Content Marketing: Page 474

  • What Social Media Marketers Can Learn From Trade Show Marketers: The Hockey Puck Strategy

    These past few days, the Informous team has been following the ProMat 2011 stream on Twitter. Beyond checking out the exhibitors and seminars at ProMat, we've also been getting insights into what's sticking with ProMat participants. The Twitter stream for the #promatshow hashtag shows what exhibi...

    By • March 23, 2011

  • How to Find Your Dream Job in Social Media

    Recently, I participated in a panel discussion on social media with my industry peers. During the Q&A, one of the questions from an audience member was that social media seems to have left behind an entire generation of professionals and if there was any advice for folks who want to enter th...

    By • March 23, 2011

  • The Gathering and Influence of Tribes

    When people, millions of them, gather around common interest and apply the influence of collective voices and buying power shift happens. People gathering together represents "tribes" with common objectives and intents. Tribes are gather around anything, everything and everybody with the abilit...

    By • March 23, 2011

  • Twitter in business

    An article in today's London Metro paper startlingly reports that in the Global Top 10 for businesses who use

    By • March 22, 2011

  • Why You Should Have Celebrated Twitter's Birthday

    Happy Birthday Twitter! Twitter turned 5 yesterday. They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Did you celebrate? I know far more people who are NOT on Twitter than who are. I know people who outw...

    By • March 22, 2011

  • Case: Dell Adapting to the Importance of Active Listening

    We all remember the 'Dell Hell' of 2005, where journalist and blogger Jeff Jarvis vented about his frustrating dealings with Dell on his blog. This sparked a 'blog storm' as Dell consumers with similar frustrations linked to Jarvis' blog, which eventually received widespread press coverage. ...

    By • March 22, 2011

  • Eight Scintillating Lessons from SXSW

    I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, "Sit on the curb and cry." That's a little how I feel about trying to describe my first experience at SXSW, the Wo...

    By • March 22, 2011

  • Why don't Facebook fans like us anymore?

    Some interesting research coming from ExactTarget, including this, picked up via SeventySeven. It's an interesting summary of the reasons people have unfollowed Facebook Pages, with 'The Company Posted Too Frequently' at 44% of unfollows, and 'My Wall was becoming too crowded with marketing post...

    By • March 21, 2011

  • I'll Have the Authenticity, Please!

    @jblawrence Recently, while visiting a restaurant (The Colony Restaurant), I asked to look at the menu. I was handed an elegantly bound and foil-stamped leather menu with the tasty appetizers and entrees printed inside. Then the young lady said "Oh, here is a copy of the specials for tonight". I...

    By • March 21, 2011

  • Coca-Cola Cuts Ad Spend by 6.6% and Invests More in Social Media

    Image courtesy of Adhistory The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,"many of our r...

    By • March 21, 2011

  • Branded Entertainment vs. Viral Videos

    There's a lot of confusion among brands and content creators about the difference between branded entertainment and viral video. Most brands want their videos to go viral, but these are two distinct terms in the online video ecosystem. The differences can be subtle but they become apparent when w...

    By • March 21, 2011

  • Is Social Media Devolving?

    Did you know that the top celebrities make over $10,000 for sending out one Tweet? A message less than 140 characters is worth $10,000, such as these first two phrases! [Word count: 139]Ad.ly is an advertising broker working with advertisers and celebrities. While Ad.ly will not say what celebrit...

    By • March 20, 2011

  • 6 Characteristics of Social Media Winners

    An increasing number of companies are hiring for the relatively new role of "corporate social strategist" (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side, followed up by a Twitter edition of the same list here) and there are thousa...

    By • March 18, 2011

  • Why Companies That Say They Want Social Media Really Want Content Marketing

    Recently, I've had two different speaking engagements with two very different groups. The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media or use it better. The second was a group of...

    By • March 17, 2011

  • The Key Word In Social Media Is Social

    Picture yourself at a networking event. You just walk through the doorway and spot a group of people talking. No one has their business cards out. Maybe it's a hair stylist talking. Or maybe an attorney. Whoever it is, you tune them out, and you reach for your pocket. As soon as the last word fa...

    By • March 16, 2011

  • Communicating Specifically to the Masses: Social Content Management

    Communication strategies are a hallmark of of corporate marketing's and public relation's overall strategies. It used to be that one message could carry a television, radio, print and micro-site campaign. Once marketers became digitally enabled, that changed to be more targeted from a message ...

    By • March 15, 2011

  • Interview with Klout's Joe Fernandez on Influence and Why it Matters

    When I think of "influence," I am reminded of the preparations for my sister's wedding. For some strange reason, her caterer required equal numbers of the fish and steak at the reception. The week prior to the wedding, they had too many orders for the steak. My sister was worried, but her fiancé,...

    By • March 14, 2011

  • Your Social Media Plan Look Good? What You Don't Know Will Hurt You

    You've put together a crackerjack social media plan. It will inform, engage, and start conversations. It includes metrics to measure performance. But that's just one part of the engine. A fantastic fuel injector won't do you much good if you've got a bad alternator. And even if all your component...

    By • March 14, 2011

  • 3 Foundations For Strong Client Relationships

    I always admire those folks that have genuine relationships with their clients. It's a tough dynamic to perfect that's for sure. On one hand it's purely the humanity of a relationship and connecting with someone. On the other hand, the business of agency life sneaks in, assuring that the relationship is profitable. It's a tough balance and one I haven't absolutely perfected yet.Nonetheless, here are three simple foundations I learned that have helped me grow into a better marketer and dare I say, a better agency man.

    By • March 12, 2011

  • Social Media Usage Satisfaction

    The usage of social media by individuals and organizations is creating three different levels of satisfaction for the audience being pulled into engagement. The "pull" is becoming less of a voluntary act to one which has become more of a "push". Everywhere consumers turn all this social stu...

    By • March 11, 2011

  • The Trouble with Social Media Influence

    Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence. It has been said that one of the nicest things about industry standards is there are so many t...

    By • March 10, 2011

  • The Finer Details of Administering Facebook Pages, Part 4

    Note: One month ago, Facebook announced a new Pages format. Today, those changes roll out site-wide. This post and its predecessors reflect the very latest features and functions of the new format. Our series on the finer details of administering Facebook Pages is written with the goal of helping...

    By • March 10, 2011

  • New Trends in CRM - an eBook!

    CRM, SCRM, Sales 2.0 are topics that always create debate and controversy. They are topics that everyone has an opinion about-and the opinions are varied. Sales professionals complaining about "spending more time updating the system than selling, " managers worried about "are we getting t...

    By • March 10, 2011

  • SXSW: 24 Years and Going Strong

    Every March, thousands gather in Austin, Texas for the annual South by Southwest Music + Film + Interactive Festival (SXSW). It started in 1987 as a music event featuring hundreds of bands along Sixth Street playing showcases and it has grown into a world renowned event. It draws music fans alo...

    By • March 10, 2011

  • On Failure

    A few weeks ago, I wrote about my thoughts on success as part of the Common Sense Marketing newsletter. And while I don't want to repeat what's already been said, I'll summarize for those of you who missed that email. Success is a very personal thing, and it's important to be as clear with your...

    By • March 9, 2011