SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts

With Instagram testing the removal of total like counts, and Facebook now following suit, we asked some of our SMT Experts to share their thoughts on this new shift.

By Emma Wiltshire • Sept. 27, 2019

How to Set Up Instagram Shopping [List]

Instagram has published a new listing which outlines how business can set up their Instagram profile to facilitate direct shopping.

By Andrew Hutchinson • Sept. 24, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Shares Tips on How to Maximize Instagram Stories from Vice Media [Infographic]

Looking to make best use of your Instagram Stories? Take a look at these tips from Vice Media.

By Andrew Hutchinson • Sept. 22, 2019

Facebook Provides Stats on the Success of its Fundraising Tools in New Update

Facebook says that, since launching its fundraising tools five years ago, more than $2 billion has been raised for a wide range of causes on its platforms.

By Andrew Hutchinson • Sept. 20, 2019

Facebook Provides New Creator Studio Overview and Tips

Facebook has published a new, updated overview of its Creator Studio app, including its Instagram publishing tools.

By Andrew Hutchinson • Sept. 19, 2019

Instagram Implements New Restrictions on Diet and Cosmetic Surgery Ads

Instagram is implementing new restrictions on diet and cosmetic surgery ads to better protect vulnerable users. 

By Andrew Hutchinson • Sept. 19, 2019

Instagram Is Reportedly Working on a New Tool Which Replicates TikTok's Key Features

Instagram is reportedly working on a new feature called Clips which seeks to replicate the key elements of viral video app TikTok.

By Andrew Hutchinson • Sept. 12, 2019

Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram

Facebook is testing out two new ad options which aim to facilitate on-platform purchases, capitalizing on purchase intent.  

By Andrew Hutchinson • Sept. 10, 2019

New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics company Quintly has conducted a new study of Instagram post performance, and how various elements can impact your results.

By Andrew Hutchinson • Sept. 10, 2019

Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram's Test

Following the same on Instagram, Facebook is now also considering hiding total post like counts in its main app.

By Andrew Hutchinson • Sept. 3, 2019

5 Ways to Re-Use Influencer-Generated Content in Paid Media

Maximize your influencer marketing efforts by re-using influencer-created content in your broader ad efforts.

By Aaron Brooks • Sept. 3, 2019

3 Tips to Bring Your Rebrand to Life on Social

You have a new logo and brand aesthetic. Now what? Here are some tips on how to maxmize your re-branding efforts.

By Becky Brooks • Sept. 3, 2019

Facebook Publishes New Guide to Creator Studio for Instagram

Instagram has put together a new guide to its evolving Creator Studio functions for Instagram marketers.

By Andrew Hutchinson • Aug. 31, 2019

Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment. 

By Adina Jipa • Aug. 30, 2019

Instagram is Developing a Separate Messaging App Called 'Threads'

Instagram is reportedly developing a new messaging app for close friends only, which would help keep people constantly updated.

By Andrew Hutchinson • Aug. 28, 2019

Will Instagram Business Profile Reach Follow the Same Path as Facebook Pages?

New reports suggest that Instagram is being pushed to increase ad exposure, which could have implications for ad performance and user satisfaction.

By Andrew Hutchinson • Aug. 24, 2019

Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]

Looking to make use of IGTV for your marketing efforts? Take some notes from the success of Thrillist.

By Andrew Hutchinson • Aug. 21, 2019

Instagram's Launching a New Option for Reporting Misinformation as On-Platform Scams Grow

Instagram is adding a new option to report fake news content on its platform, while its also investigating a new Instagram Stories scam tactic.

By Andrew Hutchinson • Aug. 16, 2019

Instagram Opens AR Filter Creation Tools to All Users

Instagram is opening up its augmented reality effects platform to all users, enabling a new range of creative options. 

By Andrew Hutchinson • Aug. 14, 2019

7 Winning Ways to Grow Your Instagram Following [Infographic]

Looking for ways to expand your Instagram presence? Check out these tips. 

By Mark Walker-Ford • Aug. 10, 2019

4 Simple Ways to Drive Traffic from Instagram Stories Without the 'Swipe-Up' Feature

Instagram's 'Swipe-Up' link tool for Stories is not available to all business - but there are still ways to drive direct traffic from the option.

By Dhariana Lozano • Aug. 7, 2019

Facebook Adds Instagram Scheduling to Creator Studio

Facebook is rolling out a new scheduling option for Instagram posts within its Creator Studio app.

By Andrew Hutchinson • Aug. 3, 2019

Instagram Outlines Load Time Improvements on Instagram.com

Instagram has outlined how it has improved load times for its web version, which will help expand its opportunities.

By Andrew Hutchinson • Aug. 2, 2019

Instagram Publishes New Report on Key Food and Drink Content Trends in the UK

Instagram has published a new report which takes an in-depth look at food and drink trends and notes among UK users.

By Andrew Hutchinson • Aug. 1, 2019

What Makes a High Performing Story - According to Instagram [Infographic]

Based on analysis of thousands of Stories on its platform, Instagram has released insights on the key features that make for effective Stories.

By Aaron Brooks • Aug. 1, 2019