How to Use Social Media to Build Thought Leadership

An effective thought leadership strategy can deliver big results for your business - here are some key tips to help.

By Elijah Masek-Kelly • Nov. 14, 2018

How to Position High Level Employees as Trusted Thought Leaders

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Xenia Muntean, CEO of Planable.

By Bernie Borges • Nov. 14, 2018

How to Create a 3D Photo on Facebook

Find out how to use the new Facebook 3D photo option and learn whether or not the feature can be used for digital marketing on Facebook Business Pages.

By Nathan Mendenhall • Nov. 12, 2018

The Real Benefits of User Generated Content

User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It's a win-win scenario and a marketing tactic that great brands can incredibly benefit from.

By Emma Wiltshire • Nov. 9, 2018

Coke Spices Up UK Holiday Campaign On Social

The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.

By Erica Sweeney • Nov. 8, 2018

4 Ways Social Media Videos Can Benefit Your Business

We compiled this list during an #SMTLive Twitter chat. Here are four marketing goals you can reach through the use of social media video content. 

By Emma Wiltshire • Nov. 7, 2018

How to Create Effective Facebook Video Ads

Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads.

By Mitt Ray • Nov. 6, 2018

AB InBev cozies up to craft brewers in IGTV push

The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.

By Emma Wiltshire , Robert Williams • Nov. 5, 2018

Twitter Releases Major Events Calendar for November to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the key dates of note in November 2018.

By Andrew Hutchinson • Nov. 2, 2018

New Report Highlights the Importance of Brand Awareness in SEO

A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.

By Andrew Hutchinson • Nov. 1, 2018

6 Tips for Creating Ultra-Shareable Blog Content for Social Media

Social shares can significantly increase brand visibility and blog traffic to your company website. Here's how you can make sure your blog posts ultra-sharable.

By Todd Kunsman • Nov. 1, 2018

5 Ways to Keep Your Infographics Legal [Infographic]

Infographics can be a great way to share complex information and boost brand awareness - but you need to make sure you don't violate copyright rules. 

By Andrew Hutchinson • Oct. 30, 2018

LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.

By Andrew Hutchinson • Oct. 30, 2018

6 Tips to Help Boost Engagement with Your Social Media Videos

Here are some helpful tips on how to generate more engagement with your video content. 

By Victor Blasco • Oct. 30, 2018

8 Tips to Create a Professional Video for Your Website or Social Media [Infographic]

Looking to create more effective video content - or video content at all? Check out these basic tips.

By Mark Walker-Ford • Oct. 28, 2018

Why Lead Time is Essential for Effective Social Media Campaign Management

Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns. 

By Dhariana Lozano • Oct. 26, 2018

23 Metrics to Measure Content Marketing Success [Infographic]

Which metrics will best define the success of your content efforts? Check out this infographic.

By Mark Walker-Ford • Oct. 25, 2018

2018 State of Social Video: Consumer and Marketer Trends Report [Infographic]

How is social media changing consumer and marketers behavior in an increasingly video-first world? Check out this new report.

By Becky Brooks • Oct. 24, 2018

How to Boost Your LinkedIn Post Views with All-Text Posts

Using all-text posts on LinkedIn can actually generate more reach than image and link-based content. Check out these examples.

By Virginia Bautista • Oct. 24, 2018

11 Tips on Finding the Right Infographic Ideas [Infographic]

Infographics can be great for sharing ideas and raising brand awareness. Here are some tips to help spark your thinking on infographic ideas.

By Irfan Ahmad • Oct. 24, 2018

Expert Insights into How to Get Started with Instagram Marketing

Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform - here are some expert insights to help boost your Instagram efforts.

By Jeff Rum • Oct. 23, 2018

YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

By Andrew Hutchinson • Oct. 23, 2018

YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads.

By Andrew Hutchinson • Oct. 18, 2018

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

By Andrew Hutchinson • Oct. 17, 2018

YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad. 

By Andrew Hutchinson • Oct. 17, 2018