Meta Shares Tips on How To Optimize Holiday Campaigns

Some pointers for your Facebook and Instagram marketing efforts this holiday season. 

By Andrew Hutchinson • Sept. 4, 2025

Meta Shares More Info on Incremental Attribution Tracking

Another way to track the performance of Facebook and IG ads.

By Andrew Hutchinson • Sept. 3, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Updates Notification Ranking To Reduce Repetitive Alerts

This could further reduce your organic engagement and reach.

By Andrew Hutchinson • Sept. 3, 2025

Instagram Finally Launches an iPad Version of the App

After years of demand, IG has finally launched a custom iPad app.

By Andrew Hutchinson • Sept. 3, 2025

Meta Will Enable Users To Exclude Terms From AI Copy Outputs

Meta is building in more options to manage AI generated ads.

By Andrew Hutchinson • Sept. 2, 2025

Instagram Is Growing at 10X the Rate of Facebook in EU

Meta's latest EU usage data highlights some key trends in social platform engagement. 

By Andrew Hutchinson • Sept. 2, 2025

Instagram Adds More DM Management Options

Some new filters for your IG DMs.  

By Andrew Hutchinson • Aug. 29, 2025

Bud Light Touts Ultimate Tailgating Machine With ‘90s-Style Infomercial

The brewer teamed with Traeger Grills for a keg-meets-grill creation that features in a social spot starring NFL players Baker Mayfield and George Kittle.

By Sara Karlovitch • Aug. 28, 2025

Instagram Tests Picture-In-Picture Viewing for Reels

The option would enable you to keep watching Reels outside the app.

By Andrew Hutchinson • Aug. 28, 2025

Meta Shares Latest Data on Policy Enforcements and Content Trends

Some concerning trends in Meta's latest enforcement data. 

By Andrew Hutchinson • Aug. 27, 2025

Instagram Adds College Class Listings on Student Profiles

A new way for college students to connect in the app.

By Andrew Hutchinson • Aug. 26, 2025

Meta Updates Marketing API to Capitalize on Advantage+ Placements

The change will impact Meta ads created in third-party platforms. 

By Andrew Hutchinson • Aug. 26, 2025

Instagram Shares Tips on How To Grow Your Following [Infographic]

Some pointers for your IG growth strategy.

By Andrew Hutchinson • Aug. 25, 2025

Meta Partners With Midjourney To Improve Visual Generation Elements

The partnership could give Meta's visual AI tools a boost.

By Andrew Hutchinson • Aug. 25, 2025

Instagram Adds Retention Metrics for Reels

More data to measure Reels performance.

By Andrew Hutchinson • Aug. 24, 2025

IG Chief Says Longer Captions Won’t Increase Reach

Also, a look at those weird, unrelated captions on IG posts. 

By Andrew Hutchinson • Aug. 24, 2025

Instagram Adds Virtual Pets for Instagram and Horizon Worlds

The tool allows users to create and customize their own virtual pet. 

By Andrew Hutchinson • Aug. 24, 2025

Meta Rolls Out Changes to Its Ad Billing Settings

Meta will now charge you at launch for your campaigns.

By Andrew Hutchinson • Aug. 21, 2025

Meta Adds More AI-Powered Ad Options for Holiday Planning

A range of new AI-powered ad tools and improved creator collaboration features.

By Andrew Hutchinson • Aug. 21, 2025

Instagram Adds Reels Linking for Multipart Content

Now you can create longer narratives via Reels clips.

By Andrew Hutchinson • Aug. 21, 2025

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

Instagram Considers Counting Screenshots in Its Engagement Metrics

A new consideration for your IG strategy?

By Andrew Hutchinson • Aug. 18, 2025

Meta Merges More Data Points Into Views

Third-party providers will no longer be able to display impressions and page fans metrics.

By Andrew Hutchinson • Aug. 18, 2025

Meta Is Consolidating More of Its Detailed Ad Targeting Options

Meta is looking to push advertisers towards trusting its AI targeting tools.

By Andrew Hutchinson • Aug. 17, 2025

Meta Provides More Performance Insights for Creators

Now, creators will be able to access their full content insights on the web as well as on mobile. 

By Andrew Hutchinson • Aug. 14, 2025