3 Outdated Influencer Marketing Practices to Leave in 2018

With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach.

By Aaron Brooks • Nov. 21, 2018

Instagram Launches New Crackdown on Fake Followers Gained via Third Party Apps

Instagram has announced a new crackdown on users who purchase followers and likes via third-party apps.

By Andrew Hutchinson • Nov. 20, 2018

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook's Working on a Range of New Features for Instagram, Messenger and Facebook Watch

Facebook's working on a range of new tweaks and updates across its family of apps.

By Andrew Hutchinson • Nov. 16, 2018

Instagram Rolls Out More On-Platform Shopping Options for the Holidays

Moving with user trends, Instagram is looking to capitalize on its eCommerce potential with some new on-platform shopping tools.

By Andrew Hutchinson • Nov. 16, 2018

A Small Business Guide to Advertising on Instagram [Infographic]

Are you looking to add Instagram ads into your social media marketing mix in 2019? Check out this infographic.

By Andrew Hutchinson • Nov. 16, 2018

Instagram's New Usage Dashboard is Now Being Rolled Out

Months after announcing it, Instagram is now finally rolling out its usage insights dashboard to users.

By Andrew Hutchinson • Nov. 16, 2018

6 essential ways to boost your Instagram growth

Develop your community and gain visibility on Instagram through quality content, audience interaction and more.

Nov. 15, 2018

New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date.

By Andrew Hutchinson • Nov. 13, 2018

Q3 2018 Social Media Benchmarks for the Automotive, Beauty, Fashion and Food Industries [Infographic]

This is a recent study of 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries.

By Adina Jipa • Nov. 6, 2018

Instagram Cashes in on Promote for Stories & Fresh Analytics

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

By Emma Wiltshire , Robert Williams • Nov. 6, 2018

Comic Dive: Instagram Turns Heads

As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.

By John Hazard and Lisa Burdige • Nov. 6, 2018

AB InBev cozies up to craft brewers in IGTV push

The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.

By Emma Wiltshire , Robert Williams • Nov. 5, 2018

Instagram and Snapchat Look to Boost Voter Participation with New Tools

Both Instagram and Snapchat are looking to boost voter participation in the US midterms with new stickers and prompts.

By Andrew Hutchinson • Nov. 3, 2018

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results.

By Andrew Hutchinson • Nov. 2, 2018

Instagram Rolls Out New Option to Share IGTV Content in Stories, Begins Testing 'Promoted Stories'

Instagram is adding a new way to share IGTV content, and is testing a new option to promote your Instagram Stories.

By Andrew Hutchinson • Nov. 2, 2018

5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience? 

By Dhariana Lozano • Oct. 31, 2018

2018's Most Important Instagram Updates - and How to Make Best Use of Them

Instagram has maintained a steady stream of updates and improvements throughout the year. Here's a summary of the key updates marketers should take note of. 

By Aaron Brooks • Oct. 25, 2018

Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

Snapchat and Instagram remain the most popular apps among teens by a significant margin, as highlighted in this new report.

By Andrew Hutchinson • Oct. 24, 2018

Instagram Expands Group Video Chat Option to Six Participants at a Time

Instagram is expanding the capacity of its group video chat option, enabling more people to participate at once.

By Andrew Hutchinson • Oct. 23, 2018

Expert Insights into How to Get Started with Instagram Marketing

Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform - here are some expert insights to help boost your Instagram efforts.

By Jeff Rum • Oct. 23, 2018

7 Unexpected Ways Instagram Has Changed the World

The growth of Instagram has sparked a range of changes in how we discover things, how we see things, and even how we act. 

By Aaron Brooks • Oct. 7, 2018

Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'

Instagram is rolling out its nametag codes for profiles, while also adding new student-focused connection tools.   

By Andrew Hutchinson • Oct. 5, 2018