Eight Considerations to Help Branded Communities Succeed

You'll find a brief and informative article on WSJ.com about communities and why they succeed or fail. Deloitte completed a study of more than 100 businesses with online communities. "Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communi...

By Augie Ray • Aug. 20, 2008

Does social media marketing matter?

Let's step outside of the echo chamber for a minute. Does social media marketing matter? What I want to know is, how does this stuff impact the bottom line? As a consumer (and apologies, biased towards the US - with our weak currency, these examples carry less efficacy when everything looks li...

By Peter Kim • Aug. 20, 2008

Social Media Brand - Linking for SEO and readership

In our "100 Days of Social Media" post, several readers wanted to know a few top reasons our site was pulling in an audience. The most basic reason: we cast a very wide net. Sites are made up of many pages beside the homepage and in the social media world, a site becomes more defined as a larger...

By Barry Hurd • Aug. 20, 2008

I Can't Do This Again. You're Going to Have to Help Me Out, Bunkie.

Do you remember the fanfare a few weeks ago when the iPhone 3G came out? That same day, Pandora founder Tim Westergren unveiled the Pandora for the iPhone application, and it has consistently been among the most downloaded iPhone apps. And Pandora overall has become among the most popular onli...

By Steve Diamond • Aug. 20, 2008

YOUR SPORTS BRAND - OUT OF (YOUR) CONTROL?

In the pre-digital era there existed a symbiosis between major sports properties and their media counterparts. The growth of each could not have been as dramatic as it has been without the other. The digital era has made this relationship potentially more contentious as sports leagues are try...

By Ed Trost • Aug. 19, 2008

Well you got me to your social network, now what?

How many of you are starting to think that nowadays? I can now breakdown most "new" social networks in a pretty short amount of time. I can determine whether it has a snowballs chance in hell of survival even quicker. It might be because I'm too close to the product as we all might be, but what...

By Marc Meyer • Aug. 19, 2008

11 Tips for DIY Search Engine Optimization: Link Building and Design

Learning to optimize your site for better search engine rankings is a critical skill for any online marketer. Even if you have a staff or use outside SEO consultants, you need to understand the basics so you can manage those resources better. Why? Because better search engine ranking leads to ...

By Scott Fox • Aug. 19, 2008

International Survey: Professional use of Social Media

BizInfo & Blackline are launching an international survey to analyze the business use of Web 2.0 tools and technologies (online collaboration, information/knowledge exchange & social networking). We think this is a unique survey, both on the scale at which it is being done (international...

By Philippe Borremans • Aug. 19, 2008

Business Ethics: An Oxymoron?

Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it. T...

By Harry Hoover • Aug. 19, 2008

Un HypeCycle 2008 de transition

Je ne sais pas vous, mais pour ma part, je ne trouve pas que ces derniers mois aient été marqués par beaucoup de choses vraiment excitantes sur le terrain IT. Nous nous sommes peut-être un trop habitué Ã la vitesse et aux disruptions ces dernières années, les choses sont simplement en train de...

By Alexis MONS • Aug. 19, 2008

How CNN Might Have Used Social Media to Improve Olympics Coverage

Is it possible to garner consumer complaints for doing precisely what you say you're going to do? It turns out you can, particularly in our interconnected, real-time world. This is a lesson CNN learned during the Olympics, and there is a moral we can all take from their experience.TechCrunch re...

By Augie Ray • Aug. 19, 2008

Viral Video... Cote d'Ivoire et Super Timor remix

C'était un succès sur le web bien avant Youtube (très longtemps avant). Cette publicité qui nous vient de la Côte d'Ivoire saura vous inspirer pour le reste de la journée (ou vous rappeler de bon souvenir pour les plus anciens sur le web).Ne manquez pas ensuite, la version remix, qui elle vous ...

By Martin Lessard • Aug. 19, 2008

Know your audience. Know your audience. Know your audience.

