Content Marketing: Page 454

  • Back to Basics: Turning Social Media Chaos into Marketing Utopia

    I originally wrote this post in my blog earlier this year. After reading "Social Media - Oversold - Undervalued" byDebra Ellis. I was inspired to share it directly with you.It may be closer than you think.Back to Basics: Bringing basic marketing principles and common sense to new media.If you're ...

    By • Sept. 2, 2011

  • Creating a Business from The Meeting of Ideas & Thought Leadership

    Thought leadership, like the rest of social media, can be confused with PR so how do we keep them separate? In this ideas economy it's tempting to see thought leadership as PR, because ideas are ubiquitous, and seem to be about reputation, about bigger or better, more published, more tweeted, in ...

    By • Sept. 1, 2011

  • The Social Media 'Cool Club' - What's Your Online Influence?

    Are you using social media? Then pay attention! Your online INFLUENCE is already being scored - whether you like it or not. If you have used Facebook, Twitter, LinkedIn, Blogs, Google+, YouTube, Photo Sharing....you are playing in this game of online influence. Right now. I call it the Social M...

    By • Sept. 1, 2011

  • SEO - How Not To Do It

    Search engine optimisation (SEO) has become a major focus of many online businesses. This is largely due to the fact that websites which are well optimised get a lot more visitors than those which do not. This trend has however had some unexpected consequences, as many so-called experts look for ...

    By • Sept. 1, 2011

  • We're Just Tryin' To Talk

    Behind every Facebook page and Twitter post is a REAL LIVE PERSON! Can you believe that? Social media sites signify a major modification in web marketing. They undergo a metamorphosis from a content-oriented web into a person-oriented web. It's a casual, informal, nonchalant marketing tunnel wh...

    By • Aug. 31, 2011

  • 125 Ways to Integrate Social Media to Zoom Your Business

    Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.Integration may seem like a lot of wo...

    By • Aug. 31, 2011

  • Forget the Klout Score! What's Your Social Zoom Factor?

    There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out. I have received several tweets and messages recently asking...

    By • Aug. 30, 2011

  • The Prostitution Approach to Social Media Marketing

    Social media marketing is about relationship building and nurturing those relationships into business transactions. Like any relationship, it generally takes time to nurture and build trust. The sad fact is that we are a very impatient society and how some choose to engage social media marketing ...

    By • Aug. 30, 2011

  • Is Twitter's New Image Gallery a Digital Billboard?

    Twitter has recently rolled out its new user image galleries to enhance photo-sharing usage and activity within user timelines. Whenever a user posts photos using its new photo-uploading tool or via a third-party photo-sharing service such as TwitPic, yFrog, and Instagram, photos will be instantly be featured in a Twitter user's profile in chronological order that will show up to 100 snapshots from January 2010. Twitter's new function will likely to be an enhancement to its recently launched paid tweets campaign.

    By • Aug. 30, 2011

  • Social Media - Oversold and Undervalued

    Social media is oversold as a marketing channel and undervalued as a customer connection. Sales by conversation are an illusion created by people more focused on building personal brands than exploring and developing a new channel. The new media gurus adopted a "sell and destroy" strategy that e...

    By • Aug. 29, 2011

  • Common Reputation Management Myths

    Most days during my lunch break I like to catch a little of Jim Rome's nationally syndicated radio show to catch up on my sports. Recently an "Online Reputation Management" company began running an advertisement promising to help any business "defend" their online reputation.The major issue is t...

    By • Aug. 29, 2011

  • There are Three Kinds of Lies: Lies, Damned Lies, and Social Media Metrics

    Mark Twain popularized the saying, "There are three kinds of lies: lies, damned lies, and statistics" when he included it in Chapters from My Autobiography. If he were alive today, I'm confident that he would add social media metrics to the list. It might even be first.Manipulating numbers to su...

    By • Aug. 29, 2011

  • The Making of the Social Media Strategy

    Setting up a social media marketing campaign involves many factors and all of it can get pretty daunting! Social media activities can go astray due to undefined goals, inappropriate content, executive glitches or other reasons leading to a low fan engagement and ROI. A strong strategy and methodi...

    By • Aug. 29, 2011

  • The Naked Truth About Delusional Word of Mouth Marketers

    What's the difference between snake oil salesmen and word of mouth marketers? In many ways, they are the same. When a snake oil salesman first entered a town, he selected a few individuals to cultivate into true believers. Once the group was properly groomed into a loyal following, the healing p...

    By • Aug. 29, 2011

  • Who Needs Porn When You Have Social Media?

    Old news is more interesting for what it reveals over the passage of time than what it reports. The study which first broke the news that social media websites have overtaken porn in terms of traffic, in the US is now almost half a decade old and it is interesting to note that the gap between the...

    By • Aug. 28, 2011

  • Why Twitter Matters To Marketers Now More Than Ever

    A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is. Remember when Twitter was first launched and people were mocking the name itself and the word "tweet?" I can vividl...

    By • Aug. 27, 2011

  • Pizza Hut's Social Media Mistake

    Pizza Hut Southern California's Facebook Page suffered a little social media embarrassment Thursday night, thanks to one little checkbox.EDIT: As of 8:30pm Thursday, after being up for at least 3 hours, the Question was deleted.Facebook Questions is a growing favorite among Facebook Page Owners. ...

    By • Aug. 27, 2011

  • The Right Social Media Mindset

    At the moment I am writing my masters thesis about Luxury Brand Management and Social Media. I will post selected extracts from my thesis on my blog as well as this forum - any ideas or opinions are more than welcome and would be highly appreciated. Please do not hesitate to contact me if you wo...

    By • Aug. 26, 2011

  • The Long Tail of Finding a Job Through Social Media

    Social media sites can be very useful if you're looking for a job, but it isn't a magic lamp that you can just pick up and rub and expect a job to appear. It takes some effort and planning to ensure that your efforts return rewards.

    By • Aug. 25, 2011

  • Real Thought Leadership for Social Media Strategists

    One overlooked area of social media is the way companies think and speak about themselves in honest moments, how they try to convert deep reflection into new perspectives. The overlooked area is real thought leadership.The way Apple mastered the use of evangelism, how Nokia relates to its amba...

    By • Aug. 25, 2011

  • Social Analytics Deliver the Right Messages to the Right Audience

    If you are like me, and I suspect that you are, while we understand logic, we are driven by communication. We like people. We have a genuine desire to help people and solve problems. Measuring and analyzing social data is necessary on a professional level. It also helps us to zero in on the ri...

    By • Aug. 25, 2011

  • The Salesperson's Guide to Content Marketing: Part I

    In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary.

    By • Aug. 25, 2011

  • How Social Media Is Changing the World

    Working online I have come across 'world changing' technologies more times than I care to mention. The spread of computers was said it 'would change the world', email was hailed as a 'communication breakthrough' and the web itself was slated to 'do away with national boundaries'. All of these ha...

    By • Aug. 25, 2011

  • Five Awesome B2B Social Media Statistics

    Do you think social media isn't for B2B organizations? Think again. It's true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistic...

    By • Aug. 25, 2011

  • What Is An Online Community?

    What is an online community? For such a simple question one may assume there would also be a simple answer associated with it; however, as communication technology changes so do the words that define it.This is the second article in a three part series about online community management. The final...

    By • Aug. 24, 2011