FIR Interview: Jack O'Dwyer

Jack O'Dwyer is widely recognized as a voice of influence in, and a critic of, the public relations profession in the United States as well as an observer and journalist focused on the profession. His firm, The O'Dwyer Company, has been covering PR, marketing communications and related fields fo...

By Shel Holtz • Jan. 22, 2009

Obamicon yourself!

HOW TO USE USER-GENERATED CONTENT TO PROMOTE YOUR BRAND You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine's Obamicon UGC campaign site which was launched on January 7th. An ingenious idea inspired by the iconic poster art of She...

By Sean Duffy • Jan. 22, 2009

Target Customer Evangelists First, Social Media Influentials Second

Mack Collier writes a great post about companies targeting the wrong people in social media. Mack suggests that pitching social media creators who are influential but who are not really customer evangelists for a brand are the wrong people to target.I agree with Mack, though I'd add something t...

By John Cass • Jan. 21, 2009

Don't ruin your online reputation...

When the story came out we all knew that this is happening with and on rating and reviewing platforms, right? Companies hire and pay people to write something positive about their products. This was like a common unwritten law... But what happens if the truth comes out? Let's take the example o...

By Martin Meyer-Gossner • Jan. 21, 2009

Content Drain? Try Some Shower Power.

Whether You're An Individual or a Business, Engaged in Social Media or Not, You Need to Consider the Quality and Consistency of Your Content. Never Underestimate the Power of a Shower. image via Wikipedia If you're like me and read other bloggers' blogs, receive regular Webinar invites, get a we...

By Renee Lemley • Jan. 21, 2009

TV en direct + FaceBook = TV Sociale

L'offre en ligne pour suivre "live" un événement s'est grandement développé. L'association CNN & FaceBook qui a présenté l'investiture du président Obama hier démontre ce que pourrait être la télé en direct dans un future très proche.Tout en suivant live l'investiture, on pouvait, sur la m...

By Martin Lessard • Jan. 21, 2009

Militantisme « Facebookien »

NB: Article publié sur les colonnes de Tunis-Hebdo dans son édition du lundi 19 Janvier 09Le premier Réseau social du monde qui affiche fièrement 150 millions d'utilisateurs répartis dans presque toutes les contrées du monde est devenu une plateforme de militantisme pour toutes les causes possib...

By Mehdi Lamloum • Jan. 20, 2009

A Fluid Google Favicon

Perhaps it is because we are all embarrassed for Google, but their most recent favicon has received very little comment. If favicon is a word that it is new to you that is the very small 16 pixel by 16 pixel icon that appears at the front end of the address bar in your browser. The BBC attemp...

By Barry Welford • Jan. 20, 2009

I'm Barack Obama, and I approve this message...

L'élection de Barack Obama à la Présidence des Etats-Unis est un fait historique, c'est indéniable. Aujourd'hui, la cérémonie d'investiture est donc un évènement national et international (+2 millions de personnes sont attendues à Washington), les moyens mis en Å"uvre sont considérables (+55 ...

By william ory • Jan. 20, 2009

Barack Obama: Inauguration Day

It is a big day for the United States. It is a big day for the whole world. I'm glad that the theme of this new administration is "hope". We have a lot to hope for, a lot to improve about our country and our individual lives. The last six months have been tumultuous to say the least. I don't kn...

By Joyce Dierschke • Jan. 20, 2009

Studie: Internationale Web-Trends

Eine aktuelle Studie von Download Chip.eu mit dem Titel "Internationale Web-Trends" bietet wertvolle Informationen über die Nutzungsgewohnheiten und Entwicklungspotenziale im Internet in verschiedenen Ländern West- und Osteuropas. Die Umfrage gibt Gründern und Dienstleistern gute Hinweise da...

By Martin Meyer-Gossner • Jan. 20, 2009

Does this ad work for you?

This ad was drawn by Hugh MacLeod for Edleman PR. Regular readers will know I have no love of PR as largely practised in the UK and US. Even so, for me, this ad brilliantly captures the values the firm wishes to portray.But the real genius is that the ad draws you in to study it. Spot how many ...

By Dennis Howlett • Jan. 20, 2009

The New Secrets Of Blogging - Pragmatic Or Cynical?

