Les dangers des médias sociaux (par Orange Business Services)

Orange Business Services explique dans ces deux vidéos comment protéger sa vie privée et son entreprise des dangers des médias sociaux. Des vidéos intéressantes car elles proposent des exemples concrets. social Engineering et réseaux sociaux dans la vie professionnell social Engineering e...

By Emilie Ogez • May 4, 2009

Twitter Is Sustainable

Rebecca Churt asks whether the growth rate of Twitter is sustainable in her post, "Twitter and the Biggest Loser Effect." Lots of Twitter users join but then quit or don't do anything with the account. This reminds me of the buzz around SecondLife? That social media technology flared up and di...

By John Cass • May 4, 2009

Le classement des politiques sur Facebook N°3

J'avais parlé du premier classement des hommes politiques sur Facebook, réalisé par Xavier Aucompte en juin 2008. On a eu le classement de Compolitique en mars dernier. Voici un autre classement qui présente l'avantage d'être mis à jour chaque mois (pour l'instant, il a été réalisé pour mars e...

By Emilie Ogez • May 3, 2009

Does social media need to be personal? | Corporate blogging news digest

One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All's article in IT Business Edge. Content is content...

By Daryl Pereira • May 3, 2009

Wolverine chez le psychanalyste

En ce moment, sur les écrans, X-men Origins : Wolverine. On y découvre l'histoire du plus charismatique des X-Men, Logan alias Wolverine (Serval, pour les vieux qui lisaient Strange). Plus exactement, c'est l'histoire revue par Colombia Picture (et avec l'imprimatur de Marvel, tout de même), pu...

By Yann Leroux • May 3, 2009

Messages on the wall

Spotted via Israeli newspaper Haaretz, comes this pretty unique advertising concept. You fork out 30 euros (US$40 / £27), and a Palestinian with a spray can will go along to the separation fence (wall) that Israel has built in the West Bank and graffiti on the message of your choice on there. ...

By Dirk Singer • May 3, 2009

Managing Twitter Accounts for Companies

At the behest of @influxed and @ashtonmae, I decided to do a brief round up of some best practices when managing the Twitter account for a company. There are companies that entrust their Twitter activities to a team of people, especially when updates need to be timely (a news organization, for ...

By Jim Tobin • May 2, 2009

Online video advertising - does it work?

As I said in a previous post, I am not a big fan of online display advertising, questioning its effectiveness based on research that shows consumers are in many cases blind to it. What about online video advertising? Various reports are out forecasting that online video advertising is set to b...

By Dirk Singer • May 2, 2009

Avec Badoit, réveille le designer qui est en toi

On connaît tous cette boisson qui pschittt, paf, boum en bouche ! Pour cette raison et pour l'exaltation des papilles, on adore l'eau pétillante ! Or, avez-vous remarqué que la grande « mode » ces derniers temps est de faire des bouteilles stylisées ? Si si, on est sûres qu'on a tous au moin...

By Dom Manou • May 1, 2009

Ford: Has social media crisis management been a display of cultural transformation?

I'm sure the Ford Ranger Station Fire social media case study will still be talked about when we are all writing our blogs from our graves but more importantly, has Scott Monty done more than avoid a bit of a PR crisis? Has he started to change the internal culture of Ford Motor Company? And ...

By Peter Gold • May 1, 2009

FIR Interview: Jeremiah Owyang, Senior Analyst, Forrester Research

In this FIR Interview, Shel Holtz and Jeremiah Owyang discuss Jeremiah's new research report, "The Future of the Social Web." (Jeremiah blogged about the report on his Web Strategy blog.) Get this podcast: Download the MP3 file (15Mb, 32:33) Get the show on iTunes Subscribe to the FIR Interviews...

By Shel Holtz • May 1, 2009

Can Brandbook beat Facebook?

As someone who works heavily in the retail sector I am aware of the regularity of retailers/brands launching their own social networks; ASOS being one of the most recent. I'm not saying they should not be doing this, but with so many people spending so much time on social networks already; Fa...

By Peter Gold • May 1, 2009

5 Marketing Ideas You Can Use Today

There's a reason why we like to read content that is organized in a neat list - it makes it easier on us to track things this way. Lists are not prescriptive, nor they are the universe of what you could do, they are just a starting point. Lists help us catalyze our thought and process the inf...

