Content Marketing: Page 451

  • 6 Ways To Socialize Your Email Marketing Campaigns

    As brand owners rely more and more on social networking sites as a marketing tool, some are predicting that email will lose its central position as online activity shifts more towards the social networking channels. Having said that, email marketing volumes are not exactly declining and are in fact, enjoying exponential growth along with the popularity of these social networking sites.

    By • Oct. 11, 2011

  • Social Media Woes Highlight Marketing Faults

    It's getting a little tiring, these days, to hear yet one more large company social media disaster. First it was Netflix who could not even secure a Twitter account before they launched a new service and now it's Blackberry whose services suffered a widespread outage in Europe. Twitter apparently...

    By • Oct. 10, 2011

  • What Role Does the Client Play in SEO and Online Marketing ?

    By • Oct. 10, 2011

  • We Are the 5th P - People

    Part 4 in a series introducing my new book, The End of Business as Usual... It seems that adding the word "social" to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is pe...

    By • Oct. 10, 2011

  • The Human Factor and Social Media

    Do you get surprised or even excited when you phone a company and a REAL person answers the phone? It seems ridiculous that we've come to this point of total disconnection, while our basic human need is to connect and relate to each other. Want a competitive advantage? Here it is:

    By • Oct. 10, 2011

  • One Last Bite at the Apple

    In 1999, Adam Morgan published Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, a manifesto on winning in the face of superior competition. Big Fish was about taking on the market leader despite limited resources; it was about making your own rules; it was about redef...

    By • Oct. 9, 2011

  • Steve Jobs - A Job Well Done, A Life Well Lived

    Yesterday was a day of mourning of course, mourning the man many refer to as "our Edison" as in the man who changed our world more than anyone through ideas, inspiration and innovation. And although I never met Steve Jobs, he always struck me as the kind of person who just wanted to help people.....

    By • Oct. 8, 2011

  • The Risks of Over-Gamification in Social Media Marketing

    In a previous life, in a multi-billion dollar corporate environment I was entrusted with communication strategies and many of my staff training sessions started with the group playing a game. There was a good reason for that, games engage the centres of the brain associated with entertainment and...

    By • Oct. 7, 2011

  • Marketing Advantages of Promoted Tweets on Twitter

    Last year, Twitter rolled out Promoted Tweets, an advertising platform that allows brands to generate more exposure for their offers through sponsored listings. Its introduction created a lot of buzz mainly because it was viewed as the social network's first viable business model, one that wo...

    By • Oct. 7, 2011

  • Be Your Own Social Duck: 10 Tips To Differentiate with Results

    People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitte

    By • Oct. 7, 2011

  • 5 Email Marketing Tips for More Successful Campaigns

    With the world of social media dominating high volumes of b2b and b2c communications, what's happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succee...

    By • Oct. 7, 2011

  • Fashion & Social Media: Power to the People or the Publisher?

    Who doesn't love fashion? Whether it be an appreciation for the art form or simply admiring a well-dressed look, good style is, well, always in style! One of the most beautiful things about fashion is it's a participatory sport. From scrutinizing the covers of a magazine to wearing one's favorite...

    By • Oct. 6, 2011

  • Steve Jobs: A Legacy of Failing Forward

    The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.

    By • Oct. 6, 2011

  • Facebook: the Best of Times or the Worst of Times for Brands?

    There was much hand-wringing when Mark Zuckerberg took the stage at the f8 conference to unveil new changes to Facebook. I don't want my profile to change! I don't want to share so much personal information! And, for brands in particular: I just learned how to use Facebook to market my brand-what...

    By • Oct. 6, 2011

  • How to Build Links on LinkedIn by Starting a Group

    You can use your LinkedIn profile for much more than managing your professional connections. By starting a LinkedIn Group and engaging your professional community, you can also have a small but solid link building campaign.LinkedIn Groups are special pages that anyone can set up on LinkedIn. They...

    By • Oct. 5, 2011

  • Why Trends Are More Powerful Than Ads

    After the launch of promoted tweets, Twitter intends to leverage one of its primary assets - celebrity accounts. Before, advertising was limited to mediums such as TV, radio, and print. Today, social media platforms are making the Internet a destination-location for advertisers and consumers al...

    By • Oct. 5, 2011

  • Can Video Content Be Produced In-house?

    A little less than a month ago, I posted an entry asking the question - Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear...

    By • Oct. 5, 2011

  • Content Based Marketing: It Takes a Village

    Why do some BtoB companies excel at content based, social media marketing while others falter? Based on my experience, and observing how other companies have used content based marketing, I think the biggest reason is company buy-in. With traditional marketing, the marketing team creates the me...

    By • Oct. 5, 2011

  • Social Media's Impending Flood of Customer Unlikes and Unfollows

    This is part two in a short series to introduce The End of Business as Usual...originally posted on Harvard Business Review (edited) There's an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Fa...

    By • Oct. 5, 2011

  • Every Newsroom Should Be A Social Media Newsroom

    It must have been 1995 or so when my friend Charles Pizzo was on a train somewhere. Neither of our memories are able to retrieve the precise route of that train, but we do remember that Charles got off at a stop to use a pay phone to check in with his office.

    By • Oct. 5, 2011

  • From Internet to 'Outernet?'

    As people working in the rapidly evolving world of 'new media,' we are constantly wearing our futurists' hats, predicting where our industry is going and how we can communicate with consumers in the incredibly fragmented, social 2011 media world. But since the digital world has changed dramatical...

    By • Oct. 5, 2011
  • SMT Expert

    You Give Social Media Management a Bad Name: Part II - It Takes Two!

    This is the second and last part of "You Give Social Media Management a Bad Name." Read Part I: The "Tweet-for-Hires." And that's exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered t...

    By • Oct. 4, 2011

  • Brand Bullying: A Tale of Ragu and Social Media

    Today's guest post is written by Michael Schechter. Last week, C.C. Chapman blogged about the latest example of poor social media marketing - Ragu Hates Dads. The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond...

    By • Oct. 4, 2011

  • What Is Your Klout?

    Have you hooked up your social media accounts with the new Klout.com? This site measures online influence through Twitter, Facebook and a handful of other social media accounts. Businesses love something measurable. Klout provides a way to rank your social media influence through conversations, a...

    By • Oct. 4, 2011

  • Marketers, Facebook Is Not About You

    by David BerkowitzFacebook's f8 event last week will have lasting ramifications for the network's 800 million users. It will also have implications for brands, but the biggest takeaway should that if you're a marketer, Facebook was never about you, it's not about you, and it will never be about y...

    By • Oct. 4, 2011