When it comes to adopting a social media strategy, a lot of us make assumptions about our members based on their age, industry, previous behavior in our web spaces and more. But how do you know that your assumptions are correct? Can you benchmark your behavior against average web users?Yes! And...

By Lindy Dreyer • Aug. 18, 2008

Acquisition as a Business Model for Startups?

How many business models can you think of for a startup? I won't go into all the details and specifics of the various business models that startups can go after but a few them include selling adverting, charging a subscription fee, licensing software, etc. There is one business model that appe...

By Jacob Morgan • Aug. 18, 2008

What is a Web. 2.0 PR Agency?

Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... There's a lot of buzz about PR these days. Is it dead? Has social media taken over? Does everyone do PR now? What's wrong with PR? Why is it br...

By Jeff Glasson • Aug. 18, 2008

Blogging at WordFrame.com

I've started writing a post or two per week over at WordFrame.com. My first post is Vertical social networks for business, a table of their own, which reports on the new eMarketer study about businesses entering the social network space. (BTW, WordFrame is an awesome B2B social networking platfo...

By Paul Chaney • Aug. 18, 2008

Speak Media Blog Launches YouTube Channel

You've read it online. You've seen the bylines and Op-Eds. Now, it's time to watch Speak Media Blog in living color! The blog, which covers news and trends in public relations, marketing and social media, has launched a YouTube Channel.The new channel will feature Vlogs as well as media intervi...

By Jennifer Jones • Aug. 18, 2008

Le e-business de la guerre

C'est la pub Adsense ci-dessous qui a attiré mon attention.En cliquant dessus, je me suis retrouvé sur le site d'un société polonaise qui fait du e-business autour de la guerre.Il s'agit simplement de fournir aux soldats US en Irak et en Afghanistant une connection internet!!Et ils livrent là -...

By Mehdi Lamloum • Aug. 18, 2008

Business Week Creates Business Exchange

In Kevin Kelly's book"The New Rules for the New Economy" he states "The big will become small and the small will become big" The shift in power to individuals is the tipping point of enablement for the creation of new market dynamics fueled by "social media". The big media has added "social elem...

By Jay Deragon • Aug. 18, 2008

Clean Trucks, Authenticity, and Navistar's $5 Million Brandertainment Play

Hollywood meets flyover country with a Navistar International-funded documentary about trucking and drivers. The company invested $2 million in the 45-minute documentary and will spend another $3 million promoting the movie, called "Drive and Deliver." The movie will get a red carpet premiere a...

By Augie Ray • Aug. 18, 2008

Interlude 1 : Didier ze mime

Avec le mime Didier, c'est Marcel Marceau qui peut aller se rhabiller (ou serait-ce le contraire?!).Je vais explorer cette semaine, sur un ton plutôt estival, quelques perles vidéo du monde d'en bas, cet endroit hors institution médiatique qui utilise le réseau pour exprimer des messages artist...

By Martin Lessard • Aug. 18, 2008

Social networks management

J'ai encore beaucoup de questions autour des réseaux sociaux. Comment vous les utilisez, ce que vous en faites et quelle est pour vous leur valeur ajoutée. J'apprécierais donc que vous répondiez au questionnaire qui suit.

By Vanina Delobelle • Aug. 18, 2008

PR in a New Media World

A new study published by the Society for New Communications Research has found that social media is rapidly becoming a core channel for companies to position their brands, products and services. In addition to some interesting findings and stats, the report includes an array of informative case...

By Mike Spataro • Aug. 17, 2008

Paul Harvey says...

"I've never seen a monument erected to a pessimist." -Paul Harvey (1918 - ) A quotation from the 365MotivationalQuotes.com collection. Subscribe for a fre-e daily dose of inspiration delivered directly to your email inbox!Link to original post

By Scott Fox • Aug. 17, 2008

Nike's Branded Storytelling Showcases Innovation

Ed Cotton has an insightful take on one of Nike's marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks: "It's a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do ...

By Ryan Moede • Aug. 17, 2008