Content Marketing: Page 430

  • B2B Social Media - why there should be a better way than spam

    I read a Blog-Post the other day about how not to make people feel annoyed by your social media activities. I was really attracted to the post, although to be honest there was not so much new in there. But usually I get the feeling that people try to tell you how to spam people more efficiently....

    By • March 5, 2012

  • Three Teams. Three Leagues. Three Social Media Lessons.

    These days, every professional sports team has a social media presence. They have Facebook pages, Twitter feeds, blogs, and more. Lately, teams have even started finding roles on Instagram or Pinterest. Unfortunately, it seems that most teams' strategy ends with a presence. Look through Twitter ...

    By • March 5, 2012

  • SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual

    When I originally outlined my presentation for SXSW, my plan was to set the stage for a passionate and engaged conversation by sharing the inspiration for my new book, The End of Business as Usual.The more I thought about it, I realized that I could do more. To me, SXSW is a celebration of cultur...

    By • March 5, 2012

  • "Flawsome" and the New Consumer Mindset

    There was a time when the market was an advertiser's heaven. The available technology provided only one-way communication -- TV, radio and printed publications -- and the advertisers exploited this to the hilt. Audiences had no choice but to take it all in; they had no say in the matter and t...

    By • March 5, 2012

  • Social Media is a Spiritual Awakening, Not a Technological One

    On January 24, 2012 I sat at my computer monitor in my home office. My heart was pounding, I felt the sweat beads forming on my upper lip, and my clammy hands were visibly trembling.I leaned forward at my desk, quickly scanned the page, and ...slowly ... clicked ... the mouse. APPROVE. Silence....

    By • March 4, 2012

  • Building A Location Based Social Media Marketing Campaign

    In 2009, a promising startup introduced a concept that let users share the geographical location of their mobile devices. The concept of location-based user engagement soon caught fire, and the company, Foursquare, soon rode at the helm of a marketing wave known as location based marketin...

    By • March 3, 2012

  • The Key to Promoting Your Brand In Social Media? Enrich the User's Voice.

    Olivier Lasry spent 3 years working in financial services at Ernst & Young, with clients mainly operating in the new tech / media industries. Passionate about the new technology industry and its disruptive forces, Olivier then created Wingsplay, the first viral video advertising network ever,...

    By • March 2, 2012

  • fMC Event: Getting the Best Out of Facebook

    Olivier Lasry spent 3 years working in financial services at Ernst & Young, with clients mainly operating in the new tech / media industries. Passionate about the new technology industry and its disruptive forces, Olivier then created Wingsplay, the first viral video advertising network ever,...

    By • March 2, 2012

  • Social Media Monitoring: What Does It Actually Mean?

    The term social media monitoring (SSM) pops up in most social media conversations. But what does social media monitoring even mean?According to HubSpot:Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.Okay, so what doe...

    By • March 2, 2012

  • Facebook Timeline for Brands: 10 Things to Get Right

    It's here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation ...

    By • March 2, 2012

  • Lead Conversion as Taught by Frank Kern

    In this week's episode of "Inside the Mind", we talk about The Perfect Lead Conversion Outline.If you like these videos consider subscribing and leave a comment letting me know what you'd like to see covered in future episodes!Hey What's up Guys. Welcome to Inside the Mind where we talk about onl...

    By • March 2, 2012

  • At the Head of the Social Media Class: Meet Andrew Gossen

    I met Andrew Gossen at the 2011 CASE Social Media Conference in San Francisco. He was a presenter at the conference, and his session walked us all through the importance of social media monitoring. At that time, I thought Andrew was a man ahead of his time, and he still is. He leads the way in s...

    By • March 2, 2012

  • Who Needs the Press to Make Sure a Press Release Gets the Word Out?

    This morning I learned that Vocus, the public relations services company, has acquired email marketer iContact.That Vocus would add email marketing to its portfolio is interesting enough, but for now, let's focus on how I found out about the acquisition.Not too long ago, I would have read about it in the business section of my daily newspaper, in my weekly edition of PRWeek or in my RSS feeds.

    By • March 2, 2012

  • Facebook's Story Time

    So it's settled (or so I thought). The forward-thinking marketing maven's media universe was neatly divided into three categories: paid, earned and owned. This was codified in a Forrester post a couple of years back, and updated (by me) to include "shared" media - not as a fourth category, but ra...

    By • March 2, 2012

  • Pinterest drops its partnership with Skimlinks. Are other social channels exploring the affiliate links route?

    The growth and popularity of Pinterest has taken brands and consumers by storm, however the recent news of its relationship with Skimlinks to monetise links and in effect turn Pinterest into a "superaffiliate", caused a media storm which in turn spelt the end of the relationship for the two compa...

    By • March 2, 2012

  • Sparking Change Online: The Challenges and Strategies of Non-Profit Social Media Exposure

    In the past few years, I have been increasingly drawn to the non-profit sector. As a marketing and communications professional, being a "voice" for those less fortunate strikes me as an intriguing career and life path. In the digital media age, we often take for granted the fact that about two-th...

    By • March 2, 2012

  • Mobile Marketing Strategies: Are Consumers Way Ahead of Businesses?

    The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality. The World Mobile Congress wh...

    By • March 1, 2012

  • What Angelina Jolie's Leg Can Teach us About Marketing

    Just the title of this piece would have been unthinkable in the pre-social media age which perfectly illustrates the power of social media to disrupt and create both noise and signal out of seemingly innocuous events. The Oscars night is obviously a big thing for the film industry but no one woul...

    By • March 1, 2012

  • The State of Social Marketing: Industry Trends in Social Media Measurement

    Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our fist annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment ...

    By • March 1, 2012

  • Did Twitter Just Open A Pandora's Box Or A Golden Opportunity For Brand Marketers?

    In a move which will surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively - Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days. This is the classic conundrum for yours truly...

    By • March 1, 2012

  • Facebook Timeline for Brands: What Does This Mean for Marketers?

    On Wednesday, February 29, Facebook made several announcements at its fMC conference for marketers in New York. Several of the tools brands have available to them are undergoing big changes. These changes touch both paid tools and organic ones, emphasizing the growing link between the two. Here i...

    By • March 1, 2012

  • Pinterest's Potential Pitfall

    Pinterest is quickly becoming social media's new darling, though its greatest strength may also be its greatest weakness. A popular stat, mentioned almost hourly, is that pinterest drives more traffic than Google+, youtube, and LinkedIn combined and beats Reddit as a referrer. Topically, this is ...

    By • March 1, 2012

  • Facebook Timeline for Brands: What Does This Mean for Marketers?

    On Wednesday, February 29, Facebook made several announcements at its fMC conference for marketers in New York. Several of the tools brands have available to them are undergoing big changes. These changes touch both paid tools and organic ones, emphasizing the growing link between the two. Here i...

    By • March 1, 2012

  • Rapid Social Marketing Response: What Is It?

    RAPID SOCIAL MARKETING RESPONSE (NUMBER 3) What Is It? I know, this sounds just like social marketing insights, but it's actually the next logical step-defending the brand in a short response time (around five minutes). This is the use case that really validates Social Marketing Insights. For exa...

    By • March 1, 2012

  • Facebook Brand Pages : 4 Ways to Humanise Your Brand

    It's official - Timeline for Facebook Brand Pages are here, and will be rolled out for all Facebook Brand Pages come March 30th 2012. Personally, I'm a huge fan of this new product offering - while it certainly does take some getting used to, this allows brands to get more visually creative and t...

    By • March 1, 2012