Content Marketing: Page 371

  • Facebook Ads - Men Are Cheaper than Women

    According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company's ad revenue is now coming from mobile. And as per eMarketer, almost four billion doll...

    By • March 2, 2013

  • The Importance of Video in Social Media Marketing [INFOGRAPHIC]

    Are you attracting qualified leads with your social media marketing? With hectic schedules and a vast array of duties and responsibilities, many business owners and heads of companies fail to update their social media marketing strategies. They simply keep doing what they have done in the past,...

    By • March 2, 2013

  • Fired Groupon CEO Pens Colorful Farewell Note

    Following Groupon's most recent earnings report, the company's CEO announced that he was fired. Andrew Mason, the founder of the once booming startup, has overseen a declining stock price and disappointing earnings that ultimately required his departure.On his way out Mason penned this unique not...

    By • March 2, 2013

  • Facebook Slams Twitter: Stonewalling Spurs Social Media Melee

    Social media just got more interesting as Facebook stonewalls Twitter's Vine application from integrating with its own platform. This sparring match first began when Twitter blocked Instagram links from opening directly on its site.Now irked, Facebook moved to close access to Yandex, the Russian ...

    By • March 1, 2013

  • No Business is Too Big to Fail: Sobering Stats on Business Failures [INFOGRAPHIC]

    We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt.Over the years, I've studied how disruptive technology affects consumer behavior and decision-making. I've also researched how business...

    By • March 1, 2013

  • Facebook "Likes" Don't Trump Quality Content

    It amazes me how many businesses and companies are so devoted to increasing likes and gathering followers. Many individuals, and worse still, marketers, are obsessed with the goal of 'numbers' that they get completely distracted by the business goals that they should be striving to achieve.The am...

    By • March 1, 2013

  • Losing Twitter Followers? 13 Possible Reasons Why

    So you have been building your Twitter presence and gained a moderate following. And yet, you find that you are losing followers, or those that follow you quickly unfollow shortly afterwards. Why?Well, the odd unfollow is normal; people change their minds about things all the time, and who they'r...

    By • March 1, 2013

  • 7 Facebook Marketing No-Nos

    Facebook has become a part of the marketing activities of millions of organizations worldwide. Every day, new businesses are trying out this medium to reach out to their market. You hear this everywhere: "Facebook is the way to go," "Ignore social media at your peril," and "X things to do in soci...

    By • March 1, 2013

  • Be Patient Zero of a Viral Content Outbreak

    Have you ever been at the center of a viral content outbreak? The signs of a viral content outbreak can include tweets in the thousands, trending on LinkedIn Today, features on industry websites, such as Socialmedioplous, and exponentially boosted website traffic. Sometimes, what triggers a viral...

    By • March 1, 2013

  • Prep for SXSW 2013: A Look Back at 2012

    With SXSW 2013 kicking off in about a week the buzz has started to pick up about what will be hot (or not) coming out of Austin this year. Before we look ahead to 2013, let's take a quick look back at the 2012 Interactive festival and recall what was all the rage a year ago.The Jay-Z concert spon...

    By • March 1, 2013

  • Changing the Rules for ROI

    "When a new medium borrows from an existing one, some of what it borrows makes sense, but much of the borrowing is thoughtless, "ritual," and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don't make sense." - John A...

    By • March 1, 2013

  • The Science of Social Advocacy: Inspiring Employee and Partner Advocates

    Employee advocates are important not just because they are a strong measure of a brand's strength and trustworthiness, but also because they help a brand amplify their owned media reach and generate earned media. This blog post explains some of the motivations that drive employees and partners to...

    By • March 1, 2013

  • Walmart Evolves with SoLoMo

    By its very definition, the phrase "paradigm shift" implies disruption. In business, consumer paradigm shifts are particularly disruptive, as they force the companies affected to alter (sometimes dramatically) existing models in favor of new ones. Faced with choice of exchanging the certain for t...

