Content Marketing: Page 474

  • How to Humanize a Sketchy Industry with Social Outreach

    Social media is about people, not logos.

    By • Feb. 24, 2011

  • The Structure of a Perfect Tweet

    The structure of a tweet seems simple. Add 140 characters to a small box and the "Tweet" button, right? When you were first introduced to Twitter this may have been correct, but the more you use the communication tool, the more likely you will become an advanced user.The Hello World! Text that al...

    By • Feb. 24, 2011

  • How to Keep Your Facebook Fans

    It takes a lot of work to build a strong base of followers on your Facebook page, but it can be very easy to lose them if you treat them like marketing targets. Exact Target has proved this in their new a new study, The Social Break-Up. 1,500 web users were asked about their motivations for unfanning, unfollowing and unsubscribing from marketing campaigns on Facebook. Here are their top reasons:

    By • Feb. 24, 2011

  • How Do You Twitter Your Business?

    What fun yesterday's post, Why Not to Reach 50,000 Twitter Followers, during which I engage David Meerman Scott, a power influencer and author of numerous social media, marketing and public relations books, who did earn 50,000 Twitter followers recently via persistence and diligence. The post wa...

    By • Feb. 23, 2011

  • Finding Your Social Media Voice

    I often talk with small business owners who want to jump on the Social Media bandwagon and establish their presence on Twitter, Facebook, LinkedIn, blogging, or some combination of these. After all, everyone is doing it and who wants to be left behind? Many people adopt the "just try it" mindse...

    By • Feb. 22, 2011

  • The Making of a YouTube Blockbuster - 10 YouTube Tips for Business

    Someone, somewhere, is devising a plan to make a marketing video go viral right now. And while having a video go viral is a coveted achievement, it's one that few marketers ever actually experience. In a new tipsheet "10 YouTube Tips for Business" ten tips that apply to any video marketing effort...

    By • Feb. 22, 2011

  • Does Social Media Transparency Matter in the "Real" World?

    Familiarity may not breed contempt, but it certainly removes the allure of the unknown. There's something about not knowing that makes us want to know more. When there is nothing left to the imagination, we lose interest. Imagine for a moment that your favorite box office superstar has a new movi...

    By • Feb. 22, 2011

  • Why Not to Reach 50,000 Twitter Followers

    David Meerman Scott is someone you should follow on Twitter. He's author of one of my favorite books, The New Rules of Marketing and PR (and, I can't find my dog-eared copy, darn it), and he blogs over at Web Ink Now. As I was trolling through Google Reader for some blog fodder, I came across h...

    By • Feb. 22, 2011

  • Three Ways Brands Can Reward Fan Engagement Through Social Media

    With more and more brands now looking to align their social media activities with their overall PR and marketing campaigns, it's no surprise that many of them are utilising the opportunities presented via Facebook, Twitter and Foursquare to increase consumer engagement and brand awareness. Of course, it is often the brands that do something innovative, fresh and interactive with their fans through social media that stand-out amongst all the Likes and Tweets.

    By • Feb. 22, 2011

  • Bad Website Architecture: The Silent SEO Killer

    My focus is small business marketing, so I encounter a lot of people who have tried a do-it-yourself SEO approach to internet marketing. The semi-savvy business owner thinks his SEO knowledge is pretty darn good, yet he just can't figure out why he isn't seeing increases in website traffic. In o...

    By • Feb. 21, 2011

  • What brands must do now to engage their customer communities

    Image: Majorly cool things There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge b...

    By • Feb. 21, 2011

  • Facebook: The New Loyalty Juggernaut

    Loyalty programs used to be a relatively simple thing. Buy a certain amount of widgets, visit a store so many times, hole punch or swipe a card, earn points, win stuff. Sure there was a bit more strategy behind those programs but I was still young enough back then to spend my Saturday mornings ea...

