Social Media + Strategy = It's online Guerilla Marketing

Social Media is crowded with information as real life is crowded with advertising (if not wrong we're facing more than 3000 brands a day). That's one major fact you should think about before releasing your latest "so much incredible and unbelievable" social media strategy to attract social media...

By Romain Pechard • July 3, 2008

Barack Obama vs. my.BarackObama.com on FISA -- When Your Fans Disagree With You

by Josh Bernoff As you can see from this graphic, the banner at the top of myBarackObama.com, Barack Obama is serious about people's ability to change the world. But we're about to see just what happens when his supporters don't support his decisions. There are lessons here for corporations, to...

By Josh Bernoff • July 3, 2008

How Associations can use Facebook

I was getting ready to write a post on this subject (How Associations Can Use Facebook), and had a "pile" of bookmarked webpages all ready to read through, but Ben beat me to it!!So I am not going to reinvent the wheel. Instead, here's some good links, to add to those in Ben's post.- Facebook's...

By Maddie Grant • July 3, 2008

Du monologue au dialogue

Le passage du marketing au Social Media Marketing, pour une marque, peut se résumer comme le passage du monologue au dialogue. Les cibles jeunes sont de plus demandeuses de ce véritable échange avec les marques qu'elles peuvent adorer. (L'importance pour les jeunes du dialogue avec les marques)...

By Cedric DENIAUD • July 3, 2008

Différence entre MBA et Executive MBA

La principale différence réside dans le fait que l'Executive MBA s'adresse à des personnes en activité et pour lesquelles le programme est aménagé pour matcher avec leur emploi du temps. Souvent les étudiants des MBA sont plus jeunes et moins expérimentés que dans un Executive MBA. ...

By Vanina Delobelle • July 3, 2008

LinkedIn explained for the common folk!

Every time someone asks me to explain why I use and promote LinkedIn, it seems I have a good 15 or 20 minute conversation coming. Then they invariably want to check out my profile and see who I'm LinkedIn to. Now I'll just point them to this excellent CommonCraft video. Simple, easy to understa...

By Brad Grier • July 3, 2008

Are Markets Restructuring?

More and more we see the enlightenment of thought leaders pointing to The Emergence of The Relationship Economy. Doc Searls has said all along, markets are conversations and conversations beget transactions. We're approaching the ten year anniversary of The Cluetrain Manifesto which created th...

By Jay Deragon • July 3, 2008

Sneezing & Marketing

I just received a viral email in which my name appears in a faux news report as a write-in buzz candidate for President of the United States. It's pretty slick and very funny, actually, especially when the reporter interviews an old lady who flips her shirt to reveal my name as her gramp stamp ...

By Jonathan Salem Baskin • July 3, 2008

Google gadget Ads et widgets marketing

J'étais hier à la « google adwords academy » dans un très beau lieu ouvert récemment dans le 11éme arrondissement de Paris : la maison des métallos. Ce rendez-vous était pour Google l'occasion de présenter aux professionnels du e-marketing les offres autour de adwords et analytics. Il était n...

By Loukouman Amidou • July 3, 2008

Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the "Great American Road Trip." After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more "hip" brand presentation than y...

By Jeff Glasson • July 2, 2008

Social Media Insights from the Front Row

As I enter my third year working for a social media company, I thought this might be a good time to reflect back on a few of the things that I've learned since joining VT two years ago this month, and what I see as some of big trends on the horizon. Luckily I've been able to work with some of t...

By Mike Spataro • July 2, 2008

A propos de l'action de Greenpeace contre Renault

Mes amis, vous qui crachez si facilement sur nos marques nationales, là vous faites preuves d'un chauvinisme certain ! Je trouve cette action plutôt rigolote, qui fait échos aux actions menées par Greenpeace dans les autres pays de l'UE (pour rappel, munis d'une truffe et repeints en rose, le...

