Content Marketing: Page 462

  • The (Realistic) Risks & Rewards of Social Media: 15 things you stand to gain, and lose, by engaging in social media

    "Social media has become mass media. It's the oldest form of marketing-word of mouth-with the newest form of technology." -Marc Pritchard, Chief Marketing Officer, Procter & GambleSince my grandpa Varnum (yes, his real name) had a bakery in Kankakee, Illinois (oh, those lemon squares!), word ...

    By • July 5, 2011

  • What you can learn from conference tweets and Foursquare check-ins

    I went to a conference in London in May organized by Adobe, the software firm. The biggest thing that struck me about it was how well organized it was from the social media and network connectivity points of view.

    By • July 5, 2011

  • 3 Social Media Marketing Lessons Taught by MySpace Failure [Exclusive]

    Social Networking is not new, or at least it's not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch's empire had added a powerful string to its bow. Fast forward six years later and Justin ...

    By • July 4, 2011

  • How Small Business Owners Miss the Mark with Facebook

    A question I am asked often by small business owners in my social media workshops is "how can I get lots of Facebook fans?" I go on to discuss the various recommended Facebook marketing strategies which include spending some money on Facebook ads. Many are not excited to hear that there is actual...

    By • July 3, 2011

  • Bloggers: Are You Selling Out?

    Here's a question I've been considering: are mom bloggers sacrificing their readership to earn money - essentially turning their blogs into advertisements?

    By • July 2, 2011

  • More Marketers Using Social Media as a Marketing Tool

    According to the Pew Internet & American Life Project, 59% of American Internet users say they use at least one (1) social networking site (SNS). And apparently marketers are taking note as more and more companies, both here and abroad, are using social media to acquire new customers. Eve...

    By • July 1, 2011

  • Interesting Inklings from PR and Social Media This Week

    Twitter Takes on War and Peace, Demographics Get Smarter, TechCrunch is Getting Huge Traffic from LinkedIn and WikiLeaks is Funny? It's been an interesting week in PR and social media. Twitter surpassed 200 million tweets per day. Ben Parr looks at this by the numbers in a piece for Mashable, inc...

    By • July 1, 2011

  • Infographic: Do-It-Yourself Guide to Infographics

    I know what you're thinking... another Infographic? Wait... I know I've been on a roll lately publishing every marketing infographic I can find on the Internet, but this one's really great. If you're wondering why there's been explosive growth in Infographics, the folks at Voltier Creative have ...

    By • June 30, 2011

  • Social Media and ROI: Likes and Follows Only Go So Far

    There is an ongoing conversation within the Social Media industry that is recently becoming a global consensus; the number of fans/likes on Facebook or the number of followers on Twitter do not provide enough metric data for brands to prove that their information is doing it justice. Instead, it'...

    By • June 30, 2011

  • The Power of Small Groups in Online Marketing

    In 1910, Harold Peck Gould graduated from the University of Michigan just as the efficiency movement was becoming the leading new philosophy of the business world. By 1913, Gould became the publisher and the editor-in-chief of the magazine "Efficiency", later named "100%". By 1916, even Gould's...

    By • June 30, 2011

  • Mastering Social Media to Build a Thriving Online Business

    My name is Natalie and I'm addicted to Social Media for all the right reasons.Not only is it one of the best ways for me to keep in touch with my international friends and family in real time, it's also responsible, in large part, for me even having a business.I use social media as my marketing, sales and customer service department and I'm one of the biggest advocates of using the top 5 social media tools for business - Facebook, Twitter, LinkedIn, YouTube and WordPress.

    By • June 30, 2011

  • Badges?? We Don't Need No Stinkin' Social Badges!

    In a classic scene from Blazing Saddles, a bandit says, "BADGES?? We don't need no stinking badges!" Lately, I feel like I'm being "badged to death" as companies and brands playing off my desire to compete are offering me seemingly useless online badges if I'll do exactly what they want. On-lin...

    By • June 30, 2011

  • The Future of Social Media Marketing for Professionals Part 1

    I went on a hike with my son earlier this week. He'll be a junior in college next year. We were talking about his use of technology and I mentioned, "We didn't even have email when I went to college. I'm guessing that with email, it's really easy for you to keep in touch with all your friends...

    By • June 29, 2011

  • Kyoo Channels Changes the Face of Social Aggregation, Revolutionizes the Way News is Consumed

    Over the past couple years, many of us have been using social networks like Twitter and Facebook to gather the latest news and follow trends as they happen. The problem I've found, however, is that it's hard to follow the buzz around a particular topic across a variety of social platforms and new...

    By • June 29, 2011

  • Organic Social or Paid Social: What Works Best?

    It's no secret that big companies and start-ups alike have been using Facebook's advertising platform to enhance their online campaigns. Twitter is set to follow soon with promoted tweets inserted on users' timestreams, but do users really pay attention to social ads? If yes, then how does a bran...

    By • June 29, 2011

  • What Does Social Media Success Look Like?

    By • June 29, 2011

  • SoDash: Bringing Artificial Intelligence to Social Media Monitoring

    Keeping track of discussions surrounding your brand or competitors is crucial for successful social media monitoring and listening. One challenge is the sheer range and volume of conversations that take place online, and determining what to do with them. Sentiment analysis is a difficult task to...

    By • June 29, 2011

  • Need a Social Media Strategy? 3 Levels of Communication Value

    This is the final post on a four part series on building a social media strategy through community development. In the first blog I introduced the 5 P's of community, the second explored the concept of the motivated community member and the third community participation. Essentially, I feel tha...

    By • June 29, 2011

  • How Easy Do You Make It for Your Fans and Customers to Share Content?

    The news industry spent a lot of time behind the digital curve, beginning with online editions forbidden to scoop the print edition and prohibitions against linking to external content. But things are getting better, particularly when it comes to a cozy relationship with citizen journalism (or us...

    By • June 29, 2011

  • The Web Is Shrinking. Now What?

    Author: Ben ElowitzWe all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive: Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year - with average smartphon...

    By • June 29, 2011

  • Google's Own Social Network

    Google's own Social NetworkImagine, for a moment, that you could use your online social networking in the exact same way you use offline networks: down the pub you meet your friends, share crass jokes and dress in jeans and T-shirt and at the Rotary Club meeting you meet business contacts and soc...

    By • June 28, 2011

  • Email Marketing - Links, Resources, and a Presentation

    I was honored to be asked to come down to San Diego and speak to a room full of friendly college administrators, marketers, and professionals about email marketing campaigns. Everyone was plugged in and seemed to really enjoy the whole process, which made it that much more fun for me. My Google D...

    By • June 28, 2011

  • How Games Can Help Businesses Succeed In The Era Of Social Media

    Value of Gamification The rise of social media has really pushed businesses to focus on customer engagement. In the era of pure mass-media, businesses could get away with trying to influence customer decisions through ads, or other forms of messaging. However to win in the era of social media, bu...

    By • June 28, 2011

  • How to Proactively Manage Your Reputation Online Using Brand Ambassadors

    As you will be aware, the reputation of a brand takes years of careful and meticulous development and maintenance - but it can all be lost in mere minutes. That's why having a proactive reputation management programme in place is vital, both offline and online. Online your company's brand person...

    By • June 28, 2011

  • Content May Not Be King But It Still Behaves Like Royalty

    One of my favorite media commentators is Jeff Jarvis. I especially enjoy his weekly conversations hosted by Leo Laporte on This Week in Google. Jarvis' perspective always gets at the big picture of what's happening with the web economy. His latest commentary about content called Content, dethro...

    By • June 27, 2011