How Content Can Save Your Company Money

Effective content can provide SEO and engagement benefits - but did you know that it can actually save your business money too? Here's how. 

By Laura Crimmons • Sept. 20, 2018

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case.

By Andrew Hutchinson • Sept. 19, 2018

Shopify Rolls Out New Tools to Facilitate AR-Based Shopping for Small Businesses

Shopify is rolling out new tools which will enable all businesses to create realistic 3D models of their products to facilitate AR shopping.

By Andrew Hutchinson • Sept. 19, 2018

Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform. 

By Andrew Hutchinson • Sept. 19, 2018

Mastering the Art of Repurposing Content

Planning, creating and maintaining top-notch content is time-consuming. Learn how to master the art of repurposing content so you can extract more value from your work.

By Amy Wright • Sept. 19, 2018

15 Reasons Your Business Needs Online Reviews [Infographic]

With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy.

By Mark Walker-Ford • Sept. 17, 2018

5 Creative Tips for Instagram Stories (from Facebook's Creative Shop Team)

Facebook's Creative Shop team has provided some lessons on some of the creative options available to users within Instagram Stories. 

By Andrew Hutchinson • Sept. 15, 2018

YouTube Adds Vertical Video Ad Options, Moving with Usage Trends

YouTube is rolling out a new vertical video ad format, aligning with user behaviors.

By Andrew Hutchinson • Sept. 14, 2018

How Much Copy Should You Write on Your Homepage? [Infographic]

How much copy should you include on your homepage to maximize performance, but avoid overwhelming visitors? Check out this infographic.

By Mark Walker-Ford • Sept. 14, 2018

7 Effective Content Marketing Ideas for Your eCommerce Business

Looking to boost your eCommerce efforts? Check out these notes on how you can use content to increase eCommerce performance.

By Nidhi Dave • Sept. 13, 2018

10 Types of Visual Content You Should Consider for Your Marketing Strategy [Infographic]

You need visuals to make your content stand out in busy social feeds - but which visuals should you be focusing on? Check out this graphic. 

By Mark Walker-Ford • Sept. 12, 2018

Facebook Provides New, Creative Ad Tools Ahead of the Upcoming Holiday Period

Facebook's adding some new ad tools for the holiday period, with themed templates and simplified video creation options.

By Andrew Hutchinson • Sept. 12, 2018

A Guide for SEO for Your YouTube Videos [Infographic]

If you're looking to maximize your use of YouTube, you need to take YouTube-specific SEO into account.

By Irfan Ahmad • Sept. 10, 2018

8 Ways to Repurpose Your Blog Posts into Awesome New Content [Infographic]

Ensure you maximize the time and effort you put into your content with these repurposing tips.

By Mark Walker-Ford • Sept. 7, 2018

5 of the Best Social Media Management Tools to Help Streamline Your Efforts

Here is a list of five social media management tools that can help improve your social marketing efforts.

By Mitt Ray • Sept. 6, 2018

How to Improve the Performance of Your B2B Content Marketing Strategy

Looking to improve the performance of your B2B marketing campaign? Here are some tips.

By Albizu Garcia • Sept. 6, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest update of trending topics among its users, highlighting key topics of interest to help plan your marketing strategies.

By Andrew Hutchinson • Sept. 6, 2018

4 Ways to Make Best Use of Cover Images on Your Social Media Profiles

The cover images on your social profiles are prime real estate, which you should use to optimal advantage. 

By Tabitha Jean Naylor • Sept. 5, 2018

8 User Experience Tips to Improve Your Landing Page Conversion Rate [Infographic]

Make sure your landing pages are optimized for conversion with these tips.

By Mark Walker-Ford • Sept. 4, 2018

How to Use Social Media to Improve Your SEO and Rank Higher on Google [Infographic]

How can social media platforms improve your SEO efforts? Check out this infographic.

By Mark Walker-Ford • Sept. 2, 2018

Facebook Publishes New Report on How to Maximize Video Ad Performance

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips.

By Andrew Hutchinson • Aug. 31, 2018

SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google [Infographic]

Optimizing your SEO process is critical, but understanding what your competitors are doing can make your efforts even more effective.

By Mark Walker-Ford • Aug. 31, 2018

How to Use Social Data to Run a Successful Content Marketing Campaign

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

By James Brockbank • Aug. 30, 2018

Facebook Watch is Now Available to All Users Globally

Facebook is expanding access to its Watch video platform to all users globally, a major step for the platform. 

By Andrew Hutchinson • Aug. 30, 2018

5 Ways to Win the War of Brand Relevance for B2B Brands

Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.

By Michael Brito • Aug. 30, 2018