Pinterest Releases Seasonal Insights Guide for 2019
Pinterest has released a new 'Seasonal Insights' guide to help Pinners plan out their 2019 approach, and tap into key opportunities.
The guide includes a range of stats and data points, including the latest platform usage trends:
But the main focus is the seasonal activity guide - to start with, Pinterest has provided a planning chart which highlights when on-platform interest starts to ramp up around specific events throughout the year.
The chart can help in planning when you should boost your advertising activity around each event, while Pinterest has also expanded on each in the latter sections of the guide, providing event-specific insight, including stats on saved Pins and search activity.
In addition to this, the guide also includes notes on 'Life Moments' to help advertisers tap into even more opportunities on the platform.
There's a heap of helpful insights here - Pinterest has also included planning pages within the guide to help users strategize around each element.
If you're looking to get more out of Pinterest in 2019, or add it into your social media marketing approach, this is an excellent read - not only will it open your eyes to the various opportunities, but it provides specific notes on how to tap into each, and make the most of your Pin efforts.
Pinterest doesn't get as much coverage as the other major social platforms, but it's steadily growing, and building its functionality in order to cater to its unique audience base. Back in September, Pinterest reported that it's now serving 250 million monthly active users, which, of course, pales in comparison to Facebook or Instagram - but the stats also showed that Pinterest is growing at a faster rate than Snapchat, Twitter and various other social apps.
Really, Pinterest isn't in the same category is other social apps, as it's more focused on product discovery, and that's how advertisers need to approach it in order to tap into the various Pin opportunities.
If you haven't considered Pinterest before, it's definitely worth another look, and this new guide could prove key in utilizing the platform to best effect this year.
You can download Pinterest's '2019 Seasonal Insights' guide here.
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