Content Marketing: Page 571

  • The Pope on YouTube? Amen, it's True!

    On Friday, January 23, the Vatican launched its own YouTube channel showing that even an institution more than 2,000 years old has seen the value of new media. Looking to broaden his audience and tap into the estimated 1.4 billion people online, the Pope clearly understands - or at least someon...

    By • Jan. 24, 2009

  • Conférence Emarketing paris 2009 : Les clés pour une présence efficace sur les réseaux sociaux

    Le salon Emarketing PARIS 2009 se tient à la porte maillot les 27 et 28 janvier prochain. Il rassemble les professionnels du e-marketing et de la communication internet sur 5000 m2 de stands et il donne aussi accès à 150 conférences gratuites.Mediaventilo sera présent au salon pour une confére...

    By • Jan. 24, 2009

  • Random thoughts about the reasons why Twitter is still a joke for a majority of citizens

    Guess what, I'm sometimes fed up with the Twitter-flavor of the month-killer application-Twisted by the pool (oops)- buzz.Why that? Because everybody's claiming that microblogging is THE major trend to get more and better information in 2009. The thing is that I really think that Twitter is stil...

    By • Jan. 23, 2009

  • Nine Things Salespeople Won't Tell You...

    That idea will not work. Your company isn't suited to this. We cannot help you. We're prepared to work - and charge - based on performance. We have no idea what we're doing. This is going to be time consuming. Don't stop your traditional media spend. The only products we understand are the ones ...

    By • Jan. 23, 2009

  • El video del fin de semana: Historia de Internet

    Curiosa iniciativa la de PICOL para crear una iconografia universal, aunque también algo ingenua y simplona o reduccionista y, sobre todo, con excesivas pretensiones de homogenización, sin duda, ese toque tan... alemán. Interesante el trabajo History of Internet de Melih Bilgil utilizando solo...

    By • Jan. 23, 2009

  • Social Media Top 5: Buffering Obama, Lazy Readers, & PR No-Brainers

    Has Obama broken a social media promise? - I have been very skeptical of the idea that President Obama's will be a "social media" administration. Federal government seems to me the last fortress against transparency and interactivity- at least where it comes to adopting new methods- not to menti...

    By • Jan. 23, 2009

  • Heaven Looks (a lot) Like YouTube

    Paul Bennett is my new business hero. I discovered his post on creativity and the rise of optimism via Diego Rodriguez [metacool] and I'm already a fan. The title is an expression he used in the post. Paul says something very simple, and very very hard for businesses to understand - people wa...

    By • Jan. 23, 2009

  • Would You Rather Do Your Taxes Than Write Your Resume?

    I find that most people hate searching for a job, and especially hate writing their own resume. Even writers, marketers, and journalists who write for a living...hate writing a resume.I think it's because the process is so foreign. All the rules have changed, so resume writing is a different ...

    By • Jan. 23, 2009

  • PR students & social media - an interview with Artevelde Hogeschool

    As someone who regularly works with trainees from Public Relations or Communications schools I often hear from these students that "social media" is not really something they learn at school. So what follows below is an email interview I did with Serge Cornelus who is a lecturer in Communication...

    By • Jan. 23, 2009

  • Five Simple Questions, No Easy Answers

    1. If you could change something about social media as it is right now, what would that be? Why would that improve things? 2. Give me an definition of social media for a newbie, and you can't use the words "community", "evangelist", "conversation" or "engage". 3. I'm a successful company, and I'...

    By • Jan. 23, 2009

  • Ne pas confondre veille d'opinion et contrôle de l'information

    Le moins que l'on puisse dire, c'est que l'appel d'offres "veille de l'opinion" publié par le Ministère de l'Education Nationale ce 4 novembre dernier, n'est pas passé inaperçu. On assiste depuis, Ã une véritable levée de boucliers de la part des syndicats d'enseignants, chercheurs ou blogueurs...

    By • Jan. 23, 2009

  • BLOG PERFORMANCE METRICS

    The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him how HP did a wonderful job of engaging Bloggers and creating a buzz (and eventually growing sales for their dragon series) recently in USA.The executive asked me "How did they know which bloggers to...