    By • Feb. 28, 2013

  • The Success of the Social CEO

    His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy... except when it works.Armed with $9.8 million in new venture funding, Dollar Shave Club CEO Mike Dubi...

    By • Feb. 28, 2013

  • Enterprise Social Networking Will Kill Business Email. Here's Why.

    The Problem With EmailMcKinsey's research indicates that interaction workers typically spend 28% of each day (13 hours a week) reading, writing and filing e-mails. (McKinsey Quarterly, Nov 12) Email became a powerful tool for individual and small group communication because of its Inbox which has...

    By • Feb. 28, 2013

  • 10 Insights from Fast Company's Most Innovative Social Media Companies Talk

    Last week I attended Fast Company's Most Innovative Social Media Campaigns at Social Media Week Presentation for Business and Entrepreneurs held at Bloomberg's headquarters. The moderator was Anjali Mullany, Social Media Editor of Fast Company and Panelists included Buzz Feed, Branch, Fab and T...

    By • Feb. 28, 2013

  • Achieving SEO Success is like Running a Marathon

    Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.In other words, it's a love-hate relationship. On the ...

    By • Feb. 28, 2013

  • 5 Psychological Triggers to Increase Social Engagement

    5 Simple Psychological Triggers to Increase Social EngagementIn Robert Greene's best selling book, "The 48 Laws of Power," he provides his interpretation - a word image - of a magnet: "An unseen force (which) draws objects to it, which in turn become magnetized themselves, drawing other pieces to...

    By • Feb. 27, 2013

  • The ABCs of Savvy Startup Marketing

    Authority, blogging and content spells online marketing success for your business.Let's cut right to the chase. If the plan to market your new venture isn't based on the way people make choices today, every day that follows will be an exercise in futility.It's 2013, my friend. Every meaningful co...

    By • Feb. 27, 2013

  • SEO or SEM? Which Will Help You Achieve Your Marketing Goals?

    The online marketing world is rife with acronyms. SEO, SMM, SEM, PPC...OMG. It can be difficult to find a starting point for your marketing strategies when you're lost in the language. With the popularity of our SEO vs SMM double blog post, the next question should be SEO or SEM - where should yo...

    By • Feb. 27, 2013

  • Inbound Marketing: 3 Tips To Make Your Awesome Content Go Further

    There are three basic steps to inbound marketing: getting found, converting visitors to leads, and measuring performance so you can improve your approach. One of the most important parts of inbound marketing is generating valuable content that attracts visitors to your website and landing pages.O...

    By • Feb. 27, 2013

  • How the Internet has Changed the World [INFOGRAPHIC]

    Can anyone deny the profound impact the internet has had on our lives? With the rapid growth of the internet worldwide, we have truly become a global society connected unlike ever before. Currently there are approximately 2,405,518,376 internet users in the world, that's more than a 566.4% increa...

    By • Feb. 27, 2013

  • Are We, Social Media Professionals, Destroying Social Media?

    If you are hanging out at Social Media Today, you most likely have a vested interest in social media, often in a paid capacity working for brands or advising them in some sort of agency situation. Maybe you just are striving to learn more and build a career path involving social media. I hope thi...

    By • Feb. 27, 2013

  • Digital Marketing Day: Celebrate with 5 New Digital PR Tactics

    Get out your party hats, today is Digital Marketing Day! How am I going to celebrate? By spending hours on tasks related to digital marketing, of course! Well, that's actually every day...So what are a few ways YOU can celebrate this dubious holiday by getting your feet wet with a few new digital...

    By • Feb. 27, 2013

  • Zombie Website? Revive It!

    One of my favorite shows, The Walking Dead, does more than just deliver great episodes every week. The station that airs the series, the AMC network, encourages viewers to visit the Walking Dead website to interact and engage. I resisted the urge to check out the site for a long time, I love the ...

    By • Feb. 27, 2013