How Brands Can Connect with Gen Z through Social Media Marketing

Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet.

By Aaron Brooks • April 7, 2019

3 Lessons Brands Can Learn from Glossier's Instagram Success

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.

By Phoebe Bain • April 5, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

5 Tips to Help Maximize Instagram Stories for Your Business

Looking to make better use of Instagram Stories for your business? Here are some tips to set you on the right track.

By Darnelle O'Brien • March 29, 2019

Instagram's Testing a Video Scrubbing Option

Instagram is testing a new option which would let you scan through posted video content.

By Andrew Hutchinson • March 28, 2019

3 Reasons Why You Should Never Underestimate the Value of Instagram Captions [Infographic]

The words you choose to accompany your Instagram posts have the power, and shouldn’t be wasted. 

By Aaron Brooks • March 27, 2019

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

A key part of your Instagram marketing strategy is your bio link - here are some tips on how to maximize your Instagram bio performance.

By Matt Smith • March 27, 2019

Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping

Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.

By Andrew Hutchinson • March 20, 2019

Instagram's Testing a New Format for Stories Options

Instagram's testing a new Stories Camera format which would make it easier to choose from the various camera options.

By Andrew Hutchinson • March 19, 2019

Instagram Rolls Out Option to 'Pause All' Notifications

Instagram is rolling out a new option which will enable users to stop the app sending them notifications for a selected period of time.

By Andrew Hutchinson • March 13, 2019

Instagram's Working on New Sorting Options for Followers, Karaoke-Style Music Videos

Instagram is working on some new options which would enable you to sort your follower and following lists, and search through your likes.

By Andrew Hutchinson • March 7, 2019

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

At an event in New York, Instagram outlined a range of coming additions for influencers, including a new ad option.

By Andrew Hutchinson • March 6, 2019

Instagram Tests New Title Option for Instagram Live

Instagram's trying out a new option which will enable users to add titles to their Instagram Live videos

By Andrew Hutchinson • Feb. 27, 2019

5 Tools to Help Improve Your Instagram Video Marketing Approach

Video is huge right now on social media - and Instagram is no different. Here are five tools that will improve your Instagram video marketing strategy.

By Lilach Bullock • Feb. 27, 2019

6 Tactics to Increase Your Instagram Stories Engagement

The Stories format is rising - here are some tips to help you incorporate Stories into your social media marketing approach. 

By Dhariana Lozano • Feb. 26, 2019

Instagram's Working on New Updates for IGTV, Public Collections

Instagram is working on a couple of new features for IGTV, and a new public Collections display.

By Andrew Hutchinson • Feb. 23, 2019

Instagram Tests 'Donation' Sticker in Stories

Instagram is reportedly testing a new donation sticker on Stories as a fundraising tool for organizations and personal causes. 

By Emma Wiltshire • Feb. 19, 2019

The Pros and Cons of 5 Top Instagram Analytics Tools

Looking for tools to help analyze, and maximize, your Instagram efforts? Here are some key tips on some of the most well-known apps.

By Phoebe Bain • Feb. 15, 2019

The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell

We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business.

By Phoebe Bain • Feb. 15, 2019

10 Instagram Tools You Need in 2019

If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media marketing efforts is crucial. When you can automate even a single process, you save time (which means you're saving money, too). For instance, on Instagram, users want ...

By Larry Alton • Feb. 15, 2019

Instagram Launches New Creative Tools for Black History Month

Instagram has launched some new creative tools for Black History Month, as well as a new promotion to showcase relevant creators.

By Andrew Hutchinson • Feb. 14, 2019

Instagram's Bringing Direct Messages to Desktop

Instagram's looking to expand access to its direct messaging feature by extending it to the web.

By Andrew Hutchinson • Feb. 13, 2019

The Best Ways to Use Instagram's Video Options in Your Marketing Efforts

If you're looking to maximize your Instagram efforts, video needs to be part of your planning - here are some tips on how to use Instagram's various video options.

By Stanley Meytin • Feb. 12, 2019

Instagram's Developing an Account Linking Feature to Simplify Multiple Account Management

Instagram is working on a new option that would enable users to link multiple accounts to a single login.

By Andrew Hutchinson • Feb. 12, 2019

5 Instagram Strategy Tips from Bloomberg

Bloomberg, which has boosted its Instagram following by 391% over the past year, has shared some of the secrets to its success.

By Andrew Hutchinson • Feb. 12, 2019

21 Instagram Facts That All eCommerce Businesses Should Know [Infographic]

Instagram usage is on the rise, and the platform can have significant benefits for eCommerce brands specifically. Check out this graphic.

By Mark Walker-Ford • Feb. 11, 2019