Content Marketing: Page 341

  • Content Marketing - Why brands would be mad to ignore it

    Content marketing is not a new thing. In fact it's been around for years, it's just that it's got a name now and with social media, it's kind of a big deal. For brands, it offers them a massive chance to get ahead of competition and engage with consumers by delivering them insightful, relevant in...

    By • July 3, 2013

  • Becoming C2B

    An ever increasing number of businesses are reinventing the way they interact with their customers by leveraging the investment they have made in marketing technology software. The proliferation of social media and advances in "adtech" and "big-data" analytics means that brands are now able to ga...

    By • July 3, 2013

  • 8 Questions to Ask a Potential Social Media Manager

    Everyday more and more businesses are putting some part of their marketing efforts into social media marketing. Everyday business owners are finding out that they cannot handle their social media marketing all on their own.Social media marketing is more than just posting status updates on a Face...

    By • July 3, 2013

  • Bringing Social Media into the Retail Environment

    Shopping has always been a social experience. Before the invent of cameras and emails and smart phones and Facebook, people always discussed their favorite stores, newly purchased items and that new line of dresses at the shop in town.Similarly, the rise of social media platforms did not stop peo...

    By • July 2, 2013
  • SMT Expert

    10 Executive Marketing Lessons from Sun Tzu's The Art of War

    Sun Tzu's The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book's influence can be felt in both the East and the West today - not just in the milit...

    By • July 2, 2013

  • 11 Questions Every Social Media Manager Should Be Able to Answer

    If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say "well I use Facebook, I could 'Do' social media" or "How hard could it be, it's just social media." While offensive to those of us that have worked hard to become credible pro...

    By • July 2, 2013

  • The Top Benefits of Social Media Marketing [INFOGRAPHIC]

    89% of marketers say that social media generates more business exposureThere are a million articles and blog posts out there that sing the praises of social media marketing - how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. If you fo...

    By • July 1, 2013

  • Click to Convert: Why People Do and Don't Click Your Links

    Why are visitors so compelled to click the back button, type another URL, switch to another tab or just bail? Suffice to say, they didn't find what they were looking for on your website or you stumbled somehow, somewhere.

    By • July 1, 2013

  • Targeted Advertising vs. Intrinsic Advertising [VIDEO]

    There has been a lot of interest lately in "Big Data" and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy.I would like to differ on this. Though, there is no doubt that soon marketers will have the ...

    By • July 1, 2013

  • 7 Things to Consider In Shaping Your Advocacy Program Strategy

    The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer service is utterly customer-centered. Your whole brand should revolve around your customers.Once you are satisfied that your priorit...

    By • July 1, 2013

  • 7 Things You Need To Know For Kick-Ass B2B Email Marketing

    With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the...

    By • July 1, 2013

  • 20 Ideas for Engaging Social Media Content

    Content is what drives people to surf Facebook, play videos on YouTube and subscribe to blogs. The more engaging the content, the more likely it is to be shared.Videos1. Formal interviews which are arranged in advance with prepared Q&A2. Casual impromptu video interviews3. Presentations eithe...

    By • July 1, 2013

  • Employer Branding on your LinkedIn Company Page: A Myriad of Missed Opportunities

    Social media is a great means to do Employer Branding. There are not only content platforms such as YouTube, Pinterest, Blogs and others, but also engagement platforms such as Twitter, LinkedIn, Facebook and Google+.When it comes to B-2-B platforms, LinkedIn stands out with the company profile ...

    By • July 1, 2013

  • 7 Things You Must Do Before Jumping Into Brand Promotion

    There are hundreds of blog posts about what to do and what not to do when promoting a brand on the web. With advancements in digital communication technologies, brands are distributing their messages across various platforms. If you're just starting out, it can be slightly overwhelming. What help...

    By • July 1, 2013

  • 17 Lessons for Making Your Web Content Resonate with Your Audience

    Strike a Chord: Lessons for Making Your Web Content ResonateAfter two years of creating a steady and somewhat massive stream of content to promote my business, I decided to share many of my most successful creative strategies. To do so, I created "Strike a Chord: Lessons for Making Your Web Conte...

    By • July 1, 2013

  • The Timing of Contextual Relevance on Social Media

    There have been numerous examples in recent history of businesses and brands taking full advantage of timing and contextual relevance to amplify their message on social media.Sony recently capitalized on Microsoft's disastrous Xbox One announcement with a humourous video tutorial on how to share ...

    By Matthew Peneycad • July 1, 2013

  • Entrepreneurs and Intrapreneurs are America's Future

    I don't know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it.But along the way, it began to feel like, while the arrogance was still there, we were losing ground i...

    By • June 30, 2013

  • The Co-Creative Economy

    I remember a time when creativity equated to someone artfully using a paint brush or writing a quippy headline for an ad on their computer. The rest of us? Discounted as "the rest of us." Thankfully, or at least in my mind, this has all changed. We've learned to co-exist by sharing with people w...

    By • June 30, 2013

  • Crowdsourcing Needs Expert Opinion

    The headline for this article caught my eye since...it just seems to me that so much could go awry.Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing MistakesLike focus groups...if you ask the wrong question or in the wrong way, the answers you get will be umm... at the least inaccura...

    By • June 30, 2013

  • PayPal Space Launches: Clever Marketing or Legitimate Opportunity?

    There are quite a few companies out there that follow the "do amazing things to build a brand and advertise" strategy. Red Bull comes to mind with their extreme sports sponsorships and dropping someone from miles up in the sky. One company that never comes to mind with that marketing strategy is ...

    By • June 30, 2013

  • An Ounce Of Disaster Prevention Is Worth A Pound Of Recovery

    Tropical Storm Andrea didn't waste any time kicking off the 2013 hurricane season with June 1st marking the beginning for the Atlantic and Caribbean regions, a time frame that runs through November 30th. (Make your travel plans accordingly.)From a recent report:"We continue to foresee a very acti...

    By • June 29, 2013

  • Starting a Public Relations Firm: The Business Side of Things

    I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do.But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that whole problem ...

    By • June 29, 2013

  • Facebook News Feed Ads Dominate, Vindicate Exchange Model

    "Ahh, what a difference a year makes." I imagine those words or similar are being uttered at Menlo Park by Zuck and crew on the heels of the release of the new, uber-comprehensive (one-billion impression) Adroll study showing Facebook's News Feed Ads are generating a phenomenal 21x higher click-t...

    By • June 29, 2013

  • Write Social Media Posts at a Sixth Grade Reading Level

    Yoast's WordPress SEO Plugin consistently tells me that my vocabulary is too advanced for an optimal post (which according to this infographic is at a sixth grade reading level). When Joost upgrades his program to assess writing skill, I'm sure they will trump reading level concerns. In any event...

    By • June 29, 2013

  • Adobe Goes In on the Marketing Cloud Wars: Time to Get Your Popcorn Ready

    I never, ever (ever) thought I'd be quoting Terrell Owens, but...So by now you probably already know that Adobe bought Neolane (for about $600M), so that suspense is over. This year when it comes to the action in the enterprise marketing arms race to the cloud, Vin Diesel and the Fast & Furi...

    By • June 29, 2013