2 exemples de sites Social Media Friendly

Il y a quelques temps, je vous présentais les caractéristiques d'un site Social Media Friendly. Comme je le disais dans ce précédent article, les interfaces web évoluent et cherchent leur place dans un écosystème bouleversé face à la montée en puissance des médias sociaux. Voici deux exemples c...

By Sylvain Gueguen • Sept. 3, 2009

Five Things PR Folks Can Learn About Social Media From Advertising

We in the public relations industry seem to love to look down upon those on the advertising side of the communications industry when it comes to social media. They don't get conversation, we tell ourselves smugly. They think in terms of one-way information pushing, not two-way dialogue.Stop and ...

By Dave Fleet • Sept. 3, 2009

Twitter contre le cancer du sein

Une opération caritative basée sur une idée simple: The American Cancer Society estime que 194,280 personnes seront diagnostiquées du cancer du sein en 2009.Ils ont donc fixé comme objectif de lever autant de dollars pour aider la recherche et les soins.Tweetforboobies.com a été lancé par Affil...

By Mehdi Lamloum • Sept. 3, 2009

4 Ways to Utilize Search Engines in the Process of SEO

Search engines provide tools to help you with the most essential SEO tasks: Competitive analysis Keyword research SEO site auditing Link building Competitive analysis is the first thing to do when planning a website and is also a continuous process you will need to often return to when build...

By Maxwell Finn • Sept. 3, 2009

ROI is About Making Money AND Strengthening Your Brand

I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment - Cost of Investment) / Cost of Investment + Strengthening of the brand Many of you are familiar with just the first portion as a standard form of ROI but that's not enough. Here's an example. ...

By Jacob Morgan • Sept. 3, 2009

Hot French Maids in Lingerie, um, selling Dimdim webinars = brilliant social media marketing

So this is effin' brilliant. I'd never have watched this but it has hooks, and lets be real - people are going to watch this. Here's the official word.French Maid TV today premiered an online video produced for Dimdim, the open source, browser-based web conferencing company, to get the word out...

By Chad Richards • Sept. 2, 2009

Global ad spending to top $13 billion...yet to be effective, freebies seem to be key

This story from MediaBuyerPlanner has Gartner predicting that mobile advertising will pass a whopping $13 billion by 2013 up from $913.5 million this year. The piece also cites a Parks Associates study into mobile advertising, similarly predicting growth "despite possible early consumer resist...

By Dirk Singer • Sept. 2, 2009

Social media metrics that matter

A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35% Sentiment (positive, n...

By Paul Chaney • Sept. 2, 2009

Social Media Is Pushing PR and Interactive Marketing to Align

This post looks at the gap that still exists between PR and interactive or digital marketing agencies â€" even as social media continues to the blur the boundaries that traditionally divide them.The disconnect is one of the reasons I wanted to partner with the Atlanta Interactive Marketing Ass...

By Dan Greenfield • Sept. 2, 2009

Se construire une identité numérique en tant qu'étudiant

Cela fait une semaine déjà que Bloxx recherche ses stagiaires, à la fois en développement web, mais également en webmarketing. Force est de constater qu'il n'est pas simple de trouver des profils qui correspondent parfaitement à nos critères de recherche. Et ma récente lecture de cet article...

By Franck Hashas • Sept. 2, 2009

No Tweets for You! NFL Bans Tweets Before, During, and After Games

SourceOn Monday, the National Football League announced that it will now limit use of social media and networks during the season. Players, coaches, officials, personnel, third-party representatives, and even the media are prohibited from updating their status, blogging, or tweeting 90 minutes ...

By Brian Solis • Sept. 2, 2009

De l'importance de gérer votre e-reputation - 2

Suite de l'article De l'importance de gérer votre e-reputation... Pour parler de tactique, il faut déjà parler de stratégie car il est bien beau d'écouter et de faire de la veille (ce qu'aujourd'hui la majorité des marques font) mais il faut savoir derrière comment et pourquoi prendre la parole...

By Cedric DENIAUD • Sept. 2, 2009

La participation du public pour un musée : une démarche à engager sur le Web ... et au-delÃ

A lire, sur le blog de Dominique Dufour, une interview de Samuel Bausson, responsable du Museum de Toulouse en ligne. Ce dernier s'exprime sur le rôle qu'il joue au sein du Muséum de Toulouse, entre webmastering et community management, et repose notamment la question de la place du public dans...

