What Happened on Social Media in April: A Round-Up

April was the month of big decisions for the major social media companies, especially for Zuckerberg's gems Facebook and Instagram. 

By Anna Bredava • May 10, 2019

What Makes A Good Social Media Manager?

I posted this question on our Instagram story to see what our followers would come up with. Here is what we heard back. 

By Emma Wiltshire • May 9, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram is Working on a New 'Join Chat' Sticker for Stories

Instagram is working on a new Sticker which would enable Instagram Stories viewers to join a private chat group.

By Andrew Hutchinson • May 3, 2019

Facebook F8 2019: New Updates for Instagram, Including 'Shop from Creators' and Updated Camera

Facebook has announced a range of coming Instagram updates at its F8 conference, including 'Shop for Creators', which will provide another way to buy items from posts.

By Andrew Hutchinson • May 1, 2019

The Anatomy of a Perfect Small Business Instagram Profile [Infographic]

Looking to make best use of Instagram? This infographic lays out some helpful platform tips to help optimize your approach. 

By Irfan Ahmad • April 30, 2019

B2B Marketers Share Their Best Tips for Instagram

How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned.

By Emma Wiltshire • April 30, 2019

Facebook Publishes New Guide for Instagram Creators

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.

By Andrew Hutchinson • April 27, 2019

Facebook is Working on a New Creator Studio Dashboard for Instagram

Facebook is working on a new Instagram Creator Studio dashboard, which would be part of the existing Facebook Creator Studio app.

By Andrew Hutchinson • April 27, 2019

4 Top Tools for Finding and Connecting with Instagram Influencers

In order to implement an effective influencer marketing program, you need to find the right influencers for your business. These tools will help.

By Mitt Ray • April 25, 2019

Instagram Officially Launches Quiz Stickers for Instagram Stories

Instagram is rolling out its new Quiz Sticker option for Instagram Stories, which was first spotted in testing earlier in the year.

By Andrew Hutchinson • April 24, 2019

Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics

Instagram is experimenting with a new option that would hide total like counts on posts from all but the post creator.

By Andrew Hutchinson • April 20, 2019

Instagram's Testing a New Communal Video Viewing Option

Instagram looks to be testing out a new option which would enable users to view video content while also seeing each other's reactions on screen.

By Andrew Hutchinson • April 18, 2019

5 Tools to Help Analyze and Improve Your Instagram Stories Performance

Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools.

By Adina Jipa • April 10, 2019

How Brands Can Connect with Gen Z through Social Media Marketing

Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet.

By Aaron Brooks • April 7, 2019

3 Lessons Brands Can Learn from Glossier's Instagram Success

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.

By Phoebe Bain • April 5, 2019

5 Tips to Help Maximize Instagram Stories for Your Business

Looking to make better use of Instagram Stories for your business? Here are some tips to set you on the right track.

By Darnelle O'Brien • March 29, 2019

Instagram's Testing a Video Scrubbing Option

Instagram is testing a new option which would let you scan through posted video content.

By Andrew Hutchinson • March 28, 2019

3 Reasons Why You Should Never Underestimate the Value of Instagram Captions [Infographic]

The words you choose to accompany your Instagram posts have the power, and shouldn’t be wasted. 

By Aaron Brooks • March 27, 2019

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

A key part of your Instagram marketing strategy is your bio link - here are some tips on how to maximize your Instagram bio performance.

By Matt Smith • March 27, 2019

Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping

Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.

By Andrew Hutchinson • March 20, 2019

Instagram's Testing a New Format for Stories Options

Instagram's testing a new Stories Camera format which would make it easier to choose from the various camera options.

By Andrew Hutchinson • March 19, 2019

Instagram Rolls Out Option to 'Pause All' Notifications

Instagram is rolling out a new option which will enable users to stop the app sending them notifications for a selected period of time.

By Andrew Hutchinson • March 13, 2019

Instagram's Working on New Sorting Options for Followers, Karaoke-Style Music Videos

Instagram is working on some new options which would enable you to sort your follower and following lists, and search through your likes.

By Andrew Hutchinson • March 7, 2019

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

At an event in New York, Instagram outlined a range of coming additions for influencers, including a new ad option.

By Andrew Hutchinson • March 6, 2019

Instagram Tests New Title Option for Instagram Live

Instagram's trying out a new option which will enable users to add titles to their Instagram Live videos

By Andrew Hutchinson • Feb. 27, 2019