Content Marketing: Page 572

  • Dmitry Medvedev, le president Russe lance un Videoblog

    Prenons exemple sur Barack Obama et sa startégie 2.0, Dmitry Medvedev, le président Russe Blogue en Vidéo sur blog.kremlin.ru ...et ce ne sont pas des extraits d'interview tv.Autre enseignement, Medvedev, il est sur Mac :)trouvé sur le blog de Quintura Link to original post

    By • Jan. 14, 2009

  • Retour de Brest [14/01/09]

    Arrivée la veille sans encombre, le retour fut plus difficile : 1h de re tard pour mon train et des problèmes de RER B également en arrivant à Denfert-Rochereau. Ceux qui me suivent sur Twitter sont au courant. Ils savent aussi que ça devient une habitude pour moi. Grrrrrr... Un peu la "poisse...

    By • Jan. 14, 2009

  • Please: DO handle the merchandise

    The other day, I posted about research that showed how offering consumers a small but 'indulgent' freebie like a chocolate truffle is a way to get them to open up their wallets. In a similar spirit, Kelly Tall sent me a link via del.icio.us that calls into question the retailer's usual instruct...

    By • Jan. 14, 2009

  • IDC: marketing budget cuts of 15% for 1st Half 2009

    Rich Vancil, vice president of IDC's Executive Advisory Group, blogs a sad prediction: marketing budgets will be cut roughly 15% during the first half of 2009.  He also makes an interesting point on the virtues of investing consistently in marketing:I have believed that good marketing investm...

    By • Jan. 14, 2009

  • Rubel v. Scoble: Text v. Video - Which is Better?

    Steve Rubel says that text is still the King of the interweb. His reasons: It's scannable Search engines like text Cubicle-dwellers can surf quietly Mobile video sucks Cut and paste Scoble says video is godly. You take 1,000 words to explain to me what the next game from EA looks like. I'll do i...

    By • Jan. 14, 2009

  • Does social media really connect us?

    It's going to be a tough year to stay current with influencers. Under normal circumstances, Influencer50 research puts the attrition among a company's top 50 influencers at about 20 percent per year. That means that in a 12-month period, 10 of the 50 will have changed jobs. It doesn't look as...

    By • Jan. 13, 2009

  • Hurlez de joie ! (suite)

    Voilà , c'est le grand jour :PQR 66 lance Access Grand Conso XL et ils se sont mis en tête de faire littéralement hurler leurs clients de joie ! Un programme plutôt honnête pour ce lundi matin encore embrumé... D'ailleurs, vous serez prudent en manipulant cette campagne : je sais que c'est écr...

    By • Jan. 13, 2009

  • IKEA renoviert Obamas Oval Office

    Amerika zelebriert den Umbruch 'Change is coming' und erwartet gespannt den Einzug des neuen Präsidenten ins Oval Office. IKEA greift das Thema auf und macht hieraus eine aktuelle Kampagne: Embrace Change 09 Auf einer Microsite zählt eine Uhr den Countdown runter und zwei Security-Guards wuch...

    By • Jan. 13, 2009

  • The Next Web '09

    Amsterdam is famous for many things, and one of them is the Next Web conference. Judging from previous events, this year's the Next Web will be offering oodles of inspiration, networking opportunities, entrepreneurial ideas, and FUN! The conference is scheduled for 15-17 April 2009 and ticket...

    By • Jan. 13, 2009

  • Free Small Business Invoicing

    A client of mine has just started trading as a Health Consultant after 13 years buried in the world of hospitals and government departments. She has picked up a consulting contract for 8 hours per week. She is lucky enough to have a limited company already setup but she needs a a couple of too...

    By • Jan. 13, 2009

  • It's Time To Transform... or Go Back To The Lazysphere

    Let's get serious about social business.The reverb in the echo chamber has become deafening.Have you noticed the lack of original content being published lately? I have. There's a term to describe what's going on and Steve Rubel called it a year ago: The Lazysphere."Rather than create new idea...

    By • Jan. 13, 2009

  • Going saas a viable option for today?

    In a recessionary economy professionals should be encoraging client to think of as many ways as possible to conserve precious cash resources while eeking as much out of assets as possible. In the good times, the software vendors find it easy to get customers to buy into the next shiny new thing....

