Content Marketing: Page 628

  • (RED) to fight AIDS in Africa with Digital Music Service

    (RED), the nonprofit organisation co-founded by Bono, is starting a new digital music service (via NYT) in September that will contribute a share of profits to fight AIDS in Africa. For a monthly fee of $5, "(RED) Music" will deliver three new pieces of content a week through bespoke music softw...

    By • July 1, 2008

  • eBay , adobe et Renault!

    eBay a été condamné à payer 36 millions d'euros à LVMH pour ne pas avoir combattu assez efficacement la vente d'imitations de produits LVMH sur le site.Google va indexer le contenu texte des fichiers Swf. Pas d'indexation des images, ni des flv ni de tout contenu hébérgé sur un Swf autre...Re...

    By • July 1, 2008

  • Social Networking v.Next... are you casual, or "purpose driven"?

    According to Spencer Ante (It's Official: U.S. Social Networking Sites See Slow Down) the social networking market is slowing down. One interesting fact presented by Mr. Ante is that although membership numbers on particular sites like Facebook are up, engagement numbers are down- way down. ...

    By • July 1, 2008

  • How Social Media PR Wins Journalists

    PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room, The Bad Pitch Blog and it got me thinking - It's time public relations got back basics, with this new fangled social media. The article, Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'F...

    By • July 1, 2008

  • NY Times on the "science" of news release writing

    Color me disappointed. When I started reading this story in the New York Times, I thought I was going to read an analysis of how the hell so many prominent new outlets â€" "including U.S. News & World Report, The Daily News in New York, MSNBC.com and The Los Angeles Times" â€" ended up runni...

    By • July 1, 2008

  • La gestion du changement et les anciens salariés

    Pourquoi est-il plus facile de prendre de nouveaux employés que de gérer le changement avec le employés actuels? Quand une entreprise veut mettre en place de gros changements et changer de direction, elle passe souvent par une grosse phase de réorganisation : le management valse, certains empl...

    By • June 30, 2008

  • A Few More Thoughts from Christopher Barger

    Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up.Most important social networking tools:Chris hates Twitter (another thing we agree on!) but recognizes that it has an impact. Following ...

    By • June 30, 2008

  • Social Media use in the Belgian PR world, some basic research results.

    Time to look at my own little "neck of the woods" here in Belgium and see how my Belgian PR colleagues are using (or nog using) tools such as blogging, podcasting, RSS feeds etc... in the context of business communications.Two little surveys are helping me to fine-tune my own personal impression...

    By • June 30, 2008

  • Netvibes intégre la recherche Google

    Surprise ce matin, un champs de recherche Google est apparu sur Netvibes.Le service de page personnelle entame donc sérieusement sa stratégie de monétisation en commençant par le search de Google.La fenêtre s'ouvre directement dans un nouvel onglet ce qui est un bonne idée pour ne pas perturber ...

    By • June 30, 2008

  • Navigation dans les dimensions de l'internet social

    Notre écran est plat mais l'internet social comporte de multiples dimensions qui relient les individus et les mèmes qui le composent. Chacune de ces dimensions correspond à un type de navigation spécifique. Pour les professionnels des réseaux sociaux, la question qui se pose est : quelles dimen...

    By • June 30, 2008

  • How Many Moles Can Be Whacked?

    Economic uncertainty creates behavioral variation in business. When consumer activity shifts it creates uncertainty in markets. When markets are uncertain it creates business uncertainty. When business is uncertain about the market management reacts with a "whack the mole" mentality. Given toda...

    By • June 30, 2008

  • Use of video on our site

    All, 1. Paul Hoferer currently is scouting for TV/Internet ads to feature on TCC -- it will be some sort of Ad of the Week feature -- possibly with a humorous theme, depending on what we find. If you know of any great ads available online, on YouTube or otherwise, please let Paul know. 2. Th...

    By • June 30, 2008

  • Bulgaria Applies For IDN Domain Extension

    Bulgaria has entered an official application today to ICANN for the IDN extension .бг (.bg). ICANN had raised the issue of IDN extensions at their recent Paris Conference, with a view to introducing a "limited number of non-contentious IDN ccTLDs, while an overall long-term IDN ccTLD policy i...

