Content Marketing: Page 441

  • How to Build Your Brand on Social Media & Survive the Holidays

    The holiday season is fully upon us. With nagging in-laws and diet-breaking temptations everywhere you turn, surviving the season can be tricky. Building a strong brand presence through social media is no different. How much is too much? When is the best time to share that big news? Luckily, the ...

    By • Dec. 21, 2011

  • Only In It for The Perks! Should We Take Klout Scores Seriously?

    Social Media has proven itself to be a great business tool over the past year. The emergence of new tools allows businesses to monitor and track interactions between them and their customers. However, some businesses are still quite skeptical and wonder "what exactly is social media and how the h...

    By • Dec. 21, 2011

  • How to Find the Marketing Rules that Work for Your Business

    There is a certain safety in following the rules. When a marketing path has been tested, there are few surprises or unexpected challenges. Mediocre entrepreneurs can create successful companies by following the steps of the innovators who have gone ahead. Odds are that the copycat businesses won'...

    By • Dec. 21, 2011

  • With Social Media, Should We Settle for 'Return on Influence' When We Can Have 'Return on Investment'?

    I read with interest a Social Media Today post that discussed the merits of social media ROI but instead of Return on Investment the article discussed Return on Influence. I have been working in the digital marketing industry for over nine years and can appreciate that social media managers need...

    By • Dec. 20, 2011

  • Twitter Has Gotten a Makeover, and It's Not Just All About Looks.

    The top-tier social media platform recently introduced some significant changes, starting with a cleaner, more streamlined layout. The popular microblog site has also worked in a number of other features that makes it more functionally similar to Facebook than ever before. In a post in its ad...

    By • Dec. 20, 2011

  • 7 Lessons in Productivity from A Very Productive 2011

    You know how I-and every true marketeer whose advice you trust (or at least, get)-constantly plead with you to stop talking about yourself all the time? You must know the drill by now... Your audience isn't interested in your company and your objectives; they're interested in their company and th...

    By • Dec. 20, 2011

  • Either Retargeting Ads Work or Zappos Isn't Paying Attention

    It was 16 months ago that I first read the New York Times article about "retargeting ads." We've all encountered them - and most people find them as welcomed as bedbugs (and even harder to get rid of).

    By • Dec. 19, 2011

  • Window Seat? Aisle Seat? Interesting Seat?

    The year is far from over and already we get an influx of social media innovations in the way business is done. Leading amongst them has to be KLM's new service, which will link up the social profiles of passengers and enable them to pick a seat based upon who they know ... or would like to know....

    By • Dec. 19, 2011

  • Algorithm changes: Ways to improve your Google ranking

    Google has recently made some algorithm changes known as Panda. With these changes come various tips which can help you to enhance your Google rankings on the internet. In this post you will learn about those tips which you can use to increase your Google rankings. Here is a list of the tips: 1.)...

    By • Dec. 19, 2011

  • Leadership in an Era of Digital Darwinism

    As I think about disruptive technology, it's clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with di...

    By • Dec. 18, 2011

  • The State of the Blogosphere 2011

    Part 14 in a series introducing my new book, The End of Business as Usual...this series serves as the book's prequel.When you think about social media, what do you envision? Twitter, Facebook, Youtube, Foursquare? If you're like me, blogs would have made the top of the list. But how can blogs sur...

    By • Dec. 16, 2011

  • What Ten Social Media Disasters Taught Us in 2011

    We stand alone in the animal kingdom by our ability to learn through inference. That, beyond anything else, is what makes us special. It is by inferring something that we have to put to full use the processing ability of our frontal lobes, pull on memories, exercise imagination, create hypothesis...

    By • Dec. 16, 2011

  • Return on Influence: The Social Media ROI

    RETURN ON INFLUENCE. In social media, this is the new ROI, and it's a term that represents qualitative results more than quantitative statistics. Return on Influence is concerned with engagement, rather than the monetary investment and profits associated with social media metrics.The social con...

    By • Dec. 16, 2011

  • The Social Graph Will Nullify Artificial Reputation Builders

    Anyone who has ever sold anything on eBay knows the power of reputation. A good feedback score easily makes the decision between two auctions with similar products, even at a premium. As eCommerce has evolved to include the decision process for physical shopping, the importance of a good online r...

    By • Dec. 16, 2011

  • Are B2B Marketers Not Using Twitter Correctly?

    A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.When I first read the findings fr...

    By • Dec. 15, 2011

  • In the Social Media and Digital World, Brands Can't Take a Sick Day

    There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record I am not, re...

    By • Dec. 15, 2011

  • Buyerology Trend: Humanize the Buyer Experience

    This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let's recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences Buyer behavior is changing rapidly and req...

    By • Dec. 15, 2011

  • More to Social Media than Influence?

    How much conversation is really happening in B2B social media? Almost every company is using it as a direct marketing vehicle to push white papers, events, and opinion. There is evidence of readership in the tracking of views and clicks. However, retweets, comments, or forwarding is another story. There seems to be a select few that engage in this manner. I have to wonder if social media and the measurement of influence really makes sense for B2B. Or, is it just that B2B uses it wrong?

    By • Dec. 15, 2011

  • Marketing to On Demand Consumers

    We want what we want when we want it. This on demand nature can impact the success of your website and your business. From website speed to free downloads, there are a few things you can do today that can live up to the on demand requirements of today's society.Speed

    By • Dec. 15, 2011

  • How to Avoid Sounding Like Spam in Social Media

    All too often, beginners in social media marketing treat their corporate accounts like a dumping ground for links. Of course, link building is an important part of any social media campaign. However, the concept of "too much of a good thing" certainly applies. Posting as many links as you can to ...

    By • Dec. 15, 2011

  • Slideshare - the Quiet Giant of Content Marketing

    At Find New Customers, we're big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. (Note that it includes an audio track, the lack thereof being the downfall of most presentations.)

    By • Dec. 15, 2011

  • Should You Reach Out To New Followers? [Podcast]

    In this podcast, we discuss how to simply reach out to new followers on Twitter and other social networks. Giving a little shout out and thanking them for following/adding you/circling you/etc can be a great way to open the door to a lasting relationship. Thanks to @keegs58 and @thewondering1...

    By • Dec. 14, 2011

  • Trends and Predictions? We're Not Quite Ready Yet

    It's that time of year again where there will be a lot said about what may happen next year in social business and community management. We're not quite ready to post our thoughts here yet, that will come after our December 20th TheCR Network weekly call. But here are a few predicted trends tha...

    By • Dec. 14, 2011

  • The Twitter Initiative: NBA Team Capitalizes on Social Media Outreach

    It's not every day you see a NBA team capitalize on their social media outreach to enhance online PR and real-time interaction. Usually, it's the players that are likely to interact with their fans. But this scenario is about to change when the Philadelphia 76ers started a campaign for a new masc...

    By • Dec. 14, 2011

  • The Most Valuable "How to" Lesson of My Copywriting Career

    It's 1986, 25 years ago. Grab your Wayfarers. Toss on those screaming neon yellow parachute pants you'll never give to Goodwill, and time travel with me for a few minutes as the soothing sounds of Lionel Richie ooze from our speakers.We've arrived. We're in a conference room in an ad agency with ...

    By • Dec. 14, 2011