Content Marketing: Page 452

  • Free Social Marketing App Now Available

    One of our most regular bloggers, Tammy Kahn Fennell - Founder of MarketMeSuite, is now offering the premium version of that application for free use. Being in the social marketing business as we are, here at SMT, we can appreciate how convenient it is to coordinate and operate our marketing acti...

    By • Oct. 3, 2011

  • 5 Things You Positively Must Know About Reputation Management

    "Today, one bad experience might cost you a hundred, maybe a thousand customers. Because of this, social media has irrevocably shifted the role of customer service from an easily outsourced, back-office function to one of an organization's most important tactical assets.~Oliver Blanchard, Author ...

    By • Oct. 3, 2011

  • While Facebook Changes, Google+ Grows... A Lot

    The topic of conversation in the social media space for the past week or so has been about the changes Facebook announced last week during it f8 Conference. But while the dust is still settling and the love/hate comments continue to pile in, Google+ quitely made some news of its own. I, like mo...

    By • Oct. 3, 2011

  • 5 SEO Strategies When Naming and Branding Your Company

    Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires as much marketing help as humanly possible...

    By • Oct. 3, 2011

  • Your Company's Social Network: How Do You Know If It's Worth It

    Much like the corporate land grab for a website in the mid 1990's, the late 2000's saw a similar land grab around setting up online social networks. Both were created initially "because everyone else has one" with little regard to what it could do (or should do for that matter). The first itera...

    By • Oct. 3, 2011

  • Digital Darwinism: Who's Next?

    This is the first part in a short series to introduce The End of Business as Usual... Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the ability to even recognize its need at a time when we can actually do something about it. Sometimes, whe...

    By • Oct. 3, 2011
  • SMT Expert

    You Give Social Media Management a Bad Name: Part I - The "Tweet-for-Hires"

    Can't seem to fit social media into your day? You're not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can't seem to find the time and you're not really clea...

    By • Oct. 3, 2011

  • KRED - Could Peoplebrowsr Have the Answer to Influence?

    UPDATE: Andrew Grill, CEO Peoplebrowsr in the UK has been good enough to provide me with screengrabs of my own KRED score whilst KRED is still in invite-only mode. You will be able to see the simple yet valuable way in which KRED:1) Provides a good deal of scope to evaluate my ability to influenc...

    By • Oct. 2, 2011

  • What Does Social Media Mean to Your PR and Communications?

    At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the link or the image to go to MyCustomer.com to see th...

    By • Oct. 2, 2011

  • Why You Never Create Just a Facebook Page...

    Recently the Cabinet of Ministers of Latvia & the Latvian Institute (with the Investment and Development Agency of Latvia (LIAA) as a supporting partner) launched a competition to create a Facebook page for Latvia.

    By • Oct. 2, 2011

  • Social Info from The Boston Globe Lab: The Pulse

    One of the definitions of the word pulse is the underlying sentiment or opinion or an indication of it. Welcome to our latest experiment in the vast world of social information called, appropriately, The Pulse. The Globe Lab, in partnership with Mullen Communications and Pointslocal, has develope...

    By • Oct. 1, 2011

  • 4 Green Reasons to Capitalize on Inbound Marketing

    Tuesdays are junk mail day, which is why getting the mail on Tuesdays isn't very fun. Any tree-hugger would cringe at the site of all the glossy mailers, pages of advertisements and #10 envelopes stuffed with sales letters sitting in a messy stack in the mail box. Sure, this form of traditional...

    By • Oct. 1, 2011

  • Social Media Success? Stop Shouting, I Can't Hear You

    One of the most irritating and pointless things to do on social media platforms, as we know, is to turn up at the online party and broadcast. Me, me, me. It's just so awful to see traditional marketing methods employed poorly on social media and blogs. But there's still so much of it going on....

    By • Sept. 30, 2011

  • Businesses Destined to Add e-Books to Their Content Marketing Efforts

    Publishing books isn't exactly new to businesses. In 2009, Forrester Research executives Josh Bernoff and Charlene Li made a splash with Groundswell, published by Wiley. It may be one of the more visible examples of a business-Forrester-publishing a book (the company got the royalties instead of the authors, the status quo for employees who write business books while employed), but because of the economics of book publishing, that's about to undergo a massive shift.

    By • Sept. 30, 2011

  • The Importance of Staying Transparent with Your Social Media Manager

    Everyone knows that social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there's another type of transparency that many businesses overlook - being o...

    By • Sept. 29, 2011

  • Social Promotions: The Greatest Risk and Reward Post

    Do you really want to be the "Johnny Knoxville" of Social Promotions? Photo credit Dick House Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion - from official network-approved ...

    By • Sept. 29, 2011

  • Klout and Peerindex - Social Network Loyalty Cards?

    Like a lot of people, I'm registered on both Klout and Peerindex, which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. And both offer rewards to people deemed influential enough to qualify - f...

    By • Sept. 29, 2011

  • What It Means to Be An Influencer... Online.

    Who knew the topic of online influence could be so exciting and, well, complex? Apparently, Social Media Today did when they assembled a panel for their "Best Thinkers Series" which is a weekly discussion style webinar moderated by expert journalist Maggie Fox. I was fortunate to participate i...

    By • Sept. 29, 2011

  • Social Media Guide: Getting Started With Social Media Strategy

    Social Media can be daunting for businesses, usually for 2 reasons. Firstly, 'Where do I start?' and secondly, 'How can it benefit my business?' In my opinion social media should form a part of every company's marketing strategy, big or small. The way in which you use it will depend on many facto...

    By • Sept. 29, 2011

  • Whoops, I Didn't Mean for You to Read This

    As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, "Everyone has three lives: a public life, a private life, and a secret life." Sometimes in social media, we intentionally or often, unintentionally, blur the lines between...

    By • Sept. 29, 2011

  • The Impact of Online Conversations on Purchase Behaviour

    We all know that conversations have an impact on consumer behaviour. Countless surveys (and books such as the Conversation Manager ) have proven the link between positive mouth-to-mouth advertising and good sales results. Online conversations have added an extra dimension to this story.InSites C...

    By • Sept. 29, 2011

  • The Final Stage for Your Inbound Leads - the Sale

    The following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the week...

    By • Sept. 29, 2011

  • Facebook's Changes: Blame the Marketing Not the Function

    I've been blogging a lot about Facebook's changes from a marketer's perspective. So I thought I'd write about it this time through an eyes of a user. Facebook's recent changes like the real-time ticker and Timeline profile are pretty much like the weather. You can't complain and you can't change ...

    By • Sept. 28, 2011

  • U.S. Adults Don't Want to Hear Your Random Marketing

    A recent study conducted by the Pew Research Center's Internet and American Life Project found that nearly one third of U.S. adults prefer to be contacted via text message rather than by voice calls on their mobile phones. Social commentators may have you believe that this trend means more and mo...

    By • Sept. 28, 2011

  • The Social Media Cultural Revolution

    Source: fanpop.com Time was, when a theatre production was critically panned we could expect to see it swiftly booted out of the West End faster than you could say "follow the yellow brick road", but these days it's not that simple. Take Wicked for example. While scorn wasn't heaped upon it when ...

    By • Sept. 28, 2011