Content Marketing: Page 571

  • Can There Ever be "Too Many Notes?"

    Is social media a wild-and-wooly (yet ultimately self-governing) marketplace of ideas? Or, can there ever be "too much" discussion of anything...including social media itself? A proliferation of recent articles, blog posts and other communications seem to advance the idea that "There's too much...

    Jan. 23, 2009

  • Don't Get Down â€" 5 Reasons for Opportunity in 2009

    Tough times create opportunity. In this post I'm going to share with you 5 reasons why 2009 will be filled with opportunities for those who aren't afraid to do something different. We live in a new world where the boundaries have been erased and are free to be exploited by anyone who has the gut...

    By • Jan. 23, 2009

  • Too Many Chiefs...

    So Twitter is catching on more and more (something I have mixed, albeit mostly positive thoughts on, but that's another post all together), and I've been noticing something recently: I'm not sure I'm the only one who feels this way, but does it seem to you like every. single. person. on twitter ...

    By • Jan. 22, 2009

  • Femme de l'année selon le Blog des Managers 2.0

    Comme c'est mon habitude lorsque je reçois des honneurs, je fais un lavage de petites culottes afin de m'aider à rester humble. Mais je les ai tellement lavées dernièrement qu'à la place, j'irais m'en acheter d'autres. Tout ça pour vous dire que je suis la femme de l'année selon le blog des Ma...

    By • Jan. 22, 2009

  • Big brother is watching you...

    Cet article est dans la continuité de ma réflexion menée dans l'article Michael Vendetta ou les limites du personal branding. Un nouveau métier pourrait voir le jour : analyste de profil en ligne. En effet, avec toutes les données que nous publions en ligne, il est possible de retracer le prof...

    By • Jan. 22, 2009

  • Emergent outcomes

    Last week, I wrote about my company's thinking about social media, technology and why it's time to transform.  Here's another idea worth elevating and reblogging to continue the discussion.Sean O'Driscoll says,"The end goal is businesses that achieve their objectives faster, cheaper, smarter, ...

    By • Jan. 22, 2009

  • 2009: The Year Of Direct Marketing?

    There has been a lot of talk about the death of direct marketing. I don't buy it. Here's why: Every time the economy softens, marketers are pressured by higher ups to utilize tactics that can be quantified. Direct marketing is on the list in all tough years. Is it on your list this year? Now, r...

    By • Jan. 22, 2009

  • It's Official. We Are Mobile.

    I am going to start this post with some questions.Do you own an iPhone or BlackBerry?How many mobile applications have you downloaded this year?Is your cell phone at your side 24/7?Do you feel slightly lost and worried if you forget your cell phone at home?Do you find yourself checking your c...

    By • Jan. 22, 2009

  • Buckets.

    As communicators, we're obsessed with buckets. We're always putting people into buckets. Target audiences. Key demographics. Influencers. Fans. Detractors. B2B. B2C. Prospects. Flying Purple People Eaters. Whatever. We've gotten far, far too mired in our textbooks and comfortable with the idea ...

    By • Jan. 22, 2009

  • FIR Interview: Jack O'Dwyer

    Jack O'Dwyer is widely recognized as a voice of influence in, and a critic of, the public relations profession in the United States as well as an observer and journalist focused on the profession. His firm, The O'Dwyer Company, has been covering PR, marketing communications and related fields fo...

    By • Jan. 22, 2009

  • Obamicon yourself!

    HOW TO USE USER-GENERATED CONTENT TO PROMOTE YOUR BRAND You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine's Obamicon UGC campaign site which was launched on January 7th. An ingenious idea inspired by the iconic poster art of She...

    By • Jan. 22, 2009

  • Target Customer Evangelists First, Social Media Influentials Second

    Mack Collier writes a great post about companies targeting the wrong people in social media. Mack suggests that pitching social media creators who are influential but who are not really customer evangelists for a brand are the wrong people to target.I agree with Mack, though I'd add something t...

    By • Jan. 21, 2009

  • Don't ruin your online reputation...

    When the story came out we all knew that this is happening with and on rating and reviewing platforms, right? Companies hire and pay people to write something positive about their products. This was like a common unwritten law... But what happens if the truth comes out? Let's take the example o...

