Content Marketing: Page 571

  • Insight from online communities: 1. Profiling data

    There are many ways to get insight from online communities. Some communities are built specifically for this reason - online research communities, but all online communities offer great ways for you to gain insight into your product, brand or market, into issues and opinions, and into the peopl...

    By • Jan. 18, 2009

  • Humaniser la relation virtuelle avec sa communauté

    Les médias sociaux sont une opportunité pour tenir des conversations. Ils permettent d'aller au-delà du virtuel et de resserrer les liens existants entre chaque membre.Le blog pour point de départQuelque soit les discussions autour du blogging, il restera un outil central pour initier la conve...

    By • Jan. 18, 2009

  • More analyst layoffs add to analyst relations challenges

    Following on the heels of layoffs at Gartner and AMR Research, comes word that Yankee Group and iSuppli also reduced headcount. Yankee Group CEO Emily Nagel discussed the reduction in the company blog. Meanwhile, there is word of a reduction at iSuppli, a firm that just recently acquired Tele...

    By • Jan. 18, 2009

  • The ultimate co-creation opportunity: our world

    Maybe I am taking it a little far, but I do think is within reason to believe that the United Stated is one of the most influential countries in the world; having, as citizens, the opportunity to co-create what this country will become through the Citizens Briefing Book site could mean that we ...

    By • Jan. 18, 2009

  • Starbucks-meets-Obama-meets-Digg: crowdsourcing democracy

    The president elect is taking a leaf off the social media marketing book to gather ideas from citizens. Starbucks' MyStarbucksIdea has been around for several months, basically asking people to "Help shape the future of Starbucks." Now the Obama people have launched the Citizen's Briefing Book -...

    By • Jan. 17, 2009

  • Vcast: 2009, la pub sera souriante...

    L'idée de ce Vcast est partie d'un constat simple...toutes les campagnes que nous voyons en ce moment ou presque présentent un Visage avec un large sourire.Est-ce la crise qui pousse les annonceurs à nous vendre le bonheur?Mehdi Lamloum Vcast: 2009, la pub sera souriante from Mehdi Lamloum on ...

    By • Jan. 17, 2009

  • Google redescent sur terre

    Rien n'est éternel, mais quand même. Google a donc annoncé qu'il cessait purement et simplement certains services, notamment Google video ou encore Google Notebook. Whaou ! Google se déclarerait il fragile, au moins faillible ? le fait est qu'aucun service leader, et de loin, ne figure dans cet...

    By • Jan. 16, 2009

  • 2 interviews cette semaine

    Deux interviews coup sur coup que j'ai donné cette semaine. L'Atelier , sur les usages des réseaux sociaux en ligne et La Presse Affaires, sur la Web télé.Montée des réseaux sociauxL'Atelier (un réseau de veille de UNP Paribas) commente une étude (US Media Myths & Realities) sortie récemment...

    By • Jan. 16, 2009

  • hurlezdejoie.com. Le marketing mène vraiment à tout...

    Dans la vidéo juste en-dessous, le véritable visage de celui qui se cache derrière "Véronique" le travesti(ci-contre) et Karen la nymphomane.Il s'appelle Bruno Ricard. Il est directeur marketing du Syndicat de la Presse Quotidienne Régionale (SPQR). Et en quelques jours, il a déjà fait hurler ...

    By • Jan. 16, 2009

  • History of Advertising

    History of AdvertisingView SlideShare presentation or Upload your own. (tags: advertisinghistory ads)Link to original post

    By • Jan. 16, 2009

  • My First Post: the Engagement and Interaction Factors of Sites Like Social Media Today

    <!--/*--><![CDATA[/* ><!--*/ <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face...

    By • Jan. 16, 2009

  • L'environnement professionnel est en changement

    Fini le temps de nos grands-parents qui sortis de la guerre travaillaient dur et pouvaient voir les fruits de leur travail, fini le temps de nos parents qui soixantuitars ont fait leur carrière dans la même entreprise en montant doucement les échelons. Notre environnement professionnel a chang...

