Snapchat Shares New Insights Into Emerging Consumer Trends, Including AR, Digital Discovery and More

The report highlights key, emerging shifts in eCommerce and product discovery.

By Andrew Hutchinson • July 7, 2021

Snapchat Creators Report Frustration With Spotlight Payments as Spotlight Usage Soars

Some creators say that Spotlight payments have slowed significantly since the launch of the option.

By Andrew Hutchinson • July 6, 2021

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Shares New Research Into How AR Campaigns Are Driving Conversion

Snap says that, already, AR campaigns are seeing significant audience response.

By Andrew Hutchinson • July 6, 2021

Snapchat Announces a New Music Licensing Agreement With Universal Music Group

The expanded music library will give users more options to add soundtracks to their Snaps.

By Jette-Mari Anni • June 24, 2021

Snapchat Adds New Product Integration for Pride Week, Enabling Users to Create Physical Pride Flags

The option enables users to have a real flag printed based on their in-app creation.

By Andrew Hutchinson • June 23, 2021

Snapchat Shares New Data on How Its Users Are Preparing for a Return To Normal, Pre-COVID Life

The report shows that Snapchatters are increasingly keen to get back to social gatherings and events.

By Andrew Hutchinson • June 23, 2021

Snapchat Provides Insight Into the Effectiveness of Snap Ads Within its Discover Shows

Snapchat's Discover shows are hugely popular, and they could be having a transformative impact on viewing behaviors.

By Andrew Hutchinson • June 22, 2021

Snapchat Adds New Developer Tools for Spotlight, Providing New Creative and Promotional Options

Snapchat has announced new developer tools for Spotlight, which will expand the available tools in the option.

By Andrew Hutchinson • June 17, 2021

Snapchat Shares New Insights into How Users Celebrate Pride Month, and What They Expect from Brands

Snapchat has shared new insights into how users are looking to celebrate Pride Month.

By Andrew Hutchinson • June 16, 2021

Snapchat Launches New Holiday Season Guide and Resource Hub to Assist With Campaign Planning

Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns.

By Andrew Hutchinson • June 8, 2021

The White House Uses Snapchat To Provide Vaccine Information To Younger Audiences

The White House has launched a new series of Snapchat Lenses to help increase vaccine take-up amongst young people.

By Andrew Hutchinson • May 26, 2021

Snapchat Shares New Research Into the Evolving Use of AR in the Product Discovery and Purchase Process

Snapchat has shared some new insights into the rising adoption of AR tools in the eCommerce discovery and purchase process.

By Andrew Hutchinson • May 25, 2021

After Years of Development, Snap Moves Into the Next Phase of AR

Snapchat is making a big shift towards the next stage of AR interaction, which could position the company for major growth.

By Andrew Hutchinson • May 21, 2021

Snapchat Announces New Features at Partner Summit, Including AR-Enabled Spectacles and Brand Profiles

Snapchat has announced a range of new tools and features at its second Partner Summit, including fully AR-enabled Spectacles.

By Andrew Hutchinson • May 20, 2021

Snapchat Adds New Lenses and Stickers in Support of Asian and Pacific Islander Heritage Month

Snapchat has added some new creative tools in support of API Heritage Month.

By Andrew Hutchinson • May 19, 2021

Snapchat Outlines Progress on Social Good Initiatives in New CitizenSnap Report

Snapchat has released its latest CitizenSnap report, which outlines the company's various social good initiatives.

By Andrew Hutchinson • May 17, 2021

Snapchat Publishes New Report on Rising AR Adoption Trends, and What They'll Mean for Marketers

Snapchat has published a new report which looks at rising AR adoption trends, and what they'll mean for marketers.

By Andrew Hutchinson • May 13, 2021

Snapchat Shares New Insights into How Users are Celebrating Asian and Pacific Islander Heritage Month

Snapchar has shared some new insights into ho Snapchatters are looking to participate in Asian and Pacific Islander Heritage Month.

By Andrew Hutchinson • May 10, 2021

Snapchat Shares New Insights into Shopping Trends Around the Return to School

Snapchat has shared some new insights into the growing excitement around the return to physical school, and what that means for shopping trends.

By Andrew Hutchinson • May 6, 2021

Snapchat Shares New Insights into Evolving Video Viewing Behaviors

Snapchat has shared new research which highlights evolving video consumption trends, and how to reach younger audiences.

By Andrew Hutchinson • May 6, 2021

Snapchat Previews New Original Shows, Creator Marketplace to Facilitate Brand/Influencer Partnerships

Snapchat has shared its latest slate of Snap Original programming, as well as a new Creator Marketplace platform to facilitate brand partnerships.

By Andrew Hutchinson • May 5, 2021

Snapchat Shares Update on Internal and External Diversity Efforts, Including a Re-Think of its Camera Tools

Snapchat has published its second  Diversity Annual Report, which outlines the various ways in which the company is looking to maximize inclusion and equality.

By Andrew Hutchinson • April 29, 2021

Snapchat Acquires 3D Mapping Company Pixel8Earth to Expand AR Capabilities

Snapchat has acquired crowdsourced 3D mapping company Pixel8Earth as it continues to expand its AR tools.

By Andrew Hutchinson • April 26, 2021

Snapchat Shares New Insights into Rising User Excitement Around the Return of the NFL [Infographic]

Snapchat has shared some new stats on the rising enthusiasm among users around the return of the NFL.

By Andrew Hutchinson • April 26, 2021

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like 'Spotlight' Option

Snapchat has posted its latest performance update, showing solid increases in usage and revenue.

By Andrew Hutchinson • April 22, 2021