By Laurent Magloire • July 2, 2008

OpenSocial et le réseau social universel

Hier soir,Henri Kaufman avait convié Patrick Chanezon, API evangelist chez Google à San-Francisco, au Cercle du Marketing Direct pour "évangéliser" (puisque c'est le terme consacré ;) une audience de marketeurs aux vertus d'Open Social, la solution imaginée par Google pour répondre à la quest...

By Mickael Guillois • July 2, 2008

Toyota's Social Media Strategy for the Scion

Scott Goodson of StrawberryFrog has a post over at Reveries about the social media strategy they cooked up for the Toyota Scion. Understanding that the Scion owners - not unlike the MINI community - are an intensely passionate group of car owners, was critical to developing a strategy that conne...

By Ryan Moede • July 2, 2008

Are You Outsourcing Your Best Asset?

Are you outsourcing the most valuable aspect of your business? Or worse yet, not paying attention to it at all? Technology has been replacing humans at work for many years. And recently the remaining humans in American and elsewhere have been replaced by other humans in areas that pay lower wage...

By DJ Francis • July 2, 2008

Groundswell is an Intelligent Approach to Social Media Marketing

Some of the books that have been published about social media over the last couple of years have undermined their own message by yelling at their audience.The authors believe that Web 2.0 is a hammer and every marketing problem is a nail. Marketers who aren't getting on board with social media ...

By Paul Gillin • July 2, 2008

Surrounding the Village?

We've all read about and seen the pieces of the puzzle start to come together. The puzzle is a picture of a fully integrated and connected world through all mediums of communications, internet,wireless and television. The convergence of the three will produce new behavioral dynamics for indiv...

By Jay Deragon • July 2, 2008

Surround the Village?

We've all read about and seen the pieces of the puzzle start to come together. The puzzle is a picture of a fully integrated and connected world through all mediums of communications, internet,wireless and television. The convergence of the three will produce new behavioral dynamics for indiv...

By Jay Deragon • July 2, 2008

Help Your Web Visitors Take Action

Many web sites I visit are great to look at and have a lot of interesting information. But what is it you really want your visitor to do when they are at your site? Do you want them to sign up for a webcast, download information or ask you to call them? Do you help your visitor make a decision ...

By Debra Murphy • July 2, 2008

Internet Marketing: Transparency 101

You experience it wherever you go. It's there when you flip on your TV, as you tune across the radio dial, and browse the internet. You can't escape it, yet most of us never feel trapped. It's part of our lives, and we accept it. What is this, such a pervasive, penetrative object? The answer is ...

By Nicholas Young • July 2, 2008

The Spirit of '76 in '08: Revolution in the Social Media Era

With the country's birthday upon us, I've been considering how the American Revolution might've been different in the age of Social Media. Of course, there would be significant (and frightening) differences in warfare, but the American Revolution had as much to do with disseminating information...

By Augie Ray • July 1, 2008

Job hunting et corporate loyalty

Nous nous faisons tous chasser chaque jour en recevant des offres plus ou moins alléchantes. Certains jours ce n'est pas très intéressant et d'autres c'est vraiment très intéressant et cela vous fait très sérieusement réfléchir. Et à ce moment là les chasseurs de têtes peuvent trouver des ar...

By Vanina Delobelle • July 1, 2008

Profession: Responsable de veille pour PSA au Japon

France Info, dans sa chronique Francais du monde, dresse cette semaine le portrait de Stéphane Péan, responsable de la cellule de veille stratégique de PSA au Japon et nous montre combien les profils de professionnels de l'intelligence économique sont variés et inattendus. Stéphane Péan est ac...

By Laurent Magloire • July 1, 2008

Reputation Management for New Media Survey - How ready are you?

One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.My hypothesis going into the creation of these questions was that B2B marketers (including yours tr...

By Paul Dunay • July 1, 2008

Is Your Marketing At C-Level?

Top executives are moving steadily toward the online environment. Big surprise. According to an online study from Forbes.com and Gartner, ...the Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This numb...

By Harry Hoover • July 1, 2008