    By • Jan. 16, 2009

  • Les techniques de vente à pression ne fonctionnent pas en ligne

    C'est en lisant un article de l'atelier Les concessionnaires doivent soigner leurs relations client sur le web que ça m'a frappé. Je me souviens d'ailleurs avec amertume de ma dernière visite chez un concessionnaire et de l'attitude des vendeurs qui ne veulent pas donner de prix et qui te confro...

    By • Jan. 16, 2009

  • This is getting boring, bring on the ads

    Over the past week I've referenced a number of studies that highlight the benefit of interruptions and jolting consumers out of their comfort zones. Here's another, and it refers to TV ads and the viewing experience. According to the Journal of Consumer Research, rather than get in the way of c...

    By • Jan. 16, 2009

  • Social media in the Hudson River plane crash

    The plane crash in the Hudson River in New York yesterday, is front page news also here in Sweden. It's a fascinating story with a happy ending for the 155 people onboard thanks to a heroic performance by the pilot and his crew. And once more we see the power in social media when it comes to re...

    By • Jan. 16, 2009

  • Sorry, but you aren't a Social Media Expert until you fail!

    and you can't fail until you measure; and you can't measure until you execute; and you can't execute until you plan; and you can't plan until you have a strategy. And when you do fail because you will at some point; it's a great opportunity to learn, iterate, adapt, change and you might even ...

    By • Jan. 16, 2009

  • Is 2009 the year of social media & return on investment?

    I am now officially bored with web 2.0 and so on. The hype over the past year has been ridiculous. But the whole area of social computing, including social media and social networking will continue to grow.However, it is likely that the economic crisis will precipitate a focus on some real value...

    Jan. 16, 2009

  • Tunesie- Les principaux ennemis du videoblogging

    Ennemi n°1: Tunisie Telecom.Ennemi n°2: Topnet (dans mon cas)Ennemi n°3: le temps. finalement, ça prends beaucoup plus de temps que de bloguer mais c'est infiniment plus passionnant.Ennemi n°4: les personnes qui ont peur de la caméra. Ca limite sacrément le champs d'action et prive d'un cer...

    By • Jan. 16, 2009

  • Marketers On Collision Course with Consumers?

    Are marketing professionals putting the future success of their brands and agencies at risk? Two articles that I read today left me wondering the answer to that question.The Financial Times covered a report from The Institute of Practitioners in Advertising that stated, "two-thirds of advertisi...

    By • Jan. 16, 2009

  • What is the Value of Twitter?

    Over the holidays one has time to think about things. Looking back on social media trends of the past year, such as increasing Twitter usage, and the current economic situation, one finds one's self asking the following question: Can companies afford to use Twitter? In situations like the curren...

    By • Jan. 15, 2009

  • You're never too old to use social media

    At the IABC conference last year we heard Bill Marriott opine on the value of a blog, and how he does it. I called it a 'cool way to tell stories.' But I have to say that the storytelling function of the blog only scratches the surface of the value of social media. What's happening is not just ...

    By • Jan. 15, 2009

  • Community Can Change Marketing Ethics Practices

    Jeremiah Owyang discusses the issue of competitors running ads that include trademarked brand keywords in their ads on Google. I wrote a post about competitors placing competitors' keywords in their Google Adwords ads back in March of 2008. Jeremiah received a tweet from Bryan Person that compe...

    By • Jan. 14, 2009

  • Time to view social media differently

    Last night I could not help but pause and think after every sentence of Peter Kim's most recent blog post. Even more compelling were the comments that followed. I'd suggest you read it. Because of this and because I had been thinking that it was time to change the way I viewed and written about...

    By • Jan. 14, 2009

  • Russian President Dmitry Medvedev launches video blog

    Image via WikipediaWe've written in the past about the ways Gordon Brown is using YouTube and the role of social media in govenment websites in the UK, and of course the role social media played in Obama's campaign in the US. Politicians can make great use of social media and online communities...

    By • Jan. 14, 2009

  • Dmitry Medvedev, le president Russe lance un Videoblog

    Prenons exemple sur Barack Obama et sa startégie 2.0, Dmitry Medvedev, le président Russe Blogue en Vidéo sur blog.kremlin.ru ...et ce ne sont pas des extraits d'interview tv.Autre enseignement, Medvedev, il est sur Mac :)trouvé sur le blog de Quintura Link to original post

    By • Jan. 14, 2009