    By • June 30, 2008

  • Social Media Marketing Mistakes and How to Avoid Them (6 of 6): Thinking anyone cares about your brand

    I promised you 5 social media marketing mistakes and how to avoid them, but today, at no extra charge, is a bonus sixth mistake. And this one is a biggie. The sixth and potentially most problematic social media marketing mistake is: Thinking anyone cares about your brand. The Allstate ...

    By • June 30, 2008

  • eBranding Becomes Mandatory for Surviving the Digital Age

    This post is from my article that was published on BrandChannel.com on Friday evening. It is probably the most thorough article on the topic of personal eBranding and one of my better written pieces this year. I pooled a large team of experts to give some advice from their perspective. You can ...

    By • June 30, 2008

  • But They Aren't Your REAL Friends, Right?

    One of my main issues lately with blogging and Twittering has been the, what seems like, constant bowing down in front of one another of 'social media types'. Jason Falls had a great post on Friday summarizing many of my feelings. During the weekend we were lucky enough to mooch off of our goo...

    By • June 30, 2008

  • Feedback 2.0, outil de valorisation des communautés en ligne

    Je rebondis sur le billet analytique de Verbalkint au sujet de l'analyse de l'influence des médias sociaux sur Internet car j'ai découvert [tardivement] un outil participatif au service de l'entreprise très intéressant: Feedback 2.0 Le principe est simple: donner la possibilité aux clients de ...

    By • June 30, 2008

  • Gestion des risques opérationnels et de crise sur Internet

    Le colloque carto 2.0 dédiée à la cartographie de l'information organisé pour les 10 ans du Mastère en Intelligence Scientifique, Technique et Economique (MS.ISTE) se tenait le 3 avril à l'ESIEE. Serial Mapper a gracieusement mis l'ensemble des supports en ligne. L'occasion de dénicher des p...

    By • June 30, 2008

  • LinkedIn ouvre sa plateforme publicitaire

    LinkedIn a discrètement lancé en version bêta une plate-forme publicitaire, selon RobWebb2k. Les annonceurs seront en mesure de cibler les annonces dynamiquement en fonction de l'âge, le sexe, la géographie, l'établissement d'enseignement, ou du secteur d'affaires.LinkedIn est un réseau social ...

    By • June 30, 2008

  • How to Avoid Social Media Espionage

    Nearly 1500 people have a window inside my daily actions and thoughts by subscribing to my feed and following me on Twitter. Over a thousand can see updates on what I do through Facebook. There are Flickr photos from the events that I head to and I publish the cities that I will be travelling to...

    By • June 30, 2008

  • Social Media is a communications channel and not a marketing tactic

    Over on MediaPost, David Berkowitz offers a humorous and informative take on "Ten Questions Not To Ask A Social Media Panel." He suggests questions to avoid asking of Social Media experts unless you want either an angry or boring response. For example, don't use the "V" word, the "C" word, or t...

    By • June 30, 2008

  • Melting pot de nouveautés

    Lalibrairie.com Le portail marchand lalibrairie.com, filiale à 100 % de France Télécom, permet aux librairies indépendantes de disposer d'une plateforme de e-commerce. Le site rassemble les produits de plusieurs librairies. Guideal Le site permet à chaque personne dans le monde de faire visi...

    By • June 29, 2008

  • Bridging the socio-economic gap

    I heard today the latest 60-second science podcast talking about a research finding that "Even Poor Kids Are Social Network Savvy" class="snap_shots". This seems to me like another wonder of social media worth mentioning; it looks like the social media revolution has also the power to bridge th...

    By • June 29, 2008

  • Is It Now Bottom Up?

    Social technological innovations are exploding across all segments of influence both personal and professional. Companies are now being confronted with the necessity to implement changes in strategy, structure, process and culture. Change is difficult if you don't remove constraints to change ...

    By • June 29, 2008

  • what sectors work best for social media marketing

    The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical...

    By • June 29, 2008