Content Marketing: Page 614

  • All My Groceries Have Been Socialized

    I might not need to ever renew my Costco membership. Ever since my wife and I signed up for an Amazon Prime membership ($70 for free 2-day shipping for one year), we've begun getting everything besides frozen meat, fruit and veggies shipped to our house. Ecologically, I can justify this becau...

    By • Aug. 17, 2008

  • A fast and fun way to mockup almost anything

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Online Mockups...easy!Part of the regular web development cycle is the user interface mockup. I've worked with many different tools including G...

    By Brad Grier • Aug. 17, 2008

  • A suggestion for the Twitter Lexicon

    For months I've been trying to come up with a term to describe the experience of meeting someone in person who I had previously only known on Twitter. Twitter is a microblogging platform that has a low barrier to entry in terms of finding and making connections. I've written about several Twi...

    By • Aug. 17, 2008

  • Which Social Portal Will Be Yours?

    Social network operators are constantly trying to add "stickiness" to their networks aimed at bring users back frequently. They understand the bell curve of user knowledge, experience and understanding or lack of understanding. Vying for our attention, and those of our friends, they strategize...

    By • Aug. 17, 2008

  • You don't know who your customer might be!

    I was with a group of people today. We played golf. No big deal. I found out what one of the people did for a living. I did work for one of his competitors. He was a nice guy and I was thinking of maybe seeing if he might need help with his business. He seemed nice enough that maybe I could he...

    By • Aug. 16, 2008

  • Does Your Company Web site Even Matter To Your Customers?

    Let me ask one of the most popular business questions currently on the Net. Why does social media and Internet marketing matter for companies? And the answer: Because your customers are using it. Granted, they may be using it to meet people, network and share, but one of the key things that the...

    By • Aug. 16, 2008

  • Ivy Bean, 102 ans, un profil Facebook et plus de 4000 friends

    Ivy Bean est la personne la plus âgée sur Facebook, rapporte le Dailymail.Un groupe lui est même consacré et une page Fan. Link to original post

    By • Aug. 16, 2008

  • I'm a SocialFish

    I'm thrilled to announce that Maddie Grant and I have launched our own company, SocialFish, LLC. SocialFish helps associations make the most out of social media. We bridge the gap between technology and implementation. That's fancy talk for "we'll show you how to make your shiny new tools work f...

    By • Aug. 16, 2008

  • Using Social Media for a Small Business

    In the category of, "Best Use of a Blog for Marketing a Small Business," the winner is... [sound of envelope being ripped open]... the Lincoln Sign Company. The blog is a fantastic example of using social media concepts like transparency in support of a small business. (Hat tip: John Jantsch a...

    By • Aug. 16, 2008

  • In social media, What's more important? The technology or the user experience?

    Recently, I had the opportunity to sit down with Kim Kobza, the CEO of Neigborhood America. If you are not familiar with NA, they are one of the top players in the social media platform space. To say that it was interesting is putting it mildly. We kept taking the dry erase pen from each other...

    By • Aug. 16, 2008

  • Facebook: Interruption marketing that engages a guy like me

    A few days ago, I saw this Facebook video banner ad with the new Ben Stiller & Robert Downer Jr. flick, Tropical Thunder. I am a huge movie buff and have been waiting for this movie to come out in the theatres, so it caught my attention pretty quickly. What was interesting was the comment ...

    By • Aug. 16, 2008

  • Beware of a new Facebook scam!

    Today you may receive a message on your wall saying "Hey. Somebody wrote something about you in their blog.. everybody needs to see this.. Go here" followed by a blogspot URL. This will redirect you to a fake Facebook page where you will be prompted to enter your Facebook login details. DON'T F...

    By • Aug. 16, 2008

  • Is there an "Experience" in Transactional Emails?

    Since starting this blog, I have occasionally shared a minor disagreement with other bloggers, but I've never had quite the adverse reaction that I had while reading Aaron Smith's Email Insider column. In Email As Experience: Punch Up Your Transactional Messages, Aaron writes about how consumer...

    By • Aug. 16, 2008

  • Duel Tunisiana / Tunisie Telecom sur Google Insights

    Ce fut serré au début mais Tunisiana se décroche assez nettement à la fin (jeux olympiques oblige). Link to original post

    By • Aug. 16, 2008

  • JCPenney expands commitment to conservation and renewable energy

    JCPenney will buy solar power from SunPower Corporation and wind power from Broadstar Wind Systems for ten stores and one distribution center. The company is also the first in the industry to qualify for Energy Star certification. Demonstrating its commitment to adopting renewable power sourc...

    By • Aug. 15, 2008

  • Chicago Trib Does Social Media Right: Strategy Increases Readership

    The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social media strategist, began their work six months ag...

    By • Aug. 15, 2008

  • Les têtes à claques en anglais!

    Les célèbres Têtes à claques vont s'ouvrir au marché anglophone.On peut avoir un aperçu à cette adresse : www.beta.tac.tv Les productions Salambo, qui font les Têtes à claques, ont refait certains sketches, pour nos friends, comme Sean...Et comme ils fêtent leur deux ans en grand! ils lancen...

    By • Aug. 15, 2008

  • Familair With or Understand It?

    Familiar is a funny word. The dictionary defines it as one who is well acquainted with something b: one who frequents a place or use of a thing. If asked are you familiar with blogging? one might answer "why yes of course". On the other hand if one asked "Do you understand the dynamics of bloggi...

    By • Aug. 15, 2008

  • How Might Friedman's Flat World Affect The Public Relations Industry?

    I recently finished Thomas Friedman's best-selling book The World Is Flat. In one chapter, Friedman suggests that as globalization continues, jobs will migrate from Western countries to developing countries. For example, many American accountants already outsource their work to Indian firms. Fr...

    By • Aug. 15, 2008

  • Human Talk: VitaminWater

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... VitaminWater is a brand I like. Not only have they created their own category, "enhanced water," but they've done it breaking a lot of the rule...

    By • Aug. 15, 2008

  • Every. Vote. Counts. (For SXSW)

    Yes, you should vote in the upcoming presidential election. But you should ALSO vote in SXSW's Interactive Panel Picker. And in particular, if you feel so inclined, you should vote for Geno and his "Offline Isn't Dead: How to Integrate Online Strategies" topic so the Brains on Fire crew can joi...

    By • Aug. 15, 2008

  • Make Social Media Work For You: Speak Media Fluently

    A while back, I espoused my philosophy here and in an Op-Ed for PRWeek that today, everyone is a reporter and smart brands will speak to their target audience the same way they speak to the press. Well, once again, I find myself giving in to my whole "no-politics-on-the-blog" rule because one o...

    By • Aug. 15, 2008

  • Best of 2008 (So Far) - Search Engine Marketing, Part 1

    In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.Google Analytics Keyword Sleuth vs Search Query Performance Report by Googl...

    By • Aug. 14, 2008

  • On Women and the Internet

    This morning, the New York Times ran an article about women online, this time in the Technology section about advertising on women's sites.I thought the article was well done, and I'm glad that it was placed where it was. (BTW - I get the whole logistics about the siloed section placements in th...

    By • Aug. 14, 2008

  • What if you don't want them as a brand ambassador?

    I have to admit that I have never been to an Olive Garden. In fact I only know it from an episode of Will & Grace, and only realised it was a real chain when I read an article in the Wall Street Journal yesterday. And not only is it a real chain, but it has a great and loyal following. One ...

    By • Aug. 14, 2008