Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

The new measures will provide increased security for young users in the app.

By Andrew Hutchinson • Jan. 18, 2022

Snapchat Adds New Features to Facilitate Fun Interaction, Including Emoji Polls and Bitmoji Reactions

The features are focused on encouraging more engagement through more personalized add-on elements.

By Andrew Hutchinson • Jan. 12, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

Some interesting, and important trends of note in the Christmas download charts on iOS and Android.

By Andrew Hutchinson • Dec. 28, 2021

Mapping the Social Media Landscape [Infographic]

The social media landscape may extend further than you think, with competition rising from Asian-based players.

By Andrew Hutchinson • Dec. 22, 2021

Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

By Andrew Hutchinson • Dec. 16, 2021

Snapchat Launches New 'Story Studio' App to Better Facilitate Video Content Creation

The app provides a range of more in-depth video editing features for your full-screen video content.

By Andrew Hutchinson • Dec. 15, 2021

Snapchat Shares the Top AR Tools and Campaigns of 2021

Snap's 'Lens of the Year' report provides some valuable insight into key AR trends.

By Andrew Hutchinson • Dec. 15, 2021

Snapchat Says That it Paid out More Than $250 Million to Spotlight Creators in 2021

Despite some challenges, Snapchat has been able to boost interest in its TikTok-like 'Spotlight' option through direct funding.

By Andrew Hutchinson • Dec. 14, 2021

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

A new study, commissioned by Snap, underlines the immersive value of AR for advertising.

By Andrew Hutchinson • Dec. 9, 2021

Snapchat Launches 'Acts of Kindness' Initiative to Boost Spotlight Take-Up

Snapchat's looking to boost interest in its TikTok-like Spotlight option, via a new positivity-focused initiative.

By Andrew Hutchinson • Dec. 9, 2021

Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push

Snapchat's looking to showcase its AR shopping options via various big-name partnerships.

By Andrew Hutchinson • Nov. 23, 2021

Snapchat Adds New 'Layers' Option to Snap Map to Highlight Memories, Popular Places

The new map 'Layers' will provide more capacity to use the Snap Map for different purposes.

By Andrew Hutchinson • Nov. 17, 2021

Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement

The option will enable advertisers to bring multiple video ad formats into a single campaign. 

By Andrew Hutchinson • Nov. 16, 2021

Snapchat Adds New 'Food Scan' Capacity to Provide Recipe Matches for Food Items

Snapchat continues to evolve its Scan options, which will become more important in the next stage of AR integration.

By Andrew Hutchinson • Nov. 16, 2021

Snapchat Announces New Deal with Sony Music to Expand Sound Options in the App

Snap continues to expand its audio options, in line with broader social media usage trends.

By Andrew Hutchinson • Nov. 15, 2021

Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping

Snapchat's AR try on tools are advancing, and will eventually help to merge our on and offline identities.

By Andrew Hutchinson • Nov. 7, 2021

Snapchat Adds New Certification Course to Help Build Expertize in Snap Ads

The new course provides an in-depth overview of the reporting and optimization elements of Snap Ads.

By Andrew Hutchinson • Nov. 2, 2021

Snapchat Expands Sounds Library Under New Deal with NBCUniversal

The option will provide another creative way for Snapchatters to engage within the app.

By Andrew Hutchinson • Nov. 1, 2021

Snapchat Adds Spooky Features for Halloween, Showcasing its Latest AR Tools

77% of Snapchatters plan on using the app during Halloween.

By Andrew Hutchinson • Oct. 28, 2021

Snapchat Commits to New Carbon Emissions Targets, Announces New Climate Change Awareness Initiatives

The new commitments expand on Snap's previously communicated climate initiatives.

By Andrew Hutchinson • Oct. 27, 2021

Snapchat Adds 13M More Daily Users in Q3, Now up to 500M Monthly Actives

Snap's latest results highlight ongoing opportunity for the app, in various ways.

By Andrew Hutchinson • Oct. 21, 2021

Google Adds New Snapchat Integration into its Latest Pixel Phones

Snapchat is solidifying its bonds with both Apple and Google as it eyes the next stage of AR development.

By Andrew Hutchinson • Oct. 19, 2021

Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.

By Andrew Hutchinson • Oct. 19, 2021

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

Snapchat Shares New Insights into NBA Fan Engagement in the App [Infographic]

With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.

By Andrew Hutchinson • Oct. 12, 2021