By Remi Barra • Sept. 2, 2009

L'e-mail opt-in et sa collecte

J'inaugure une série d'articles intitulée : collecter et monétiser des adresses e-mails opt-in. L'enjeu est d'importance, parce que c'est là constituer un prometteur vivier de prospects et parce que ces adresses ont une valeur en tant que telle sur le marché. Je l'ai expérimenté durant mon de...

By Youssef Rahoui • Sept. 2, 2009

Limitations on Social Media as a marketing medium

Earlier today I saw two pieces of information, not directly connected, that highlight current issues with Social Media as a marketing medium.First A New Mindset is Needed posted by K.D. Paine on Brian Solis PR 2.0 blog mentioned that most Public Relations campaigns are based on "hits", includin...

By Marshall Sponder • Sept. 1, 2009

Can Social Connectivity be Taught? My Thoughts on Trust Agents

Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires). The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslun...

By Jay Baer • Sept. 1, 2009

Back to school: 10 years later, what has changed in PR?

This August marks 10 years since I started my freshman year of college, and while it doesn't seem as though I should be that far removed from today's college freshmen, consider this list: I did not own a cell phone and would not get one for two years. I did not have a laptop, nor did many of m...

By Amy Mengel • Sept. 1, 2009

Apple's Tech Tease

Perhaps New York Times tech editor Damon Darlin's post on the Gadgetwise blog also deserved inclusion on the Times's MediaDecoder blog. It reported on the cryptic email his office and other tech journos received today from Apple's PR machine.Keeping with the company's fabled adherence to communi...

By Peter Himler • Sept. 1, 2009

Twitter, le profil sociodémo, les bénéfices et le point de vue de son CEO

Twitter est le chouchou du Web du moment (en fait ça l'est déjà depuis un bout) et eMarketer nous pointe sur un portrait sociodémographique mondial assez complet, nous venant de Sysomos et de leur document Inside Twitter, An In-Depth Look Inside the Twitter World (PDF). Les grandes conclusions ...

By Michelle Blanc • Aug. 31, 2009

How Social Media Anger Management Helped NFL Star Michael Vick...Tips from Carie Lewis, HSUS

Me and Carie Lewis, HSUS at Mashable Conference At the Mashable Conference, I enjoyed hearing the latest update from Carie Lewis about her organization's experience in social media crisis mode and the recent controversy with Michael Vick. She was able to clearly demonstrate the value of listeni...

By Beth Kanter • Aug. 31, 2009

Half of Social Media Users Connect With Brands.. Well Not Quite

Great article on brands and social networking from iMedia leveraging eMarketers research, but believe the implications are misleading. For example, having 52% of Social Networks being a "Fan" on Facebook of a brand seems like a cool thing for brand marketers but reality is being a fan of say 1 ...

By Aaron Kahlow • Aug. 31, 2009

Amour 2.0 | Les nouveaux sites de rencontres

Derrière l'indéboulonnable Meetic se cachent sur la toile une centaine d'autres sites de rencontres rivalisant d'originalité pour accrocher les cÅ"urs solitaires. Le Figaro Madame y consacre aujourd'hui un article entier auquel j'ai eu la chance de mettre mon petit grain de sel. Pour faire le ...

By Mickael Guillois • Aug. 31, 2009

Canal Football Club

Canal+ n'en est pas à son premier coup en matière d'innovations. J'ai déjà à plusieurs reprises soulignés la force de cette chaîne à trouver les séries dans l'ère du temps, à développer des concepts de reportages ou d'émissions dont on pourrait s'attendre à ce que ce soit le service publi...

By JB Plantin • Aug. 31, 2009

Pourquoi les citoyens doivent faire pression sur les marketers

Citoyens ! On parle beaucoup dans nos sphères de ce que doivent faire les marketers pour améliorer le ROI (ou ROE) de leurs clients. Très bien. Mais je pense que c'est aux citoyens-consommateurs eux-mêmes d'améliorer leurs activités en ligne envers les marques et les marketers...pour maximise...

By Laurent Francois • Aug. 31, 2009

De l'importance de gérer votre e-reputation

Note : cet article, compte tenu de sa longueur, sera écrit en 3 posts différents... On parle de plus en plus de "Online Reputation Management", de "Personal Branding", de "Gestion d'identité numérique", de "e-réputation". Quelque soit le terme que l'on utilise, l'important pour les marques est d...

By Cedric DENIAUD • Aug. 31, 2009