Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook is removing its gray verified ticks for Pages, while its also making a change to how organic impressions are calculated.

By Andrew Hutchinson • Oct. 18, 2019

Zuckerberg's Attempt to Clarify Facebook's Stance on Political Ads Leaves Much to be Desired

Facebook CEO Mark Zuckerberg has explained why it's decided not to fact-check political campaigns in a new speech. 

By Andrew Hutchinson • Oct. 18, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns

Facebook has released the 2019 version of its Holiday Insights guide, which includes a heap of stats and tips to help brands maximize their holiday campaigns.

By Andrew Hutchinson • Oct. 17, 2019

Facebook Expands its Push of Facebook Watch in Europe with New Programming Partnerships

Facebook has announced a new slate of celebrity-lead shows to boost interest in Facebook Watch in Europe.

By Andrew Hutchinson • Oct. 16, 2019

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook has published a new report which looks at the benefits of adding Stories placement to your Facebook News Feed ad campaigns. 

By Andrew Hutchinson • Oct. 16, 2019

Facebook Provides New Insights into the Modern Fashion Shopping Process [Infographic]

Facebook's latest research report looks at the evolving consumer fashion journey, and the role that social media platforms now play in the process.

By Andrew Hutchinson • Oct. 13, 2019

Facebook Adds New Stories Filters and Stickers for Messenger as Part of World Mental Health Day

Facebook has added a new set of stickers and filters in order to help raise awareness of mental health concerns, as part of World Mental Health Day.

By Andrew Hutchinson • Oct. 11, 2019

Facebook Provides New Stories Templates for Businesses, New Business Options for Instagram Direct

As we head into the holiday season, Facebook is rolling out some new tools to help brands make the most of their end of year push.

By Andrew Hutchinson • Oct. 11, 2019

9 Instagram Stories Apps That Will Help Maximize Your Creation Process

Looking to add Stories into your marketing mix? This listing of tools and tips will help. 

By Jordan Julian • Oct. 11, 2019

Facebook Tests New Photo Layout Options for Multi-Image Posts

Facebook is reportedly working on some new presentation options for multi-image posts.

By Andrew Hutchinson • Oct. 10, 2019

Facebook's Adding Post Topics to More Groups, Helping to Better Organize Relevant Discussion

Facebook is giving more groups an optional 'topic' tag for posts, which will help to categorize discussion.

By Andrew Hutchinson • Oct. 10, 2019

Facebook Workplace is Now Up to 3 Million Paid Users, Announces New Additions

Facebook has announced that its professional platform, Workplace, has now reached 3 million paying users.

By Andrew Hutchinson • Oct. 9, 2019

Latest Messenger Platform Update Adds New Private Reply Options, Persistent Menu Control

Facebook has released its latest Messenger platform update, with new options to help businesses utilize Messenger functions.

By Andrew Hutchinson • Oct. 9, 2019

Facebook to Pay $40 Million in Settlement Over Inflated Video Metrics

Facebook has reached a settlement in a case over its inflated video view metrics, the result of a series of errors on Facebook's part.

By Andrew Hutchinson • Oct. 8, 2019

Instagram Launches a New Messaging App for Close Friends Called 'Threads'

Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements. 

By Andrew Hutchinson • Oct. 4, 2019

Facebook's Expanding its Test of Keyword Alerts for Groups

Facebook had launched a test of a new, refined version of its keyword alerts tool for groups.

By Andrew Hutchinson • Oct. 3, 2019

Facebook Adds 'Click to Message' CTA to Stories Ads

Facebook has expanded its 'Send Message' CTA button to Stories ads.

By Andrew Hutchinson • Oct. 2, 2019

#SMTLive Recap: Facebook's Recent Updates

Facebook is always releasing new updates and tools - here's what our #SMTLive community thinks of the latest round of Facebook and Instagram updates. 

By Phoebe Bain • Oct. 1, 2019

Facebook Begins Hiding Total Like Counts on Facebook Posts in Australia

After it was spotted in testing earlier this month, Facebook has now confirmed that it will begin a test of hiding total Like counts on posts, starting in Australia.

By Andrew Hutchinson • Sept. 27, 2019

SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts

With Instagram testing the removal of total like counts, and Facebook now following suit, we asked some of our SMT Experts to share their thoughts on this new shift.

By Emma Wiltshire • Sept. 27, 2019

Facebook Showcases the Latest VR Tools, Including Hand Tracking and 'Horizon' VR World

Facebook-owned Oculus has this week outlined the future of virtual reality tools, including advanced body movement sensors and a new VR world to explore. 

By Andrew Hutchinson • Sept. 26, 2019

Facebook Takes Next Steps into Mind Control with Acquisition CTRL-Labs

Facebook has acquired CTRL Labs, which is developing software that would enable people to control a digital avatar using only their thoughts.

By Andrew Hutchinson • Sept. 25, 2019

20 Amazing Facts About Facebook [Infographic]

How much do you know about the world's largest social platform? Check out this collection of Facebook facts.

By David Eaves • Sept. 25, 2019

Facebook Publishes New Research into the Growth of Messaging for Commerce

Facebook has published a new research report which looks at what consumers expect from messaging engagement with brands.

By Andrew Hutchinson • Sept. 24, 2019

Facebook Says That it's Suspended 'Tens of Thousands' of Apps in Post-Cambridge Analytica Investigation

Facebook has provided an update on its investigation into potential data misuse by apps in the wake of the Cambridge Analytica scandal.

By Andrew Hutchinson • Sept. 21, 2019