Content Marketing: Page 526

  • Motorola Android Phones Will Be Xiaonei Powered In China

    Motorola is losing its market share. I dislike it mainly because its crappy operating system although some of its models do have fancy design. More and more people here talk about iPhone and ShanZhaiJi ("Bandit Cell Phones"). (btw, a very funny and true story I recently heard. A 5 years old girl...

    By • Aug. 31, 2009

  • Your Competition Isn't About What You Sell

    This may come as a surprise, but your competition is not based on who sells the same thing you do. In fact, often it's not even about your product or your service. The simplest way that most businesses define who they are competing against is other companies in the same category as you. If you...

    By • Aug. 31, 2009

  • Quand Christophe Barbier me donne un cours de journalisme et de nouveaux médias

    Citoyens ! L'homme à l'écharpe rouge m'a rondement plus dans son interview mené tambour battant par P.Couve. Je vous invite à l'écouter en entier, ça vaut son pesant de flux. Je vous passe le résumé de son interview, qui souligne la nécessité d'un journalisme total. Il annonce plusieurs pr...

    By • Aug. 30, 2009

  • La folie Unboxing : Playstation 3 Slim

    Je suis fasciné par le concept de unboxing, ce sport qui consiste à partager en vidéo le déballage du dernier gadget que l'on vient d'acheter. La PS3 Slim, version affinée de la console Playstation de Sony, fait en ce moment la une sur Youtube. Les adeptes du unboxing En tapant «Playstation 3 S...

    By • Aug. 30, 2009

  • Usages et statistiques sur Twitter

    Citoyens ! Une analyse des usages et quelques statistiques intéressantes sur Twitter : Donc Twitter n'est pas un outil d'ados, mais est fortement composés d'adultes entre 20 60 ans+ (69%) Plus intéressant, sur Twitter, l'immense majorité des utilisateurs ne suit qu'une très petite communaut...

    By • Aug. 30, 2009

  • 10 Easy Ways to Make Your Time on Twitter More Interactive

    I always stress to clients that results on Twitter don't happen overnight. This isn't to discourage them from using it to enhance their marketingâ€"but to help them understand the power of consistent, personal interactions and the cumulative effect this can have on their business. Every time ...

    By • Aug. 30, 2009

  • Back to Digital Reality

    We're often so focused on the next big thing or mesmerized by the daily innovation of new services, tools and technologies that emerge on the web that something goes unnoticed. We slowly lose our stable footing and begin to get out of touch with reality. Some of us talk about it as "living insid...

    By • Aug. 29, 2009

  • Revitalizing StopBlocking.org

    With only so many hours in a day, I have to choose where to commit my energy. As a result, some projects take a back seat. But after pondering two sets of data, I'm recommitting myself to my Stop Blocking initiative. But it won't do any good if I do this by myself. I need help to keep the wiki u...

    By • Aug. 29, 2009

  • FIFA 10: les stades annoncé

    EA vient d'annoncer les stades modélisés pour le jeu. Un grand nombre de stades et de nouveautés météorologiques (il sera désormais possible de jouer de nuit sous la neige) Nouveaux stades : Bernabeau (téléchargeable gratuitement le jour de sortie du jeu) Estadio Chamartin Court Lane Arena D...

    By • Aug. 28, 2009

  • Analyzing the 6 Types of Linkerati

    The people we refer to as the Linkerati are those web users who not only own websites and blogs, and are not only prone to linking to compelling content, but whose sites carry strength and authority. They are the people whose accounts at social media sites are highly active, lending additiona...

    By • Aug. 28, 2009

  • Altimeter Welcomes New Partners

    It's with great excitement that I'm announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) â€" three bright minds, true professionals, and most important of all, great people. (Read the press release.)...

    By • Aug. 28, 2009

  • A propos de l'emploi des seniors

    Dans ces moments de crise, tous le monde souffre et les délais pour trouver un job sont souvent rallongés mais pour les seniors, la situation peut-être encore plus difficile. On parle de l'emploi des seniors comme d'une catégorie à part, moi je pense qu'on ne devrait pas faire de di...

