Pinterest Active Users Continue to Slide as it Loses Growth Momentum Sparked by Lockdowns

Pinterest continues to lose momentum after seeing a big rise in usage during the pandemic.

By Andrew Hutchinson • Feb. 3, 2022

Pinterest Looks to Highlight Black Creators for Black History Month

Pinterest will host a range of video events, while also highlighting Black creators.

By Andrew Hutchinson • Feb. 1, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Pinterest Adds AR Furniture Placement Tools to Better Facilitate Home Decor Purchases

The latest advance for Pinterest's AR shopping tools will enable users to virtually place furniture items in their home.

By Andrew Hutchinson • Jan. 31, 2022

Pinterest Tests New Idea Pin Highlights to Showcase Specific Content

The new option could provide another way to showcase your Idea Pins, and get more value out of your best content.

By Andrew Hutchinson • Jan. 27, 2022

5 Essential Pinterest Metrics to Track [Infographic]

Looking to add Pinterest into your digital marketing mix?

By Andrew Hutchinson • Jan. 24, 2022

Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys

While Pinterest is predominantly used by women, male usage is rising, presenting new opportunities.

By Andrew Hutchinson • Jan. 13, 2022

Pinterest Adds 'Profiles' Tab to Search Results to Better Highlight Pin Creators

The new tab will highlight relevant creators on any subject in the app.

By Andrew Hutchinson • Jan. 7, 2022

Pinterest Shares New Insights into How Brands Can Enhance Appeal Among Gen Z Consumers

Looking to reach younger consumers? Pinterest has some tips.

By Andrew Hutchinson • Jan. 5, 2022

Mapping the Social Media Landscape [Infographic]

The social media landscape may extend further than you think, with competition rising from Asian-based players.

By Andrew Hutchinson • Dec. 22, 2021

Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins

The guide covers all aspects of uploading your product catalog to Pinterest in order to optimize your listings.

By Andrew Hutchinson • Dec. 17, 2021

Pinterest Adds Option to Reply to a Comment with an Idea Pin

The option will enable users to add more context to Idea Pin replies, enhancing engagement potential.

By Andrew Hutchinson • Dec. 13, 2021

Pinterest Shares Trend Predictions for 2022, Based on Usage Data

What are the next big Pin trends of note? Check out 'Pinterest Predicts 2022'.

By Andrew Hutchinson • Dec. 7, 2021

Pinterest Acquires Video Editing App Vochi to Expand its Creation Tools

The app, which enables users to add visual effects to their video clips, will help in Pinterest's expanding video push,

By Andrew Hutchinson • Dec. 6, 2021

Pinterest Launches New Team to Accelerate Product and Feature Development

The team will focus on new projects and experiments, which could help Pinterest accelerate its feature development.

By Andrew Hutchinson • Nov. 16, 2021

Pinterest Shares Holiday Gift Trend Insights Based on Rising Pin Search Volume

Pinterest has shared new insights into rising gift trends on the platform, which could help guide your Pin marketing approach. 

By Andrew Hutchinson • Nov. 9, 2021

Pinterest Shares New Insights Into Content Removal Trends Based on Policy Violations

Pinterest;'s latest transparency report highlights the key elements of rising concern for the platform. 

By Andrew Hutchinson • Nov. 8, 2021

Pinterest Loses 10 Million More Active Users as COVID Restrictions Ease and Shoppers Return to Physical Stores

Pinterest usage continues to decline, as physical stores re-open around the world.

By Andrew Hutchinson • Nov. 4, 2021

Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning

The updated hub includes a range of data insights and tips to help optimize your campaigns.

By Andrew Hutchinson • Nov. 3, 2021

Pinterest Announces 'Pinterest TV' Shoppable Live-Stream Series

Pinterest is leaning into live-stream shopping with its new 'Pinterest TV' project.

By Andrew Hutchinson • Nov. 1, 2021

Pinterest Achieves MRC Accreditation for Pin Metrics, Providing More Assurance for Marketers

The certification of its processes will ensure that advertisers can feel confident about the ad data that Pinterest provides.

By Andrew Hutchinson • Oct. 25, 2021

Pinterest Announces New Features at its Creators' Festival, Including a 'Watch' Tab, 'Takes' and More

Pinterest has announced a range of new features and updates as part of its annual Creators' Festival event.

By Andrew Hutchinson • Oct. 20, 2021

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic

Travel searches are on the rise among Pinners, which could present significant new opportunities for marketers.

By Andrew Hutchinson • Oct. 17, 2021

Pinterest Launches 'Pinterest Havens' Mental Health Support Project

The project aims to provide Pinners with tips and tactics to reduce mental stress.

By Andrew Hutchinson • Oct. 7, 2021

Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins

The new features will provide more opportunities for brands to showcase their products, and their values, in the app.

By Andrew Hutchinson • Oct. 6, 2021