Everything You Need to Know About Instagram Business Accounts [Infographic]

Maximize your use of Instagram for business with this overview of business profiles and ads on the platform.

By Andrew Hutchinson • July 30, 2019

A Guide to Instagram Ad Formats and Specs [Infographic]

Here's an overview of the various Instagram ad options at your disposal, including image size requirements and response options.

By Andrew Hutchinson • July 28, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

As Instagram Hides Likes, Young Users are Switching to Business Accounts, Exposing Personal Data

As Instagram hides public like counts, reports show that young users are converting to business profiles to get more in-depth performance insights.

By Andrew Hutchinson • July 27, 2019

Social Media 'Influence' Gets You Nowhere with This L.A. Ice Cream Truck

Not all 'influencers' are what they claim - make sure you validate your influencer marketing candidates with these tips.

By Larry Kim • July 26, 2019

Instagram is Testing a New Listing of Stories Mentions to Notify Users

Instagram is testing out a new listing which would let users know about Stories they are mentioned in.

By Andrew Hutchinson • July 25, 2019

New Listing Shows Just How Much Celebrities are Being Paid Per Sponsored Instagram Post

A new listing shows just how much celebrities and influencers are charging per sponsored Instagram post.

By Andrew Hutchinson • July 24, 2019

Instagram Adds New Warnings for Accounts Which Are Close to Being Banned

Instagram is adding a new, time-based measurement on policy violations, which will also see the implementation of a new warning for accounts close to being banned.

By Andrew Hutchinson • July 19, 2019

#SMTLive Recap: Discussing the Risks of Influencer Marketing

With influencer marketing on the rise, we asked our SMT live community for their perspectives and tips on the process in our most recent Twitter chat.

By Phoebe Bain • July 18, 2019

Instagram's Test of Removing Like Counts is Being Expanded to More Regions

Instagram's controversial test of removing like counts is expanding into three new regions. 

By Andrew Hutchinson • July 18, 2019

Creative Workarounds for Facebook Lookalike Audience Targeting

What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.

By Emma Wiltshire , Megan Gavin • July 15, 2019

Marketers and Influencers Should Take this Lesson from Google

If you’re serious about influencer marketing, pay attention to Google and embrace E-A-T (expertise, authority, and trustworthiness) as your standard.

By Brent Scott • July 15, 2019

What's Next for IGTV?

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

By Adam Williams • July 11, 2019

6 Dangers of Influencer Marketing

While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy. 

By Olivia Iurillo • July 11, 2019

Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions

Instagram is adding some new measures to help stamp out on-platform bullying, including new automated comment warnings and the capacity to restrict selected users.

By Andrew Hutchinson • July 9, 2019

New Report Finds Instagram Engagement Rates are In Decline

A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands.

By Andrew Hutchinson • July 9, 2019

#SMTLive Recap: Using Facebook and Instagram Audience Targeting

Social media platforms offer a wide array of targeting options - but how can you utilize them effectively? We asked our #SMTLive community for their tips.

By Phoebe Bain • July 6, 2019

The Power of User Generated Content on Instagram [Infographic]

User-generated content can generate better results than brand-originated posts - and this is particularly true on Instagram.

By Andrew Hutchinson • July 3, 2019

Instagram Launches 'Join Chat' Sticker to Promote Private Group Discussion

Instagram has officially announced the launch of its new 'Join Chat' sticker for Stories.

By Andrew Hutchinson • July 3, 2019

8 Tips on How to Create Effective Instagram Stories and Stories Ads

Instagram Stories are the key social media marketing trend of the moment. If you're looking to up your brand's Stories game, check out these tips. 

By Thibaud Clement • June 28, 2019

The State of Instagram Marketing 2019 - Part 4: Instagram Analytics

We recently surveyed more than 800 marketers to get more insights into how they're using, and looking to use, Instagram. Here are their thoughts on Instagram's analytics options.

By Andrew Hutchinson • June 27, 2019

Instagram is Rolling Out New Ad Units in its Explore Tab

Instagram is adding ads to its Explore feed, providing businesses with another way to reach their Instagram audience.

By Andrew Hutchinson • June 27, 2019

The State of Instagram Marketing 2019 - Part 3: Future Marketing Opportunities on Instagram

We recently surveyed over 800 marketers to get their insights into how they're currently using Instagram. In this post, we look at what they had to say about future opportunities on the platform.

By Andrew Hutchinson • June 26, 2019

10 Common Instagram Marketing Mistakes Which Could be Limiting Your Results [Infographic]

If you want to get the most out of Instagram, you need to avoid these common missteps. 

By Mark Walker-Ford • June 26, 2019

The State of Instagram Marketing 2019 - Part 2: Which Options Are Currently Driving Results?

We recently conducted a survey to see how marketers are currently using Instagram, and what's driving best results. Here's a summary of which elements are driving the best brand results.

By Andrew Hutchinson • June 25, 2019

How to Stand Out with Instagram Stories [Infographic]

With more than 500 people now using Instagram Stories everyday, Animoto took a look at some of the key usage trends to provide tips to help marketers leverage the option.

By Jess Rozario-Ospino • June 25, 2019