Content Marketing: Page 430

  • Turn Negative Online Comments into Business Opportunities

    Have you heard the phrase: "Any publicity is good publicity" before?It's commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities which translate to money.In the hand of a good publicist, most public figures can take bad press and can turn it into something useful for their careers.If only we all had such a publicist on our payroll...

    By • Feb. 29, 2012

  • How to Build Social Influence

    Ever wondered what characteristics make for a great social influencer? If you've been trying to build trust, authority and reach (collectively, influence) for your business then these pictures contain a lot of important lessons for you. I guess I should point out that this list is not entirely c...

    By • Feb. 28, 2012

  • Daytona 500 Social Media: Fires, Drivers, ServiceMaster & Tide Seize the Moment!

    You snooze you lose are what some are thinking after the grand finale of the 2012 Daytona 500. As if rain delays, crashes and jet fuel fires wasn't enough, we also got to witness a fluke accident with a service truck as well as a driver gain 140,000 twitter followers in just a couple hours. Th...

    By • Feb. 28, 2012

  • Responding to Reviews Online

    Would you, could you, should you... respond to an online review? Customer reviews land at the top of search results. In most cases, it is advised to respond to negative and positive reviews. Start by setting objectives and creating a plan for responding to online reviews.The most important objec...

    By • Feb. 28, 2012

  • Social Media: Karma or Carney-Barking?

    Now Here This! I Am Socially Marketing At You!!! I saw an advertisement this week for a course called: "Social Media and online marketing for businesses taster course - for business owners looking to make the most of the internet!" Who should attend? According to the ad: "Any business looking to ...

    By • Feb. 27, 2012

  • My One-on-One with Social Media Guru Mack Collier

    Social media expert Mack Collier shares his special insights about social media in general, and Twitter in particular. His business clients pay big money for his time-here, you can benefit from his knowledge, for free.Mack Collier is a social media strategist, trainer and highly sought-after spea...

    By • Feb. 27, 2012

  • Social Media Group Spark! for Social Media Week: Videos

    The SMG team had a great time at our Friday Feb 15th Spark event. We shared our thoughts on content, data, and the digital and social world-now it's time to hear from you!Check out these videos of each of our speakers, feel free to share them with your networks, and let us know what you think. Ea...

    By • Feb. 27, 2012

  • Pinterest is Driving Traffic to My Website

    I started using Pinterest in early December. I wasn't the first person on the bandwagon, that's for sure, but I certainly saw the potential benefits of the site for marketing small businesses. My first impression was that it would be great for brand awareness and link generation. While I'm not se...

    By • Feb. 27, 2012

  • Pining for Pinning

    The latest social media creating a stir with social networkers? That would be Pinterest. What is Pinterest? The site which is nearly a year post-beta, self-describes as a "virtual pinboard." Essentially users are socially sharing photos (called pins) they find across the web with their followers ...

    By • Feb. 27, 2012

  • Why Empathy is Important for Your Business Success

    If there is one key ingredient for success in your business its empathy. The ability to empathize with a prospect's pain shows genuine understanding of what s/he is feeling and that you understand that feeling. That kind of understanding builds rapport and that sense of rapport is what allows pe...

    By • Feb. 27, 2012

  • Social influence trumps SEO on leading blogging and marketing sites.

    See how social influence is vastly more important than SEO to leading bloggers and marketers. Gain insight into how popular bloggers became successful through their blogs and social marketing efforts. While it is always important to focus on improving your own site's SEO and social media influen...

    By • Feb. 27, 2012

  • Is 2012 the Year for Gamification?

    Lots of people claim 2011 was finally the year for the world of gamification, but I disagree. It's safe to say that gamification gained some traction last year, but ask around, and the term itself is still vaguely understood. Oxford University Press defines gamification as the "application of c...

