Content Marketing: Page 526

  • The Hyperlocal Advertising Business Model - an Illusion?

    Fast Company's Michael Gluckstadt's article "Can Anyone Tap the $100 Billion Potential of Hyperlocal News?" points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing "community" try to build a sticky hype...

    By • Aug. 17, 2009

  • Thoughts on White Hat Black Hat Social Media

    SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later. During SES I presented...

    By • Aug. 17, 2009

  • Survey says PR hires must be up on social media to get jobs (and the 3 things I look for)

    iPressroom, Korn / Ferry International and the Public Relations Society of America has produced a long list of new media skills for today's PR professionals hoping to get a job in a new survey. (source - Marketing Charts) Conducted among PR recruiters in the US, social networking knowledge is ...

    By • Aug. 17, 2009

  • Social Media case study: Broadcast vs. Engagement in forums

    There is a lot of discussion going about these days about the difference and effectiveness of broadcast and engagement styles of marketing.Broadcast is the bastion of old school marketing. We still see it used extensively in the new "social media" arena primarily because it is less expensive, f...

    By • Aug. 17, 2009

  • Vcast: Interview Tarek Khatib de One-Take.net

    Je suis allé interviewé Tarek Khatib, fondateur d'Activate, agence d'activation.Il a lancé il y a 5 mois One-Take, une solution de casting en ligne pour les professionnels de la pub.L'idée est de pouvoir choisir sur une même plateforme, modèles, photographes, stylistes...etc...et de générer les...

    By • Aug. 17, 2009

  • Social Media isn't going away, either get on the bus, or get left behind

    I want to rant, and I want to talk to two people. The first is the guy that thinks that social media is the end-all-be-all of marketing and communication. So much so that it super cedes every and all communication tools that came before it.The second guy is sick of the first guy. He loves tak...

    By • Aug. 16, 2009

  • 5 ways to help your CEO embrace social media

    A little sympathy for the marketing teams of Australia please - the journey to shed the "colouring-in department" tag seems neverending. After years of fighting the misconceptions that marketing is all parties, piss and pretty pictures, along comes social media and its "new age" ideals of conver...

    By • Aug. 16, 2009

  • Storytelling and social media

    Image via Shutterstock Social Media is all about conversations. It's people connecting, interacting and sharing content. And whether it's online or in the real world, the most engaging conversations involve other people's stories. Storytelling is the most powerful driver of engagement in social...

    By • Aug. 16, 2009

  • Social Media Summit 2009: Lack of Control Looms Large in PR's Mind

    I was privileged to present at last week's Social Media Summit 2009 in Melbourne. It was a stimulating two-day conference (unfortunately I could only attend day one) featuring an array of knowledgeable speakers including Matthew Gain from Weber Shandwick, Norg Media's Bronwen Clune, Keep Left P...

    By • Aug. 15, 2009

  • Laisse Tomber les Filles, reprise par Mareva Galanter - Marketing clip #5

    Et si finalement les reprises ou "cover" n'étaient pas l'origine du Meme Marketing ? Mareva Galanter se lance dans l'aventure des médias sociaux via Twitter et MySpace.

    By • Aug. 14, 2009

  • Qui des Flamands ou des Wallons buzzent le plus?

    Mc Do a lancé hier son buzz : rien à cacher/niks te verbergen.Le concept : inviter les consommateurs à venir visiter le dimanche 23 août les cuisines du Mc Do pour en démontrer l'irréprochable hygiène. Les grandes marques auraient-elles enfin compris que la transparence serait la vertu essen...

    By • Aug. 14, 2009

  • Escape from Cubicle Nation

    This is a case of a book emerging from a successful blog, and a topic that has interested me intensely for a number of years - ever since Dan Pink published Free Agent Nation. I bought Escape from Cubicle Nation after meeting Pam Slim virtually on Twitter and getting to know her through her blo...

