How These Brands Responded to Current Events on Facebook with Video

As Facebook has become a video-first platform, brands that combine video with up-to-the-minute content related to current events can drive impressive engagement.

By Becky Brooks • Nov. 3, 2017

3 Social Media Marketing Trends to Watch in 2018

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

By Nathan Mendenhall • Nov. 2, 2017

Why User Experience Matters to Marketing [Infographic]

Have you prioritized the user experience of your website? This infographic outlines why UX is critical to marketing. 

By Irfan Ahmad • Nov. 1, 2017

The Untold Love Story Between Brand Engagement and Earned Media Marketing

Creating stronger connection with your target audience is key to maximizing your marketing message.

By Jose Angelo Gallegos • Nov. 1, 2017

40 Ghastly SEO Mistakes That Reduce Your Ranking on Google [Infographic]

Here are some key SEO mistakes to avoid when optimizing your pages.

By Mark Walker-Ford • Nov. 1, 2017

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 [Podcast]

In a new podcast, Pam Moore looks at Facebook's various ad policies, and how to avoid having your Facebook ad rejected.

By Pam Moore • Nov. 1, 2017

New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

Brandwatch has released a new study which looks at how Twitter data can reveal brand-relevant consumer trends.

By Andrew Hutchinson • Nov. 1, 2017

3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]

With Facebook putting more emphasis on user engagement, UGC is generating better returns for many brands.

By Irfan Ahmad • Oct. 30, 2017

10 Ways to Measure the Effectiveness of Your Content Marketing Strategy [Infographic]

This infographic outlines some of the key metrics and processes you can use to measure the effectiveness of your content efforts. 

By Mark Walker-Ford • Oct. 29, 2017

The Rising Power of Visual Content [Infographic]

Focusing on visual elements can significantly boost your content efforts, as outlined in this infographic.

By Irfan Ahmad • Oct. 28, 2017

Attack of the Zombie Marketing Channels [Infographic]

While social media marketing is all the rage, many traditional approaches are still effective, as highlighted in this infographic.

By Andrew Hutchinson • Oct. 28, 2017

The Best Days and Times to Send Your Email Marketing [Infographic]

Ensuring you send your email marketing at the right time can significantly boost your open and response rates.

By Irfan Ahmad • Oct. 27, 2017

9 Awesome Facebook Ad Examples (and Why They Work)

What makes a great Facebook ad? Here are some key tips, along with examples.

By Charlie Lawrance • Oct. 26, 2017

9 Tactics to Sharpen Your Headlines

The New York Times recently shared some key secrets on how they formulate effective headlines.

By Chad Pollitt • Oct. 26, 2017

Facebook Releases New Guidelines to Help Publishers Better Understand How the News Feed Works

Facebook has released a new set of guidelines to help publishers better understand how the News Feed works.

By Andrew Hutchinson • Oct. 25, 2017

5 Brands that are Winning Big with Educational Marketing

Here are some examples of brands that are winning business by providing education and instructional content. 

By Aaron Agius • Oct. 25, 2017

Twitter Releases Major Events Calendar for November to Help with Strategic Planning

Twitter has released it's major events calendar for November, highlighting all the key dates (and projected tweet volumes).

By Andrew Hutchinson • Oct. 24, 2017

Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed

Facebook is testing out a new option which could see direct Page posts removed from the main News Feed.

By Andrew Hutchinson • Oct. 24, 2017

Marketing Cyber Security Software through Account-Based Marketing [Podcast]

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Mike Volpe, CMO at Cybereason.

By Bernie Borges • Oct. 23, 2017

Do Longer YouTube Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? 

By Irfan Ahmad • Oct. 23, 2017

6 Typography Secrets that will Make Your hero Images Explosive [Infographic]

The way you format your text on your hero images can have a big impact - here are some useful tips.

By Irfan Ahmad • Oct. 22, 2017

Brand Storytelling 101: 6 Must Have Content Elements [Podcast]

In a new podcast, Pam Moore discusses the importance of brand story in building your presence.

By Pam Moore • Oct. 22, 2017

40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]

Color psychology can play a significant part in boosting your website conversions, as outlined in this infographic.

By Irfan Ahmad • Oct. 20, 2017

Twitter Announces New Team to Help Brands Maximize Video Ad Performance

Twitter has announced a new Brand Strategy team to help you maximize their on-platform video efforts. 

By Andrew Hutchinson • Oct. 20, 2017

The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]

This infographic outlines some key social media demographics, with platform by platform audience breakdowns.

By Mark Walker-Ford • Oct. 19, 2017