    By • Jan. 13, 2009

  • Les plus importants influenceurs médias sociaux du Canada

    C'est sous l'égide de Profecto, qu'a eu lieu un concours pancanadien, visant à déterminer les plus importants influenceurs médias sociaux canadiens (most influential people in social media). La méthodologie faisait appel à des nominations, à un vote communautaire, à une analyse de l'engageme...

    By • Jan. 13, 2009

  • Le nouveau Monster vient d'arriver !

    Cela faisait plusieurs mois que nous travaillions sur ce projet...nous voilà donc tous arrivés à son terme. C'est avec beaucoup de bonheur que nous vous présentons donc le tout nouveau Monster. Les changements apportés sont très importants car ils touchent le design mais aussi toutes les fo...

    By • Jan. 12, 2009

  • WordPress has suspended Dagens Media's new blog

    Digmar, the new blog about digital marketing by the Swedish magazine Dagens Media has been closed down by WordPress for violation of terms of service. This message is what greets visitors to Digmar at the moment.In a comment to my post last week, Ola Eriksson at Dagens Media writes that the blo...

    By • Jan. 12, 2009

  • Vcast: Interview Emna Ben Jemaa "Les blogs tunisiens se ressemblent tous, le phénomène facebook va disparaitre"

    Une rencontre avec Emna Ben Jemaa au Teatro ce Samedi avant la pièce "La Partie"L'occasion de réaliser une petite ITW où il est question de blogs et bloggeurs tunisiens...Mehdi Lamloum Vcast: ITW Emna Ben Jemaa "Les blogs tunisiens se ressemblent tous, le phénomène facebook va disparaitre" fro...

    By • Jan. 12, 2009

  • Pour en finir avec les natifs versus les immigrants digitaux

    Marc Prensky a beaucoup fait pour favoriser l'introduction des nouvelles technologies à l'école ou faciliter son acceptation dans la population, avec une belle formule-choc : les jeunes sont natifs du numérique, les vieux sont des immigrants. Mais il est temps maintenant de neutraliser ce mythe...

    By • Jan. 12, 2009

  • 2.0 Online Media Managers, Britney Spears and Social Media

    If Britney Spears can do it - how long will it be before most celebraties and most BRANDS hire Online Media Managers to manage their online profiles and activity streams? I'm referring to TechCrunch's post on Britney Spears Is Hiring An Online Media Manager where the skills needed for the job, ...

    By • Jan. 11, 2009

  • Blago, The Terrorist

    While he might be an amoral, criminally corrupt politician with a bad hairdo, Illinois Governor Rod Blagojevich is one brilliant branding terrorist. I wrote a chapter on what drives real guerrilla marketing in my book, Branding Only Works On Cattle. I'm talking about how terrorists drive not ...

    By • Jan. 11, 2009

  • The PR Professional of the Future

    Just latched on to this video (via Shel Holtz), produced by Ogilvy PR Worldwide for PR Week magazine's recent 'Next' conference. Here is a snapshot of what some of America's brightest and best PR exponents had to say when interviewed for the video: "What we do for a living is we tell stories t...

    By • Jan. 11, 2009

  • Professional behavior results in an effective embargo

    Media embargoesâ€"the ones arranged between professionalsâ€"are designed as a win-win. The organization gets concurrent coverage from multiple outlets while reporters get the chance to dig deeper into the subject and craft a compelling story. In his report on episode 412 of "For Immediate Releas...

    By • Jan. 11, 2009

  • Don't Hate The Product. Hate The Product Promo.

    Over the last week or so, I've been watching a lot of football on Fox. And I have to say, product promotion on college sports, especially Fox sports, is out of hand. During the Fiesta Bowl for instance, I had to miss a play so Fox could finish a Nissan promo. There were at least a half a dozen ...

    By • Jan. 11, 2009

  • Wave Report Showcases Community Platforms

    The much anticipated Forrester Wave Report was released today. Jeremiah Owyang has invested much time in gathering, evaluating & reporting on companies that offer community platforms. I appreciate that the focus was on more than just technology. Building a community requires a strategy com...

    By • Jan. 11, 2009

  • Are you a pusher or a puller?

    The way you take your shopping trolley to the check out says a lot about you according to US research firm Relevation Research (reported in Ad Age). Three quarters of us (74%) pull our trolley into the line while the other quarter push. The upshot is that a lot of supermarkets could be pitchin...

    By • Jan. 10, 2009

  • Tribes Q/A

    Tribes Qa2View SlideShare presentation or Upload your own. (tags: media social) Link to original post

    By • Jan. 10, 2009