Content Marketing: Page 451

  • SMT Expert

    You Give Social Media Management a Bad Name: Part I - The "Tweet-for-Hires"

    Can't seem to fit social media into your day? You're not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can't seem to find the time and you're not really clea...

    By • Oct. 3, 2011

  • KRED - Could Peoplebrowsr Have the Answer to Influence?

    UPDATE: Andrew Grill, CEO Peoplebrowsr in the UK has been good enough to provide me with screengrabs of my own KRED score whilst KRED is still in invite-only mode. You will be able to see the simple yet valuable way in which KRED:1) Provides a good deal of scope to evaluate my ability to influenc...

    By • Oct. 2, 2011

  • What Does Social Media Mean to Your PR and Communications?

    At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the link or the image to go to MyCustomer.com to see th...

    By • Oct. 2, 2011

  • Why You Never Create Just a Facebook Page...

    Recently the Cabinet of Ministers of Latvia & the Latvian Institute (with the Investment and Development Agency of Latvia (LIAA) as a supporting partner) launched a competition to create a Facebook page for Latvia.

    By • Oct. 2, 2011

  • Social Info from The Boston Globe Lab: The Pulse

    One of the definitions of the word pulse is the underlying sentiment or opinion or an indication of it. Welcome to our latest experiment in the vast world of social information called, appropriately, The Pulse. The Globe Lab, in partnership with Mullen Communications and Pointslocal, has develope...

    By • Oct. 1, 2011

  • 4 Green Reasons to Capitalize on Inbound Marketing

    Tuesdays are junk mail day, which is why getting the mail on Tuesdays isn't very fun. Any tree-hugger would cringe at the site of all the glossy mailers, pages of advertisements and #10 envelopes stuffed with sales letters sitting in a messy stack in the mail box. Sure, this form of traditional...

    By • Oct. 1, 2011

  • Social Media Success? Stop Shouting, I Can't Hear You

    One of the most irritating and pointless things to do on social media platforms, as we know, is to turn up at the online party and broadcast. Me, me, me. It's just so awful to see traditional marketing methods employed poorly on social media and blogs. But there's still so much of it going on....

    By • Sept. 30, 2011

  • Businesses Destined to Add e-Books to Their Content Marketing Efforts

    Publishing books isn't exactly new to businesses. In 2009, Forrester Research executives Josh Bernoff and Charlene Li made a splash with Groundswell, published by Wiley. It may be one of the more visible examples of a business-Forrester-publishing a book (the company got the royalties instead of the authors, the status quo for employees who write business books while employed), but because of the economics of book publishing, that's about to undergo a massive shift.

    By • Sept. 30, 2011

  • The Importance of Staying Transparent with Your Social Media Manager

    Everyone knows that social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there's another type of transparency that many businesses overlook - being o...

    By • Sept. 29, 2011

  • Social Promotions: The Greatest Risk and Reward Post

    Do you really want to be the "Johnny Knoxville" of Social Promotions? Photo credit Dick House Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion - from official network-approved ...

    By • Sept. 29, 2011

  • Klout and Peerindex - Social Network Loyalty Cards?

    Like a lot of people, I'm registered on both Klout and Peerindex, which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. And both offer rewards to people deemed influential enough to qualify - f...

    By • Sept. 29, 2011

  • What It Means to Be An Influencer... Online.

    Who knew the topic of online influence could be so exciting and, well, complex? Apparently, Social Media Today did when they assembled a panel for their "Best Thinkers Series" which is a weekly discussion style webinar moderated by expert journalist Maggie Fox. I was fortunate to participate i...

    By • Sept. 29, 2011

  • Social Media Guide: Getting Started With Social Media Strategy

    Social Media can be daunting for businesses, usually for 2 reasons. Firstly, 'Where do I start?' and secondly, 'How can it benefit my business?' In my opinion social media should form a part of every company's marketing strategy, big or small. The way in which you use it will depend on many facto...

    By • Sept. 29, 2011

  • Whoops, I Didn't Mean for You to Read This

    As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, "Everyone has three lives: a public life, a private life, and a secret life." Sometimes in social media, we intentionally or often, unintentionally, blur the lines between...

    By • Sept. 29, 2011

  • The Impact of Online Conversations on Purchase Behaviour

    We all know that conversations have an impact on consumer behaviour. Countless surveys (and books such as the Conversation Manager ) have proven the link between positive mouth-to-mouth advertising and good sales results. Online conversations have added an extra dimension to this story.InSites C...

    By • Sept. 29, 2011

  • The Final Stage for Your Inbound Leads - the Sale

    The following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the week...

    By • Sept. 29, 2011

  • Facebook's Changes: Blame the Marketing Not the Function

    I've been blogging a lot about Facebook's changes from a marketer's perspective. So I thought I'd write about it this time through an eyes of a user. Facebook's recent changes like the real-time ticker and Timeline profile are pretty much like the weather. You can't complain and you can't change ...

    By • Sept. 28, 2011

  • U.S. Adults Don't Want to Hear Your Random Marketing

    A recent study conducted by the Pew Research Center's Internet and American Life Project found that nearly one third of U.S. adults prefer to be contacted via text message rather than by voice calls on their mobile phones. Social commentators may have you believe that this trend means more and mo...

    By • Sept. 28, 2011

  • The Social Media Cultural Revolution

    Source: fanpop.com Time was, when a theatre production was critically panned we could expect to see it swiftly booted out of the West End faster than you could say "follow the yellow brick road", but these days it's not that simple. Take Wicked for example. While scorn wasn't heaped upon it when ...

    By • Sept. 28, 2011

  • Three Dangerous B2B Social Media Mistakes

    Social media is more effective when you're not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investmen...

    By • Sept. 28, 2011

  • Political Ads to Hit Twitter Soon, Is It Too Much?

    Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspec...

    By • Sept. 27, 2011

  • What the Heck Is Facebook Thinking?

    That's the question that Farmville and Mafia Wars players all over the world are asking today. Why are they changing my Facebook, don't they care about their customers. Well, here's the problem, while Facebook needs users, users aren't their customers. Advertisers are the customers and you, dea...

    By • Sept. 27, 2011

  • Marketing Trends for 2013 and beyond

    You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this inn...

    By • Sept. 27, 2011

  • 3 Social Media & PR Tips for the Best Buy Ethics Blog

    Best Buy's Chief Ethics Officer publishes a blog all about ethics, and while the concept may be good, I and other colleagues in the industry thought the execution was somewhat lacking, especially the series of posts detailing ethics violations by specific employees, even if the names remain anony...

    By • Sept. 27, 2011

  • 10 Simple Steps to Social Media Success

    Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. "100 new engaged Twitter followers a week," "$5,000/month in new online sales," etc.)Emotionalize Your BRAND. This is what makes your business venture so special/unique/wo...

    By • Sept. 26, 2011