    By • Aug. 14, 2009

  • A social media elevator speech

    As today was designated Recycle a Blog Post Day, I decided to go back to my very first post, which was written to explain web 2.0 as a digital trend to a traditional advertising agency I was working for at the time. The only thing I've changed is the title and added and substituted "social medi...

    By • Aug. 14, 2009

  • What Search Engine Marketers Can Learn From The Obama Health Care Legislation TV Ad Blitz

    Yesterday, a coalition called Americans for Stable Quality Care launched a $12 million TV campaign supporting their position on Obama's health care legislation reform effort. The ad, focused on how the legislation would affect people who have insurance, highlights a provision that protects peopl...

    By • Aug. 14, 2009

  • chers amis & partenaires travailleur du net c'est pou vous

    chers amis & partenaires travailleurs du net c'est pou vous... mon nom jean-francois Guilbert, pour les prochaines semaines laisser vous guider a travers la nouvelle réalité et perceptions des gens, en 10 ans Internet a contribuer à un pas de géants de l'évolution de notre société, mainten...

    By • Aug. 14, 2009

  • The New Marketing Funnel

    (Jointly authored with Rosetta's Director of Social Media, Gargi Patel) The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with...

    By • Aug. 14, 2009

  • Less than 1/20 social networkers pay attention to ads

    So I'll preface this with a note that I'm hardly a disinterested spectator here as I've been banging this particular drum for a while! But research out today by LinkShare (via the Internet Advertising Bureau) shows that only 4% of users have ever clicked on an advert on a social network. At th...

    By • Aug. 13, 2009

  • Don't forget about Identity

    I'm talking to you "everyone should be using social media" folks. And I'm tired about talking about social media. So let's talk about something that's way, WAY bigger: your identity. Your brand. Who you are and what you believe in as a company. Your culture. All of it - it's your identity. Who ...

    By • Aug. 13, 2009

  • The New Advertising Super-Force?

    Consequences of the Publicis - Razorfish Deal.There has been speculation, now it's confirmed: Publicis Groupe SA and Microsof tannounced Sunday that they had come to an agreement over theacquisition of Razorfish by Publicis in a deal valued at about $530million. The deal brings Razorfish organi...

    By • Aug. 13, 2009

  • Sauvez le cochon !

    J'ai décidé de participer au jeu concours organisé par Regioneo, un site spécialisé dans la vente de produits régionaux. Je n'ai pas l'habitude de participer à ce genre de concours, mais comme la vie d'un cochon est en jeu... je ne peux pas résister. Et en plus, il y a un séjour à Saint-Malo ...

    By • Aug. 13, 2009

  • Publicité et musique, la synchro en question(s)

    On connaît tous l'importance de la musique qui accompagne les films publicitaires. Qu'il s'agisse d'une chanson empruntée au répertoire populaire ou d'un titre prometteur, on va lui demander en cadence... 1)de capter l'attention du quidam dès les premiers accords, 2)d'ouvrir généreusement son ...

    By • Aug. 13, 2009

  • Reportage sur Zappos et nouvelle pub TV de Zappos

    Link to original post

    By • Aug. 13, 2009

  • Get Shorty - The Elevator Pitch is Dead

    For all the talk about Moore's Law and the notion that computing power increases unabated, there's not enough talk about another law that has equal importance in marketing and public relations. I'm going to call it the Law of Boundless Brevity. It dictates that over time, all communication beco...

    By • Aug. 12, 2009

  • Where I stand on the whole "pay-per-blog/sponsored tweets" thing.

    I'm against it.Now before you start throwing all the semantics at me, let me 'splain.I know that a lot of people who are questioning the practice of pay-per-post and sponsored tweets are talking about the disclosure policies and the trouble with enforcing them. But let's put that aside for a mo...

    By • Aug. 11, 2009

  • Social Jobs

    We've all heard stories about how job seekers have missed out on opportunities because of their social networking pages... but it seems that it could get you a job.A couple great articles of late include, Need a job? Show them you can Twitter, in this article Benny Evangelista of The San Franci...

    By • Aug. 11, 2009