Instagram: Page 63

  • Creative Workarounds for Facebook Lookalike Audience Targeting

    What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.

    By , Megan Gavin • July 15, 2019
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    Dan Gold via Unsplash
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    Marketers and Influencers Should Take this Lesson from Google

    If you’re serious about influencer marketing, pay attention to Google and embrace E-A-T (expertise, authority, and trustworthiness) as your standard.

    By • July 15, 2019
  • A row of students standing and leaning against a brick wall. In their hands are cellphones. Explore the Trendlineâž”
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    Getty Images
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    Trendline

    Top 5 stories from Social Media Today

    A look at the recent top stories in social media and what they mean for marketers.

    By Social Media Today staff
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    Instagram
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    Opinion

    What's Next for IGTV?

    While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

    By Adam Williams • July 11, 2019

  • 6 Dangers of Influencer Marketing

    While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy. 

    By • July 11, 2019

  • Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions

    Instagram is adding some new measures to help stamp out on-platform bullying, including new automated comment warnings and the capacity to restrict selected users.

    By • July 9, 2019

  • New Report Finds Instagram Engagement Rates are In Decline

    A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands.

    By • July 9, 2019

  • #SMTLive Recap: Using Facebook and Instagram Audience Targeting

    Social media platforms offer a wide array of targeting options - but how can you utilize them effectively? We asked our #SMTLive community for their tips.

    By • July 6, 2019

  • The Power of User Generated Content on Instagram [Infographic]

    User-generated content can generate better results than brand-originated posts - and this is particularly true on Instagram.

    By • July 3, 2019

  • Instagram Launches 'Join Chat' Sticker to Promote Private Group Discussion

    Instagram has officially announced the launch of its new 'Join Chat' sticker for Stories.

    By • July 3, 2019

  • 8 Tips on How to Create Effective Instagram Stories and Stories Ads

    Instagram Stories are the key social media marketing trend of the moment. If you're looking to up your brand's Stories game, check out these tips. 

    By • June 28, 2019

  • The State of Instagram Marketing 2019 - Part 4: Instagram Analytics

    We recently surveyed more than 800 marketers to get more insights into how they're using, and looking to use, Instagram. Here are their thoughts on Instagram's analytics options.

    By • June 27, 2019

  • Instagram is Rolling Out New Ad Units in its Explore Tab

    Instagram is adding ads to its Explore feed, providing businesses with another way to reach their Instagram audience.

    By • June 27, 2019
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    Social Media Today
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    The State of Instagram Marketing 2019 - Part 3: Future Marketing Opportunities on Instagram

    We recently surveyed over 800 marketers to get their insights into how they're currently using Instagram. In this post, we look at what they had to say about future opportunities on the platform.

    By • June 26, 2019

  • 10 Common Instagram Marketing Mistakes Which Could be Limiting Your Results [Infographic]

    If you want to get the most out of Instagram, you need to avoid these common missteps. 

    By • June 26, 2019

  • The State of Instagram Marketing 2019 - Part 2: Which Options Are Currently Driving Results?

    We recently conducted a survey to see how marketers are currently using Instagram, and what's driving best results. Here's a summary of which elements are driving the best brand results.

    By • June 25, 2019

  • How to Stand Out with Instagram Stories [Infographic]

    With more than 500 people now using Instagram Stories everyday, Animoto took a look at some of the key usage trends to provide tips to help marketers leverage the option.

    By • June 25, 2019

  • New Report Looks at Best Times to Post on the Major Social Platforms in 2019

    Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.

    By • June 25, 2019
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    Social Media Today
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    The State of Instagram Marketing 2019 - Part 1: Current Use of Instagram by Marketers

    We recently conducted a survey to check in on how marketers are utilizing Instagram, and what's producing results. Here's the first part of our report.

    By • June 24, 2019

  • Instagram's Working on a New 'Stop-Motion' Tool for Stories

    Instagram is working on a new 'Stop-Motion' camera option for Stories, which could provide brands with an easy option for video posts.

    By • June 23, 2019

  • Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days

    Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week.

    By • June 21, 2019

  • How to Use Storytelling to Connect With Your Audience on Instagram

    Communicating what your brand is all about, in simple, visual examples, is key to maximizing your Instagram performance. Here are some key tips. 

    By • June 19, 2019

  • Instagram and Facebook Add New Features for #PrideMonth

    Both Instagram and Facebook have launched some new tools to help users celebrate Pride Month, including a colorful new Stories feature and updated gender selection options. 

    By • June 11, 2019

  • Snapchat's Working on a New 'Join Group Chat' Sticker - Just Like Instagram

    Snapchat is working on a new sticker option that would enable viewers to join a group chat - which Instagram is also developing. 

    By • June 8, 2019

  • Instagram Adds On-Screen Lyrics to Music Stickers

    Instagram has added a new on-screen lyrics option to its music stickers, which could help it fend off rising competition from TikTok.

    By • June 7, 2019

  • Instagram Stories vs. Instagram Feed: What to Post and Where [Infographic]

    Not sure what to post in your regular Instagram feed, as opposed to your Instagram Story? This simple checklist may help.

    By • June 6, 2019