When Should You Expect to See Results from a Content Marketing Strategy?

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

By Amy Wright • Aug. 15, 2018

Content Marketing for Regulated, Boring and Unsexy Industries

Even those in 'boring' industries can create entertaining, effective content, as contributor Pam Moore explains. 

By Pam Moore • Aug. 14, 2018

The Science of Sharing on Social Media [Infographic]

Which content type sees the most shares on social, and who, specifically, is sharing it? Check out this infographic.

By Irfan Ahmad • Aug. 14, 2018

YouTube Offers Platform Creators Incentives to Try New Revenue Generation Tools

YouTube is offering big money payments to platform stars to get them to try out the latest revenue generation options.

By Andrew Hutchinson • Aug. 14, 2018

How Interviews Can be a Highly Valuable Content Option

If you're not already interviewing influencers on your blog, it's time to get into a storytelling frame of mind.

By Deborah Sweeney • Aug. 14, 2018

7 Ways to Generate Leads for Your Small Business with Content Marketing [Infographic]

How can you influence buying behavior with your content? Check out these tips. 

By Mark Walker-Ford • Aug. 13, 2018

How to Use Video Storytelling to Maximize Brand Success

By identifying your brand story, and harnessing the power of video storytelling you can win over the hearts (and wallets) of your target audience.

By Stanley Meytin • Aug. 12, 2018

The #1 Reason Why Your Social Media Efforts are Providing Zero Return on Investment in 2018

Not seeing any bottom-line impact from your social marketing efforts? Contributor Pam Moore provides some key advice in a new podcast.

By Pam Moore • Aug. 9, 2018

10 Key Elements of a High Quality Website [Infographic]

Looking to improve your SEO performance? Check out this listing of key tips. 

By Mark Walker-Ford • Aug. 8, 2018

Pinterest Rolls Out Max Width Video Ads to All Businesses

Pinterest has announced that its new, max width video ads are now available to all businesses.

By Andrew Hutchinson • Aug. 8, 2018

The Content Power Play [Infographic]

LinkedIn has published a new infographic which highlights the importance of sales and marketing teams working together on content.

By Andrew Hutchinson • Aug. 8, 2018

Facts & Stats to Help You Create Awesome Instagram Content

What do you need to know to be successful on Instagram? Here are a few important stats and facts to help you understand what your Instagram audience is looking for. 

By Bo Pokstefl • Aug. 8, 2018

11 Effective Content Marketing Tools to Demolish Your KPIs

With nearly seven thousand marketing tech solutions available,  finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools.

By Chad Pollitt • Aug. 7, 2018

9 Key Video Advertising Tips from Facebook

Facebook has provided a new set of video marketing tips to help optimize your Facebook and Instagram video campaigns.

By Andrew Hutchinson • Aug. 5, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its 'Snap Chatter' report, which provides an overview of what Snapchat users are discussing on the platform.

By Andrew Hutchinson • Aug. 5, 2018

Best Practices for Facebook and Instagram [Infographic]

Facebook has released a new best practices guide which covers both Facebook and Instagram. 

By Andrew Hutchinson • Aug. 4, 2018

Creating Effective Pillar Pages: 8 Tips to Optimize Pillar Page Engagement

Here are some key tips on how to optimize pillar page engagement and boost your SEO performance.

By Bob Carver • Aug. 3, 2018

Twitter Releases Major Events Calendar for August to Help with Strategic Planning

Twitter has released its latest major events calendar, highlighting all the key dates and events of note for August.

By Andrew Hutchinson • Aug. 2, 2018

The Top 100 Content Marketers of 2018 [Infographic]

Express Writers has put together a new listing of the top content marketers, the leading voices in the field who are worth paying attention to.

By Andrew Hutchinson • Aug. 2, 2018

Facebook Updates Video View Metrics to Provide More Clarity on Performance

Facebook has announced a range of updates to its video metrics in order to provide more detail on user behavior.

By Andrew Hutchinson • Aug. 1, 2018

9 Subject Line Tips to Crush Email Open Rates

Here are nine key tips to optimize your email subject lines, and boost your open rates.

By Robin Selvy Re • Aug. 1, 2018

An Analysis of Beauty Brands on Instagram [Infographic]

How are beauty brands making the most of Instagram? Here's a study of more than 29k posts from 75 US Instagram beauty accounts.

By Adina Jipa • July 31, 2018

The Ugly and Beautiful Truth About Content Audits

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Gaetano Nino DiNardi, Vice President of Marketing for Sales Hacker.

By Bernie Borges • July 31, 2018

YouTube Adds Vertical Video Support on its Web App, Underlining Vertical Trend

YouTube has added support for vertical video format to their web app as it caters to increased adoption of vertical content. 

By Andrew Hutchinson • July 31, 2018

A Quick Guide to IGTV [Infographic]

Thinking about starting your own IGTV channel? Check out this overview of Instagram's latest addition.

By Irfan Ahmad • July 29, 2018