Feed Ads Dominate, Vindicate Exchange Model

    "Ahh, what a difference a year makes." I imagine those words or similar are being uttered at Menlo Park by Zuck and crew on the heels of the release of the new, uber-comprehensive (one-billion impression) Adroll study showing Facebook's News Feed Ads are generating a phenomenal 21x higher click-t...

    By • June 29, 2013

  • Write Social Media Posts at a Sixth Grade Reading Level

    Yoast's WordPress SEO Plugin consistently tells me that my vocabulary is too advanced for an optimal post (which according to this infographic is at a sixth grade reading level). When Joost upgrades his program to assess writing skill, I'm sure they will trump reading level concerns. In any event...

    By • June 29, 2013

  • Adobe Goes In on the Marketing Cloud Wars: Time to Get Your Popcorn Ready

    I never, ever (ever) thought I'd be quoting Terrell Owens, but...So by now you probably already know that Adobe bought Neolane (for about $600M), so that suspense is over. This year when it comes to the action in the enterprise marketing arms race to the cloud, Vin Diesel and the Fast & Furi...

    By • June 29, 2013

  • Content Marketing Strategy: What Does Relevance Really Mean?

    I'm going to walk you through a little exercise.Fire up Google and search for content marketing strategy. Don't worry, I'll wait.Scanning the first few results, I'd wager two words popped up again and again: Valuable and relevant.In fact, both of those words are baked into the definition of conte...

    By • June 28, 2013

  • SEO and How Popularity Comes Into Play

    It's true that Google wants the most relevant and quality results at the top of their SERPs, but we can't overlook the fact that they also want popularity. Your company might be the cool (and smarter) new kid in school, but those that are established and already deemed "popular" are going to stay...

    By • June 28, 2013

  • Learn Best Practices For Pinterest Account Management [INFOGRAPHIC]

    Pinterest may not be the first thing people think of when one mentions social networks but the social media site has a steadily growing user base.As we have talked about before, Pinterest is a great way to reach out to fans and potential fans and customers for businesses. One just has to plan and...

    By • June 28, 2013

  • Warning: This Instagram Information Will Increase Your Social Media Success

    Is your business using Instagram incorrectly and driving away fans? Do you need a few new social media strategies to grow your brand's social network community on Instagram? Read this blog post and you'll discover the do's and the don'ts of using this photo-sharing social network to grow your ...

    By • June 28, 2013

  • How Top Performing B2B Marketers Target Buyers Using Social Media

    Yes, social media can be a source of lead generation for B2B marketers. In fact, 85% of Top Performers indicated social media is a top five channel for lead generation in a recent 2013 survey from Gleanster Research. That's a little shocking considering widespread reluctance to incorporate social...

    By • June 28, 2013
  • SMT Expert

    4th of July: Three Social Media Sites That Shouldn't Take a Holiday

    The Fourth of July is coming up, and most Americans celebrate our country's independence day in a similar fashion, with BBQ, beer, friends, and fireworks. And, though your business may go dark for the day while you spend some well-earned time off with your friends and family, there is one part of...

    By • June 27, 2013

  • If the Election Was Just on Tumblr, Obama Still Would Have Won

    While the 2012 election has been over for more than 6 months, the candidates' Tumblr blogs remain active. Tumblr as a blogging platform creates something of an online time capsule, and Mitt Romney's and Barack Obama's Tumblr blogs fall squarely into this category. Each reflects its respective can...

    By • June 27, 2013

  • 5 Ways Email Can Supercharge Your Company Growth

    Most companies keep email on a short leash. It is used to promote products and allowed to provide order status updates on a limited basis. Promotional messages almost always include discounted pricing. Transactional updates are limited to order confirmations and shipping information. Emails can ...

    By • June 27, 2013

  • Upgrade Your Twitter Marketing

    Facebook may be seen as the ruler of social media, especially after attaining their milestone of 1.11 billion active users this spring. Many companies overlook the marketing potential of other social networks, including Twitter. There are 500 million registered Twitter users and an average of 4...

    By • June 27, 2013

  • How Your Company Should Use Vine

    By this time I am assuming that all of know what Vine is, so I will keep the summary short. Owned by Twitter, Vine is a mobile app that allows you to shoot six second videos and post them to your social sites.For those of you who immediately started thinking "Vine is dead," (obviously referring t...

    By • June 27, 2013

  • Why Instagram Isn't a Vine Killer

    Make no mistake about it. The launch of Instagram Video (wholly owned by Facebook) is a shot across, if not directly into, the bow of Vine's ship (wholly owned by Twitter). Instagram's already established community of 130MM members has given Instagram a major jumping off point for its video featu...

    By • June 27, 2013

  • Irrefutable Proof That Inbound Marketers Need a Major Reality Check

    Now I don't know about you but being the sports fanatic I am, I am often in need of a "reality check" for sure. I think most sports fans need this from time to time as too often we get caught up in the hype or hyperbole of a given athlete or team.It would appear that those who live, play and dwel...

    By • June 27, 2013

  • 5 Top Things to Consider Before Creating a Dedicated Service Handle on Twitter

    While brands have been fast to embrace Twitter as a support channel (our research), many companies remain split on whether to have a separate handle dedicated to responding to their customers. Some companies like to keep everything in one central location, while others prefer to have one handle f...

    By • June 27, 2013

  • Inspire, Connect, Achieve for Social Business and Social Brand Success

    At the core of my personal as well as our agency, Marketing Nutz's brand architecture are these three words... inspire - connect - achieve. It has been and is the foundation for how I do business and live life.If you are a client, student of my training courses, have heard me speak, or reader of...

    By • June 27, 2013

  • The Impact of Advanced Social Intelligence on Marketing

    With the vast amount of information available online today, there is a huge amount of intelligence available as well. This intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition.Social intelligence descr...

    By • June 27, 2013

  • An Example Of A Contest Done Well: #MyTurnToJag

    Jaguar is currently hosting a contest to give you the opportunity to test drive their new #FTYPE. As you know, I love contests and I talk often on this blog about the value of hosting social contests. When I came across this contest, I was interested for a few reasons.One such reason is purely s...

    By • June 27, 2013

  • How to Use Hyper-Local Content Marketing to Drive Traffic to Your Business

    Whether it's called local search, targeting, or pinpoint marketing, it all boils down to one thing: emphasizing relevancy. 67% of internet searches are affected by geo-location or a specified location. If you're a local business, it's crucial to your long-term growth that you seize this opportun...

    By • June 27, 2013

  • Social Media Advertising Dollars Should be Spent on Creating Great Content First

    A recent study conducted by BIA / Kelsey predicts that by 2017, social media advertising spending will have reached 11 billion dollars; a significant growth compared to 4.7 billion dollars last year.Business owners and investors are excited with this huge growth, but according to Ian Schafer, chi...

    By • June 27, 2013