Revitalizing StopBlocking.org

With only so many hours in a day, I have to choose where to commit my energy. As a result, some projects take a back seat. But after pondering two sets of data, I'm recommitting myself to my Stop Blocking initiative. But it won't do any good if I do this by myself. I need help to keep the wiki u...

By Shel Holtz • Aug. 29, 2009

FIFA 10: les stades annoncé

EA vient d'annoncer les stades modélisés pour le jeu. Un grand nombre de stades et de nouveautés météorologiques (il sera désormais possible de jouer de nuit sous la neige) Nouveaux stades : Bernabeau (téléchargeable gratuitement le jour de sortie du jeu) Estadio Chamartin Court Lane Arena D...

By p p • Aug. 28, 2009

Analyzing the 6 Types of Linkerati

The people we refer to as the Linkerati are those web users who not only own websites and blogs, and are not only prone to linking to compelling content, but whose sites carry strength and authority. They are the people whose accounts at social media sites are highly active, lending additiona...

By Maxwell Finn • Aug. 28, 2009

Altimeter Welcomes New Partners

It's with great excitement that I'm announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) â€" three bright minds, true professionals, and most important of all, great people. (Read the press release.)...

By Charlene Li • Aug. 28, 2009

A propos de l'emploi des seniors

Dans ces moments de crise, tous le monde souffre et les délais pour trouver un job sont souvent rallongés mais pour les seniors, la situation peut-être encore plus difficile. On parle de l'emploi des seniors comme d'une catégorie à part, moi je pense qu'on ne devrait pas faire de di...

By Vanina Delobelle • Aug. 28, 2009

L'intelligence économique au Vietnam

Cet article est ma contribution retenue pour le 2e colloque européen d'intelligence économique de Lisbonne qui s'est déroulé l'année dernière. Dans le cadre de l'atelier IE et mondialisation, elle porte sur l'intelligence économique au Vietnam (plus largement voir l'article sur l'IE et les PED)...

By Anthony Poncier • Aug. 28, 2009

Are Social Media Rockstars An Endangered Species? Or The Future of Advertising?

Don't get me wrong--I couldn't be happier about Forrester's newest report showing that social media adoption has basically become "nearly universal." Definitely bodes well for me being gainfully employed.At the same time, though, I can't help but notice that the whole social media rockstar thin...

By Maggie McGary • Aug. 28, 2009

How to Create a Share of Voice Report

Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it's free and easy t...

By Jay Baer • Aug. 27, 2009

Newspapers get little more than a tenth of their income from digital

A few months back this post on Australian marketing website Mumbrella by journalism academic Stephen Quinn put the print to digital transition newspapers face into context. Despite getting 20 million unique visitors a day, Stephen Quinn said that the New York Times would only cover a fifth of ...

By Dirk Singer • Aug. 26, 2009

Les marques et la "Statusphere"

La statusphere est un terme employé pour la première fois par Brian Solis, célébre bloggeur et consultant en PR 2.0La Statusphere désigne, Ã la manière de la blogosphére, l'ensemble des personnes qui communiquent, réagissent, interagissent, au moyen de leur status.Quand on dit status, on pense ...

By Mehdi Lamloum • Aug. 26, 2009

Are Influencer Panels Good for Brands (and for Consumers?)

What do all of these badges mean? More and more brands are assembling small groups of influential bloggers under the banner of "11 Moms," "Fab 15," "DigiDads," and more. Their purpose? Ultimately, when you scrape away all of the ancillary benefits, brands want these folks as outbound word of m...

By John Bell • Aug. 26, 2009

Est-ce que vous pourriez libérer les entreprises ?

Berlin 1989, Fall der Mauer, Chute du mur Mise en ligne par VivaoPictures Cela fait plusieurs fois que je suis confronté Ã des blocages (qui se transforment en perte de temps pour trouver une manière de contourner le système) du côté de mes interlocuteurs postés dans de grandes entreprises, pou...

