A Small Business Guide to Facebook Video Marketing [Infographic]

If your small business has yet to jump on board the Facebook video trend, then it’s safe to say you’re missing out on a serious opportunity. Here's what you need to know to get started.

By Marilyn Vinch • Oct. 12, 2017

Why Going Viral Doesn't Guarantee Social Media Success [Infographic]

Learn how going viral won’t necessarily benefit a company unless a strategy for coping with that sudden popularity is in place. 

By AJ Ghergich • Oct. 12, 2017

5 Content Marketing Mistakes You Should Never Commit

Avoid these content marketing mistakes to maximize the success of your content marketing campaigns and boost sales.

By Lalit Sharma • Oct. 12, 2017

How to Write More Persuasive Sales Copy [Infographic]

To write better sales copy, you need to understand what your target customers are looking for.

By Mark Walker-Ford • Oct. 11, 2017

Mastering the Art of Generating Leads via Social Media [Infographic]

In order to generate leads via social, you need to understand the key steps in the process.

By Irfan Ahmad • Oct. 11, 2017

4 Halloween Marketing Tips from Twitter

Twitter released some tips to help you run a killer Halloween marketing strategy.

By Andrew Hutchinson • Oct. 10, 2017

The Most Popular Quotes on Instagram [Infographic]

Quote images are popular on Instagram - but are they relevant to your audience?

By Irfan Ahmad • Oct. 10, 2017

A Love Story: When Marketing and Sales Get Aligned [Podcast]

In a new episode of 'Social Business Engine', Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss the “love story” between marketing and sales.

By Bernie Borges • Oct. 9, 2017

The Psychology of Trust and Inbound Marketing

Inbound marketing is about establishing trust - as contributor Brad Friedman explains in this post.

By Brad Friedman • Oct. 8, 2017

8 Things You Should Never Share on Social Media [Infographic]

There's a lot of advice on what you should post, but what about what you should avoid?

By Mark Walker-Ford • Oct. 8, 2017

9 Digital Marketing Trends Coming In 2018

Contributor Bob Carver provides an overview of some of the key themes discussed at the INBOUND 2017 conference.

By Bob Carver • Oct. 6, 2017

When is the Best Time to Send an Email Marketing Campaign [Infographic]

When's the best time to send your marketing emails? This study sought to find out.

By Andrew Hutchinson • Oct. 5, 2017

7 Tips for Using Emojis in Social Media Marketing

Here are some key tips on using emojis in your social media marketing campaigns.

By Scott Sims • Oct. 5, 2017

20 Effective Ways to Stop Boring Your Readers [Infographic]

This infographic provides some key tips on how to keep your blog content engaging.

By Mark Walker-Ford • Oct. 5, 2017

Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at how to develop an audience-first marketing strategy - and why you need to do so.

By Pam Moore • Oct. 4, 2017

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

This infographic outlines 12 key steps to help you create better blog posts.

By Irfan Ahmad • Oct. 4, 2017

3 Ways to Get Your Employees to Magnify Your Social Media Reach

Your employees can be your best brand advocates on social - here are some tips on how to utilize social employee advocacy to best effect.

By Sherron Washington • Oct. 4, 2017

5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

Here are some key lessons from five effective social media marketing campaigns.

By Tabitha Jean Naylor • Oct. 4, 2017

5 Reasons You Should Use Video on Your Website [Infographic]

This infographic outlines five key reasons why you should use video on your website.

By Mark Walker-Ford • Oct. 3, 2017

Attention Marketers: People Don't Trust You

With trust in marketing messages declining, here are four ways marketers can tap into modern consumption trends to boost their performance.

By Jose Angelo Gallegos • Oct. 3, 2017

21 Secrets Behind Viral Infographics [Infographic]

This infographic provides some key tips to help maximize your infographics.

By Irfan Ahmad • Oct. 3, 2017

The State of Social Engagement 2017 [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss 'Lithium's State of Social Engagement' report.

By Bernie Borges • Oct. 2, 2017

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October

Google's adding new warnings for not HTTPS pages from October - here's what it means for website owners.

By Donna Duncan • Oct. 1, 2017

10 Things You Shouldn't Include in Your Email Marketing Campaigns [Infographic]

This infographic looks at ten things you're probably best leaving out of your emails - a good reminder ahead of the holiday campaign push.

By Mark Walker-Ford • Oct. 1, 2017

Welcome Email Series: How to Engage Prospects Immediately

In a new post, Barry Feldman provides an overview of the value of your welcome e-mail series for new sign-ups.

By Barry Feldman • Sept. 29, 2017