Snapchat Shares the Top AR Tools and Campaigns of 2021

Snap's 'Lens of the Year' report provides some valuable insight into key AR trends.

By Andrew Hutchinson • Dec. 15, 2021

Snapchat Says That it Paid out More Than $250 Million to Spotlight Creators in 2021

Despite some challenges, Snapchat has been able to boost interest in its TikTok-like 'Spotlight' option through direct funding.

By Andrew Hutchinson • Dec. 14, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

A new study, commissioned by Snap, underlines the immersive value of AR for advertising.

By Andrew Hutchinson • Dec. 9, 2021

Snapchat Launches 'Acts of Kindness' Initiative to Boost Spotlight Take-Up

Snapchat's looking to boost interest in its TikTok-like Spotlight option, via a new positivity-focused initiative.

By Andrew Hutchinson • Dec. 9, 2021

Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push

Snapchat's looking to showcase its AR shopping options via various big-name partnerships.

By Andrew Hutchinson • Nov. 23, 2021

Snapchat Adds New 'Layers' Option to Snap Map to Highlight Memories, Popular Places

The new map 'Layers' will provide more capacity to use the Snap Map for different purposes.

By Andrew Hutchinson • Nov. 17, 2021

Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement

The option will enable advertisers to bring multiple video ad formats into a single campaign. 

By Andrew Hutchinson • Nov. 16, 2021

Snapchat Adds New 'Food Scan' Capacity to Provide Recipe Matches for Food Items

Snapchat continues to evolve its Scan options, which will become more important in the next stage of AR integration.

By Andrew Hutchinson • Nov. 16, 2021

Snapchat Announces New Deal with Sony Music to Expand Sound Options in the App

Snap continues to expand its audio options, in line with broader social media usage trends.

By Andrew Hutchinson • Nov. 15, 2021

Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping

Snapchat's AR try on tools are advancing, and will eventually help to merge our on and offline identities.

By Andrew Hutchinson • Nov. 7, 2021

Snapchat Adds New Certification Course to Help Build Expertize in Snap Ads

The new course provides an in-depth overview of the reporting and optimization elements of Snap Ads.

By Andrew Hutchinson • Nov. 2, 2021

Snapchat Expands Sounds Library Under New Deal with NBCUniversal

The option will provide another creative way for Snapchatters to engage within the app.

By Andrew Hutchinson • Nov. 1, 2021

Snapchat Adds Spooky Features for Halloween, Showcasing its Latest AR Tools

77% of Snapchatters plan on using the app during Halloween.

By Andrew Hutchinson • Oct. 28, 2021

Snapchat Commits to New Carbon Emissions Targets, Announces New Climate Change Awareness Initiatives

The new commitments expand on Snap's previously communicated climate initiatives.

By Andrew Hutchinson • Oct. 27, 2021

Snapchat Adds 13M More Daily Users in Q3, Now up to 500M Monthly Actives

Snap's latest results highlight ongoing opportunity for the app, in various ways.

By Andrew Hutchinson • Oct. 21, 2021

Google Adds New Snapchat Integration into its Latest Pixel Phones

Snapchat is solidifying its bonds with both Apple and Google as it eyes the next stage of AR development.

By Andrew Hutchinson • Oct. 19, 2021

Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.

By Andrew Hutchinson • Oct. 19, 2021

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

Snapchat Shares New Insights into NBA Fan Engagement in the App [Infographic]

With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.

By Andrew Hutchinson • Oct. 12, 2021

Snapchat Launches 'Club Unity' Mental Health Awareness and Support Initiative

The new project aims to raise awareness of key mental health issues, and help Snap users feel less isolated in their concerns.

By Andrew Hutchinson • Oct. 8, 2021

Snapchat Previews Coming Ad Targeting Options to Help Improve Campaign Focus

The new options will provide more ways to research your Snap audience, and reach them with your promotions.

By Andrew Hutchinson • Oct. 6, 2021

Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement

Snapchat's looking to boost its appeal to a broader range of creators, through new payment and brand partnership tools.

By Andrew Hutchinson • Oct. 6, 2021

Snapchat Launches New Program to Help Young People Become Political Candidates

Snapchat's looking to help young people take the next step in political engagement.

By Andrew Hutchinson • Oct. 5, 2021

Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption

The new partnership will help expand the adoption of Snapchat's AR and eCommerce tools.

By Andrew Hutchinson • Sept. 30, 2021

Snapchat Launches new Holiday Trends Guide to Assist with Your Strategic Planning

The guide includes a range of usage insights and ad tips to help guide your approach.

By Andrew Hutchinson • Sept. 27, 2021