By JB Plantin • Aug. 26, 2009

Les comptes premium de Twitter : vers une monétisation BtoB ?

Lorsque l'on parle de Twitter, on arrive souvent à la même question que doivent faire face d'autres services gratuits (comme Youtube ou les réseaux sociaux :) à savoir celle de la monétisation de l'audience : Le business model des réseaux sociaux et Les fonds font défaut aux réseaux sociaux et...

By Cedric DENIAUD • Aug. 25, 2009

Social Media Excellence and a Side of Fries

Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. - posted by Dora Yee Kwok on the "I Love Mary @ McDonalds/Chandler" Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the c...

By Jay Baer • Aug. 25, 2009

Brands Are People

I received a wonderful email over the weekend. All I wanted to do today is share it with you: Jason - This email is to affirm what you already know. A friend of mine - a WW2 fighter pilot who worked in the Advertising Industry's Golden Age said it best - "It seems we got into the idea that ads w...

By Jason Falls • Aug. 25, 2009

5 Tools for Your Digital PR Toolbox

The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption. T...

By Lee Odden • Aug. 25, 2009

Trophées du Managment de l'Innovation de NKM... Jeremy Dumont au Jury

Fort du succès des éditions 2007 et 2008 des Trophées du Management de l'Innovation, BearingPoint s'est à nouveau associé avec L'Expansion, TNS Sofres et l'Ecole des Ponts ParisTech pour conduire la troisième édition de cet évènement.Un évènement placé, cette année, sous le haut patronage de M...

By JEREMY DUMONT • Aug. 25, 2009

The Two-Faced CEO: Citizen or Whole Foods Shareholder?

In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he might limit his own participation in our political conversation. Neither option is good. What's a CE...

By CV Harquail • Aug. 24, 2009

Why Dismissing Twitter as "Babble" is Foolish

Earlier this week, Pear Analytics released a white paper that classified 40.5 percent of Tweets worldwide as "pointless babble" and only 8.7 percent as having "pass-along value." Naturally, the marketing universe blew up in controversy while the skeptics cackled with glee and piled on with more...

By Michael Rubin • Aug. 24, 2009

Grazia, lancement le 29 août et Street Fashion Wall

Citoyennes ! Grazia se lance enfin en France. En attendant, il se dit que sur la fan-page que Grazia.fr Un événement mode se prépare le samedi 29 août... En attendant, vous pouvez participer au Street Fashion Wall : Yseult Williams nous parle du Grazia français : Et comme je suis dans la...

By Laurent Francois • Aug. 24, 2009

Formation Stratégie Internet et Business Development avec Les Echos Formation

RDV le jeudi 1er octobre 2009 prochain, pour la formation de Stratégie Internet et Business Development avec Les Echos Formation. Le contexte Le développement d'Internet et des nouvelles technologies s'accompagne d'une profonde mutation du comportement des consommateurs comme en témoigne le suc...

By Thys Jean-pascal • Aug. 24, 2009

Monetization means you have nothing to sell

Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple un...

By John Ribbler • Aug. 24, 2009

Which Social Media Channels Should You Be Using?

I've categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I've suggested which type of brand works best in each channel. (click here to view full size) Blogs: Generally, blogs work better for B2B brands because they require a certain l...

By Jordan Julien • Aug. 23, 2009

Astroturfing Online Reviews: 3 Reasons It's A Bad Idea

TechCrunch reported yesterday that they had obtained evidence that a PR firm had "a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client's applications." As a PR professional, this is extremely disheartening to me. ...

By Dave Fleet • Aug. 23, 2009

Des Lego en Braille

L'utilisation des bandes rugueuses dans le cadre de communications alternatives est bien souvent en parfait accord avec le produit vendu (l'exemple de Durex)C'est encore une fois le cas dans cette réalisation signée Publicis Mojo Brisbane.L'objectif ici est d'informer la population de l'ouvertur...

By JEREMY DUMONT • Aug. 23, 2009