    By • Aug. 28, 2009

  • L'intelligence économique au Vietnam

    Cet article est ma contribution retenue pour le 2e colloque européen d'intelligence économique de Lisbonne qui s'est déroulé l'année dernière. Dans le cadre de l'atelier IE et mondialisation, elle porte sur l'intelligence économique au Vietnam (plus largement voir l'article sur l'IE et les PED)...

    By • Aug. 28, 2009

  • Are Social Media Rockstars An Endangered Species? Or The Future of Advertising?

    Don't get me wrong--I couldn't be happier about Forrester's newest report showing that social media adoption has basically become "nearly universal." Definitely bodes well for me being gainfully employed.At the same time, though, I can't help but notice that the whole social media rockstar thin...

    By • Aug. 28, 2009

  • How to Create a Share of Voice Report

    Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it's free and easy t...

    By • Aug. 27, 2009

  • Newspapers get little more than a tenth of their income from digital

    A few months back this post on Australian marketing website Mumbrella by journalism academic Stephen Quinn put the print to digital transition newspapers face into context. Despite getting 20 million unique visitors a day, Stephen Quinn said that the New York Times would only cover a fifth of ...

    By • Aug. 26, 2009

  • Les marques et la "Statusphere"

    La statusphere est un terme employé pour la première fois par Brian Solis, célébre bloggeur et consultant en PR 2.0La Statusphere désigne, Ã la manière de la blogosphére, l'ensemble des personnes qui communiquent, réagissent, interagissent, au moyen de leur status.Quand on dit status, on pense ...

    By • Aug. 26, 2009

  • Are Influencer Panels Good for Brands (and for Consumers?)

    What do all of these badges mean? More and more brands are assembling small groups of influential bloggers under the banner of "11 Moms," "Fab 15," "DigiDads," and more. Their purpose? Ultimately, when you scrape away all of the ancillary benefits, brands want these folks as outbound word of m...

    By • Aug. 26, 2009

  • Est-ce que vous pourriez libérer les entreprises ?

    Berlin 1989, Fall der Mauer, Chute du mur Mise en ligne par VivaoPictures Cela fait plusieurs fois que je suis confronté Ã des blocages (qui se transforment en perte de temps pour trouver une manière de contourner le système) du côté de mes interlocuteurs postés dans de grandes entreprises, pou...

    By • Aug. 26, 2009

  • Les comptes premium de Twitter : vers une monétisation BtoB ?

    Lorsque l'on parle de Twitter, on arrive souvent à la même question que doivent faire face d'autres services gratuits (comme Youtube ou les réseaux sociaux :) à savoir celle de la monétisation de l'audience : Le business model des réseaux sociaux et Les fonds font défaut aux réseaux sociaux et...

    By • Aug. 25, 2009

  • Social Media Excellence and a Side of Fries

    Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. - posted by Dora Yee Kwok on the "I Love Mary @ McDonalds/Chandler" Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the c...

    By • Aug. 25, 2009

  • Brands Are People

    I received a wonderful email over the weekend. All I wanted to do today is share it with you: Jason - This email is to affirm what you already know. A friend of mine - a WW2 fighter pilot who worked in the Advertising Industry's Golden Age said it best - "It seems we got into the idea that ads w...

    By • Aug. 25, 2009

  • 5 Tools for Your Digital PR Toolbox

    The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption. T...

    By • Aug. 25, 2009

  • Trophées du Managment de l'Innovation de NKM... Jeremy Dumont au Jury

    Fort du succès des éditions 2007 et 2008 des Trophées du Management de l'Innovation, BearingPoint s'est à nouveau associé avec L'Expansion, TNS Sofres et l'Ecole des Ponts ParisTech pour conduire la troisième édition de cet évènement.Un évènement placé, cette année, sous le haut patronage de M...

    By • Aug. 25, 2009

  • The Two-Faced CEO: Citizen or Whole Foods Shareholder?

    In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he might limit his own participation in our political conversation. Neither option is good. What's a CE...

    By • Aug. 24, 2009