Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram's Test

Following the same on Instagram, Facebook is now also considering hiding total post like counts in its main app.

By Andrew Hutchinson • Sept. 3, 2019

5 Ways to Re-Use Influencer-Generated Content in Paid Media

Maximize your influencer marketing efforts by re-using influencer-created content in your broader ad efforts.

By Aaron Brooks • Sept. 3, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

3 Tips to Bring Your Rebrand to Life on Social

You have a new logo and brand aesthetic. Now what? Here are some tips on how to maxmize your re-branding efforts.

By Becky Brooks • Sept. 3, 2019

Facebook Publishes New Guide to Creator Studio for Instagram

Instagram has put together a new guide to its evolving Creator Studio functions for Instagram marketers.

By Andrew Hutchinson • Aug. 31, 2019

Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment. 

By Adina Jipa • Aug. 30, 2019

Instagram is Developing a Separate Messaging App Called 'Threads'

Instagram is reportedly developing a new messaging app for close friends only, which would help keep people constantly updated.

By Andrew Hutchinson • Aug. 28, 2019

Will Instagram Business Profile Reach Follow the Same Path as Facebook Pages?

New reports suggest that Instagram is being pushed to increase ad exposure, which could have implications for ad performance and user satisfaction.

By Andrew Hutchinson • Aug. 24, 2019

Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]

Looking to make use of IGTV for your marketing efforts? Take some notes from the success of Thrillist.

By Andrew Hutchinson • Aug. 21, 2019

Instagram's Launching a New Option for Reporting Misinformation as On-Platform Scams Grow

Instagram is adding a new option to report fake news content on its platform, while its also investigating a new Instagram Stories scam tactic.

By Andrew Hutchinson • Aug. 16, 2019

Instagram Opens AR Filter Creation Tools to All Users

Instagram is opening up its augmented reality effects platform to all users, enabling a new range of creative options. 

By Andrew Hutchinson • Aug. 14, 2019

7 Winning Ways to Grow Your Instagram Following [Infographic]

Looking for ways to expand your Instagram presence? Check out these tips. 

By Mark Walker-Ford • Aug. 10, 2019

4 Simple Ways to Drive Traffic from Instagram Stories Without the 'Swipe-Up' Feature

Instagram's 'Swipe-Up' link tool for Stories is not available to all business - but there are still ways to drive direct traffic from the option.

By Dhariana Lozano • Aug. 7, 2019

Facebook Adds Instagram Scheduling to Creator Studio

Facebook is rolling out a new scheduling option for Instagram posts within its Creator Studio app.

By Andrew Hutchinson • Aug. 3, 2019

Instagram Outlines Load Time Improvements on Instagram.com

Instagram has outlined how it has improved load times for its web version, which will help expand its opportunities.

By Andrew Hutchinson • Aug. 2, 2019

Instagram Publishes New Report on Key Food and Drink Content Trends in the UK

Instagram has published a new report which takes an in-depth look at food and drink trends and notes among UK users.

By Andrew Hutchinson • Aug. 1, 2019

What Makes a High Performing Story - According to Instagram [Infographic]

Based on analysis of thousands of Stories on its platform, Instagram has released insights on the key features that make for effective Stories.

By Aaron Brooks • Aug. 1, 2019

Everything You Need to Know About Instagram Business Accounts [Infographic]

Maximize your use of Instagram for business with this overview of business profiles and ads on the platform.

By Andrew Hutchinson • July 30, 2019

A Guide to Instagram Ad Formats and Specs [Infographic]

Here's an overview of the various Instagram ad options at your disposal, including image size requirements and response options.

By Andrew Hutchinson • July 28, 2019

As Instagram Hides Likes, Young Users are Switching to Business Accounts, Exposing Personal Data

As Instagram hides public like counts, reports show that young users are converting to business profiles to get more in-depth performance insights.

By Andrew Hutchinson • July 27, 2019

Social Media 'Influence' Gets You Nowhere with This L.A. Ice Cream Truck

Not all 'influencers' are what they claim - make sure you validate your influencer marketing candidates with these tips.

By Larry Kim • July 26, 2019

Instagram is Testing a New Listing of Stories Mentions to Notify Users

Instagram is testing out a new listing which would let users know about Stories they are mentioned in.

By Andrew Hutchinson • July 25, 2019

New Listing Shows Just How Much Celebrities are Being Paid Per Sponsored Instagram Post

A new listing shows just how much celebrities and influencers are charging per sponsored Instagram post.

By Andrew Hutchinson • July 24, 2019

Instagram Adds New Warnings for Accounts Which Are Close to Being Banned

Instagram is adding a new, time-based measurement on policy violations, which will also see the implementation of a new warning for accounts close to being banned.

By Andrew Hutchinson • July 19, 2019

#SMTLive Recap: Discussing the Risks of Influencer Marketing

With influencer marketing on the rise, we asked our SMT live community for their perspectives and tips on the process in our most recent Twitter chat.

By Phoebe Bain • July 18, 2019

Instagram's Test of Removing Like Counts is Being Expanded to More Regions

Instagram's controversial test of removing like counts is expanding into three new regions. 

By Andrew Hutchinson • July 18, 2019