Content Marketing: Page 453

  • How Social Listening Can Determine the Direction of Your Community-Before You Build It

    Earlier this summer, I wrote a blog post on how listening for levels and types of engagement on your mainstream social media channels, from Facebook to Twitter, can help you determine whether there's enough social traction to make building your own community worthwhile. If you've listened and the...

    By • Sept. 14, 2011

  • Why You Shouldn't Outsource Social Business Activities

    There are many good posts on the need for brands and organizations to run their own social media activities. Mia Dand at MarketingMystic recently stated this is one of the top three "inconvenient truths" about social media. The Conversation Agent blog suggests that social outsourcing only makes ...

    By • Sept. 14, 2011

  • The Motivation Behind 'I'm Facebooking'

    In today's world we associate "social networking" with websites such as Facebook, Twitter, etc. There has been an enormous shift from physical or real, to virtual contact, and it has extended to businesses, and marketers. Online social networking has become a global phenomenon. However, the concept has old roots in the simple notion of relating to others.

    By • Sept. 14, 2011

  • The Fatal Attraction of Facebook and Twitter

    In recent months a crop of companies have moved towards Facebook, Twitter, Youtube and now Google+ for their community solutions in some case abandoning their own communities in favor of these social forums. Generally I applaud any company's attempt to be part of the conversation that surrounds t...

    By • Sept. 14, 2011

  • Does Your Brand Have a Voice in Social Media? 5 Keys to Online Success

    For most savvy marketers, social media has grown from a curiosity to a vital component of their online strategy. According to a survey conducted by Regus, nearly 50% of U.S. based businesses use some form of social media to connect with existing and potential customers. But is having a mere prese...

    By • Sept. 14, 2011

  • The Rules of Branding

    Branding.It's what smart businesses do when taking their marketing to the next level is the order of the day. Whether developed in-house or through an agency, crafting a public image and personality for a company is a vital step on the road to a business's success. But there's more to brandin...

    By • Sept. 14, 2011

  • Can Buzz About Brands on Social Media Really Influence Share Prices?

    In an article published last week, Andrew Walmsley talks about some of the studies which indicate that social media is a lead indicator of share-price performance. Walmsley notes that as players of the stock market are always seeking a lead on rivals and a signs of things to come, it's no surpr...

    By • Sept. 12, 2011

  • Steve Jobs: Failing Forward

    The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.

    By • Sept. 12, 2011

  • The One Essential Key to Developing Your Social Media Influence

    On October 16, 1869 workers digging in a field in Cardiff, New York unearthed a startling specimen; the petrified remains of a 10ft tall giant man. The owner of the land, George Hull, set a tent over the remains and charged visitors .25 cents to view it. Droves of people flocked to this tiny fa...

    By • Sept. 11, 2011

  • Return on Investment for SEO? -- An Infographic Raises Questions

    This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I'm always suspicious when I see a blanket statement that one channel is better than all the rest... as if you should abandon every other medium? Here are some observations:

    By • Sept. 11, 2011

  • Why Do People Share Online?

    The New York Times Customer Insight Group recently conducted a three-phase study, titled "The Psychology of Sharing," to determine what motivates people to share information online. Understanding the factors that spur the sharing of content on the web is valuable to online marketers, social medi...

    By • Sept. 10, 2011

  • How to Use Social Media to Predict Marketing Trends

    In The Matrix, Keanu Reeve's Neo uses, in the opening scenes of the film, a search algorithm to track down Morpheus and try to understand the reality of the eponymous matrix. It's taken just twelve years for reality to catch up. The idea that social media 'noise' and reaction may give rise to pre...

    By • Sept. 10, 2011

  • How Not to Rush Marketing Tactics

    Working with clients to build a marketing plan or consulting requires obvious patience to learn the business and to research their market. But when the client says, "I need to implement this next week," panic sets in. In one week, whatever you were working on, is now due. In that one week you are...

    By • Sept. 9, 2011

  • Three Ways NFC Technology Will Create a Brand New Form of Social Media Engagement

    As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone feat...

    By • Sept. 9, 2011

  • Should Teachers And Students Be Allowed To Communicate Via Social Media?

    A state law in Missouri, which would have prevented teachers and students from communicating privately over the Internet on social media sites such as Facebook and Twitter was temporarily blocked, but if the injunction is lifted, it could have national implications. The law, also known as Senat...

    By • Sept. 9, 2011

  • Why Marketers Need to Pay Attention to Online Reviews

    A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews. Back in November, 2010, I wrote a story for SocialMediaToday.com titled Why a Negative Review Can Be a Positive Experience. In my article I made reference to an articl...

    By • Sept. 9, 2011

  • What Social Media Has To Gain From Socio, Political and Economic Flux

    Globally, these are turbulent times. Socially, economically and politically the world has undergone significant change and flux across 2011, from the Arab spring, to social reforms in the United States and from natural disasters in Asia Pacific to economic disasters across Europe. How each of the...

    By • Sept. 9, 2011

  • Make B2B Communities Essential Through Process Improvement

    Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get in a bind, the online community suddenly becomes cost center, and the response is to cut, cut, cut. No doubt, part of this is due to a lack of understandi...

    By • Sept. 8, 2011

  • The Tweet Life: 10+ Twitter Tools You Need

    Ahhhhh, The Tweet Life. If you are participating on Twitter, aren't you interested to know more about your tweet success? I recently wrote a piece about Feeling Twitter-pated or Twitter-hated? to help people find their 'twitter flair.' However, that article didn't focus on the tools and trick...

    By • Sept. 7, 2011

  • 5 Components of a Successful Integrated Marketing Strategy

    Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don't have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don't deliver a return ...

    By • Sept. 7, 2011

  • Altimeter's Report on Social Media Crises: A Review

    Last week, social media strategist Jeremiah Owyang and his team at Altimeter published their excellent report "Social Business Readiness: How Advanced Companies Prepare Internally". They started by defining a social media crisis as: "A social media crisis is a crisis issue that arises in or is a...

    By • Sept. 7, 2011

  • Google+ and the Real Name Debate: Why It Might Be a Good Thing

    The controversial decision by Google+ to create a known 'real-life' names network has become a global debating point, receiving a lot of negative publicity. Google's chairman, Eric Schmidt, appears unmovable on the decision, saying: 'Google Plus is completely optional. No one is forcing you to ...

    By • Sept. 7, 2011

  • 9/11 Anniversary Offers a New Set of Social Media Challenges

    This week, media is offering countless stories to commemorate the 10th anniversary of the Sept. 11 attacks. On Sunday, it's safe to assume that will kick into high gear. But, how does that translate to social media? If you manage social channels for a brand - your own or your clients' - you may f...

    By • Sept. 7, 2011

  • Why Marketers Need to Get In the Game of Online and Mobile Games

    With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform. Back in May, I wrote of ...

    By • Sept. 6, 2011

  • Striking The Perfect Balance Between Over and Under Share In Social Media

    Brands and their respective digital PR and social media agencies should look to strike and continually refine the optimal balance between how much content to share and how frequently. Overshare, the description given to over exuberant usage of a service meaning that the user rapidly distributes p...

    By • Sept. 2, 2011