Content Marketing: Page 414

  • July 4 Quiz: Which Founding Father Was the Best Marketer?

    July 4 means patriotic displays, parades, family barbecues, fireworks and a tip of the (three-cornered) hat to . . . marketing? You bet. Back in 1776, our Founding Fathers had to spread their message, "sell" their ideas and mobilize the colonists to continue the fight for independence from Great...

    By • July 5, 2012

  • 22 Simple Tips to Grow Your Email List Organically

    While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING.Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. E...

    By • July 4, 2012

  • BusinessLink: Five LinkedIn Features that Will Help You Market Your Business

    In this column, I will be sharing my experience in using LinkedIn for Business and answering your questions on how to effectively use LinkedIn in B2B and B2C marketing.First up: Five LinkedIn features you can use to market your business.1. Company PageLinkedIn is nothing if not savvy. It watches ...

    By • July 3, 2012

  • What are sales, marketing and fishing metaphors missing?

    What sales and marketing taught me about fishing.The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the fact that I know nothing about fishing, but I am lear...

    By • July 2, 2012

  • Put Cost Effectiveness in Content Marketing

    In line with my recent Shiny Object post, I thought I'd explore another argument in favor of B2B content marketing; namely improving the cost effectiveness of marketing. Considering that content marketing - done well - is a never-ending continuum, one of the obstacles for B2B marketers often time...

    By • July 2, 2012

  • Olympic Games Fatigue: Will London interest rise through Social Media?

    It's probably one of the most read articles in the UK marketing community this morning: eMarketer has just released a paper on "How Digital Will the London Olympics Be?", based on Deloitte stats from May, 2012.The figures are not really so positive at this stage; if a large amount of people will ...

    By • July 2, 2012

  • 5 Killer Strategies to Dominate Facebook, Twitter and YouTube

    Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. This infographic can be used as a quick-start guide for social marketing on the Big 3!

    By • July 2, 2012

  • Just Don't Do It: What the UK Nike Tweet Ban Means to You

    This post was written by Tom Chernaik, CEO of CMP.LY.Recent events have brought focus to the digital and social media disclosure requirements for promotions and marketing communications. In the past three weeks, we have seen the FTC hold a daylong workshop on the topic and settle an investigation...

    By • July 2, 2012

  • Online Video Drives Conversion and Traffic [Infographic]

    While video marketing continues to be one of the web's recent hot topics, as with anything, it's important that we examine the "why" in regards to video's new found royalty in the digital marketing social spectrum.Videos are, by far and wide, one of the most powerful mediums of communication avai...

    By • July 2, 2012

  • Social Media Campaigns Don't Match When Consumers are Online

    Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks?I was just asked this question during a speaking engagement yesterday, "How many times should I be posting to Facebook every day?"According to the Engagement and Interactio...

    By • June 30, 2012

  • Content Curation Sneaks Up on Marketers

    I've read a lot of articles and blog posts about content curation. I have to say that I've been outspoken about not being a fan. Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone. Eric Wittlake wrote recently about that with ...

    By • June 29, 2012

  • Making Twitter Work When You Need It To

    Everyone looks for those epic stories about how social media enables the unbelievable to become believable, but what story do you have to share that really qualifies for such a feat? It's tough, in this day and age, to do something that tops a previous, more notable social media story. It's reall...

    By • June 29, 2012

  • Superpages Mobile Living Up to Its Name with a 38% Conversion Rate

    Old School SuperpagesWe've all been there before, our anticipation surging when Sue, the neighbor, leaks the big surprise and says, "You have a package at your door." Two flights of stairs later, the excitement quickly dwindles when you see it's merely this year's the four-and-a-half pound instal...

    By • June 28, 2012

  • Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter and YouTube

    There is no doubt that the social media landscape is dominated by the Big 3 platforms - Facebook, Twitter, and YouTube. Facebook alone boasts over 800 million users, 50 percent of whom log in daily. Over 250 million tweets are posted each day on Twitter, and YouTube is now touted as the second la...

    By • June 28, 2012

  • Online Video Use Exceeds 84%: Marketers Rush to Video Ad Spending

    When over 8 in 10 US Internet users are doing something, marketers should take notice. New data from comscore Video Metrix reports that in May of 2012, 84.5% of the US internet audience watched online video. On average, online viewers consumed 21.9 hours of video, up from 15.9 hours a year earlie...

    By • June 27, 2012

  • 3 Social Media "Quick Wins"

    Quick Wins Lead to Long-Term SuccessesWhen I'm not working, I still spend a lot of time online. One of my favorite topics to browse is behavior modification (or motivation, or habits, or whatever else it can be called). I don't know if it's because I have a bunch of bad habits or I just really fi...

    By • June 27, 2012

  • One Reason Your Posts Aren't Getting Any Comments

    A few weeks ago, I attended a picnic with my Sunday School class.After burgers, hotdogs and Faygo, we gathered around a campfire to start the millenia-old ritual of getting to know one another.Campfires have a strange power. Introverts can stare into the crackling embers and get lost in their ...

    By • June 27, 2012

  • Introducing The NO HITS Method For Building A Social Business

    So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on.

    By • June 27, 2012

  • Content Marketing Reminders From TED: Simple, Short, and Story...and, Wait for it...Surprise!

    If you haven't seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are.TED (Technology, Entertainment, and Design) and TEDx - independently organized conferences focusing on local communities- are well-run and inspiring events that hap...

    By • June 26, 2012

  • How To Create Your First Facebook Ad Campaign: Step-By-Step

    With a recent debate surrounding the effectiveness of Facebook ads, there has been a lot of talk regarding whether or not Facebook ads actually provide value to your business. So you may be thinking, why should my business be advertising on Facebook?Over the past few years, online advertising has...

    By • June 26, 2012

  • Social Media & Seniors - The Rules Are Changing

    First off, let's get one thing out of the way right now: I abhor the term "Senior" in the context of someone over the age of 65. I realize it is a tried, true and accepted term but that doesn't mean I have to like it.A senior is someone in their last year of high school or college, or someone who...

    By • June 25, 2012

  • Does This Get Me Made, Laid or Paid?

    We tend to overcomplicate things in the marketing world. We dig down into motivation, intention and desire. We walk the murky depths of persuasion and influence and spend inordinate amounts of time trolling data points in the hope of extracting a grain of insight.But, if we are honest, most of us...

    By • June 25, 2012

  • What Tattoos Teach Us About Content Marketing...

    It's unlikely I would have made this connection were it not for the insights of Joe Chernov, VP of Content Marketing at Eloqua.Joe is widely regarded as one of the leading practitioners of Content Marketing (one of the core pillars of Marketing in Social@Scale, btw). He's hit many homers in his d...

    By • June 25, 2012

  • The CMO's Guide to Inbound Marketing

    Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company's inbound marketing? Here's an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

    By • June 25, 2012

  • The Future of Video Content

    The next level of news engagement has arrived. Whereas Twitter and Facebook changed the media by shortening news into digestible chunks for anyone to share, one new company wants to create deeper, more immersive type of content experience that will surround us with the story: Condition One, a Ne...

    By • June 25, 2012