Content Marketing: Page 544

  • News Content - Where are we headed?

    This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about ...

    By • May 8, 2009

  • Has the Web created a 'brand bubble'?

    Something I picked up to read the other day was 'Brand Bubble' by John Gerzena and Ed Lebar of Young and Rubicam. The essence of what they are saying is that brands are fundamentally over-valued with the intangible value (the bit which can't be justified by what's on the books, and that's based ...

    By • May 8, 2009

  • Fortune 500 Blogging Study

    Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you ...

    By Bill Ives • May 8, 2009

  • IAB's Lost Opportunity for Innovative Thinking on Social Media Metrics

    Yesterday, the Interactive Advertising Bureau (IAB) released a report entitled, "Social Media Ad Metrics Definitions." I appreciate the organization's desire to "stimulate growth by making the reporting of metrics more consistent," but the document left me wanting far more. I felt there were a ...

    By • May 8, 2009

  • Des réductions pour les week-end avec la SNCF

    Profitez de vos week-ends grâce à la nouvelle offre de la SNCF « TGV Prem's week-end », disponible depuis le 3 avril. A condition de partir sur le dernier TGV du vendredi ou du dimanche soir, ce qui signifie d'arriver à destination tardivement, aux alentours de minuit, vous pouvez bénéficier...

    By • May 7, 2009

  • Analyst relations at risk on 2 fronts

    One of the challenges facing high tech marketing is how to update existing analyst relations programs, given the growing importance of more types of influencers. No one wants to lose valuable AR skills. Yet, companies want to realize better returns from these staffs and programs. This puts A...

    By • May 7, 2009

  • Breaking Boundaries means Learning and Integrating, not "Keeping up"

    Or not merely keeping up. The ever changing ebb and flow of human history, sociology, and even biology are all taking us to what is next. Keeping up is what organisms do when they are thriving. I read somewhere that to keep from dying, all cells evolve. So do we, and so - hopefully - does the s...

    By • May 7, 2009

  • La demi-vie de twitter

    Nicolas Carr dans un billet avant-hier, The Fickle Twitterer, suggère que la montée fulgurante de Twitter (14 millions d'usagers) n'a d'égale que le nombre de gens qui abandonnent l'outil (60%). Avec un taux de rétention de 30 Ã 40%, Twitter montre ses limites avec une demi-vie plus courte enco...

    By • May 7, 2009

  • Surveillez la présence en ligne de sa société en 10 minutes

    Ca me paraît un peu juste 10 minutes par jour... Mais bon, commençons par le commencement. Quel est le process proposé par HubSpot... Check Twitter for chatter about your company (2 minutes) Scan Google Alerts (1.5 minutes) Check Facebook stats (1 minute) Answer Industry-related LinkedIn que...

    By • May 7, 2009

  • Social Media Spend Moves from the Fringe

    In today's environment, marketers and corporate communications professionals face two realities: 1) the audiences they need to reach -- customers, prospects, partners and influencers - have migrated to social networks and online communities; and 2) the budget they have to fund lead generation ...

    By • May 7, 2009

  • Pearls of Wisdom from Positively Paula

    Paula Drum, an innovative marketer at H&R Block (which has really been at the forefront of social influence marketing) is moving onto a new job. She posted some pearls of wisdom on her blog which I feel are an absolute must read. What makes her opinion matter is that its expressed from the ...

    By • May 7, 2009

  • Earning Trust In Streams = Attention + Influenc

    Several months ago I did some thinking around the notion of "paid and earned media". I wanted to continue that vein of thinking a bit, perhaps broaden it and provide some new context. Let's put marketing aside for a moment. Let's even put the social web aside. Before our obsession with "social m...

    By • May 7, 2009

  • It's not about the paper

    In a fascinating article on CNET, Larry Magid talks about a tech journalist conference he went to in Malta. The European journalists he met there were generally more bullish about the future of print than their American counterparts. Don't worry, Larry told his European peers, we're just a f...