By Valeria Maltoni • May 1, 2009

The Social Media Trifecta

David Finch Tomorrow all eyes will be focused on the 135th running of the Kentucky Derby: The fastest two minutes in sports. Here in Louisville, this event is not just a horse race, but a two-week celebration that ends with a spectacular event. This event is an opportunity for guests who visit t...

By Jason Falls • May 1, 2009

10 Good Tips For Any Business

Paula Drum who was involved with many of H&R Block's social business initiatives recently announced her pursuit of a new opportunity. I've met Paula a few times and she's both smart and approachableâ€"I wish her the best of luck in her new venture. She's also left us with a bit of wisdom ca...

By David Armano • April 30, 2009

L'évolution de la carrière dans la pub à la sauce darwinienne

Toi aussi fait ton chemin dans le monde impitoyable de la pub... je suis pas ltrop oin du champagne et vous? source webiliusà lire sur gwix : L'évolution de la carrière dans la pub à la sauce darwinienne

By Goffin Laurent • April 30, 2009

Why Twitter is 140 signs of relevance and is not going to die (sorry Nielsen)

Some experts bet that Twitter could die. It's the new flavor of the month.How come?Because Nielsen predicts so, comparing Twitter audience retention rate, with the experience curbs of Facebook and MySpace:"Twitter's audience retention rate, or the percentage of a given month's users who come ba...

By Laurent Francois • April 30, 2009

Le buzz du Ministre d'Action Discrète : leçon de buzz, mais envers qui ? :)

Citoyens ! Voilà donc qu'Action Discrète joue avec talent sur le buzz, sur la psychose de la rumeur de nos amis politiques (et de nous, d'ailleurs) : "Cette scène fait référence à la vidéo off de Nicolas Sarkozy sur le plateau de France 3 qui avait rapidement fait le tour de la toile à l'...

By Laurent Francois • April 29, 2009

Swine Flu Showing The Best - And Worst - Of Social Media In A Crisis

I've written and presented in the past on potential uses of social media in crisis communications. In the past, it's been about the potential uses. In the last few days, though, we've seen some of the best - and worst - potential uses of online tools (social and otherwise) to communicate with th...

By Dave Fleet • April 29, 2009

Qu'est-ce que l'identité numérique et comment la gérer au mieux?

Vidéo et Interview de Fadhila Brahimi L'identité numérique nous renvoit aux questions existentielles : Qui sommes nous? Où allons nous ? Que voulons dévoiler de nous? Pour répondre à la polémique "ereputation, personal branding,notoriété numérique: ce n'est pas de l'identité numérique". Je po...

By Fadhila Brahimi • April 29, 2009

Rechercher les discussions sur votre marque dans les forums ?

Comme vous le savez, aujourd'hui tout le monde parle des marques sur internet. Même des marques qui n'ont pas une exposition nationale ou internationale font l'objet de discussions. Ces discussions ont lieux partout : sur les blogs, les forums, les réseaux, etc. Ces discussions représentent pou...

By Sylvain Gueguen • April 29, 2009

How Social Media changed advertising

Social media has changed advertising. Advertising has, since its inception, held a dubious position within society. For example, when we watch TV or view a web page we consider it "what pays for the stuff we like". However, there are those of us that buy magazines just for the ads and the Sunday...

By Douglas White • April 29, 2009

How do you measure business blogging success?

I recently completed developing and recording 2 modules for a business blogging program with the DMA. One of the most interesting portions (in my opinion) of the material addressed measuring blog success. There's no one right answer because the purpose for business blogs can vary from branding ...

By Lee Odden • April 29, 2009

Where are all the good long tail blogs

Image by Tac Anderson via Flickr I love blogs. I love blogging. Hell, my license plate even says BLOGGER (pretty sure I won't be able to score than one when I move to Seattle). My biggest complaint is finding fresh new voices with fresh new ideas. Marketing and Tech blogs have been around...

By Tac Anderson • April 28, 2009

8 Marketing Lessons From "The Rescue"

On April 25th, tens of thousands of people across the world "abducted themselves" as part of "The Rescue" in a show of support for the child soldiers that have been recruited over the past 20+ years as part of the conflict in Uganda and neighboring countries. The documentary has spawned severa...

By Rohit Bhargava • April 28, 2009