9 Awesome Facebook Ad Examples (and Why They Work)

What makes a great Facebook ad? Here are some key tips, along with examples.

By Charlie Lawrance • Oct. 26, 2017

9 Tactics to Sharpen Your Headlines

The New York Times recently shared some key secrets on how they formulate effective headlines.

By Chad Pollitt • Oct. 26, 2017

Facebook Releases New Guidelines to Help Publishers Better Understand How the News Feed Works

Facebook has released a new set of guidelines to help publishers better understand how the News Feed works.

By Andrew Hutchinson • Oct. 25, 2017

5 Brands that are Winning Big with Educational Marketing

Here are some examples of brands that are winning business by providing education and instructional content. 

By Aaron Agius • Oct. 25, 2017

Twitter Releases Major Events Calendar for November to Help with Strategic Planning

Twitter has released it's major events calendar for November, highlighting all the key dates (and projected tweet volumes).

By Andrew Hutchinson • Oct. 24, 2017

Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed

Facebook is testing out a new option which could see direct Page posts removed from the main News Feed.

By Andrew Hutchinson • Oct. 24, 2017

Marketing Cyber Security Software through Account-Based Marketing [Podcast]

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Mike Volpe, CMO at Cybereason.

By Bernie Borges • Oct. 23, 2017

Do Longer YouTube Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? 

By Irfan Ahmad • Oct. 23, 2017

6 Typography Secrets that will Make Your hero Images Explosive [Infographic]

The way you format your text on your hero images can have a big impact - here are some useful tips.

By Irfan Ahmad • Oct. 22, 2017

Brand Storytelling 101: 6 Must Have Content Elements [Podcast]

In a new podcast, Pam Moore discusses the importance of brand story in building your presence.

By Pam Moore • Oct. 22, 2017

40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]

Color psychology can play a significant part in boosting your website conversions, as outlined in this infographic.

By Irfan Ahmad • Oct. 20, 2017

Twitter Announces New Team to Help Brands Maximize Video Ad Performance

Twitter has announced a new Brand Strategy team to help you maximize their on-platform video efforts. 

By Andrew Hutchinson • Oct. 20, 2017

How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

Facebook's custom Frames can be a great way to boost engagement - here's how to use them.

By Andrew Macarthy • Oct. 19, 2017

The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]

This infographic outlines some key social media demographics, with platform by platform audience breakdowns.

By Mark Walker-Ford • Oct. 19, 2017

Has Facebook Suddenly Ditched Facebook Authorship?

The feature that allowed journalists and bloggers to have their byline attached to their authored content every time it was shared to Facebook is gone. What happened?

By Mike Allton • Oct. 19, 2017

How to Know Your Customers Better Than They Know Themselves [infographic]

How well do you know your customers - and how much are you acting on that?

By Andrew Hutchinson • Oct. 18, 2017

The Advertisers' Guide to the Holiday Shopping Season [Infographic]

This infographic outlines some key holiday shopping season stats and insights to help you plan your marketing strategy.

By Ligia Aguilhar • Oct. 18, 2017

Black Friday Plus Referrals = More Than a One Day Sales Boost

Here are some key tips on how to maximize your branding efforts during the Black Friday sales.

By Angela Southall • Oct. 18, 2017

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

The holidays are coming - have you got your marketing strategy locked in?

By Andrew Hutchinson • Oct. 17, 2017

5 Ways to Sabotage your Content Marketing Strategy [Infographic]

Here are some key mistakes to avoid in your content marketing process.

By Irfan Ahmad • Oct. 17, 2017

7 Tips to Win Big With Video Marketing in 2017 [Infographic]

2017 is the year online video spending surpassed TV spend. Nows the time for marketers to focus time and money on online video ads. 

By Irfan Ahmad • Oct. 16, 2017

6 Ways to Improve ROI From Branding Campaigns on Social Media

Here are 6 tactics that leverage attributable metrics to improve the ROI of your branding campaigns on social media.

By Diana Mackie Wertz • Oct. 13, 2017

6 Free Twitter Management Tools for Marketers [Infographic]

Here are six tools that can help you to build followers, schedule posts and generate engagement on Twitter.

By Mark Walker-Ford • Oct. 13, 2017

How to Host Your First Twitter Chat

How do you run a Twitter chat? Here are 8 steps to help you get ready for your first chat.

By Emma Wiltshire • Oct. 13, 2017

Stop Feeding the Beast: Why Micro-Influencers Matter More

It’s time to re-think your approach to social marketing and shift your mindset towards smaller, but trusted, brand advocates.

By Jenna Manula Linares • Oct. 12, 2017