Snapchat Acquires Brain-Reading Tech 'NextMind' for the Next Stage of Digital Interaction

NextMind detects brain activity to dictate action without using your hands.

By Andrew Hutchinson • March 23, 2022

Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

By Andrew Hutchinson • March 22, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Adds New 'Custom Landmarkers' to Build Location-Linked AR Experiences

The new option will enable regular users and businesses to create location-locked AR effects.

By Andrew Hutchinson • March 16, 2022

Snapchat Adds New Option to Share Bitmoji Outfits in the App

Snapchat's taking the next steps into digital fashion with a new option to share your favorite Bitmoji outfits.

By Andrew Hutchinson • March 16, 2022

Russia's Invasion of Ukraine Represents a New, Key Stage in the Battle Against Online Misinformation

The battle against misinformation has reached a new level - but are we seeing a significant advance in process?

By Andrew Hutchinson • March 6, 2022

Snapchat Adds New Live Location Feature to Help Keep Users Safe

The new option will enable more granular tracking of user movements, shareable with one user at a time.

By Andrew Hutchinson • Feb. 18, 2022

Snapchat Will Let Users Update their Username From February 23rd

The update will enable Snapchatter's to finally shed those old, 'funny at the time' usernames

By Andrew Hutchinson • Feb. 17, 2022

Snapchat Launches New Ticketmaster Map Layer to Help Connect Users with Events

A new way to discover entertainment options via Snapchat.

By Andrew Hutchinson • Feb. 16, 2022

Snapchat Shares New Data on the Value of its 'High Impact' Ad options

The study looks at how Snap's most prominent ad options can drive brand awareness and direct campaign performance.

By Andrew Hutchinson • Feb. 14, 2022

Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories in New Monetization Test

It's the latest in Snap's push to build a more sustainable funding system for creators in the app.

By Andrew Hutchinson • Feb. 14, 2022

How Social Platforms are Celebrating Super Bowl LVI

Here's a look at the various ways in which you can join in the celebration around Super Bowl LVI via your favorite social apps.

By Andrew Hutchinson • Feb. 11, 2022

Snapchat Rises to 319 Million Daily Users, Posts Strong Revenue Result for Q4

Snapchat's posted a strong Q4 result, underlining its maturing business focus.

By Andrew Hutchinson • Feb. 3, 2022

Snapchat Could Be Working on New Selfie Drones to Expand User Content Options

The compact drone could be a great compliment for Snap's camera-led approach.

By Andrew Hutchinson • Feb. 3, 2022

Snapchat Adds New AR Story Tools for Lunar New Year to Highlight the Influence of Chinese Culture

Snapchat's added some interesting, educational AR experiences for Lunar New Year.

By Andrew Hutchinson • Feb. 2, 2022

Snap Hosts Virtual Bitmoji Concert to Promote the Latest Jennifer Lopez Film

The event is Snap's first foray into more immersive digital events.

By Andrew Hutchinson • Feb. 1, 2022

Snapchat Publishes New Report into the Importance of Privacy Tools in Facilitating Online Sharing

The report looks at the key concerns that people have in regards to the information that they share online.

By Andrew Hutchinson • Jan. 28, 2022

Snapchat Renews Content Deals with Disney, Viacom and NBCUniversal, Securing Exclusive Programming for Discover

The new deals will see Snapchat continue to air exclusive, publisher-originated content in Discover.

By Andrew Hutchinson • Jan. 27, 2022

Snapchat Adds 'Catalog-Powered Shopping Lenses' to Simplify AR Product Displays

Snap's latest AR additions expand on the potential for product marketing in the app.

By Andrew Hutchinson • Jan. 26, 2022

Snapchat Shares New Insights into User Engagement Around Valentine's Day [Infographic]

Snapchat says that usage increases significantly around Valentine's Day, which could present big opportunities for marketers.

By Andrew Hutchinson • Jan. 20, 2022

Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

The new measures will provide increased security for young users in the app.

By Andrew Hutchinson • Jan. 18, 2022

Snapchat Adds New Features to Facilitate Fun Interaction, Including Emoji Polls and Bitmoji Reactions

The features are focused on encouraging more engagement through more personalized add-on elements.

By Andrew Hutchinson • Jan. 12, 2022

TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

Some interesting, and important trends of note in the Christmas download charts on iOS and Android.

By Andrew Hutchinson • Dec. 28, 2021

Mapping the Social Media Landscape [Infographic]

The social media landscape may extend further than you think, with competition rising from Asian-based players.

By Andrew Hutchinson • Dec. 22, 2021

Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

By Andrew Hutchinson • Dec. 16, 2021

Snapchat Launches New 'Story Studio' App to Better Facilitate Video Content Creation

The app provides a range of more in-depth video editing features for your full-screen video content.

By Andrew Hutchinson • Dec. 15, 2021