Content Marketing: Page 453

  • Three Dangerous B2B Social Media Mistakes

    Social media is more effective when you're not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investmen...

    By • Sept. 28, 2011

  • Political Ads to Hit Twitter Soon, Is It Too Much?

    Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspec...

    By • Sept. 27, 2011

  • What the Heck Is Facebook Thinking?

    That's the question that Farmville and Mafia Wars players all over the world are asking today. Why are they changing my Facebook, don't they care about their customers. Well, here's the problem, while Facebook needs users, users aren't their customers. Advertisers are the customers and you, dea...

    By • Sept. 27, 2011

  • Marketing Trends for 2013 and beyond

    You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this inn...

    By • Sept. 27, 2011

  • 3 Social Media & PR Tips for the Best Buy Ethics Blog

    Best Buy's Chief Ethics Officer publishes a blog all about ethics, and while the concept may be good, I and other colleagues in the industry thought the execution was somewhat lacking, especially the series of posts detailing ethics violations by specific employees, even if the names remain anony...

    By • Sept. 27, 2011

  • 10 Simple Steps to Social Media Success

    Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. "100 new engaged Twitter followers a week," "$5,000/month in new online sales," etc.)Emotionalize Your BRAND. This is what makes your business venture so special/unique/wo...

    By • Sept. 26, 2011

  • 5 Unforgivable Email Marketing Sins

    Email marketing can be a tricky thing to get a handle on. Of course the main goal of an email marketing campaign is, well, marketing your business. But there is also the relationship aspect that many marketers overlook. All in all, there is a lot to wrap your head around. So, in an effort to make things a bit easier for you, I've made a list of five big mistakes that can send you directly to email marketing purgatory. Avoid these pitfalls and you'll find the world of email marketing a bit easier to navigate.

    By • Sept. 26, 2011

  • Rage Against the Global Social Media Machine

    An odd thing happened in August on Coca-Cola's Facebook page.The post, written in Portuguese to celebrate Student Day, was evidently a geotagging glitch in the brand's global Facebook program. But the technical mishap set off such a vitriolic wave of xenophobia amongst U.S. fans that- according ...

    By • Sept. 26, 2011

  • Building Friendships for Business - Leveraging Circles (Part 3)

    Last post we chatted about the importance of moving from a customer-focused mindset to that of friendship. Humans run companies and humans organize their lives around friendships, not around 'customers'. You need to do the same. And, once you've shifted your mindset, you'll inherently need to m...

    By • Sept. 25, 2011

  • What Facebook's New Features Mean to a Marketer

    The early part of Q3 was obviously owned by Google+, but this month, Facebook turned the tides as it unveiled one new feature after another. Earlier this month, it was the launch of the Subscription button that enables the one-way follows for users within the network. Last week, it was the ticker...

    By • Sept. 23, 2011

  • A Consistent Brand Message Using Cross Platform Promotion (CPP)

    The notion of brand awareness and consistency in voicing your brand message across several medium isn't entirely new. I mean, the more traditional medium such as Television, radio and newspapers have been doing it for decades now. We'd see companies, along with their brand message and identity ...

    By • Sept. 22, 2011

  • Social Media Today Webinar: WTH is Marketing Automation?

    What is marketing automation, and why should you care?Marketing automation is highly controvesial; it refers to a new class of software designed to lower costs and increase revenue by automating both marketing and (gasp) customer engagement processes. There are a number of different solutions in the market, but in all cases they generate massive amounts of data that need to be crunched.

    By • Sept. 22, 2011

  • Don't Fish in My Friends and I Won't Pee in Your Pool.

    While everybody's having their usual post-Facebook-changes anyeurism, where they kick and scream about a service they don't pay for making changes as if there isn't anything actually significant going on in the world, I'd like to take a moment and talk about the privacy issue. No, not the usual "...

    By • Sept. 22, 2011

  • The Best Things in Life Are Free? When It Comes to Social Media, Some Marketers Still Think So

    Forrester has come out with a study about European marketers and their attitude towards social media. The good news if you are someone like me earning their living in this industry? They "are as excited about social media today as ever before." The bad news: A quarter intend to spend less th...

    By • Sept. 22, 2011

  • Facebook's 'Subscribe' Button Offers Additional Exposure to Marketers

    Although Facebook is quick to deny the charges, recent changes in functionality seem to mirror those employed by Google's social network, Google+, which recently threw its doors wide open to the public. While many have been quick to compare one network to the other, conceptually, they are quite d...

    By • Sept. 22, 2011

  • Social Media's Dirty Little Secret

    For all the time people spend on social media - the most recent report from Nielsen indicates Americans spend over 53 billion minutes per month on Facebook alone, it is not nor will it ever not be the answer to what ails your marketing campaigns. The numbers from the aforementioned Nielsen Repo...

    By • Sept. 22, 2011

  • Klout Makes You As Much a Marketing Maven, as Farmville Makes You a Farmer

    The social media influence measure - "Klout" is NOT a measure of professional achievement or ability, but increasingly it's being pitched as one. Klout is a social media game, an advertising platform if you will; designed to generate revenue for the companies "Klout Perks" advertisers - Audi, Di...

    By • Sept. 22, 2011

  • Google+ Opens Its Doors as Google Once Again Ups the Ante

    With Facebook linking up to Twitter in an attempt to create a social media, real-time web mashup and a raft of Facebook G+-like features being implemented it was only a matter of time before Google turned the heat up. The thermometer has just gone off the scale with Google+, a social network whic...

    By • Sept. 20, 2011

  • Lessons in Social Marketing Given By NetFlix Predicament

    If you are a successful online movie streaming service with a DVD rental wing, facing incredible pressures from competition and changing technologies and needing to increase your prices and differentiate your service, then it's only natural that you will be using social media marketing with every...

    By • Sept. 20, 2011

  • Google Wallet - Revolutionising the Way We Buy

    There is nothing like innovation and Google has done it again.The smartphone is becoming an increasingly important tool with access to pretty much anything, no matter where in the world we are. It's also displacing other gadgets and object in our lives. Take satellite navigation for example, I us...

    By • Sept. 20, 2011

  • Five Tips for Creating Meaningful Infographics

    If you're reading this article on SocialMediaToday, you probably know far more about the mechanics of creating infographics than I. If you're reading it on my blog, maybe not. Either way, these tips from an infographics addict could go some distance toward improving the social media landscape. So...

    By • Sept. 19, 2011

  • Who is the Fittest Facebook Friend of Them All?

    There is nothing like throwing a competition where it's men vs women and brawn vs beauty. Add in an element of survival of the fittest and appealing to people's good looks and you have a recipe for success.At least that was what the recent Men's Health and Women's Health Magazines contest set out...

    By • Sept. 19, 2011

  • Essential Rule #1: Social Media is Relational, Not Transactional

    A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have minded the conversation so much, if it hadn't be...

    By • Sept. 16, 2011

  • 7 Ways to Turn Employees into Brand Ambassadors

    Today's guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what's happening, why it's impor...

    By • Sept. 16, 2011

  • Facebook just isn't working for Brands

    You probably don't need me to tell you that the use of any social media channel needs to be considered carefully - and by that I don't just mean "should you, shouldn't you", I mean "what are you trying to get out of it". Anybody can (and frequently does) create a Facebook Page, gain some kind of ...

    By • Sept. 16, 2011