    By • Jan. 23, 2009

  • Focus sur le social-shopping

    Voici la vidéo de l'édition du Café du e-commerce d'hier, dont le sujet était le social-shopping et dont nous parlions lundi. Une petite dizaine de minutes vous permettra d'avoir une bonne vue des enjeux, de mesurer que ce n'est pas un sujet "tendance", mais que cela s'inscrit bien dans une mut...

    By • Jan. 23, 2009

  • Sexe, violence, pollution... et publicité

    POLLUTION ET PUBLICITE. Voici le tout dernier film de l'A.R.P.P. (Autorité de Régulation Professionnelle de la Publicité / ex-BVP) destiné Ã sensibiliser les professionnels de la communication aux excès de la créativité facile : Et si vous les aviez manqués les 2 premiers épisodes de cette cam...

    By • Jan. 23, 2009

  • Obama : stratégie nouvelle génération

    Barack Obama est-il aussi le symbole du basculement numérique ? On est en droit de se poser la question. Je ne reviendrai pas sur ce qui s'est passé pendant la séquence électorale. je redis ici que c'était moins du réseau social qu'un énorme jeu en réseau. Mais peu importe. en ayant une stratég...

    By • Jan. 23, 2009

  • Ad industry leader declares major shift to digital age has occurred

    The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for. Media buying heavyweight Harold Mitchell really saw the big picture with his response: The year will be seen as the centre year of great chan...

    By • Jan. 23, 2009

  • Can There Ever be "Too Many Notes?"

    Is social media a wild-and-wooly (yet ultimately self-governing) marketplace of ideas? Or, can there ever be "too much" discussion of anything...including social media itself? A proliferation of recent articles, blog posts and other communications seem to advance the idea that "There's too much...

    Jan. 23, 2009

  • Don't Get Down â€" 5 Reasons for Opportunity in 2009

    Tough times create opportunity. In this post I'm going to share with you 5 reasons why 2009 will be filled with opportunities for those who aren't afraid to do something different. We live in a new world where the boundaries have been erased and are free to be exploited by anyone who has the gut...

    By • Jan. 23, 2009

  • Too Many Chiefs...

    So Twitter is catching on more and more (something I have mixed, albeit mostly positive thoughts on, but that's another post all together), and I've been noticing something recently: I'm not sure I'm the only one who feels this way, but does it seem to you like every. single. person. on twitter ...

    By • Jan. 22, 2009

  • Femme de l'année selon le Blog des Managers 2.0

    Comme c'est mon habitude lorsque je reçois des honneurs, je fais un lavage de petites culottes afin de m'aider à rester humble. Mais je les ai tellement lavées dernièrement qu'à la place, j'irais m'en acheter d'autres. Tout ça pour vous dire que je suis la femme de l'année selon le blog des Ma...

    By • Jan. 22, 2009

  • Big brother is watching you...

    Cet article est dans la continuité de ma réflexion menée dans l'article Michael Vendetta ou les limites du personal branding. Un nouveau métier pourrait voir le jour : analyste de profil en ligne. En effet, avec toutes les données que nous publions en ligne, il est possible de retracer le prof...

    By • Jan. 22, 2009

  • Emergent outcomes

    Last week, I wrote about my company's thinking about social media, technology and why it's time to transform.  Here's another idea worth elevating and reblogging to continue the discussion.Sean O'Driscoll says,"The end goal is businesses that achieve their objectives faster, cheaper, smarter, ...

    By • Jan. 22, 2009

  • 2009: The Year Of Direct Marketing?

    There has been a lot of talk about the death of direct marketing. I don't buy it. Here's why: Every time the economy softens, marketers are pressured by higher ups to utilize tactics that can be quantified. Direct marketing is on the list in all tough years. Is it on your list this year? Now, r...

    By • Jan. 22, 2009

  • It's Official. We Are Mobile.

    I am going to start this post with some questions.Do you own an iPhone or BlackBerry?How many mobile applications have you downloaded this year?Is your cell phone at your side 24/7?Do you feel slightly lost and worried if you forget your cell phone at home?Do you find yourself checking your c...

    By • Jan. 22, 2009

  • Buckets.

    As communicators, we're obsessed with buckets. We're always putting people into buckets. Target audiences. Key demographics. Influencers. Fans. Detractors. B2B. B2C. Prospects. Flying Purple People Eaters. Whatever. We've gotten far, far too mired in our textbooks and comfortable with the idea ...

    By • Jan. 22, 2009