    By • Feb. 25, 2012

  • 5 Tips to building the right Social Media Team

    Why do you need a Social Media Team?Your business should manage its online reputation actively, aggressively and continuously with no letup ever. This can get arduous and nerve-wracking, unless you follow a certain discipline to manage it. Good understanding of various social media channels is ne...

    By • Feb. 25, 2012

  • 4 Steps to Good Link Building

    Link Building - Like the SEO Experts I'm really getting into SEO lately, and specifically, the undeniable relationship between SEO and inbound marketing. Or more specifically, good link building SEO practice and inbound marketing. Among the various tools and strategies, link building is the on...

    By • Feb. 24, 2012

  • Can Infographic Design Get More People to Click?

    It is all the rage in digital design and articles with them get shared almost as much as anything tagged #BigData. What is it? Infographics of course and it's not too hard to understand why they are so popular. They're colorful, bold, easy to grasp and often lead you on a visual journey to inform...

    By • Feb. 24, 2012

  • 2 Important Roles of a Social Media Monitoring System

    Recently, Mike Stelzner from Social Media Examiner interviewed one of my favorite bloggers and stats genius Tom Webster of Edison Research. When Tom speaks, I listen. If there was a list of experts in social media research and measurement, he would be at the top (with Olivier Blanchard and Katie ...

    By • Feb. 24, 2012

  • Social Media Strategies That Work for New York Life [CONVO]

    When one thinks of companies that have been successfully implementing social media strategies, regulated industries, such as insurance, usually don't jump to mind.In this insightful conversation, Gregg Weiss, AVP, Social Media at New York Life Insurance Company, shares how it's imperative for his...

    By • Feb. 24, 2012

  • Facebook Launching New Premium Ads

    Facebook is now preparing a grand launch of its new advertising approach next week in New York. According to leaked documents which was posted on Scribd via GigaOM, Facebook plans to make an upgrade of premium ad units on February 29. The documents also reveals that Facebook will leveraging on a...

    By • Feb. 24, 2012

  • Why Online Businesses are Moving from the 'Social Graph' to the 'Interest Graph'

    In my latest book, The Social Media Mind there is a chapter where I examine the importance of the Interest Graph versus that of the Social Graph and explain how the latter is of far greater value to companies, marketers and advertisers than the former. The message that the shift I highlighted is ...

    By • Feb. 24, 2012

  • Hashtag Marketing on the Rise

    Last week as I was organizing my Twitter account I decided to re-evaluate the search terms I was using to find interesting content. This led me to take a closer look at hashtags and their latest use by marketers for business purposes. As many know, the use of the pound sign (#) is at the crux of ...

    By • Feb. 24, 2012

  • Pinterest for Politics: Not Just a Shiny New Toy

    Guest article! The latest from our old friend Beth Becker, who's seized with excitement over Pinterest, the latest shiny object potentially useful item in our ever-growing social media toolkit. Also, check out Beth's previous work on Epolitics.com. By Beth Becker It's all about the visual now: f...

    By • Feb. 23, 2012

  • Social Media Best Practices for Increased Engagement

    It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each one can be overwhelming, not to mention confusing. So how should your brand approach each uniquel...

    By • Feb. 23, 2012

  • Four Reasons Advertising As We Know it No Longer Works

    Advice on how to influence audiences in an attention deficit worldEngage Don't Disrupt In a world cluttered with information overload the best performing ads have quickly become those that enrich the user experience with relevant and useful information rather than interrupt or disrupt the consume...

    By • Feb. 23, 2012

  • How to Convert Social Media Skeptics into Believers

    In my business I meet a lot of people with a lot of interesting opinions about social media. These opinions range from "It's fantastic! I use it every day!" to "I don't get it but I'm willing to learn" to "I hate it and I think it's the downfall of society." People certainly have the right to th...

    By • Feb. 23, 2012

  • Tackling the Question of Social Media ROI: Change Your Goals

    Let's face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it?

    By • Feb. 23, 2012