LinkedIn Publishes New Guide on What to Post on the Platform [Infographic]

LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn. 

By Andrew Hutchinson • May 17, 2019

The Why and How of Using Motion Graphics for Social Media Marketing

Motion graphics, another form of visual marketing, are a proven way of increasing engagement, improving your SEO and supporting your other forms of content. 

By Aaron Agius • May 16, 2019

YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos

YouTube is testing a new process that would use machine learning to automatically generate shorter video ad variants, based on longer creative,

By Andrew Hutchinson • May 14, 2019

5 Easy-to-Use Tools to Create Compelling Images for Your Blog Posts

In order to stand out in increasingly busy social feeds, you need effective visuals. These tools will help improve your image assets.

By Larry Kim • May 14, 2019

What Facebook's Latest Video-Ranking Updates Mean for Your Small Business

Facebook is going to start rewarding content that gets longer watch times and repeat views - so what does that mean for your business?

By Jess Rozario-Ospino • May 14, 2019

We Only Need Great Content Marketing

Listen to Stephanie Stahl's description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

By Bernie Borges • May 13, 2019

The Ultimate Guide To Getting More Views on Your Instagram Stories

Instagram Stories has become increasingly popular during the past few years. So what you should do to bring in more views?

By Robert Katai • May 10, 2019

Study: B2B Marketers Underestimate The Power of Thought Leadership

A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.

By Emma Wiltshire • May 10, 2019

How to Write Powerful Headlines for Your Online Content [Infographic]

Headlines come in many forms but always provide the most important catalyst when the reader makes a simple “to read or not to read” decision.

By Barry Feldman • May 10, 2019

14 Surprising Predictions about Facebook Messenger Marketing You Need to Know Right Away

Here are 14 predictions — some possibly surprising — about Facebook Messenger marketing and chatbots.

By Larry Kim • May 9, 2019

Creating Content for Every Social Media Platform

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform.

By Emma Wiltshire • May 8, 2019

10 Expert Tips to Improve Your Facebook Video Marketing

10 tips for using video marketing to grow your audience and achieve sales on Facebook from the marketing pros on the Zest Content Stream 

By Yam Regev • May 7, 2019

Infographic: 10 Surprising Stats You Didn't Know About LinkedIn Content

LinkedIn has published a new infographic outlining key stats regarding their user base and their engagement tactics.  

By Irfan Ahmad • May 7, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending discussions on the platform, which may help you better target your Snap marketing strategy. 

By Andrew Hutchinson • May 5, 2019

5 Reasons Why Your Entire Team Should Contribute to Your Content Efforts

The most successful content marketing campaigns require a team effort - here are five reasons why you should look to incorporate your entire team into your content process.

By Albizu Garcia • May 5, 2019

8 Ways Your Social Media Content is Annoying Your Audience

While social media communication is evolving, there are still some common errors brands make in their social content approach.

By Nathan Mendenhall • May 5, 2019

YouTube Announces Changes to 'Preferred' Ad Offering, Makes YouTube Originals Free to View

YouTube has announced some updates to its ad offerings and premium video at its eighth annual Brandcast event.

By Andrew Hutchinson • May 4, 2019

7 Inbound Marketing Techniques for a Successful Lead Generation Campaign [Infographic]

Looking to build a more effective lead generation workflow for your business? Check out this infographic. 

By Mark Walker-Ford • May 3, 2019

A Guide to Building Accurate Buyer Personas [Infographic]

Establishing your buyer personas is key to planning an effective outreach strategy - here are some tips on how to do it.

By Andrew Hutchinson • May 3, 2019

10 Surprising Stats You Didn't Know About Content on LinkedIn [Infographic]

According to Microsoft, LinkedIn is currently seeing 'record levels of engagement' - but where, exactly, is it seeing the most activity? Check out these stats.

By Andrew Hutchinson • May 3, 2019

Facebook Publishes New Data on How Users Refer to its Apps for Food-Related Purchases [Infographic]

Facebook's latest research report looks at how Facebook and Instagram users search for food and related content on its platforms.

By Andrew Hutchinson • May 3, 2019

How to Use 'Competitive Advantage First' Language in Your Marketing

In our ever-cluttered digital feeds, the need to grab attention fast is rising. Here's one method to help on this front.

By Robyn Ackerman • May 2, 2019

Twitter Releases Major Events Calendar for May to Assist with Strategic Planning

Twitter has released its latest major events calendar, covering the month of May 2019.

By Andrew Hutchinson • May 2, 2019

7 Shortcuts to Become an Industry Leader

Looking to establish yourself as a leader in your professional niche? These tips from contributor Melonie Dodaro will help. 

By Melonie Dodaro • May 1, 2019

49 Content Marketing Stats to Guide Your 2019 Strategy [Infographic]

What are the key content marketing trends you need to know in 2019? Check out this infographic.

By Mark Walker-Ford • May 1, 2019