    By • May 7, 2009

  • 5% of Americans Use Twitter

    The latest Harris Interactive Poll as reported via Media Post has a few interesting stats clouded in a few oddly misleading negative statements like "..51% of Americans do not use Twitter or have a MySpace or Facebook account." That means that those platforms have penetrated 49% of the US in so...

    By • May 6, 2009

  • Do's and Don'ts of On-Page SEO for Public Relations

    This is post #5 in a series of 10 on the intersection of PR and SEO. We'll discuss a few best practices content SEO tactics as well as a few things to avoid. While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few fu...

    By • May 6, 2009

  • The Influence of Social Media on Advertising

    Or: The end of marketing, as we know it, is near... Pt. 2 Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifegu...

    By • May 6, 2009

  • eBook : Identité numérique en question

    Un ouvrage de 80 pages téléchargeable gratuitement : le fruit de la production du réseau Régions Job (blogueurs et blogueuses Blog emploi avec des experts) orchestré par Flavien, le Modérateur. Décidément, 2009 est riche en production collective sur la question de l'identité numérique! Je vous i...

    By • May 6, 2009

  • On nous prend pour des cons... Ou on l'est ?

    C'est marrant parce qu'on a beau avoir 2 cerveaux distincts, Dom et moi sommes parfois sur la presque même longueur d'ondes. Hier donc ça causait propagande publicitaire (quoi que, n'est-ce pas un pléonasme ?) et aujourd'hui c'est de propagande médiatique voire politicienne qu'il s'agit. Autres ...

    By • May 6, 2009

  • Wikiopole comme pas en avant des cartographies du web/graph social

    C'est chez le modérateur que j'ai pu découvrir le Wikiopole : "Dernière nouveauté en date, Wikiopole. A mi-chemin entre Happy flu (l'expérience du CNRS sur la blogosphère) et la cartographie de la blogarchie française, ce service propose d'explorer la blogosphère francophone et le classement Wi...

    By • May 5, 2009

  • Le phénomène des blogs

    Dans la cadre du DUT Services et Réseaux de Communication de Bordeaux (www.srcbordeaux.com) et pour l'association BlogCamp Bordeaux (bordeaux.blogcamp.fr), Fanny Dubrey et Béatrice Valéro ont réalisé un documentaire sur le phénomène des blogs. Charlotte Moreau (www.balibulle.com), Cyprien Iov...

    By • May 5, 2009

  • Twitter Analytics : Which usage behavior attracts many followers?

    This is the first part of a series of posts where Data Mining and Text Mining will be applied to extract potentially useful facts about the usage of Twitter and to draw some conclusions such as what makes a Twitter account interesting enough to other users.The conclusions that will be presented...

    By • May 5, 2009

  • Les 5 raisons expliquant la baisse des revenus publicitaires des portails comme Yahoo! et AOL

    Peut-être avez vous vu ces deux chiffres qui ont été communiqués à quelques jours d'intervalles sur la baisse des revenus publicitaires de deux grands portails historiques qu'étaient Yahoo! et AOL. Le graphique ci-dessous parle de lui-même (on comprend mieux pourquoi Time Warner cherche mainten...

    By • May 5, 2009

  • B2B Social Media Leads and Efficiency

    Many professionals don't realize the significance of social media. They ask themselves "why do I want to put myself out there?" when they should really be asking "who and what is out there?" 123SocialMedia does a lot of competitive intelligence for many of our clients . We search, listen, adapt ...

    By • May 4, 2009

  • Market Segments Are Not Communities

    Is a group of people a community if its members don't know they're part of it? I don't think so, but some recent blog posts have confused community with something else. Before we redefine all of the useful distinction out of yet another buzzword, let's think about what makes a community. After a...

    By • May 4, 2009

  • bizsolutionsplus: Why Nokia Gets Social Media [del.icio.us]

    To create relevant content, we must recognize and define who our readers or viewers are and what they want and need. Nokia seems to understand the essence of relevance as related to their customers. If you visit The Nokia Blog, you won't be surprised by the topical subject matter: It's about ph...

    By • May 4, 2009