Content Marketing: Page 372

  • This Just In: A Lot Of People Don't Trust Advertising [INFOGRAPHIC]

    Shocking. Surprising. Astonishing.If you used any or all of these words to describe your reaction to the title of this article and you are in marketing or advertising - you may want to seriously consider a career change.I don't care what medium we're talking about - from traditional to digital to...

    By • Feb. 27, 2013

  • 6 Ways to Better Promote Your Business on Pinterest

    According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services. The study also reported that another 37% of consumers have seen some products that they would like to buy on websites lik...

    By • Feb. 27, 2013

  • UC-Irvine Athletics Launches Social Media Command Center

    I'm excited to announce that the UC-Irvine Department of Athletics has joined the ranks of the social media elite with their launch of Zot Com, a social media command center. The release below comes from Fumi Kimura, Assistant Director of Media Relations at UC-Irvine.In an effort to harness and u...

    By • Feb. 27, 2013
  • SMT Expert

    EdgeRank's Newest Factor: Negative Feedback

    EdgeRank is a fancy algorithm that Facebook uses to decide what content to distribute to users' news feeds This is a very important concept and if you happen to be a community manager, you should definitely educate yourself on the inner workings of Edgerank. Until recently, Edgerank was influenc...

    By • Feb. 26, 2013

  • 4 Lessons the Agile Consumer is Teaching Social Marketers

    We'd hashed out just who the agile consumer is before, but at our recent Social Media Week panel, a who's who of journalists, marketers and industry watchers shared their thoughts on how this movement is changing marketing. Three panels of social marketing experts offered up insights, reflections...

    By • Feb. 26, 2013

  • Social Media Week: Two Hyperlocal and Social Marketing Best Practices

    It's Social Media Week in NYC and our local team had the pleasure of attending the "Hyperlocal Goes Social" event this Tuesday hosted by the Brooklyn Chamber of Commerce. Panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effect...

    By • Feb. 26, 2013

  • 7 Ways To Promote Advanced Content Like eBooks, White Papers and Guides

    Writing advanced content like an eBook, white paper or guide is hard enough without having to worry about promotion. However, much of the effort put into creating a significant piece of downloadable content is often wasted because the release and promotion aren't thought through or executed effec...

    By • Feb. 26, 2013

  • How Do You Get a Job at Google? With a Facebook Ad?

    Three years ago, I discovered the job-hunting power of Facebook ads. I pointed them at the hottest employers in Austin, and in three weeks, I had multiple offers to choose from. I also earned an interview with the company at the top of my list, Bazaarvoice. That's how I got my dream job after bei...

    By • Feb. 26, 2013

  • How Can Social Media Help You Do What You Love? [VIDEO]

    Meet Kamil Tamiola, a one-time researcher in biophysics, turned National Geographic photographer. Kamil hadn't used Facebook for years, but since it was such a great networking tool he decided to pick it up again 14 months ago only to see it completely transform his life. As a researcher in bioph...

    By • Feb. 25, 2013

  • What 7 Top Websites Know About Using Cartoons That You Don't

    For the most part you get your news online. You probably also follow a few blogs regularly, and a few more causally. You're definitely participating in some flavor of social media too. And to complement all that text, you're seeing a lot of stock photos and the not infrequent inforgraphic. But I ...

    By • Feb. 25, 2013

  • Gangnam Style: Why It Would Have Been Impossible Ten Years Ago

    Katie and Mindy Anderson reaction to Gangnam Style What do Googler Eric Schmidt, Miss Universe-Philippines 2012 and rapper MC Hammer have in common? All these people have been spotted doing the Gangnam Style dance in public.I bet many are sick and tired of Gangnam Style by now. Even PSY said he'd...

    By • Feb. 25, 2013

  • The Soaring Popularity of Pinterest [INFOGRAPHIC]

    Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest-just barely trailing Twitter at 16%. Pinterest recently launched pages for business-allowing commercial use of the...

