Content Marketing: Page 454

  • Social Media Adoption Among Businesses Globally - Survey Findings

    Our experience in dealing with global organizations has shown that most enterprises are still in the early stages of leveraging social media to drive business value. Most have dabbled with it but haven't really graduated from creating Facebook, Twitter and LinkedIN accounts. Further, many view so...

    By • Sept. 16, 2011

  • Social Media Success Stories: Blendtec

    Blendtec is a company that began producing grain mills in the 1980's and now produces blenders for commercial and personal use. The way their social media success came about is so simple, it's brilliant. CEO Tom Dickson grew up putting big engines in little things. In order to test the capabil...

    By • Sept. 16, 2011

  • Amazon Wants a Piece of the Social Media and Social Games Pie

    By hiring a director of social media and starting a new Social Games Group to take on Zynga, the leader in social games, the e-tailing giant is trying to stake its claim in the social media space. At the end of May I scribed a post titled The Big Opportunity Marketers Are Missing Right Now, a po...

    By • Sept. 15, 2011

  • 7 Fantastic Resources for Great Content Marketing Ideas

    Does your business have a content marketing strategy? Content marketing essentially means that rather than pitching your product directly, you instead provide resources to educate and inform your prospects. If it's done correctly it often leads to the sale.According to a recent study by the Custo...

    By • Sept. 15, 2011

  • A Little Engagement Goes a Long Way.

    People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn't take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaig...

    By • Sept. 15, 2011

  • Is LinkedIn Worth the Effort?

    I have been a member of LinkedIn for several years. During that time I have seen it grow from a simple resume hosting community with forums to a full blown social media advertising site. Unfortunately, the advertising is from its users. It is difficult to find a group that is not inundated with b...

    By • Sept. 15, 2011

  • How Social Listening Can Determine the Direction of Your Community-Before You Build It

    Earlier this summer, I wrote a blog post on how listening for levels and types of engagement on your mainstream social media channels, from Facebook to Twitter, can help you determine whether there's enough social traction to make building your own community worthwhile. If you've listened and the...

    By • Sept. 14, 2011

  • Why You Shouldn't Outsource Social Business Activities

    There are many good posts on the need for brands and organizations to run their own social media activities. Mia Dand at MarketingMystic recently stated this is one of the top three "inconvenient truths" about social media. The Conversation Agent blog suggests that social outsourcing only makes ...

    By • Sept. 14, 2011

  • The Motivation Behind 'I'm Facebooking'

    In today's world we associate "social networking" with websites such as Facebook, Twitter, etc. There has been an enormous shift from physical or real, to virtual contact, and it has extended to businesses, and marketers. Online social networking has become a global phenomenon. However, the concept has old roots in the simple notion of relating to others.

    By • Sept. 14, 2011

  • The Fatal Attraction of Facebook and Twitter

    In recent months a crop of companies have moved towards Facebook, Twitter, Youtube and now Google+ for their community solutions in some case abandoning their own communities in favor of these social forums. Generally I applaud any company's attempt to be part of the conversation that surrounds t...

    By • Sept. 14, 2011

  • Does Your Brand Have a Voice in Social Media? 5 Keys to Online Success

    For most savvy marketers, social media has grown from a curiosity to a vital component of their online strategy. According to a survey conducted by Regus, nearly 50% of U.S. based businesses use some form of social media to connect with existing and potential customers. But is having a mere prese...

    By • Sept. 14, 2011

  • The Rules of Branding

    Branding.It's what smart businesses do when taking their marketing to the next level is the order of the day. Whether developed in-house or through an agency, crafting a public image and personality for a company is a vital step on the road to a business's success. But there's more to brandin...

    By • Sept. 14, 2011

  • Can Buzz About Brands on Social Media Really Influence Share Prices?

    In an article published last week, Andrew Walmsley talks about some of the studies which indicate that social media is a lead indicator of share-price performance. Walmsley notes that as players of the stock market are always seeking a lead on rivals and a signs of things to come, it's no surpr...

    By • Sept. 12, 2011

  • Steve Jobs: Failing Forward

    The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.

    By • Sept. 12, 2011

  • The One Essential Key to Developing Your Social Media Influence

    On October 16, 1869 workers digging in a field in Cardiff, New York unearthed a startling specimen; the petrified remains of a 10ft tall giant man. The owner of the land, George Hull, set a tent over the remains and charged visitors .25 cents to view it. Droves of people flocked to this tiny fa...

    By • Sept. 11, 2011

  • Return on Investment for SEO? -- An Infographic Raises Questions

    This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I'm always suspicious when I see a blanket statement that one channel is better than all the rest... as if you should abandon every other medium? Here are some observations:

    By • Sept. 11, 2011

  • Why Do People Share Online?

    The New York Times Customer Insight Group recently conducted a three-phase study, titled "The Psychology of Sharing," to determine what motivates people to share information online. Understanding the factors that spur the sharing of content on the web is valuable to online marketers, social medi...

    By • Sept. 10, 2011

  • How to Use Social Media to Predict Marketing Trends

    In The Matrix, Keanu Reeve's Neo uses, in the opening scenes of the film, a search algorithm to track down Morpheus and try to understand the reality of the eponymous matrix. It's taken just twelve years for reality to catch up. The idea that social media 'noise' and reaction may give rise to pre...

    By • Sept. 10, 2011

  • How Not to Rush Marketing Tactics

    Working with clients to build a marketing plan or consulting requires obvious patience to learn the business and to research their market. But when the client says, "I need to implement this next week," panic sets in. In one week, whatever you were working on, is now due. In that one week you are...

    By • Sept. 9, 2011

  • Three Ways NFC Technology Will Create a Brand New Form of Social Media Engagement

    As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone feat...

    By • Sept. 9, 2011

  • Should Teachers And Students Be Allowed To Communicate Via Social Media?

    A state law in Missouri, which would have prevented teachers and students from communicating privately over the Internet on social media sites such as Facebook and Twitter was temporarily blocked, but if the injunction is lifted, it could have national implications. The law, also known as Senat...

    By • Sept. 9, 2011

  • Why Marketers Need to Pay Attention to Online Reviews

    A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews. Back in November, 2010, I wrote a story for SocialMediaToday.com titled Why a Negative Review Can Be a Positive Experience. In my article I made reference to an articl...

    By • Sept. 9, 2011

  • What Social Media Has To Gain From Socio, Political and Economic Flux

    Globally, these are turbulent times. Socially, economically and politically the world has undergone significant change and flux across 2011, from the Arab spring, to social reforms in the United States and from natural disasters in Asia Pacific to economic disasters across Europe. How each of the...

    By • Sept. 9, 2011

  • Make B2B Communities Essential Through Process Improvement

    Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get in a bind, the online community suddenly becomes cost center, and the response is to cut, cut, cut. No doubt, part of this is due to a lack of understandi...

    By • Sept. 8, 2011

  • The Tweet Life: 10+ Twitter Tools You Need

    Ahhhhh, The Tweet Life. If you are participating on Twitter, aren't you interested to know more about your tweet success? I recently wrote a piece about Feeling Twitter-pated or Twitter-hated? to help people find their 'twitter flair.' However, that article didn't focus on the tools and trick...

    By • Sept. 7, 2011