Content Marketing: Page 480

  • Lessons for Speakers at Affiliate Summit

    I'm at Affiliate Summit in Las Vegas. It's at the Wynn, one of my favorite hotels. Even the beverage service is artistically presented and the food is always good. Here is my day one feedback. Panels = Mediocrity I do not like panels. I don't like being on them or listening to them. There is an...

    By • Jan. 10, 2011

  • Peep Laja interviews Corbett Barr about getting traffic to your blog

    Cor­bett Barr is a lifestyle entre­pre­neur, dig­i­tal nomad and founder of Think Traf­fic. He built a six-figure online busi­ness in a year-and-a-half writing about what he loves. In this interview I made him tell us how he did it and how we could get a ton of traffic to our site. Watch the inte...

    By • Jan. 10, 2011

  • Four Tips for Social Media Success in 2011

    The New Year is upon us. I, for one, felt like I had all sorts of time to plan and then all of the sudden it was January 3rd and I realized that execution must take the place of planning. It is very possible to plan too much and find yourself in Q2 having not yet actually done anything. Inaction ...

    By • Jan. 10, 2011

  • 30 Second SEO Tutorial

    This is a short and simple guide to Search Engine Optimization [SEO]. Follow these quick tips to get on the road to rank your website or blog. Let's get started we are wasting time ...[1] Find related keywords :: Make a list of words relevant to your healthcare specialty or website theme. Choo...

    By • Jan. 10, 2011

  • Big Ad Agencies Now Requiring the Development of Digital Skills

    Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development. I having a discussion with the creative director of a small agency who is in his early 50′s. He was expressing his frus...

    By • Jan. 10, 2011

  • 5 Ways Social Data Has the Edge over Nielsen

    Nielsen has taken a few hits recently on the integrity of their data - undercounting web traffic and losing accreditation for their diary-only markets being chief among them.

    By • Jan. 10, 2011

  • 3 Steps to Online and Social Media House Cleaning

    I don't clean--or at least I don't like to clean. One of the benefits of working has been an excuse to hire a house cleaner.

    By • Jan. 9, 2011

  • Give Your Twitter a Facelift and Make Your Tweets R-A-R-E

    It's a great time of year to give your Twitter account a bit of good housekeeping.By following the below 5 tips your Twitter account will look as if it has had a really great facelift!-

    By • Jan. 9, 2011

  • Creating An Intention Currency

    In the last few articles, I've been trashing the idea of an influence currency as frivolous, vain, and even dangerous. I have also discussed the importance of Intentions as a superior means of storing and exchanging value because of it's ability to predicting economic outcomes. Only from...

    By • Jan. 9, 2011

  • Why Your Social Media Strategy Sucks

    Social media is crap. Social media is a waste of money and time. Social media can't be measured so we're just wasting energy. Social media doesn't offer lead generation. Blah blah blah.I've seen a ton of criticism about social media and what it can and can't do. People and companies are quick to jump in and castrate those of us using the medium as charlatans and maggots. Generally the excuse is any one of the reasons above, amongst others.

    Jan. 8, 2011

  • The Future of Content Survey: How Effective do Businesses find Social Media Strategies?

    We all know social media can do great things for a business. A well developed social media strategy can play a big part in a business's ability to be successful. However, according to the recently released Future of Content survey, developed by Loudhouse with Meltwater Group, 48 percent of organi...

    By • Jan. 7, 2011

  • Social's Ripple Effect

    Being and using social has a ripple effect. The ripple effect in sociology can be observed how social interactions can affect situations not directly related to the initial interaction. Social technology fuels activities where information can be disseminated and passed from community to comm...

    By • Jan. 7, 2011

  • 5 Ways Retail Brands Can Successfully Integrate Social Media & E-commerce in 2011

    As retail brands and PR companies look for more and more ways to utilise their social media campaigns as we move into 2011, the integration of social media and e-commerce is sure to play a big role this year.

    By • Jan. 7, 2011

  • Here's to integration in Mobile Marketing and Social Media

    TweetOver the last two weeks, we've seen a lot of posts that either recap all activity in 2010 or make predictions for 2011, and apart from the sexified Social Media, the theme of Mobile has stood out. Buzz around marketing on a platform that almost never leaves the consumers' reach has gained a ...

    By • Jan. 7, 2011

  • The Influence of Trust

    What is trust, exactly? Is it the same for everyone, or can it be different? Can trust in a celebrity, for example, be as strong as trust in a friend or family member? It might seem a strange concept, but if that celebrity has a lot of influence over you then isn't that just as strong as advi...

    Jan. 7, 2011

  • Social Media Trends in 2011

    Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer f...

    By • Jan. 6, 2011

  • Purpose as Brand

    There was a time when I mentioned the word "brand" to small business and they would shrug their shoulders at the idea. "We don't have a brand, that's big company we stuff. We have a business and we busy ourselves trying to build some name recognition, sure, but we don't really worry much about b...

    By • Jan. 6, 2011

  • In Social Media, Failing to Plan is Planning to Fail

    I've received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, ...

    By • Jan. 6, 2011

  • Social Search-Optimising Is Not An Option!

    If there's one message that needs to be clearly understood in 2011 by website owners, it's that Google is no longer the only game in town! Social Search and Mobile Web are carving up the online landscape and opening up alternative routes to drive visitor traffic and convert niche customer engagement.

    By • Jan. 6, 2011

  • Using social media to mobilize Millennials

    Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd engagement and target increasingly influential Millennials...

    By • Jan. 5, 2011

  • The Importance of Buyer Personas to Lead-to-Revenue Management

    Image by nicolasnova via Flickr A tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles. As Sirius Decision and CSO Insights have reported on often, buyers are progressing through 70-80% of the buying and sales cycle before enga...

    By • Jan. 5, 2011

  • 2011 - The year we "get it" together

    There are a ton of posts around the internet right now speculating on what 2011 will be all about. Predictions are flying everywhere as seers everywhere look into their magical crystal Twitter ball and tell us all the future of Social Media.

    By • Jan. 4, 2011

  • 17 Resolutions for Email Marketers (Mobile & Social too!)

    By • Jan. 4, 2011

  • A More Social, "Human" Model for Brainstorming Means Better Business Outcomes

    Improvisation is the ultimate, adaptable "social" model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. It's an idea whose time has come as co-created ideas, products, processes, business models, and processes for ...

    By • Jan. 3, 2011

  • Most marketers: social media is cheap and cool but not very effective

    Social media's rapid adoption has been primarily because it is cheap and cool. Being effective? Not so much. Blasphemy? Not really. We have all read the high profile social media success stories and know they deliver "the goods." But the majority of the social media use I see "on the street" is p...

    By • Jan. 3, 2011