Pinterest Launches New Ad Tools to Help Brands and Creators Tap into Product Discovery

The new Idea Pin ad options provide new opportunities for promotion, leaning into evolving usage habits.

By Andrew Hutchinson • June 15, 2022

Pinterest Establishes New Content Partnership with Tastemade to Promote Pin Product Listings

The new partnership will help Pinterest generate more exposure for listed products in the app.

By Andrew Hutchinson • June 14, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Pinterest Acquires Product Recommendation Platform 'THE YES' to Improve its Discovery Tools

The acquisition will help Pinterest improve its product matching tools for each user.

By Andrew Hutchinson • June 2, 2022

Pinterest Expands Creator Fund as Part of Broader Celebration of Pride Month

Pinterest has announced a new support push for LGBTQIA+ creators as part of Pride Month.

By Andrew Hutchinson • June 2, 2022

Pinterest Launches Ads in Japan, New Office Expansion in Warsaw

Pinterest moves to the next stage of global expansion, as it looks to maximize its business opportunities.

By Andrew Hutchinson • June 1, 2022

Pinterest Launches New 'TV Studio' App as it Looks to Expand on its Live Commerce Offerings

The new app is designed to help live-streamers improve the quality of their broadcasts.

By Andrew Hutchinson • May 4, 2022

Pinterest Announces New Activations for Mental Health Month, Along with New In-App Support Resources

Pinterest has announced a range of new tools and activations for Mental Health Awareness Month.

By Andrew Hutchinson • May 3, 2022

Pinterest Adds 2 Million Users in Q1, Flags Ongoing Revenue Impacts

Pinterest's Q1 results show some good signs, though many questions remain about the app's future potential.

By Andrew Hutchinson • April 27, 2022

Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season

Wedding season is upon us, and Pinterest has some new insights into the latest, rising wedding search trends in the app.

By Andrew Hutchinson • April 27, 2022

Pinterest Hosts First 'Color Takeover' Campaign, Which Matches Products with Color Searches

The campaign will match products with color searches, as opposed to category interest

By Andrew Hutchinson • April 19, 2022

Pinterest Announces New Partnership with WooCommerce to Expand Product Listings

The integration will feed a lot more product listings into the Pinterest ecosystem.

By Andrew Hutchinson • April 13, 2022

Pinterest Launches API V5 to Facilitate New Pin Presentation and Management Tools

Pinterest's new API will facilitate all new use cases for third-party management apps and tools.

By Andrew Hutchinson • April 12, 2022

Pinterest Announces Full Ban on Climate Change Misinformation in Pins and Pin Ads

Pinterest becomes the first social platform to take a more definitive stance on climate misinformation.

By Andrew Hutchinson • April 6, 2022

Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends

'Euphoria' and 'The Great Gatsby' are the key themes of this year's prom season.

By Andrew Hutchinson • April 4, 2022

Pinterest Outlines New Events for International Transgender Day of Visibility

Pinterest is hosting a range of dedicated Pinterest TV streams to mark the event.

By Andrew Hutchinson • March 31, 2022

Pinterest Shares New Insights into How Women are Seeking Out Health Advice in the App

Pinterest says that searches for tips to manage period pain are up over 9x. 

By Andrew Hutchinson • March 29, 2022

Pinterest Expands Creator Fund with a Focus on Helping Creators from Underrepresented Communities

As it seeks to maximize its opportunities, Pinterest is looking to provide more support and training for its top creative talent.

By Andrew Hutchinson • March 28, 2022

Pinterest Provides New Ways to Share Idea Pins Across to Other Apps

The option could help to promote your Pin presence across other platforms.

By Andrew Hutchinson • March 16, 2022

Pinterest Now Allows Users to Share Idea Pins on Other Platforms

Pinterest has released a new update, now giving users the option to download and share their Idea Pins on other social media platforms.

By Emma Wiltshire • March 15, 2022

Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual 'Pinterest Presents' Event

Pinterest has unveiled a range of new updates as it continues to refine its product discovery and shopping tools.

By Andrew Hutchinson • March 10, 2022

New Study Looks at How Static Ads Perform Against Video Ads on Pinterest [Infographic]

With over 431 million active users, Pinterest is a platform with huge potential for advertisers, especially due to its high engagement and visual focus. This is what prompted Creatopy’s PPC department to give it a try and test two hypotheses

By Robert Katai • March 6, 2022

Pinterest Adds Hebrew Language Support, Expanding Access to Millions More Users

More language support will help Pinterest expand its appeal and usage in more markets.

By Andrew Hutchinson • March 1, 2022

Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women's History Month

The program aims to assist businesses from underrepresented communities.

By Andrew Hutchinson • March 1, 2022

Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins

Pinterest says that user interest in Idea Pins is growing, which could present a good opportunity for audience engagement.

By Andrew Hutchinson • Feb. 15, 2022

Pinterest Announces Second Annual 'Pinterest Presents' Conference, Highlighting Key App Trends and Initiatives

The event will provide a platform for Pinterest to share the latest insights, tips and upcoming features for marketers.

By Andrew Hutchinson • Feb. 9, 2022