Content Marketing: Page 478
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How Social Media Reveals Invisible Work
Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows us to see both conventional work and "invisible work".
By CV Harquail • Jan. 27, 2011 -
Why Social Commerce is Attracting Huge Investments
This article originally appeared at Daily Deal Media. I supplemented the original article with new projections for daily deal revenue growth from investment firm Needham & Co. The term "social commerce" was rarely discussed until Groupon's massive 1/2 off coupon they sold for the Gap: Social...
By Patrick Kitano • Jan. 27, 2011 -
Social Media ROI for Idiots
Some companies are still have trouble understanding the return on investment of a well-run social media campaign. In an effort to take into account short attention spans and a general lack of interest in changing hard and fast attitudes we've put together a quick, and easy, piece here to show how...
By Jacquie McCarnan • Jan. 27, 2011 -
Survey: Economy Improving, New Business is Up for Small to Midsize Ad Agencies
A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey.
By Michael Gass • Jan. 27, 2011 -
We Have the Data - Now What??!! A Few Examples of Social Media Analytics
There have been a number of recent discussions about the enormous volume of social media data. According to IDC 95% of the 1.2 zettabytes of data in the digital universe is unstructured, 70% of which is user generated content. Along with managing the staggering number of tweets, blog posts, message board discussion, etc. about your product or company is the importance of an analytics strategy and data integrity.
By Jennifer Roberts • Jan. 27, 2011 -
9 Truths About Marketers
Okay, maybe not the absolute truth across the board but it is a catchy title, no? Read on. My last two jobs have been marketing to marketers. Marketing to the market you belong to couldn't be easier, right? Wrong. What has me thinking about this? While the hip thing right now is using social med...
By Beth Harte • Jan. 27, 2011 -
Carpe Diem in Social Media Advertising
According to a recent article by eMarketer, "US marketers will spend $3.08 billion to advertise on social networking sites this year. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion." Amazingly enough, spending in social media is $1 billion dollars greater than what was projected back in August 2010 (a mention that I made in a previous blog post). What's the disparity? One word. Facebook; the biggest player in the field.
By Danielle Leitch • Jan. 26, 2011 -
The Art of Storytelling in Presentations - Connecting
In late March I'll be speaking at
By Jon Thomas • Jan. 26, 2011 -
Facebook's Sponsored Stories
Back in June (wow, was it that long ago?) I was a guest on TummelVision.tv with hosts Deb Schultz and Heather Gold. On that show, I argued with Heather that "on Facebook, Advertisers are the client, and we (the users) are the product." It's not quite as bad as Soylent Green (where we're the product and the consumer in an endless cycle) but it does have similarities.
By Howard Greenstein • Jan. 25, 2011 -
What I Learned About Social Media from Angry Birds
Angry Birds might seem like a (very fun and addictive) waste of time, but in reality, the game has a lot to teach anyone who's paying attention. Perhaps I'm unique in being as obsessed with social media marketing as I am with Angry Birds, but while I'm playing, the game keeps reminding me of thes...
By Tracy Gold • Jan. 25, 2011 -
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Pitch the Niche! Finding Your Fishing Spot
Any angler will tell you that he doesn't cast only in the middle of the lake, or the middle of the ocean. He looks for specific types of places to cast, areas where fish tend to congregate. If he gets a good one he might even keep it a secret.Finding clients looking for Search Engine Marketing or...
By Tony Ahn • Jan. 25, 2011 -
3 Ways to Get Great Content From Your Boring Business
Many creative types get frustrated when they work in a B2B situation, or any other industry that may be much less sexy than consumer technology, fashion, sports, or entertainment. Everyone wants to focus on creating the right content - content that will attract positive attention, better SEO and social media viral goodness. But what if you're selling network cables? dumpster covers? toilet seats? the sticky stuff that keeps rugs from unraveling? What do you have to work with?Plenty.
By Shannon Paul • Jan. 23, 2011 -
How to Get Your News in the Media
Media coverage can make wonders for your business. So solid news media strategies should be part of well-rounded publicity campaigns. As opposed to advertising, articles have high credibility, are read and for free - if you manage to get the editors' interest. After I published "Public Relations - how to get your business well known" http://catarinasworld.com/http:/catarinasworld.com/2010/10 readers have asked me for more information about how to get your news in the papers.
By Catarina Alexon • Jan. 23, 2011 -
Groupon: Winner or Goat?
The whole world is abuzz about Groupon. And who doesn't love $10 worth of Cold Stone Creamery ice cream for $5? But is Groupon right for your business?
By Drew McLellan • Jan. 22, 2011 -
The Key is Social Media Relevance, Not Influence
I've been spending a lot of time recently thinking about Quora. I'm not as interested in whether the question and answer service is the next social media "star" as I am in what the interest in Quora means. To me, the giddiness about Quora has a lot to do with the hunger for new and shiny toys, as...
By Mark Evans • Jan. 21, 2011 -
Peddling Social Influence
It is becoming apparent that the "popular" social profiles are gathering followers and using their popularity to peddle influence. Influence peddling is the practice of using one's influence or connections with persons in authority to obtain favors or preferential treatment for another, usu...
By Jay Deragon • Jan. 21, 2011 -
What Use is a Social Media Super Account?
Photo source: Intersection Consulting (via Flickr) So you think that super brands have it easy on social media? Well, think again.Over the course of my short online career, I've been lucky enough to monitor and look after a number of large and small brands on social media sites.One thing that's a...
By Ben Stroud • Jan. 20, 2011 -
Website Call-to-Action Strategy
Want to increase visitor response on your website? Then give them a reason to do something and connect with you!If your website is simply a brochure for your company products and services, you are missing an opportunity to encourage your visitors to take some action that benefits them and you. Ma...
By Debra Murphy • Jan. 20, 2011 -
Don't Let the Social Media Tail Wag the Content Marketing Dog
The title of this article is unfair. Perhaps even misleading.It may be perceived as unfair or misleading because there are some among us who believe that content marketing and social media marketing are one in the same. Under that premise, dog and tail are interchangeable, right?Not so fast, my f...
By Mike Sweeney • Jan. 20, 2011 -
Like a Fart in Church
The canonical view in corporate marketing is that you start high level at strategy and then work your way down onto tactics and execution. There are domains where this approach can rapidly disintegrate. Like social media. For years I preached the message so eloquently spelled out by Forrester's J...
By Daryl Pereira • Jan. 20, 2011 -
Five Ways Brands Can Utilise Customised Landing Tabs To Generate More Fans On Facebook
With an increasing number of brands and PR companies constantly looking for new ways to generate more "Likes" and "Fans" on Facebook, one of the most effective ways to achieve this is also one of the simplest - and up until recently, has been one of the most overlooked.
By George Guildford • Jan. 19, 2011 -
10 Tips to Make Your Blog Best in Show
Blogging has been a popular social media channel for companies and organizations of all shapes and sizes for some time. But what things can marketers do to ensure their blog is truly best in breed? We've shared 10 proven blog best practices to help give any blogger direction for starting a ne...
By Jordan Slabaugh • Jan. 19, 2011 -
Are QR Codes Replacing Social Media Links on Product Packaging?
With the advent of mobile marketing, Quick Response (QR) codes may be the next big thing in product packaging.Smart packaging design already leaves room for displaying websites and social media connected to a given product. Check out "packaging diva" JoAnn Hines' blog for insight into how brands ...
By Len Ostroff • Jan. 18, 2011 -
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