    By • Jan. 21, 2009

  • Content Drain? Try Some Shower Power.

    Whether You're An Individual or a Business, Engaged in Social Media or Not, You Need to Consider the Quality and Consistency of Your Content. Never Underestimate the Power of a Shower. image via Wikipedia If you're like me and read other bloggers' blogs, receive regular Webinar invites, get a we...

    By • Jan. 21, 2009

  • TV en direct + FaceBook = TV Sociale

    L'offre en ligne pour suivre "live" un événement s'est grandement développé. L'association CNN & FaceBook qui a présenté l'investiture du président Obama hier démontre ce que pourrait être la télé en direct dans un future très proche.Tout en suivant live l'investiture, on pouvait, sur la m...

    By • Jan. 21, 2009

  • Militantisme « Facebookien »

    NB: Article publié sur les colonnes de Tunis-Hebdo dans son édition du lundi 19 Janvier 09Le premier Réseau social du monde qui affiche fièrement 150 millions d'utilisateurs répartis dans presque toutes les contrées du monde est devenu une plateforme de militantisme pour toutes les causes possib...

    By • Jan. 20, 2009

  • A Fluid Google Favicon

    Perhaps it is because we are all embarrassed for Google, but their most recent favicon has received very little comment. If favicon is a word that it is new to you that is the very small 16 pixel by 16 pixel icon that appears at the front end of the address bar in your browser. The BBC attemp...

    By • Jan. 20, 2009

  • I'm Barack Obama, and I approve this message...

    L'élection de Barack Obama à la Présidence des Etats-Unis est un fait historique, c'est indéniable. Aujourd'hui, la cérémonie d'investiture est donc un évènement national et international (+2 millions de personnes sont attendues à Washington), les moyens mis en Å"uvre sont considérables (+55 ...

    By • Jan. 20, 2009

  • Barack Obama: Inauguration Day

    It is a big day for the United States. It is a big day for the whole world. I'm glad that the theme of this new administration is "hope". We have a lot to hope for, a lot to improve about our country and our individual lives. The last six months have been tumultuous to say the least. I don't kn...

    By • Jan. 20, 2009

  • Studie: Internationale Web-Trends

    Eine aktuelle Studie von Download Chip.eu mit dem Titel "Internationale Web-Trends" bietet wertvolle Informationen über die Nutzungsgewohnheiten und Entwicklungspotenziale im Internet in verschiedenen Ländern West- und Osteuropas. Die Umfrage gibt Gründern und Dienstleistern gute Hinweise da...

    By • Jan. 20, 2009

  • Does this ad work for you?

    This ad was drawn by Hugh MacLeod for Edleman PR. Regular readers will know I have no love of PR as largely practised in the UK and US. Even so, for me, this ad brilliantly captures the values the firm wishes to portray.But the real genius is that the ad draws you in to study it. Spot how many ...

    By • Jan. 20, 2009

  • The New Secrets Of Blogging - Pragmatic Or Cynical?

    I read a lot about how to create a successful blog, but I need to tell you - things have changed and we need to clear up some fallacies. Normally, I am a social media cheerleader and tomorrow, I will continue to do so. However, it ain't 2004. The secrets to a successful blog are very different...

    By • Jan. 20, 2009

  • Code Words & Secret Meanings

    When Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended to do about it. The one novel item in the announcement garnered no more media scrutiny than the lame rationale that su...

    By • Jan. 20, 2009

  • Créez votre super héro avec Marvel

    Marvel offre la possibilité à tout un chacun de créer son super héro et de le télécharger, après avoir créé un compte bien sûr sur le site. Je suis une grande fan de super héros, et notamment ceux de Marvel. Je ne pouvais que me laisser tenter. Le principe est le même que pour tout [...]Pas m...

    By • Jan. 20, 2009

  • Show Me The Money: How To Make Cash Online Without Robbing Old Ladies And Stealing Kids' Candy

    So you've been laid off. Or you're unhappy in your current job and looking to make a change. Or some other circumstance is driving you to think about how you can supplement your income online. Somehow. You're not alone. I, like thousands of other people, am walking in your shoes. I quit my job l...

    By • Jan. 20, 2009