    By • Feb. 21, 2011

  • How Social Media Amplifies Competitive Advantage

    When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post this week that made me think a lot about the changing nature of competition. Jay's premise is that through channels like e-mail marketing and soci...

    By • Feb. 20, 2011

  • Oh Uh... Google Just Launches the SEA Industry

    Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting ...

    By • Feb. 19, 2011

  • 7 Ways Mobile Commerce Will Impact Consumers

    As the Mobile World Congress 2011 draws to a close in Barcelona it is timely to have a look at the impact that mobile commerce will have on consumers over the coming months and years;1. Smartphones will be the new credit cardSmartphones will replace customers' credit cards as a myriad of new mobi...

    By • Feb. 19, 2011

  • Evil Plans: Hugh MacLeod Wants You To Dominate The World (Not Really)

    If you've been on the Internet and you're involved with marketing, you probably know who Hugh MacLeod is. Hugh's the type of guy who defies easy categorization. Is he a marketer? Yes. Author? Yes. Cartoonist? Yes. Philosopher? Yes. In fact, that's his Evil Plan. What's an Evil Plan? First, it's...

    By • Feb. 19, 2011

  • Is Facebook Losing Its Marketing Mojo?

    Facebook's recent pages upgrade has left a lot of small business owners reeling. For those businesses who rely solely on Facebook instead of their own brand, the fallout from FB's upgrade has just begun and it's looking uglier with each passing day. "Facebook took something that even a nov...

    By • Feb. 19, 2011

  • 3 Steps to Getting More Traffic and Higher Conversions

    If you had to pick between getting tons of traffic or having a high conversion rate, which one would you pick?Most marketers churn out content for SEO rankings, build backlinks for offsite optimization and may even invest in PPC at some point.Whether your objective is to get people to buy, opt in...

    By • Feb. 18, 2011

  • Beyond Local: Have You Taken Control of Your Online Reputation Yet?

    Over the past year there has been an increased interest placed on local search and location based advertising. Sites like Yelp, Google Places and Citysearch, just to name a few, have continuously made strides in the local search market and local businesses have jumped on the wave. But no one ever...

    By • Feb. 18, 2011

  • Personal Branding Interview: Guy Kawasaki

    Today, I spoke to Guy Kawasaki, who is the co-founder of Alltop.com, and the author of ten books including his latest called Enchantment: The Art of Changing Hearts, Minds, and Actions. I interviewed Guy back in 2008 so I wanted to catch up with him again this year. In this interview, GUy talks ...

    By • Feb. 18, 2011

  • What on Earth IS Influence?

    Last week Like Minds ran some free events for Social Media Week, one of which was on Social Influence. The participants debated digital influence over and over, bringing their different views of what they considered influence to be and what it looked like. Followers, shopping, reach, action, volume - these were the things that were discussed. You can hear many of their thoughts here.

    By • Feb. 18, 2011

  • The Jing of Social Media

    A few weeks back I decided I would watch M. Night Shyamalan's live action version of Avatar: The Last Airbender, I also - for argument's sake - went on Netflix and watched the original animated series to see how far off he was. In going through the animated version I came across an episode where...

    By • Feb. 17, 2011

  • 5 Benefits of a Social Media Risk Management Program

    To be prudent in today's Internet world, you need to be prepared to respond quickly and effectively to social media risks and threats before they affect your customers, suppliers, stakeholders or employees. You need to have someone to call who understands these challenges and can act on y...

    By • Feb. 17, 2011

  • Do Purchased Twitter Followers Provide Real Value?

    In a recent article I explained how numbers really don't matter when it comes to social media; in particular the number of followers or fans you have is not important. To utilize social media tools you need to network with others and converse with power users. That being said, there are quite a f...

    By • Feb. 17, 2011

  • Social Media For B2B Marketing - How To Get Started

    One of the best things about social media: we're all still learning and figuring this thing out. There are no true experts. Whether you're in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. GetIt Comms is a B2B Marketing a...

    By • Feb. 17, 2011