Pro Tips: Snapchat Shares Insights into Key Platform Marketing Approaches, and Trends Generating Results

Looking to maximize your Snapchat marketing strategy? Here are some tips and insights, direct from Snap's ad team. 

By Andrew Hutchinson • Sept. 26, 2021

Snapchat Provides Insights into How its Users Expect Brands to Approach Latin and Hispanic Heritage Month

Snapchat users expect brands to recognize and support important cultural events, and celebrate diversity in their promotions.

By Andrew Hutchinson • Sept. 22, 2021

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

The new Lenses aim to help maximize inclusion, while also raising awareness of sign language as a communication tool.

By Andrew Hutchinson • Sept. 21, 2021

Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement

The option will help users stay up to date with friends' birthdays, and provide dedicated features to mark the occasion.

By Andrew Hutchinson • Sept. 8, 2021

Snapchat Announces New Updates for its Scan Tool, Including New Scan Shopping Options

The updates will help take Snap's Scan options to the next level, and bridge the gap between on and offline activity.

By Andrew Hutchinson • Aug. 26, 2021

Snapchat Launches 'Snapchat Trends' to Highlight Key Topics of Discussion in the App

The tool could be hugely valuable in determining market fit, and key trends of note within Snaps.

By Andrew Hutchinson • Aug. 17, 2021

Snapchat Publishes New Halloween Marketing Guide to Assist in Strategic Planning

The guide covers all aspects of Snapchat usage and opportunity for Halloween tie-ins.

By Andrew Hutchinson • Aug. 12, 2021

Snapchat Outlines its Approach to Misinformation and How it's Seeing Success in Combating its Spread

Snapchat's focus on friend connection, over public broadcasting, has helped it better tackle the spread of false info.

By Andrew Hutchinson • Aug. 9, 2021

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

By Andrew Hutchinson • Aug. 1, 2021

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

The new ad campaign will run in various major cities and regions.

By Andrew Hutchinson • July 29, 2021

Snapchat Shares New Insights into How Friends Connect in the App [Infographic]

The report coincides with International Friendship Day, which is being celebrated this week.

By Andrew Hutchinson • July 29, 2021

Snapchat Launches New 'Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches

The new experiment tracking and creation tool will help refine your Snap ads focus.

By Andrew Hutchinson • July 29, 2021

Snapchat Launches 'My Places' To Highlight Local Businesses of Interest Within the Snap Map

The new display aims to help users find new places to go, and where to meet up with friends.

By Andrew Hutchinson • July 28, 2021

Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue

After a period of uncertainty, Snapchat nows appears to be finding its groove.

By Andrew Hutchinson • July 22, 2021

Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

The new characters will provide more opportunity for customization, which could open up new opportunities for brand tie-ins.

By Andrew Hutchinson • July 19, 2021

Snapchat Shares New Insights into Sports Engagement Among Snap Users [Infographic]

With the Olympics coming up, and live crowds returning, interest in sports is on the rise.

By Andrew Hutchinson • July 13, 2021

Snapchat Offers New Ads Certification Recognition via Its Snap Focus Education Platform

It could be another way to showcase your industry expertise and knowledge.

By Andrew Hutchinson • July 9, 2021

Snapchat Shares New Insights Into Emerging Consumer Trends, Including AR, Digital Discovery and More

The report highlights key, emerging shifts in eCommerce and product discovery.

By Andrew Hutchinson • July 7, 2021

Snapchat Creators Report Frustration With Spotlight Payments as Spotlight Usage Soars

Some creators say that Spotlight payments have slowed significantly since the launch of the option.

By Andrew Hutchinson • July 6, 2021

Snapchat Shares New Research Into How AR Campaigns Are Driving Conversion

Snap says that, already, AR campaigns are seeing significant audience response.

By Andrew Hutchinson • July 6, 2021

Snapchat Announces a New Music Licensing Agreement With Universal Music Group

The expanded music library will give users more options to add soundtracks to their Snaps.

By Jette-Mari Anni • June 24, 2021

Snapchat Adds New Product Integration for Pride Week, Enabling Users to Create Physical Pride Flags

The option enables users to have a real flag printed based on their in-app creation.

By Andrew Hutchinson • June 23, 2021

Snapchat Shares New Data on How Its Users Are Preparing for a Return To Normal, Pre-COVID Life

The report shows that Snapchatters are increasingly keen to get back to social gatherings and events.

By Andrew Hutchinson • June 23, 2021

Snapchat Provides Insight Into the Effectiveness of Snap Ads Within its Discover Shows

Snapchat's Discover shows are hugely popular, and they could be having a transformative impact on viewing behaviors.

By Andrew Hutchinson • June 22, 2021

Snapchat Adds New Developer Tools for Spotlight, Providing New Creative and Promotional Options

Snapchat has announced new developer tools for Spotlight, which will expand the available tools in the option.

By Andrew Hutchinson • June 17, 2021