I read a lot about how to create a successful blog, but I need to tell you - things have changed and we need to clear up some fallacies. Normally, I am a social media cheerleader and tomorrow, I will continue to do so. However, it ain't 2004. The secrets to a successful blog are very different...

By DJ Francis • Jan. 20, 2009

Code Words & Secret Meanings

When Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended to do about it. The one novel item in the announcement garnered no more media scrutiny than the lame rationale that su...

By Jonathan Salem Baskin • Jan. 20, 2009

Créez votre super héro avec Marvel

Marvel offre la possibilité à tout un chacun de créer son super héro et de le télécharger, après avoir créé un compte bien sûr sur le site. Je suis une grande fan de super héros, et notamment ceux de Marvel. Je ne pouvais que me laisser tenter. Le principe est le même que pour tout [...]Pas m...

By Emilie Ogez • Jan. 20, 2009

Show Me The Money: How To Make Cash Online Without Robbing Old Ladies And Stealing Kids' Candy

So you've been laid off. Or you're unhappy in your current job and looking to make a change. Or some other circumstance is driving you to think about how you can supplement your income online. Somehow. You're not alone. I, like thousands of other people, am walking in your shoes. I quit my job l...

By Brandon Uttley • Jan. 20, 2009

Confidence vs. Humility: A Social Dilemma

Image via Wikipedia Happy MLK Day! This post is inspired by a post I read at charismatips.com. While Dan M's post focuses on dating and his experience/philosophy on the "nice guys finish last." It got me thinking about how this same theory applies in the social business world. People who a...

By Nathan McGee • Jan. 20, 2009

The Big Secret to Social Media Marketing?

First let me confess... I really think most traditional advertising is soulless and a waste of money so if you still think that is the way forward, you may not find this post very useful. I remember the 'Where's the Beef' and the 'Bud Bowl' ads as much as the next person...highly entertaining an...

By Rachel Happe • Jan. 20, 2009

Five reasons why global marketers should fear social media

Today the marketing director of a global technology company told me he didn't want to get involved with social media because "we don't want to lose control of the message." I hear this a lot and I don't get it. True, there was a time when the advertiser controlled the message and maybe even pe...

By Sean Duffy • Jan. 19, 2009

National Day of Service and Community

[free hugs campaign, started by Juan Mann, music by Sick Puppies - 3:39] Employees and customers are every business first community, along with the whole supply chain partners and providers, physical neighbors and local authorities. Today, businesses have more reasons to embrace their com...

By Valeria Maltoni • Jan. 19, 2009

Insight from online communities: 2. Focused discussions

Yesterday we wrote about how to maximise the insight gained from profiling data in online communities. For the second in our series on how to get insight from online communities, we're looking at how to make the most of the core of most online communities - discussions and forums. Most communit...

By Matt Rhodes • Jan. 19, 2009

The Decisive 2009 Social Media Event Calendar

Add them to your calendar now and start looking for budget. Susan Mernit published her calendar of the most important social media events for 2009 . In addition, JD Lascia created a similar list of social media events with a quick blurb about each. There are so many good opportunities to exten...

By Aaron Uhrmacher • Jan. 19, 2009

Publicité en ligne : 2 milliards d'euros nets investis en France en 2008

La publicité sur internet a représenté en France 2 milliards d'euros nets en 2008, un marché en croissance de 23% sur un an, selon l'étude présentée vendredi par le Syndicat des régies internet (SRI) et Capgemini Consulting. Link to original post

By Thys Jean-pascal • Jan. 19, 2009

Le département d'Etat Américain vous propose de définir la Démocratie

Le département d'Etat Américain lance une opération internationale sous le titre "La Démocratie. Votre voix. Votre vidéo"L'objectif de l'opération est de permettre à des personnes de toutes nationalités et origines d'envoyer une vidéo où ils complètent la phrase suivante "La démocratie, c'est...

By Mehdi Lamloum • Jan. 19, 2009

Obama ouvre la voie du gouvernement 2.0

Alors qu'ici, nos partis politiques se demandent encore si ça vaut la peine d'être en ligne convenablement entre les élections, demain, le premier président américain valorisant le dialogue Web avec le peuple prendra le pouvoir. Dans l'article Le «cyberprésident» débarque sur la toile le 20 janv...

By Michelle Blanc • Jan. 19, 2009