    By • Feb. 25, 2013

  • B2B Lead Generation on LinkedIn

    LinkedIn is the world's largest professional network with over 200 million users. The social network is great for making new connections, staying up-to-date on relevant industry news and trends, sharing your original content, building a following and boosting visibility. LinkedIn is the best soci...

    By • Feb. 25, 2013

  • Surpassing Surveys with Social Insight

    Surveys have been a mainstay of market research for the better part of a century. However, the widespread bias of surveys has always been of significant concern to Product, Brand and Marketing Teams, particularly when they are relied upon to set strategy, enter markets or develop products.Today, ...

    By • Feb. 24, 2013

  • Why We Need to Re-Evaluate Social Media

    Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social media into their marketing, its primary use and strategic place has diminished. It has b...

    By • Feb. 23, 2013

  • Newsjacking Creates Brand Interest and Value

    So we have talked before about Newsjacking, and I had promised to go into more detail. We first brought it up when I reviewed Newsify and how bloggers can use that tool to monitor RSS Feeds. And then just recently we mentioned it as a great way to earn co-citations for improved SEO. Newsjacking i...

    By • Feb. 23, 2013

  • When Barbarians Are Inside the Gates: How Customers Choose Who Represents Your Company

    McKinsey, the world's most recognized consulting firm, recently published a report suggesting that there is over $1 Trillion dollars of gains ready to be unlocked by companies that integrate social business software (read McKinsey's report here).The social media industry, from software companies ...

    By • Feb. 23, 2013

  • Building Your Social Community: Start from the Ground Up

    Building a social media presence from scratch can be a daunting task. At a recent seminar, one of the presenters said she felt sorry for community managers who had less than 1000 followers. Her reasoning was that these managers spent so much time worrying about gaining or losing a follower that t...

    By • Feb. 22, 2013

  • 5 Ways to Market Your Brand Like a Girl Scout

    Girl Scouts are selling more cookies than ever. "Almost $800 million worth of Thin Mints, Samoas and other coveted flavors were sold during the 2011-2012 selling season," according to Time. There hasn't been a huge downturn in sales because many girls are using social media and other technology n...

    By • Feb. 22, 2013

  • The Art of Data: Seeing Around Corners

    When my parents took me to watch the Winnie the Pooh film in central London at the ripe age of four, I spent the entire time of the film turned around in my seat staring back at the audience. I was just so fascinated by the expressions, the actions, the behaviors of so many people glued to the...

    By • Feb. 22, 2013

  • Leveraging the Latest Content Consumption Trends

    Content marketing is shifting. Are you keeping up with all the new channels and devices? (Photo credit: maiak.info)Capturing the consumer's attention is a challenge.The problem is that your customer is a moving target - both literally and figuratively. Technology has been on a forward march, and ...

    By • Feb. 22, 2013

  • The Evolution of Content Marketing

    Fifteen years ago when a company wanted to communicate a message to its target audience, they had limited options to do so including print publications, radio and TV broadcasting and other forms of advertising. Media agencies formed to satisfy a business' need to communicate to a large and target...

    By • Feb. 22, 2013

  • Business Blogging 101

    With social media in the limelight, many companies have lost focus on business blogging. Although social media is a potentially powerful medium to share and publicize your original content, you must first create excellent content that readers will be compelled to share with their networks of fri...

    By • Feb. 21, 2013
  • SMT Expert

    How to Successfully Incorporate Social Media into an Online Contest

    Can anyone remember what it's like to hold a contest for a brand without integrating some sort of social media aspect into the mix anymore? I guess the best example of this pre-dates the internet, where if you wanted to guess how many jellybeans were inside of a jar for a chance to win big money,...

    By • Feb. 21, 2013

  • The Ultimate History of Facebook [INFOGRAPHIC]

    Facebook is the largest social network in the world today but how did it all begin? The original website was initially limited to Harvard students only, but quickly expanded. Now 1 out of every 7 people on earth is on Facebook.

    By • Feb. 21, 2013