Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest update of trending topics among its users, highlighting key topics of interest to help plan your marketing strategies.

By Andrew Hutchinson • Sept. 6, 2018

4 Ways to Make Best Use of Cover Images on Your Social Media Profiles

The cover images on your social profiles are prime real estate, which you should use to optimal advantage. 

By Tabitha Jean Naylor • Sept. 5, 2018

8 User Experience Tips to Improve Your Landing Page Conversion Rate [Infographic]

Make sure your landing pages are optimized for conversion with these tips.

By Mark Walker-Ford • Sept. 4, 2018

How to Use Social Media to Improve Your SEO and Rank Higher on Google [Infographic]

How can social media platforms improve your SEO efforts? Check out this infographic.

By Mark Walker-Ford • Sept. 2, 2018

Facebook Publishes New Report on How to Maximize Video Ad Performance

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips.

By Andrew Hutchinson • Aug. 31, 2018

SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google [Infographic]

Optimizing your SEO process is critical, but understanding what your competitors are doing can make your efforts even more effective.

By Mark Walker-Ford • Aug. 31, 2018

How to Use Social Data to Run a Successful Content Marketing Campaign

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

By James Brockbank • Aug. 30, 2018

Facebook Watch is Now Available to All Users Globally

Facebook is expanding access to its Watch video platform to all users globally, a major step for the platform. 

By Andrew Hutchinson • Aug. 30, 2018

5 Ways to Win the War of Brand Relevance for B2B Brands

Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.

By Michael Brito • Aug. 30, 2018

10 Reasons Why Your Instagram Audience Isn't Growing

Are you struggling to grow your Instagram following? Here are some common Instagram mistakes - and what you can do to fix them.

By Johannes Kanter • Aug. 29, 2018

Why Video is a Must-Have Sales Tool [Infographic]

As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content.

By Irfan Ahmad • Aug. 29, 2018

New Reports Show Snap Still Leads in Teen Usage - But Will That Boost the App's Business Potential?

New reports show that Snapchat continues to lead Facebook in teen usage - but there's still a need for the app to show how that relates to purchase behavior. 

By Andrew Hutchinson • Aug. 29, 2018

What Do Your Photos Say About Who You Are, and Who You Serve as an Organization?

Think about the diversity of experience represented in the images you use to brand your organization. You may need to go beyond the images that you're used to seeing.

By Jeff Rum • Aug. 28, 2018

11 LinkedIn Experts Share Their Best Tips for LinkedIn Marketing

What are the best ways to maximize your efforts on LinkedIn? Here are some expert insights into platform performance. 

By Larry Kim • Aug. 28, 2018

5 Ways to Use Pinterest to Boost Your Brand

Pinterest doesn't get the same amount of social media marketing focus as other platforms, but it's definitely worthy of your consideration.

By Tabitha Jean Naylor • Aug. 28, 2018

5 Video Best Practice Notes from Facebook

Facebook has outlined a range of video best practices in a new guide, including notes on community-building and monetization.

By Andrew Hutchinson • Aug. 28, 2018

Facebook Announces New Crack Down on Page 'Sharing Schemes'

Facebook has announced a new push to eliminate 'sharing schemes' in which third parties provide content for Pages.

By Andrew Hutchinson • Aug. 25, 2018

6 Ways Pillar Pages Help Your Content Marketing (Besides Boosting SEO)

Brands are implementing pillar pages to boost SEO rank for core services, but we've found that there are many benefits beyond improved SEO to the pillar page approach.

By Bob Carver • Aug. 24, 2018

30 Ways to Use Instagram Stories to Grow Your Small Business [Infographic]

Considering whether you should add Instagram Stories into your content mix? Check out this new infographic.

By Mark Walker-Ford • Aug. 24, 2018

The Power of Micro-Influencers on Instagram

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions. 

By Brett Farmiloe • Aug. 23, 2018

The 100 Most Searched Keywords on Google in the Past Year [Infographic]

Trying to get a better handle on the latest search trends, particularly those of relevance to your industry? Check out this infographic.

By Irfan Ahmad • Aug. 23, 2018

Online Video Watching Habits 2018 [Infographic]

This new study looks at evolving video consumption behaviors, including viewing preferences and how video drives action.

By Andrew Hutchinson • Aug. 22, 2018

How to Create Blog Content That Creates Paying Customers [Infographic]

Here are some quick tips to help you create content which moves towards more direct lead generation for your business.

By Mark Walker-Ford • Aug. 22, 2018

Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases

Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands. 

By Andrew Hutchinson • Aug. 21, 2018

New Report Suggests Optimal Facebook Posting Frequency Following Algorithm Shift

Buffer and BuzzSumo recently teamed up to analyze more than 43 million posts from the top 20,000 brands on Facebook. Here's what they found.

By Andrew Hutchinson • Aug. 21, 2018