Content Marketing: Page 414

  • Influence vs. Advocacy in a Social Media Crisis

    What is the difference between an advocate and an influencer? How will they act when it comes to crisis communications?Jay Baer, the main man at Convince and Convert, shared an infographic recently on the difference between influencers and advocates. He encouraged his readers to share the infogra...

    By • July 16, 2012

  • 7 Easy Steps to Social Media Marketing Success

    Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers. If done correctly, it can be a highly cost effective way to market your company in the digital age.But more often than not, I h...

    By • July 16, 2012

  • How a U.S. Battleship Retired with Help from an Online Newsroom and Social Media

    In 1943, a ship now dubbed the "World's Greatest Naval Ship" was put to sea and during the next 50 years welcomed and escorted more U.S. Presidents than any other ship in our nation's history. The USS IOWA, with big guns and armor, incredible speed, and modernized technology served honorably until a memorial service in 1989, which was presided over by then President George H.W. Bush.

    By • July 16, 2012

  • 8 Things Dale Carnegie Got Right About Social Engagement

    In 1936 Dale Carnegie wrote the book "How to Win Friends and Influence People," analyzing and giving advice about how to manage human communications in an effective, impactful way. Many books and reports have been written since, and all reinforce that we love to connect, engage, belong to a comm...

    By • July 15, 2012

  • Social CRM: How Can It Make Money?

    Once the consumer world shifted primarily online, the business world followed. The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The market for social CRM, and t...

    By Koka Sexton • July 14, 2012

  • Social Media is Revolutionizing Online Publishing

    Having a social media presence is more important than ever. People rely heavily on their respected social media influencers to help them decide what they read. There are content aggregators, like Zite, that can guide you to reading that interests you, but there is no bigger influencer than your c...

    By • July 13, 2012

  • The Challenge To Be ... and To Stay - Business Adaptation

    In economy that is characterized by the speed of technological innovation, big companies of today may become only a memory in the next decade. Key points and challenges for business leaders. If there is a defining characteristic of a new digital economy, it's an irresistible drive for innovatio...

    By • July 13, 2012

  • A Transparent, Live Case Study of a Company Going Social

    Ah yes, social media. We love it. We hate it. We're somewhere in between. Regardless of which of the three aforementioned buckets you happen to fall into, one thing is for sure: social media is here to stay and while some companies/businesses/brands are still resisting as if they're being drug in...

    By • July 12, 2012

  • 12 Considerations for Connecting with Millennial Customers

    Millennial customers, commonly defined as the age group now between 12 and 34-years-old, represent the largest and most unique segment of customers since the baby boomers - and they have great expectations for brands and customer service. Millennials extensively research and follow brands online...

    By • July 12, 2012

  • The Inbound Marketing Guide to Shortening Your Sales Cycle

    The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The b...

    By • July 12, 2012

  • Tagging: the best of Twitter in Google+

    Tagging on G+? (We're already doing it)Many are promoting the use of Twitter hashtags to provide topic tagging for Google+ posts, as well as some using Twitter terms such as RT to refer to what are actually "reshares," in G+. It's not surprising that Twitter users are wrestling with how to foll...

    By • July 11, 2012

  • What is Perceptive Media?

    In a nutshell, perceptive media is either video or audio media that instinctively adapts itself based on information it has gathered on an individual user. Implicit content tailors the media experience more accurately to the user, but is not essential. More subtle feedback such as the user's body...

    By • July 10, 2012

  • Anticipate What Consumers Need in Moments of Truth

    Content marketing is becoming essential to supporting customers on their buying path. In "Winning the Zero Moment of Truth," Google's Jim Lecinski reveals that the average shopper consulted more than 10 sources of information before making a decision in 2011, almost twice the number of sources co...

    By • July 10, 2012

  • Cultural Differences: Why America No Longer Owns Digital Strategy

    The argument used to be look no further than the U.S. for the best examples of digital Public Relations. And while innovation and ideas continue to proliferate within the fifty states, two years spent abroad taught me one simple fact: this is no longer the case. The world has caught up and if U.S...

    By • July 10, 2012

  • BusinessLink: Five Ways to Use LinkedIn to Reach B2C Customers

    Last week I shared five ways to market your business on LinkedIn. Since then, I have received several requests for specific information on how to effectively use LinkedIn in B2C marketing.Most people believe that LinkedIn is a B2B social network and that you need to use Facebook or another more "...

    By • July 10, 2012

  • Beyond "mere" Interactivity: Four Content Strategies that can Revitalize Your Brand

    Social media has changed the game entirely for entrepreneurial organizations eager to build their reputations, expand their brand communities, and attract new customers. Today the size and current reach of your organization are no longer limiting factors on how vigorously your brand can grow.We a...

    By • July 9, 2012

  • The Critical Importance of Time When Understanding Influence

    "A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it."..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are n...

    By • July 9, 2012

  • 5 Types of Blog Content That Drive Engagement

    If you write content-whether for yourself or for a client-then you're well aware that writing can be tricky-heck, even downright challenging. But it's what comes after you hit "publish" that can be even more daunting for marketers.

    By • July 9, 2012

  • 5 Ways To Avoid Wasting Money On Your Google Adwords

    Google Adwords are a great replacement for traditional marketing venues, such as newspapers and radio advertising, if used correctly. Too often I come across business owners seduced by Google Adwords' offer of $100 in free credits to try the service. Too often the account is set up with little or no understanding of exactly how the program works. Setting up your account incorrectly will not only result in poor results, but also could result in a very expensive lesson on your credit card. Over and over I see the same five mistakes when business owners use

    By • July 9, 2012

  • New Definitions of Content, the Rise of Mobile Marketing, and a Customer Care Manifesto

    Here's a review of stuff I found interesting in the last few weeks. I hope you do, too...

    By • July 8, 2012

  • Social TV Apps are Changing How We Watch Television

    Viacom released a study a few months ago on social television usage that I've been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand's marketing decision. In a nutshell, a Viacom survey found that 56% of respondents use ...

    By • July 8, 2012

  • How to Use LinkedIn to Create Tight Buyer Personas

    Market research can be difficult to come by, so I wrote a post on the benefits of using social media to do market research last week. I'd like to follow up with a how-to guide on using LinkedIn specifically to create buyer personas. Because I am using the limited free version of LinkedIn, I won't...

    By • July 7, 2012

  • Why Businesses Give Priority to Social Media Over Websites

    There is no denying that online marketing has shifted the pace of marketing from traditional ways to online marketing. Companies are adopting this new medium of promotion adequately. It gives them more interaction with customer than any other way; it is also because it is highly cost effective an...

    By • July 6, 2012

  • Why Less is More in Mobile Advertising 2012

    Yesterday we submitted the mobile apps we had created to mobile advertising 2012 to test the amount of clicks we would get. Here's a video charting our progress at the end of yesterday. WATCH VIDEO INSIDE... Our mobile app, journalism app course finder, received 63 clicks per six thousand impress...

    By • July 6, 2012

  • July 4 Quiz: Which Founding Father Was the Best Marketer?

    July 4 means patriotic displays, parades, family barbecues, fireworks and a tip of the (three-cornered) hat to . . . marketing? You bet. Back in 1776, our Founding Fathers had to spread their message, "sell" their ideas and mobilize the colonists to continue the fight for independence from Great...

    By • July 5, 2012