5 Tools to Help Improve Your Instagram Video Marketing Approach

Video is huge right now on social media - and Instagram is no different. Here are five tools that will improve your Instagram video marketing strategy.

By Lilach Bullock • Feb. 27, 2019

6 Tactics to Increase Your Instagram Stories Engagement

The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach. 

By Dhariana Lozano • Feb. 26, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram's Working on New Updates for IGTV, Public Collections

Instagram is working on a couple of new features for IGTV, and a new public Collections display.

By Andrew Hutchinson • Feb. 23, 2019

Instagram Tests 'Donation' Sticker in Stories

Instagram is reportedly testing a new donation sticker on Stories as a fundraising tool for organizations and personal causes. 

By Emma Wiltshire • Feb. 19, 2019

The Pros and Cons of 5 Top Instagram Analytics Tools

Looking for tools to help analyze, and maximize, your Instagram efforts? Here are some key tips on some of the most well-known apps.

By Phoebe Bain • Feb. 15, 2019

The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell

We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business.

By Phoebe Bain • Feb. 15, 2019

10 Instagram Tools You Need in 2019

If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media marketing efforts is crucial. When you can automate even a single process, you save time (which means you're saving money, too). For instance, on Instagram, users want ...

By Larry Alton • Feb. 15, 2019

Instagram Launches New Creative Tools for Black History Month

Instagram has launched some new creative tools for Black History Month, as well as a new promotion to showcase relevant creators.

By Andrew Hutchinson • Feb. 14, 2019

Instagram's Bringing Direct Messages to Desktop

Instagram's looking to expand access to its direct messaging feature by extending it to the web.

By Andrew Hutchinson • Feb. 13, 2019

The Best Ways to Use Instagram's Video Options in Your Marketing Efforts

If you're looking to maximize your Instagram efforts, video needs to be part of your planning - here are some tips on how to use Instagram's various video options.

By Stanley Meytin • Feb. 12, 2019

Instagram's Developing an Account Linking Feature to Simplify Multiple Account Management

Instagram is working on a new option that would enable users to link multiple accounts to a single login.

By Andrew Hutchinson • Feb. 12, 2019

5 Instagram Strategy Tips from Bloomberg

Bloomberg, which has boosted its Instagram following by 391% over the past year, has shared some of the secrets to its success.

By Andrew Hutchinson • Feb. 12, 2019

21 Instagram Facts That All eCommerce Businesses Should Know [Infographic]

Instagram usage is on the rise, and the platform can have significant benefits for eCommerce brands specifically. Check out this graphic.

By Mark Walker-Ford • Feb. 11, 2019

Instagram Rolls Out New IGTV Promotions in the Main Feed

As part of its efforts to get more people watching IGTV content, Instagram is launching new IGTV promotions within the main feed.

By Andrew Hutchinson • Feb. 8, 2019

Facebook Page Admins Will Now Be Able to Respond to Instagram Messages from Page Inbox

Facebook has quietly taken another step towards the unification of its messaging apps.

By Andrew Hutchinson • Feb. 8, 2019

Facebook Publishes New Report on How Instagram Drives Shopping Behavior

Facebook has published a new report which highlights the potential of Instagram to drive products discovery and purchase behavior.

By Andrew Hutchinson • Feb. 7, 2019

How to Make Best Use of Instagram Stories Stickers for Marketing

As Stories hits the 500 million daily active users milestone, there’s never been a better time to harness their potential for engagement with your followers

By Aaron Brooks • Feb. 7, 2019

Facebook is Developing a Unified Messaging Inbox for Businesses

In what could be the first step towards increased messaging connection, Facebook is developing a new integrated messaging inbox for businesses

By Andrew Hutchinson • Feb. 6, 2019

Instagram Stories Quiz Stickers Could be a Step Closer, Another Tool Worth Considering

Instagram looks close to launching a new 'Quiz' sticker for Stories, providing new interactive options.

By Andrew Hutchinson • Feb. 2, 2019

Facebook Publishes New Report on What Instagram Users Expect from Brands

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram.

By Andrew Hutchinson • Feb. 1, 2019

Instagram Stories is Now Being Used by 500 Million People Daily

Facebook has reported that Instagram Stories has reached a new milestone of 500 million daily active users.

By Andrew Hutchinson • Jan. 31, 2019

3 Potential Benefits of Facebook's Coming Messaging App Merger

According to reports, Facebook is planning to integrate the messaging functions of WhatsApp, Instagram and Facebook Messenger. Here's why that's a big deal.

By Larry Kim • Jan. 29, 2019

Facebook's Planning to Integrate its Messaging Platforms to Simplify Cross-Communication

Facebook is reportedly looking to integrate the messaging functionalities of Instagram, WhatsApp and Messenger, in what could be a major shift.

By Andrew Hutchinson • Jan. 26, 2019

Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool

Instagram has added a new option which enables users to share a direct link to an Instagram Story.

By Andrew Hutchinson • Jan. 26, 2019

Instagram Debunks Growing Myth Around Post Reach Restrictions

Instagram has addressed a rising rumor that it's deliberately restricting the reach of profiles to 7% of their audience.

By Andrew Hutchinson • Jan. 24, 2019